1.

Gii thiu chung

Nokia l mt tp on truyn thng a quc gia ca Phn Lan c tr s chnh c t ti Keilaniemi, Espoo ( thnh ph ln cn ca th Helsinki).

2.

Lch s hnh thnh v pht trin doanh nghip

Nh my sn xut g giy cng nghip Phn Lan: im khi u Lch s ca Nokia bt u vo nm 1865 khi k s ngi Phn Lan Fredrik Idestam cho xy dng mt nh my ch bin g giy cng nghip min Nam t nc, bt u sn xut giy. n nm 1868, Idestam cho xy nh my th hai th trn c tn Nokia khai thc tim nng thy in t con sng ni y. Cng chnh th trn nh ny m v sau tr thnh tng gip Idestam i tn nh my thnh cng ty Nokia cng ty sn xut giy v nng lng thy in.

Fredrik Idestam.

Ngun li thy in ca dng sng bn b th trn Nokia sau thu ht mt cng ty khc, l cng ty sn phm cao su Phn Lan. m rng lnh vc kinh doanh, cng ty cao su ny mua v st nhp vo cng ty sn phm cp Phn Lan.

Biu tng ca nh my g giy Nokia.

Sau chin tranh th gii th 2, ng trc b vc ph sn, cng ty Nokia st nhp vi cng ty sn phm cao su ni trn v cng ty sn phm cp hnh thnh tp on Nokia vo nm 1967.

Cuc hnh trnh vo th trng vin thng khng dy Trc khi st nhp vo tp on Nokia, ngay t u nhng nm 60, cng ty sn phm cp Phn Lan thnh lp mt phng nghin cu cng ngh bn dn. y l im khi pht ca Nokia trong cuc hnh trnh vo th trng vin thng. Mng in thoi di ng

Vo u thp nin 70, khi m hu ht cc trao i in thoi u s dng b chuyn mch c in analog th Nokia bt u pht trin b chuyn k thut s (Nokia DX 200) v t c nhiu thnh cng.Nokia DX 200 c trang b ngn ng my tnh cao cp v b x l Intel tr thnh nn tng Nokia pht trin c s h tng mng in thoi nh hin nay.

Nokia DX 200.

Cng vo thi im ny, lut php cho php cc cng ty vin thng lp cc mng di ng chung cho in thoi lp t trn t. V kt qu l mng in thoi di ng Bc u (NMT) ra i. NMT l mng di ng a quc gia u tin trn th gii, m ra nn tng cho s pht trin nhanh chng cho ngnh cng nghip di ng sau .

Vo cui nhng nm 80, mt tiu chun chung cho mng in thoi di ng c p dng l mng GSM. Nm 1991, Nokia ng cung cp mng GSM cho 9 quc gia chu u v n nm 1997, h thng mng GSM ca hng ln ti 59 quc gia.

Nhng chic in thoi di ng u tin

Nm 1984, Nokia bt u sn xut ra chic in thoi cm tay u tin - Mobira Talkman tuy nhin vi trng lng gn 5kg. C l, vi trng lng nh vy th ngi ta cng kh lng c th coi y l mt chic in thoi cm tay c. Mi n 3 nm sau, Nokia mi cho ra mt sn phm in thoi di ng ng ngha l chic Mobira Cityman 900, s dng trn mng NMT

900.

Nokia Talkman

Trong khi nhng chic in thoi di ng trc ca Nokia u c trng lng khng c tnh bng n v kg th Mobira Cityman ch nng 800g. Tuy nhin, cng tht kh tin khi gi cho chic in thoi ch c chc nng nghe gi th s ny lc by gi cho bn mua cng lc mt chc chic iPhone 4 32GB by gi. Gi cho mi chic Mobira Cityman khong 4600 Euro.

Nokia Cityman K t y, Nokia bt u i su vo khai thc th trng in thoi di ng tr thnh mt trong nhng nh sn xut in thoi di ng hng u th gii.

3.

