CNG THNG MI IN T Cu 1: Trnh by c s h tng ca Thng mi in t ca nc ta hin nay. Theo anh ch nng cao c s h tng Thng mi in t chng ta cn lm g?

? * Song song vi nhng li ch to ln c th mang li, thng mi in t i hi mt c s h tng a dng, vng chc bao gm cc mt: - C s h tng php l: tha nhn tnh php l ca cc thng ip in t, cc ch k s ha v ch k in t, cc th tc php l cn thit thc thi s tha nhn . - C s cng ngh: my tnh, truyn thng, bo mt. - C s gio dc: o to k nng cho cc chuyn gia v cho ng o dn chng. - C s cng nghip: tiu chun ha, thanh ton t ng - C s x hi: bo v s h tr tu, bo v ngi tiu dng - C s vn ha: thay i tp qun, li sng, bo v cc c trng vn ha dn tc, chng nh hng tiu cc t nhng d liu khng mong mun. Khng c mt h tng nh vy th mi li ch c c nh thng mi in t ch l th hnh dung ra, trong khi tn tht li c th pht sinh. H tng c s cho thng mi in t l mt tng ha nhiu yu t an xen vo nhau m khng th x l ring r tng th mt. * pht trin TMT ta cn xy dng nhng yu t sau: - H tng k thut Internet phi nhanh, mnh m bo truyn ti cc ni dung thng tin bao gm m thanh, hnh nh trung thc v sng ng. Mt h tng Internet mnh cho php cung cp cc dch v nh xem phim, xem TV, nghe nhc, trc tip. Chi ph kt ni Internet phi r m bo s ngi dng internet phi ln. - V h tng php l: phi c lut v thng mi in t cng nhn tnh php l ca cc chng t in t, cc hp ng k qua mng; phi c lut bo v quyn s hu tr tu, bo v s ring t, bo v ngi tiu dng iu chnh cc giao dch qua mng. - Phi c c s thanh ton in t an ton bo mt. Thanh ton in t qua th, qua tin in t, thanh ton qua EDI. Cc ngn hng phi trin khai h thng thanh ton in t rng khp. - Phi c h thng an ton bo mt cho cc giao dch, chng xm nhp tri php, chng virus, chng thoi thc. - Phi c h thng c s chuyn pht hng nhanh chng, kp thi v ng tin cy. - Phi c nhn lc am hiu kinh doanh, cng ngh thng tin, thng mi in t trin khai tip th, qung co, xc tin, bn hng v thanh ton qua mng. Cu 2: Trnh by cc cng c web h tr Thng mi in t. Cho v d c th v cc cng c h tr Thng mi in t ph bin hin nay. Cac la chon c ban: chon cac server co tc cao, co s tinh toan cho hin tai va tng lai, lu lng thng tin trong mang internet va vi bn ngoai, cac h iu hanh h tr va co th nng cp d dang. Cac chc nng c ban cua phn mm web server: chc nng c ban la x ly va ap ng cac yu cu cua may khach da trn nghi thc HTTP; chc nng bao mt- security : kim tra tn tai khoan va mt ma, chng thc quyn s dung va khoa mt ma; FTP: tai xung /ln t/ n may chu; tim kim: tim kim thng tin trn website, tao lp chi muc phuc vu cho vic tim kim cac tp tin trn may chu web; phn tich d liu Data Analysis: lu gi thng tin cua khach ving: ai? Thi gian? Ngay gi? Cac trang ma khach ghe thm. Mt s phn mm quan tri web: microsoft FontPage, Allaire HomeSite Mt s phn mm kim tra tinh trang website: Linkbot Pro, Big Brother, Siteinspector Cac cng cu h tr web khac: cng cu tim kim, cng cu th muc... Phn mm Web Server: Netscape Enterprise Server c s dng rt rng ri. y l mt mi trng pht trin rt mnh, qun l cc mi lin kt, xut