PRCI PROJECT

A Report On Hotel Industry

Compiled By:Aayush Aggarwal B-02 Arpit Jain Ritu Dahiya Shruti Agarwal Vaibhav Akar B-09 B-33 B-43 B-56

The Heritage

INTRODUCTION
The Heritage hotel, New Delhi is a perfect embodiment of all qualities synonymous with Heritage group standing apart in service, its facilities and, of course, in its distinguished patronage.

Nestled in two acres of lush green environs of the exclusive diplomatic enclave of the city, the Heritage hotel is one of the top-line hotel category near Gurgaon, and a mere 30 minutes drive from the airport. Accommodation Restaurants & Bars Banquets & Conferences Facilities & Services Transportation Shopping Places of Interest Reservations Contact Us

FACILITIES
Deluxe Room Executive Suite Club Suite Orchid Suite Presidential Suite

SERVICES
Hotel Leisure and OtherServices include:

Babysitting Beauty parlour / Hair salon Butler (suites, Taj Club) Car hire service Carpet Shop Currency exchange City Tour & Sightseeing desk Daily shuttle service to shopping mall Doctor-on-call Express laundry / dry cleaning Perfume shop Pharmacy Souvenir Shop Travel assistance

Hotel Business Services include:

Colour copier Laptop computers on hire Mobile phones on hire Multimedia computers Multiple mobile chargers Secretarial services SMS Guest messaging services Translation/interpretation services Wi-fi Internet access at Lobby lounge & Business Centre Workstations

STRATEGY
Since the management believes that growth in the five-star hotels segment will come from cities where information technology (IT) will grow, it is expanding into Delhi.
Using

our insight to make our brands the first choice for guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating processes Putting our market scale and knowledge to good use Making the most of our global presence guests choose brands they know when they travel Strengthening our organization Investing in our people and our ability to do business

VISION
WOW AT EVERY MOMENT OF TRUTH. A COMMITMENT BEYOND THE MARKET. FULFILLMENT OF THE SOCIETY NEEDS.

MISSION
TO PROVIDE THE BEST SERVICES TO CUSTOMERS NO COMPROMISE WITH THE QUALITY AT ANY COST TO BE A BEST BRAND IN HOTEL INDUSTRIES PROMOTE THE NATURE

CORE VALUES
ENTERPRISES EXIST TO SERVE THE SOCIETY TEAM WORK BEING ETHICAL MERITOCRACY

COMPETITORS

Taj Hotels Oberoi Hotels Radission

SWOT ANALYSIS
Strengths Brand Sales and Marketing Excellence of its cuisine. Indian Tradition Weaknesses Present only in Delhi High cost

High Oil Prices make travel more expensive, hurting hotels.

SWOT ANALYSIS
Opportunities Tax benefit Rapid promotion of tourism by the Indian Govt. Gradual removal of travel restrictions to and from some of the worlds largest countries, such as China.

Access to the internet is opening up the vista of travel to a far wider cross section of people. Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy.

Threats o Terror attacks , riots o Recession

KEY SUCCESS FACTORS

Indian tradition of hospitality Treats guests as god ('Atithi Devo Bhava) Close to major airports Total customer satisfaction Tie up with Apollo Hospitals in health and wellness Eco friendly Friendly service

INNOVATIVE PROGRAMS
Express yourself - Guests can request stay preferences such as:, room preferences (high/low floor, near an elevator, smoking or no-smoking room or no preference), an automated wake-up call time; airport pick up (where available) and other special requests "Stay your own way "Yes I Can! training program Gold points plus guest loyalty program - Offering greater flexibility and freedom to earn points faster than any other hotel loyalty program.

HERITAGE HOTEL WEBSITE

PRODUCT PLACEMENT
Heritage hotel will go for: Corporate placement- To improve the companys reputation the hotel will be used for grand parties in movies. Service placement- The hotel will be presented particular movie. Innovation placement- If any new product is launched it will be introduced in the movie.