Nhim v, lnh vc kinh doanh ca doanh nghip

Nhim v: - Kt ni con ngi - To ra nhng sn phm di ng tt nht - Thng qua di ng mang li c hi trong cuc sng cho hng ngn ngi

Lnh vc kinh doanh: 4 lnh vc kinh doanh chnh Mobile Phones cung cp nhiu sn phm in thoi di ng c tnh cnh tranh cao trn ton cu cho cc phn khc khch hng ln v pht trin in thoi di ng cho tt c cc chun chnh v cc phn khc khch hng ti hn 130 quc gia. B phn ny chu trch nhim kinh doanh in thoi di ng chnh, ch yu da trn cc cng ngh WCDMA, GSM, CDMA v TDMA. Mobile Phones tp trung cung cp nhng sn phm in thoi giu tnh nng cho tt c cc phn khc trn th trng ton cu. Multimedia cung cp a truyn thng di ng cho khch hng qua cc thit b di ng v ng dng tin tin. Cc sn phm c tnh nng v chc nng nh hnh nh, tr chi, m nhc, truyn thng v mt lot cc ni dung hp dn khc cng nh cc ph kin di ng v gii php sng to. Networks tip tc cung cp h tng mng, cng ngh hng u v cc dch v lin quan da trn cc chun khng dy chnh cho cc nh iu hnh di ng v cc nh cung cp dch v. Tp trung vo cc cng ngh GSM, b phn Networks hng n v tr hng u trong lnh vc mng GSM, EDGE v WCDMA. Cc mng ca chng ti c lp t tt c cc th trng chnh trn ton cu theo nhng tiu chun ny. Networks cng l b phn cung cp hng u vic truy cp bng thng rng v cc mng TETRA cho nhng ngi s dng chuyn nghip trong lnh vc an ton v bo mt. Enterprise Solutions cung cp hng lot cc thit b u cui v gii php kt ni di ng khng dy da trn cu trc di ng cui-cui chuyn dnh cho doanh nghip v cc t chc trn ton cu gip ci tin hot ng thng qua tnh di ng m rng. Cc gii php cui-cui bao gm t cc thit b di ng ti u ha cho doanh nghip trn front end n mt danh sch

nhiu cng gateway ti u ha doanh nghip di ng bao gm: internet v email khng dy, di ng ng dng, bo v tin nhn, cc mng c nhn o, bc tng la v bo v chng xm nhp

4.

Mc tiu chin lc ca doanh nghip

L cng ty hng u trong lnh vc truyn thng di ng. T , Nokia thit lp mt nhn hiu hng u ti nhiu th trng a phng v m rng cng vic kinh doanh ti tt c cc khu vc h tr nhu cu khch hng v s pht trin ca cng ngh truyn thng.

5.

Trch nhim x hi v o c kinh doanh

At Nokia we aim to lead in sustainability by taking it into account in everything we do. Over a billion people in the world use a Nokia phone, and we are excited about the opportunities this provides for improving people's livelihoods and encouraging them to embrace a more sustainable lifestyle.

As a market leader, one of the best ways we can contribute to the global community is to conduct our business in a responsible way. We are committed to drive ethically sound policies and practices that guide us in our work. We have a long track record of taking sustainability into account in all our operations, products and services, but we also look beyond our own operations to use our scale for good. Put simply, sustainability is our way of doing business, and our corporate responsibility agenda is framed around the Nokia values of being very human, engaging everyone, innovation and achieving together.

Mobile communications have played a big role in billions of people's lives. Now that mobile devices are connecting us in many ways beyond calls, Nokia has been leading and encouraging innovation around how to harness this new connectivity to help people solve everyday challenges and connect them to what matters most. New, innovative mobile solutions hold tremendous potential for changing the way we live.

Our impacts and commitment

Maximising the benefits of mobile communication and minimising potentially negative effects requires commitment from governments, civil society, and the business sector. As a market leader with global operations we recognise that our potential impact, and therefore our responsibility, is great.