bn cc trang Web, cc dch v h tr Web, ti li cc trang Web ln my phc v m khng cn nm vng cng c FTP. Kh nng ca my tm kim cao, c nhiu dng thc to ch mc nh Adobe PDF, Microsoft Word v PowerPoint, c th chuyn i sang dng HTML. Cc cng c qun l NSD: thm, xa, thay i thng tin NSD,Bo v bng mt khu cng vi cc cng c h tr xc nhn chng thc s. Pht trin cc ng dng ng: CGI v Netscape Server API(NSAPI), Java Server API, LiveWire runtime environment. H tr nhiu CSDL bao gm ODBC: Orace, Sybase, Informix Cu 3: Trnh by cc phn mm phc v Thng mi in t. Theo cc anh ch phn mm no u vit nht? Ti sao? Thng mi in t hot ng ch yu di cc hnh thc sau: 1

- Th in t: Email l phng thc d dng nht doanh nghip lm quen v tip cn vi thng mi in t. Vic s dng email gip cho doanh nghip tit kim chi ph trong khi vn t c mc tiu truyn gi thng tin mt cch nhanh nht. V mt chc nng, email c th thay th hon ton cho fax. Mt a ch email tt phi p ng cc yu cu cng ngn cng tt, gn vi a ch website v thng hiu ca doanh nghip. - Trao i d liu in t(EDI): Trao i d liu in t c vai tr quan trng i vi giao dch thng mi in t quy m ln gia doanh nghip vi doanh nghip. Vi vic hnh thnh nhng h thng ng dng thng mi in t k thut cao nh mng gi tr gia tng (VAN), h thng qun l dy chuyn cung ng (SCM), mng ca cc nh cung cp dch v trung gian , c s tham gia ca nhiu doanh nghip s dng dch v p dng nhng tiu chun trao i d liu thng nht to thun li cho cc giao dch thng mi in t. S dng EDI, doanh nghip s gim c li sai st do con ngi gy nn, gim thi gian x l thng tin trong cc giao dch kinh doanh, tit kim thi gian v chi ph trao i d liu. Hin nay, s xut hin ca cc ngn ng lp trnh hin i nh XML lm cho EDI tr nn d thit k v d s dng hn, do EDI c ng dng rt ph bin trong nhiu ngnh trn th gii. - Qung co trc tuyn: C nhiu hnh thc tin hnh qung co trc tuyn. Doanh nghip c th hnh thnh mt website ring, t ng dn website ca mnh ti nhng trang web c nhiu ngi xem, ng hnh qung co ti nhng trang web thng tin ln hay trc tip gi th in t ti tng khch hng, i tc tim nng... Chi ph qung co trn cc trang web rt thp so vi vic qung co trn cc phng tin truyn hnh, i pht thanh. - Bn hng qua mng: Website bn l l hnh thc doanh nghip s dng website trng by hnh nh hng ho giao dch v bn hng ho cho ngi tiu dng. y chnh l s th hin ca phng thc giao dch gia doanh nghip vi ngi tiu dng. Vi nhng hot ng trn, ta c mt s phn mm phc v cho thng mi in t nh sau: - Mail: gmail.com, yahoo mail, outlook ca Microsoft, POP3. - Cc h qun tr c s d liu nh: MySQL, Oracle, PostgreSQL, SQL Server, DB2, Infomix, - Phn mm thit k website: PHP, ASP.NET, HTML Trong mt s phn mm nu trn: phn mm qun l c s d liu nh Oracle Database Server l phn mm cn thit rt ng quan tm. Bt c mt hnh thc kinh doanh no cng u phi t qun l d liu cho ring mnh. D liu y bao gm thng tin v sn phm, thng tin khch hng, thng tin v cc giao dch mua bn, thng tin v nhn vin Qun l d liu khng phi l cng vic n gin, lng d liu s tng dn v pht sinh thm cc khon mc theo thi gian. Oracle Database