EVENT SPONSORSHIP
Trade Shows in March 2010 in India Event Profile :Held at Pragati Maidan, New Delhi, Delhi, India. The event proves to be successful in tapping robust growth rate of information and communication technology and is characterized as largest event of respective sector. Venue: Pragati Maidan New Delhi, Delhi, India

Press Release
The Heritage Group of Hotels announced the launch of The Heritage Hotel, Delhi Delhi, March 27, 2010- The Heritage Group of Hotels announced the launch of The Heritage Hotel, Delhi at a press conference today. The Heritage Group started with the new range of 5 star hotels. The Heritage Hotel, Delhi is first of the premium boutique hotels by the group. Located at Vasant Kunj , New Delhi. It is just 30 minutes drive from the airport. A hotel, where comfort and luxury warmly embraces its discerning patrons. With unparallel sophistication and poise; it has the finest amenities, multi-cuisine restaurant and recreational facilities. Blending sophisticated urban flamboyance with a relaxed attitude, it is ideal for an enthused business trip and social events. Speaking on the occasion, The Board of directors of The Heritage Group of Hotels said that, The Heritage Group has plans to develop hotels in 5 cities such as Mumbai, Hyderabad and Cochin and etc. About The Heritage Hotel, Delhi Comfort and expediency are evident in all 115 guestrooms and suites of The Heritage Hotel in Delhi. All the rooms and suites have a host of amenities including LCD with inroom movies, telephone lines, high speed internet connectivity, has fully equipped business centre, conference room and much more. Special care has also been taken for the physically challenged in rooms and all accessible guest areas. It offers scrumptious dining options, be it Casablanca - the trendy fine dining multicuisine restaurant or Puran-Da-Dhaba; that offers the north Indian delicacies. Whereas Treat the 24 hours coffee shop offers tantalizing variety of options from breakfast to light snacks; lunch and dinner buffets to refreshing beverages. Fuel - the bar is the perfect place to unwind with those special cocktails, mocktails and beverages. The Heritage Hotel offers a unique blend of timeless grace, erudition and impeccable service. It is a quintessence of hospitality and a place where discerning travellers can rejuvenate after a tiring day.

Mrs. Ritu Dahiya , CEO The Heritage Group of Hotels further elaborated on the Groups future plans and said that, While 5 Star Hotels in India are at par with their global competitors, there is a near absence of internationally acceptable 3 Star and 4 Star Hotels. This gap will now be filled by the Heritage Inn chain moderately priced, upscale, full service, business and leisure hotels the perfect choice for todays value conscious travelers. Constructing 5 more hotels by 2015, with a total number of 1,150 rooms is the Groups long term plan. Our management team which comprises of Mr. Arun Nayyar-Director Operations, who has worked with Peninsula Hotel in Dubai and Atria in Bangalore. Mr. Vivek kumar-Vice President-Operations, has worked with some of the finest hotel chains like Marriott, Leela, Ramada and The Orchid, have brought their rich experience and are instrumental in working towards our vision. The Heritage Inn The Heritage Inn will have about 60 to 125 smartly furnished rooms with facilities designed for a comfortable and secure stay. Business travelers will find a complete infrastructure available for them, including conference and interview rooms. Those seeking to unwind will find everything from a health club to various recreational facilities. The guest rooms offer serene and peaceful environment for tourists and professional business services like a printer / copier / fax machine and Internet / e-mail. Other innovative services include the most flexible check-in / check-out program in the industry and Body Clock Cuisine to combat the effects of jet lag. The facilities are geared to match the needs of discerning patrons. The comfortable environment introduces our guests to a luxurious life-style, right from the moment of check-in till their stay. Service at Heritage Hotel; Heritage Inn is unparalleled in standards of sophistication and convenience.

ISSUE SPONSORSHIP
Holding seminars for AIDS awareness. Donation for CRY( Child Rights And You). Providing Services In Kind To Many NGOs. Holding Workshops For Physically Challenged.

HOTEL INTERIORS

FACILITIES PROVIDED

ECO FRIENDLY

5 WINNING WAYS
Do

the right thing we care

Show Aim

higher difference

Celebrate Work

better together