From a social growth and economic development perspective, we acknowledge our impact and responsibilities throughout our value chain: in our sourcing, product design, manufacturing, logistics, recycling, communications, employee well-being, business partnerships, community involvement and social investments. Through our solutions we respond to various environmental and societal needs. Our overall response to our stakeholders is to produce highquality, safe products and valuable services for a consumer offerings that has a positive influence on the society and the planet.
Ti Nokia, chng ti t mc tiu dn u trong pht trin bn vng bng cch ly n vo ti khon trong tt c mi th chng ti lm. Hn mt t ngi trn th gii s dng in thoi Nokia, v chng ti rt vui mng v nhng c hi ny cung cp cho vic ci thin sinh k ca ngi dn v khuyn khch h chp nhn mt li sng bn vng hn. L mt nh lnh o th trng, mt trong nhng cch tt nht chng ta c th ng gp cho cng ng ton cu l tin hnh hot ng kinh doanh ca chng ti trong mt cch c trch nhim. Chng ti cam kt li xe cc chnh sch v thc hnh o c m thanh hng dn chng ta trong cng vic ca chng ti. Chng ti c mt h s theo di lu di bn vng vo ti khon trong tt c cc hot ng, sn phm ca chng ti v cc dch v, nhng chng ti cng nhn xa hn cc hot ng ca chnh chng ta s dng quy m ca chng ti cho tt. Ni mt cch n gin, tnh bn vng l cch kinh doanh ca chng ti, v chng trnh ngh s ca cng ty trch nhim ca chng ti l c ng khung xung quanh cc gi tr ca Nokia l rt con ngi, tham gia tt c mi ngi, i mi v t c cng nhau. in thoi di ng truyn thng ng mt vai tr ln trong hng t cuc sng ca ngi dn. Rng cc thit b di ng kt ni chng ta bng nhiu cch vt ra ngoi cc cuc gi, Nokia c lnh o v khuyn khch i mi xung quanh lm th no khai thc kt ni mi ny gip mi ngi gii quyt cc thch thc hng ngy v kt ni chng vi nhng g quan trng nht. Mi, gii php sng to in thoi di ng c tim nng to ln thay i cch chng ta sng.

Tc ng ca chng ti cam kt v Ti a ha li ch ca thng tin di ng v gim thiu tc ng tiu cc tim tng yu cu cam kt t cc chnh ph, x hi dn s v khu vc kinh doanh. L mt nh lnh o th trng vi cc hot ng ton cu, chng ti nhn ra rng tc ng tim nng ca chng ti, v do trch nhim ca chng ti, l rt tt. T mt s pht trin x hi v quan im pht trin kinh t, chng ta tha nhn tc ng v trch nhim ca chng ti trong sut chui gi tr ca chng ti trong tm ngun cung ng nhn vin ca chng ti thit k sn phm, sn xut, hu cn, ti ch, thng tin lin lc, hnh phc, quan h i tc kinh doanh, s tham gia ca cng ng v u t x hi. Thng qua cc gii php ca chng ti, chng ti p ng nhu cu khc nhau v mi trng v x hi. Phn ng tng th ca chng ti cc bn lin quan ca chng ti l sn xut cht lng cao, an ton sn phm v dch v c gi tr cho mt dch v ngi tiu dng c nh hng tch cc n x hi v hnh tinh.

6.

Bn tuyn ngn s mnh

Nokias mission is simple, Connecting People. Our strategic intent is to build great mobile products. Our job is to enable billions of people everywhere to get more of lifes opportunities through mobile. News - new strategy, new leadership, new operational structure Nokia has recently outlined its new strategic direction, including changes in leadership and operational structure to accelerate the companys speed of execution in a dynamic competitive environment. Major elements of the new strategy include:

Plans for a broad strategic partnership with Microsoft to jointly build a new winning mobile ecosystem. A renewed approach to capture volume and value growth to connect the next billion to the Internet in developing growth markets Focused investments in next-generation disruptive technologies A new leadership team and organizational structure with a clear focus on speed, results and accountability Nokia is at a critical juncture, where significant change is necessary and inevitable in our journey forward, said Stephen Elop, Nokia President and CEO. Today, we are accelerating that change through a new path, aimed at regaining our smartphone leadership, reinforcing our mobile device platform and realizing our investments in the future.