Server c giao din than thin d s dng, x l c lng thng tin ln, c th chy trn nn ca m h iu hnh, c tnh bo mt cao. Chnh v vy Oracle Database Server s h tr cho ngi qun l lm tt cng vic ca mnh. Sau khi ra mt Vit Nam ch trong khong thi gian ngn, Oracle pht trin rt mnh, c s dng nhiu trong qun l d liu ln ca cc ngnh ngn hng, bu chnh vin thng. Oracle Database Server hin nay c rt nhiu phin bn nh Oracle Database 9i, 10g, 11g. Oracle khng ch nhm ti nhng DN ln m cn nhm ti nhng DN trung bnh v cho c nhng DN nh. C th l Oracle Server c cc phin bn thng mi t Personal, Standard n Enterprise (ngoi ra cn c Oracle lite na) - V pha cc DN: Oracle t ra rt c u im nh tnh bo mt cao, tnh an ton d liu cao, d dng bo tr-nng cp, c ch quyn hn r rng, n nh,...Oracle cng khng qu t, nu DN tng mua lisence ca MSSQLServer th s thy gi ca Oracle cng khng chnh lch l bao thm ch cn r hn, nhng li ch c c li rt ln. - V pha nhng nh pht trin: Oracle cng t ra rt c u im nh d ci t, d trin khai v d nng cp ln phin bn m Hn na Oracle cn tch hp thm PL/SQL, l mt ngn ng lp trnh c cu trc - Structure Language. To thun li cho cc lp trnh vin vit cc Trigger, StoreProcedure, Package. y l im rt mnh so vi cc CSDL hin c trn th trng. Oracle, ngoi cc kiu d liu thng thng cn c cc kiu d liu c bit khc gp phn mang li sc mnh cho Oracle nh Blob, clob, Bfile Nu bn ch chy th, bn cng khng cn lo n vn lisence v c th download t trang Oracle(technet.oracle.com) - Ngoi ra, bn c th trin khai Oracle trn nhiu OS khc nhau (Windows, Solaris, Linux,...) m khng cn phi vit li PL/SQL cod C th import mt dumpFile (backupFile) t mt my chy OS ny sang OS khc hoc t mt version thp ln mt version cao hn m khng gp bt c tr ngi no ! (vic ngc li cng c th thc hin c nu nh bn khng xi cc tnh nng mi so vi version trc ). 2

Cu 4: Hy trnh by mi e da an ninh trong Thng mi in t. Theo anh ch mi e da no c nh hng ln nht? Ti sao? * Cc mi e da an ninh trong thng mi in t: - Virus, worm, Trojan: Virus: xut hin ln u vo nm 1983, l mt chng trnh my tnh c kh nng t nhn bn v lan ta. Mc nghim trng ca virut dao ng khc nhau ty vo ch ca ngi vit ra virus, t nht virus cng chim ti nguyn trong my tnh v lm tc x l ca my tnh chm i, nghim trng hn virus c th xa file , format li cng hoc gy ra nhng h hng khc. Worm(su my tnh): worm khc vi virus ch worm khng xm nhp vo file m xm nhp vo h thng. VD: su mng(network worm) t nhn bn trong ton h thng mng, su Internet t nhn bn v t gi chng qua h thng Internet thng qua nhng my tnh bo mt km, su email t gi nhng bn nhn bn ca chng qua h thng email. Trojan: l mt loi chng trnh nguy him c xm nhp vo my tnh m ngi s dng my tnh khng hay bit. Trojan c th ci t chng trnh theo di bn phm(keystroke logger) lu li ht nhng phm g ri sau gi bo co v cho mt a ch email c quy nh trc. Ngi s dng my tnh bj nhim Trojan c th b nh cp mt khu, tn ti khon, s th tn dng v nhng thng tin quan trng khc. - La o: Phishing xut hin nm 1996, gi dng nhng t chc hp php nh ngn hng, dch v thanh