Janet Smith

5000 Sunny Brook Road | San Francisco, CA | (334) 242-5252 | janet.smith@yahoo.com

JOB OBJECTIVE Experienced Public Relations and Marketing Professional with over 28 years of
experience in the Entertainment Industry seeking division level management position
in the San Francisco Area

PROFESSIONAL Excitement Productions Inc., San Francisco, CA

EXPERIENCE PR Director, 2000 – Present
 Managed marketing, sales, sponsorship and public relations for the
company’s entertainment and arts programs, including coordination at all

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professional sporting events, corporate events, and festivals across the world
 Led marketing and PR efforts after the Company won the "Best Presentation
Award" at The International Fashion Show in New York City – leading to a
dramatic increase in advanced bookings

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Senior Life Ltd., San Francisco, CA
Marketing and PR Director, 1995 – 2000
 Developed a comprehensive marketing and branding strategy for a national

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Senior Health and Living Provider from the ground up, responsible for over
$1.5 million in annual marketing spend
 Responsible for overseeing development of all branded marketing and sales
collateral, including a new website design, forms, folder design, signage, ads,
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client presentations, press releases, and client correspondence
 Designed and successfully executed marketing programs for a new
Residential Senior Life Development Project – resulting in a 25% increase in
deposits and a pipeline of highly qualified buyers prior to launch
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Marketing Solutions Inc., San Diego, CA

Founder and President, 1985 – 1995
 Founded a successful Marketing Services Firm that provided public relations,
marketing, advertising, and event management services to various clients
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within the entertainment industry

 Managed high visibility Fundraising Gala for the Christopher Reeves
Foundation, resulting in a 50% increase in attendance and 30% increase in net
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proceeds
 Developed new marketing strategy for a video game start up, which included
a new branding strategy, website design, direct marketing strategy, and
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advertising spend analysis – resulting in a double digit increase in direct sales

from targeted marketing campaigns
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EDUCATION University of California Los Angles, Los Angles, CA

Bachelor of Science in Economics

ASSOCIATIONS  Chapter President of the National Association of Entertainment and Arts

 Member of the National Association of Marketers and Consultants

LANGUAGES  Fluent in English, Spanish, Italian, and Portuguese

 Conversational in Mandarin Chinese
 
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