The strategy Nokias strategy is about investing in and ensuring Nokias future. I have incredible optimism because I can see fresh opportunity for us to innovate, to differentiate, to build great mobile products, like never before, and at a speed that will surpass what we have accomplished in the past, Elop said. We are going forward. We are not going backwards. We have a strategy. We have a path. We have a future. And we can deliver great mobile products. And despite all of these changes, we remain true to our mission, that of Connecting People. Regaining our leadership in the smartphone space Nokia plans to form a broad strategic partnership with Microsoft to jointly build a global ecosystem that creates opportunities beyond anything that currently exists. It brings together highly complementary assets and competences. The Nokia-Microsoft ecosystem targets to deliver differentiated and innovative products with unrivalled scale in product breadth, geographical reach, and brand identity. Nokia would adopt Windows Phone as its primary smartphone platform, helping drive and define the future of the platform by leveraging its expertise on hardware optimization, software customization, and language support. Nokia and Microsoft would also combine services assets to drive innovation. Nokia Maps, for example, would be at the heart of key Microsoft assets such as Bing and AdCenter, and Nokias application and content store would be integrated into Microsoft Marketplace. Under the proposed partnership, Microsoft would provide developer tools, making it easier for application developers to leverage Nokias global scale. While Nokia transitions to the Windows Phone platform, Symbian will continue to offer considerable value to Nokia, to our customers, developers and consumers. 200 million people use Symbian globally, and Nokia will modernize the platform through investments in completely new devices with new features, hardware improvements such as GHz+ processing capabilities and significantly increased graphics speed, as well as software improvements. Maintaining our volume and value leadership in the mobile phones space In feature phones, Nokias strategy is to leverage its innovation and strength in growth markets to connect the next billion people to their first Internet and application experience. By providing compelling and affordable, localized mobile experiences, particularly to the emerging markets, our ambition is to bring the next billion online. We will continue the renewal of our Series 40 platform in QWERTY, touch&type, dual SIM, Nokia services, including Maps, Browser, Life Tools, Web apps and Money. We are also investing in the future; developing assets (platform, software, apps), which will bring a modern mobile experience to the mobile phone consumers and enable business opportunities for developers. These investments will be especially focused on growth economies. Sustaining our future as the worlds leading mobile manufacturer To make sure we get ahead of the game on industry innovation evolution, our MeeGo efforts will transition into an ongoing long-term market exploration of the next generation of devices, platforms and user experiences. New leadership team, operational structure and governance to drive the change in strategy

This new strategy is supported by significant changes in Nokias leadership, operational structure and approach. The renewed governance will expedite decision-making and improve time-to-market of products and innovations, placing a heavy focus on results, speed and accountability. The new strategy and operational structure are expected to have significant impact to Nokia operations and personnel.

Thng 3 nm 2011 Nhim v ca Nokia l n gin, kt ni mi ngi. nh chin lc ca chng ti l xy dng sn phm tuyt vi in thoi di ng. Cng vic ca chng ti l cho php hng t ngi khp mi ni c c c hi ca cuc sng thng qua in thoi di ng. Tin tc - chin lc mi, lnh o mi, c cu hot ng mi Nokia gn y vch ra hng chin lc mi ca n, bao gm c nhng thay i trong lnh o v c cu hot ng y nhanh tc thc hin ca cng ty trong mt mi trng cnh tranh nng ng. Cc yu t chnh ca chin lc mi bao gm: K hoch cho mt mi quan h i tc chin lc rng vi Microsoft cng nhau xy dng mt h sinh thi di ng mi chin thng. Mt cch tip cn mi nm bt s tng trng khi lng v gi tr kt ni tip theo t " Internet pht trin ti cc th trng tng trng Tp trung u t cng ngh t ph trong th h tip theo Mt c cu lnh o nhm v t chc vi mt tp trung r rng v tc , kt qu v trch nhim "Nokia ti mt thi im quan trng, trong ng k thay i l cn thit v khng th trnh khi trong cuc hnh trnh ca chng ti v pha trc", ng Stephen Elop, Nokia Ch tch v Gim c iu hnh. "Hm nay, chng ti ang y nhanh s thay i qua mt con ng mi, nhm ginh li lnh o in thoi thng minh ca chng ti, cng c nn tng thit b di ng ca chng ti v vic thc hin u t ca chng ti trong tng lai." Chin lc