ton qua mng gi email hng lot yu cu ngi nhn cung cp thng tin cc nhn v thng tin tn dng, k la o s dng thng tin ly tin t ti khon. Mt dng la o hay gp khc l nhng email gi hng lot n ngi nhn, tuyn b ngi nhn trng gii thng ln v yu cu ngi nhn gi mt s tin nh lm th tc nhn gii thng ln. Mt nguy c khc xut hin nhiu gn y l nhng k la o to ra nhng website bn hng, bn dch v y nh tht trn mng v ti u ha trn Google nn nhn t tm thy v mua hng/dch v trn cc website ny. Thc t khi ngi mua la chn hng/dch v v cung cp y cc thng tin th tn dng nn nhn s khng nhn c hng/dch v mua m s nh cp ton b thng tin th tn dng, dn n b mt tin trong ti khon. - Theo di (gin ip - spyware) - nh cp d liu - nh ph website( nu l ch s hu website) - Th rc (spam): ngi nhn mi ngy c th nhn c vi, vi chc, n vi trm th rc, gy mt thi gian, mt ti nguyn(dung lng cha, thi gian ti v) * Mi e da nguy him nht c l phi k n Trojan horse, trojan horse l chng trnh my tnh thng n mnh di dng mt chng trnh hu ch v c nhng chc nng mong mun, hay t nht chng trng nh c cc tnh nng ny. Mt cch b mt, n li tin hnh cc thao tc khc khng mong mun. Nhng chc nng mong mun ch l phn b mt gi to nhm che du cho cc thao tc ny. Trong thc t, nhiu Trojan horse cha ng cc phn mm gin ip nhm cho php my tnh thn ch b iu khin t xa qua h thng mng. Ngy nay, cc Trojan horse c thm vo cc chc nng t phn tn, iu ny khin chng nguy him hn rt nhiu. Trn cc my c h iu hnh Microsoft Windows, ngi tn cng c th nh km mt Trojan horse vo mt ci tn c v lng thin vo trong mt th in t vi cc vic khuyn d ngi c m nh km ra. Trojan horse thng l cc tp kh thi trn Windows v do s c cc ui nh l .exe, .com, .pif. Trong nhiu ng dng ca Windows c hnh mc nh khng cho php hin th cc ui ny. Do , nu mt Trojan horse c tn chng hn l Readme.txt.exe th tp ny s hin th thnh Readme.txt v n s nh la ngi dng rng y ch l h s vn bn ko gy hi. Cc biu tng c th c nh km vi cc loi tp khc nhau v c th c nh km vo th in t. Khi ngi dng m cc biu tng ny th cc Trojan horse khng ch xa cc tp, b mt iu chnh cu hnh ca my tnh b nhim m cn dng my ny nh l mt c s tn cng cc my khc trong mng. Ngoi ra cn li dng mt s li ca trnh duyt web, chng hn nh IE nhng Trojan vo mt s trang web, khi ngi dng xem trang ny my tnh s b nhim. Vi s tinh vi nh th th hu qu ca chng gy ra rt ln: n cp thng tin nh l ti khon, mt khu v s th tn dng. c ln cc thng tin cn thit v gi bo co n ni khc. Ci t li mng my c th b iu khin bi my khc hay dng my nhim gi. Ly nhim cc phn mm c tnh khc nh virus. Lm hng chc nng cc tp. Xa hay vit li cc d liu trn my tnh. c cc chi tit ti khon ngn hng v dng vo cc mc tiu phm ti. Ci t ln cc phn mm cha c cho php. Cu5: Bo mt trong Thng mi in t l g? Hin nay, tnh trng bo mt cho cc website ni chung v cc website thng mi in t Vit Nam ni ring rt ng bo ng. Nu khng kp thi khc phc th s l him ho khn lng cho ngnh cng ngh cn non tr ny ca t nc. Tnh trng n cp v s dng th tn dng gi mua hng trn cc website 3

thng mi in t, tnh trng pht tn virus n cp mt m lin tc xy ra vi cng ngy mt nhiu, mt s v tn cng ca cc Hacker Vit vo mt vi website thng mi in t trong thi gian gn y, mt s website ca cc t chc b cc hacker nc ngoi xm nhp t n ni ln iu . C hai cng c tiu biu l bc tng la (firewall) v cc knh truy cp c thit lp ring i tc truy nhp mt cch an ton (tunnel). Bc tng la ng vai tr rt ln trong cc d n thng mi in t. N c th gim st cc website v bo v cc h thng x l lnh. N kt hp gia phn cng v phn mm, l hng ro gia ti nguyn Internet ca doanh nghip vi th gii bn ngoi. Cng ngh cho cng c ny c hai hnh thc c bn l phn mm ci t vo server internet hoc mt h thng lc c lp trc server internet v bo v mng ni b trc th gii bn ngoi. Mt bc tng la ch gm phn mm l m bo an ton cho mt website thng mi in t c nh, cn loi h thng c lp trc server th dng bo ton d liu cho cc d n quy m hn. Bc tng la c hai thnh phn chnh gm: cng v van. Cng cho php d liu lu thng gia hai mng thng tin trong khi van ngn cc gi d liu ra vo khng ng cng. p dng hiu qu hn, theo cc chuyn gia khuyn co th nn s dng song song hai bc tng la ca hai nh sn xut khc nhau pht huy y v khng b st cc khim khuyt ca tng b. Trong khi , Tunnel da trn c s cc gi giao thc Internet c m ho, cung cp to ra mng ring o (virtual private network MRA) nhm phc v cho cc giao tip kinh doanh cn mc bo mt cao. MRA rt hu dng trong vic ngn chn cc tay hacker cng nh ngi s dng khng c php trong khi cng ngh ny li c thm kh nng kt ni mi ngi li vi nhau. Hay ni khc hn, ngoi chc nng l cng c bo mt, tunnel cn gip cc nhn vin, bt k xa hay gn, c phng tin r tin kt ni vi nhau. Cc chi ph thit lp tunnel ch yu l chi ph ban u, sau th ch tn chi ph hot ng rt t. Tuy bc tng la v tunnel l nhng cng c kh an ton cho thng mi in t nhng n cng c nhng mi e do khng phi nh. Bc tng la khng th ngn chn c cc truy nhp tri php ngay t cc nhn vin trong cng ty v vy bn cn phi xc nh ngay rng khi m MRA cho cc i tc kinh doanh ng ngha vi vic bn ang t t chc ca mnh vo nguy c tht thot thng tin cao. Cu 6: Trong cc h thng thanh ton in t phng thc no c giao dch nhiu nht? Ti sao? C 4 phng php thanh ton in t l: Tin in t( Electronic cash), v in t(software wallets), th thng minh(smart cards), th tn dng(c/n credit/debit cards). Th tn dng l loi th c s dng ph bin nht trong thanh ton in t hin nay: Khng nh th ATM, vi th tn dng cho php ngi tiu dng c th mua sm m khng cn b trc ng no vo ti khon, v ngn hng s ng trc vo bng hn mc tn dng dao ng t 10 100 triu ng ty theo nhu cu v mc thu nhp ca ch th. Cc ngn hng cn min hon ton li vay (0% ph ti chnh) i vi khch hng s dng th thanh ton mua sm v np tin chi tr cho ngn hng s pht sinh ng hn (dao ng t 15 n 45 ngy). V nguyn tc, khi thanh ton bng th tn dng ti cc im thanh ton POS (point of Sale), ngn hng s khng tnh ph dch v i vi ngi mua m tnh ph cho ngi bn, nhng Vit Nam mt s im thanh ton thng y chi ph ny cho ngi mua, v vy ta nn cn nhc k v yu cu bn bn khng tnh ph dch v cho chng ta. Khi mua hng trc tuyn trn cc website bn hng c chp nhn hnh thc thanh ton bng th tn