Chin lc ca Nokia l v u t v m bo tng lai ca Nokia. "Ti c lc quan ng kinh ngc v ti c th nhn thy c hi ti cho chng ta i mi, phn bit, xy dng cc sn phm in thoi di ng tuyt vi, hn bao gi ht, v mt tc s vt qua nhng g chng ta t c trong qu kh", Elop ni. "Chng ti ang i v pha trc. Chng ti s khng tr v trc. Chng ti c mt chin lc. Chng ti c mt con ng. Chng ti c mt tng lai. V chng ti c th cung cp cc sn phm in thoi di ng tuyt vi. V mc d tt c nhng thay i ny, chng ti vn cn ng vi nhim v ca chng ti, l kt ni mi ngi. " Ginh li lnh o ca chng ti trong khng gian in thoi thng minh Nokia c k hoch hnh thnh mt quan h i tc rng chin lc vi Microsoft cng nhau xy dng mt h sinh thi ton cu to ra c hi vt ra ngoi bt c iu g hin ang tn ti. N tp hp ti sn b sung v nng lc. Cc h sinh thi Nokia-Microsoft mc tiu cung cp cc sn phm khc bit v sng to vi quy m c i th trong chiu rng sn phm, tip cn a l, v bn sc thng hiu. Nokia s thng qua Windows Phone nh l nn tng in thoi thng minh chnh ca n, gip li xe v xc nh tng lai ca nn tng ny bng cch tn dng chuyn mn ca mnh vo ti u ha phn cng, tu bin phn mm, v h tr ngn ng. Nokia v Microsoft cng s kt hp cc dch v ti sn li xe i mi. Nokia Maps, v d, s l trung tm ti sn ca chnh Microsoft nh Bing, AdCenter, v ng dng ca Nokia v lu tr ni dung s c tch hp vo Microsoft Marketplace. Theo ngh quan h i tc, Microsoft s cung cp cng c pht trin, lm cho n d dng hn cho cc nh pht trin ng dng y mnh quy m ton cu ca Nokia. Trong khi Nokia qu trnh chuyn i nn tng in thoi Windows, Symbian s tip tc cung cp gi tr ng k n Nokia, khch hng ca chng ti, pht trin v ngi tiu dng. 200 triu ngi s dng Symbian trn ton cu, v Nokia s hin i ha nn tng thng qua u t vo cc thit b hon ton mi vi cc tnh nng mi, ci tin phn cng nh GHz + kh nng x l v tng ng k tc ha, cng nh ci tin phn mm. Duy tr khi lng v gi tr lnh o trong khng gian in thoi di ng

Trong in thoi tnh nng, chin lc ca Nokia l thc y i mi v sc mnh trong th trng tng trng kt ni cc t ngi tip theo vi Internet v kinh nghim ng dng u tin ca h. Bng cch cung cp hp dn v gi c phi chng, kinh nghim in thoi di ng a phng, c bit l cc th trng mi ni, tham vng ca chng ti l mang li t trc tuyn tip theo. Chng ti s tip tc i mi ca nn tng series 40 ca chng ti trong QWERTY, cm ng loi, hai SIM, dch v ca Nokia Maps, trnh duyt, Life Tools, cc ng dng web v tin. Chng ti cng ang u t trong tng lai, pht trin ti sn (nn tng, phn mm, ng dng), s mang li mt tri nghim di ng hin i vi ngi tiu dng in thoi di ng v cho php c hi kinh doanh cho cc nh pht trin. Nhng u t ny s c c bit tp trung vo cc nn kinh t tng trng. Duy tr trong tng lai ca chng ti l nh sn xut di ng hng u th gii chc chn rng chng ti c c trc cc tr chi v s tin ha i mi ngnh cng nghip, cc n lc MeeGo ca chng ti s chuyn tip vo mt thm d th trng lin tc lu di ca cc th h tip theo ca cc thit b, nn tng v kinh nghim ngi dng. i ng lnh o mi, c cu hot ng v qun tr a thay i trong chin lc Chin lc ny mi c h tr bi nhng thay i ng k vo s lnh o ca Nokia, c cu hot ng v cch tip cn. Qun tr mi s tin hnh ra quyt nh v ci thin thi gian a ra th trng cc sn phm v i mi, t mt tp trung nhiu vo kt qu, tc v trch nhim. Cc cu trc chin lc v hot ng mi d kin s c tc ng ng k n hot ng kinh doanh v nhn vin ca Nokia.