dng, khch hng s phi cung cp thng tin nh tn ch th, nh m s an ninh CVV(Card Verification Value, c in mt trc hoc mt sau ca th), a ch ch th, mt m c nhn (PIN). Do vy cc thng tin nh CVV, PIN v m s th, s l nhng thng tin m ch th phi bo qun rt cht ch v b mt. Hng thng, ch th s nhn c mt bn k trong th hin cc giao dch ca th, cc khon ph v tng s tin n. Sau khi nhn bng k, bn c quyn khiu ni mt s giao dch m bn cho l khng ng. Trc ngy ht hn, bn phi tr mt phn ti thiu nh trc (ti Vit Nam khong 10% mn n), hoc tr ht mn n. Nh cung cp dch v tn dng s tnh li trn phn cn n (thng l vi li sut cao hn li sut ngn hng) v c th t ng ct tin t ti khon ca bn(nu c tin) tr n thanh ton v s thng bo li cho bn. Trong thanh ton B2C(giao dch gia doanh nghip vi khch hng) qua mng, i a s ngi mua dng th tn dng thanh ton. Th tn dng l loi th Visa, MasterCard c tnh quc t, ch th c th dng c trn ton cu. Tn gi l tn dng v ch th dng trc tin ca ngn hng chi tr, n cui thng ch th mi phi thanh ton li cho ngn hng. Vit Nam, c nhn hay t chc c th ng k lm th tn dng vi cc ngn hng nh ACB, Vietcombank Trn th c cc thng s sau: - hnh ch s hu th - h v tn ch s hu th - s th(Visa Electron v MasterCard u c 16 ch s) - thi hn ca th 4

- mt sau th c dng s an ton(security code) ti thiu l 3 ch s - mt s thng s khc cng vi cc chip in t hoc cc vch t(mengatic stripe) Ch th cng c cung cp PIN code(Personal Information Number M s c nhn) khi rt tin t my ch th phi nhp ng PIN code ny th my mi x l yu cu rt tin. Trong thanh ton trc tuyn, ch s hu th khng cn qut th cng nh khng cn cung cp thng tin v PIN code. Ngi mua ny phi khai bo nhng iu sau: - s th(16 ch s c in trn mt trc ca th) - h tn ch s hu c in trn th - thi hn ht hn ca th c in trn mt trc ca th - M s an ton(security code) l ba ch s cui cng in trn mt sau ca th. Thng s ny khng bt buc phi cung cp, ty theo website c yu cu hay khng. Cu 7: Hy trnh by mt phng thc marketing trc tuyn mang li li ch tt nht cho bn v cho v d c th. C rt nhiu phng thc marketing trc tuyn nh PPCs, Coops, vit bi bo, tham gia cc din n, trao i lin kt, tp ch in t, truyn khu, t ri, qung co trn cc website c th hng cao, qung co rao vt Trong PPCs (Pay-Per-Click) l phng php thu ht khch truy cp n website c s dng ph bin nht. Hu nh tt c mi ngi u tng s dng t nht mt ln. N rt n gin, bn s phi tr mt mc gi no cho cc t kha lin quan n sn phm hay dch v ca mnh. Khi mt ngi tm kim bng nhng t kha ny h s tm thy qung co ca bn(tuy nhin bn phi chp nhn tr mt mc gi kh cao). Cui cng khi h kch chut v qung co cho bn, bn s phi thanh ton khon tin m bn tha thun. y l mt phng php hiu qu v bn ch phi tr chi ph cho nhng mng li truy cp vo xem website ca bn v chnh l nhng i tng khch hng mc tiu ca bn. Nhng li ch m PPCs em li cho doanh nghip l: - iu chnh ngn sch theo : Mi doanh nghip c mt ngn sch khc nhau. Qung co PPC cho php doanh nghip t xc nh ngn sch dnh cho qung co trong mt khong thi gian no (ngy, tun, thng). - Qung co theo khu vc a l: Qung co ca bn, d a phng hay trn ton vng, ch t c li ch tt nht khi nhm vo mt khu vc a l c th. Nu s kin no din ra ti TPHCM bn ch cn ci t qung co ca bn xut hin ti . Bn s tit kim c chi ph m hiu qu li cao hn. - n gin: Giao din ca cc trang qun l PPC rt d s dng. Ch cn c mt t kha, gi t kha v mt qung co. - Qung co 24/7: nu bn c mt ca hng trc tuyn hot ng lin tc th PPC chc chn l hnh thc qung co dnh cho bn. Ca hng m 24/7 th qung co PPC cng nh th. Ngay c kkhi bn ch kinh doanh offline (c ca hng trn thc t), bn cng nn dng PPC v khch hng ca bn tm kim sut c ngy ln m ch khng trong gi lm vic ca ca hng. - Kt qu tc th: Ci t chin dch, kch hot. Vy l xong. Bn chy qung co v ngay lc c th c ngi click vo. Sau mt lt, bn c th c n t hng. Khng c g tt hn th. - Nhm chnh xc mc tiu: chn ng t kha ph hp vi qung co v trang ch n (landing page) ngha l bn thch hp chnh xc vi nhng ngi g ngi dng ang tm kim. Cch ny cng gip bn nhm chnh xc cc trang c ni dung m h ang tm kim. - Tng nhn bit thng hiu: khng nht thit phi click vo mu qung co PPC n website ca bn, ngi tiu dng vn c th bit c bn khi hc nhn mu qung co . Mt s nh lm qung co ci t qung co khng phi click vo nhng ch tng nhn bit. Tuy nhin, c nhiu cch tng nhn bit tt hn dng PPc. - Theo di thng xuyn: cng c tm kim cho php bn theo di PPC ca bn. Bn c th theo di xem c bao nhiu t kha c dng tm kim, bao nhiu ln click vo qung co ca bn, thm ch bn c th theo di c bao nhiu ngi mua sn phm ca bn sau khi xem qung co. Nghin cu qun tr v bo mt h thng thng mi in t 1. Tnh cp thit ca ti Thng mi in t l mt lnh vc xut hin t lu trn th gii. Nhng Vit Nam, thng mi in t vn cn l mt lnh vc mi m. i vi sinh vin chng em th y li cng l mt vn mi m. Vi kh nng ca sinh vin nm th ba chng em, vi kin thc c hn v c thc t thng mi in t, m hnh ng dung ri cc cng ngh xy dng th vic nghin cu v n qu khng n gin. Tuy nhin vi s gi ca thy Phm Th Qu, nhm sinh vin chng em mnh dn ng k nghin cu kha cnh qun tr v bo mt 5

trong thng mi in t. ti s gip chng em tip cn gn hn vi cc lnh vc mi m ca nn ki nh t th trung cng cc vn cng ngh xy dng nn mt ng dng thc t mang tnh cht thng mi. 2. Ni dung khoa hc ca ti - Nghin cu v Internet, mng my tnh - Nghin cu v Thng mi in t - Nghin cu cc cng ngh cho php xy dng mt ng dng thng mi in t thc t. - Xy dng m phng mt ng dng thng mi in t. 3. Phng php nghin cu ca ti Theo cng nghin cu ti c chia ra lm 4 phn chnh 3.1.Nghin cu v Internet v mng my tnh Internet t lu tr thnh mt xa l thng tin khng l vi y thng tinv mi lnh vc trn ton th gii. D liu c truyn trn mng Internet theo cc chun giao thc c quy nh trc theo tng mc ch v nhim v khc nhau. Giao thc TCP/IP l chun giao thc c dng ph bin trn mng Internet hin nay. 3.2.Hnh thc thng mi in t Hnh thc thng mi in t l s kt hp tuyt vi gia thng mi v Internet. Thng mi in t nh ni trn l mt hnh thc kinh doanh qua mng my tnh. Trong hnh thc thng mi in t mt phn hoc tt c cc giao dch, cc quan h mua bn trao i u din ra trn mng Internet. Hu ht cc nh cung cp thng mi in t ch n gin ngh khch hng truy cp trc tip ti mt m hnh thng mi vt l. Cc hnh ng trao i cn thit xy ra: Li rao hng t cc nh cung cp S chp thun ca khch hng Vic vn chuyn tin v hng ho hoc cc dch v Vic trao i qua Internet cn thit: Mt t chc cung cp cc dch v truy nhp trc tuyn qua Internet. Trnh khch (khch hng hoc cc t chc khc) kt ni ti dch v qua cc thit b nh my tnh, in thoi di ng, PDA, tivi s tch hp Cc hnh thc trao i ngoi t lin quan n vic trao i v mua bn cc loi hng ho v dch v

Hnh 1: S m hnh trao i qua thng mi in t Hin nay c hai m hnh chnh ca hnh thc Thng mi in t: B2B v B2C. M hnh B2B (Business To Business) : y l m hnh thng mi in t dng gia cc doanh nghip, cc nh cung cp sn phm vi nha M hnh ny c bit ch trng n vn an ton trn mng. M hnh B2C (Business To Customers) : y l m hnh thng mi in t gia doanh nghip, nh cung cp vi khch hng. m hnh ny ngoi vn bo mt cn cn phI ch n cc cch thc trnh by sn phm. y l m hnh ch yu hin na Cc giao dch thng mi in t in hnh bao gm 4 giai on: S cung cp thng tin Thnh lp hp ng Thanh ton Sau khi bn hng Vic qun tr v bo mt h thng thng mi in t phI c ch khc nhau trong tng giai on 3.3. Kho st cng ngh v m hnh kin trc ng dng a. Kho st m hnh kin trc ng dng 6

Kin trc 2 tng client/server - y l kin trc ph bin ca cc ng dng mng t trc n gi vi m hnh nh bn di. m hnh ny, hu ht cc x li ca ng dng u nm pha trnh ch, k c c s d liu. Lc ny, vic x l ca server tr nn cng knh v nng n cng thm cc kh khn khi cp nht v thay i pha trnh khch. Dn dn m hnh nay tr nn khng cn ph hp

Hnh 2: M hnh kin trc 2 tng Kin trc a tng- multi-tier thay th cho kin trc ng dng 2 tng tr nn khng ph hp, xut hin kin trc ng dng a tng. Trong kin trc ng dng a tng th client ch cn l mt lp mng hin th d liu v nhn tng tc pha trnh khch, cc x l u nm cc tng gia, - Business Logic Tier. y l m hnh la chn cho ng dng.

Hnh 3: M hnh kin trc a tng b. Chn la cng ngh: Vi m hnh ng dng a tng th hin nay c hai kin trc lp trnh h tr: - Kin trc .NET Framework do Microsoft pht trin - Kin trc J2EE vi c t EJB do Sun Microsystem pht trin. Hin nay Java v cc cng nghca Java v mng ngy cng tr nn ph bin do tnh k chuyn khng ph thuc vo h iu hnh v nn thit b m ch cn c mt my o Java c ci t l c th chy. Do em chn xy dng ng dng theo kin trc J2EE vi dc t EJB cho tng Business Logic. NgoI ra, phn tc thit k l khu khng th thiu trong cng ngh phm mm ng dng c phn tch thit k theo chun UML trn nn Rational Rose 2002. 2. Xy dng m phng Website thng mi in t T tt c cc phn tch nghin cu nhm xy dng c ng dng m phng mt siu th o cho php tm kim v mua bn cc mt hng thng qua mng Internet. Di y l giao in client ca ng dng:

4. Kh nng ng dng ca ti Do kh nng v kin thc v nhn lc c hn, ti hon thnh tuy nhin cn nhiu khuyt im do cha c iu kin th nghim thc t , v mi ch th nghim chy trn localhost, h iu hnh windows. Nu c nghin cu v pht trin thm, ti hon ton c kh nng p dng vo thc t thng mi in t vi cc tnh nng cn thit k thm nh h thng thanh ton trc tuyn qua Credit Card, Paypal, hay E-gold