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CNG TY C PH TRUNG NGUYN BNG TM TT TNH HUNG -Ngnh nng nghip C ph Vit Nam bt u hnh thnh di ch cai tr ca thc

hc dn Php vo th k 19 v nhanh chng tr thnh mt ngnh cng nghip ch lc. Vo gia nhng nm 1990, Vit Nam tr thnh mt trong ba nh sn xut c ph ln nht th gii. -Tuy nhin, hu ht c ph ca Vit Nam u c cht lng thp v xut khu vi gi thp. Trc thc trng , doanh nhn ng L Nguyn V tin rng nhng ht c ph cht lng, c bit ca Vit Nam c th c sn xut v bn vi gi tr cao tng xng. V vy, nm 1996, ng thnh lp Trung Nguyn, mt cng ty sn xut c ph cng mt h thng qun c ph c thnh lp nm 1998 v xy dng m hnhNhng quyn kinh doanh -.Vit Nam l mt th trng mi ni. Nm 1995, thu nhp bnh qun u ngi ch c $ 250 (nm 2010 l $ 1,200). y l mt trong nhng l do ti sao ng V chn pht trin mt thng hiu ng cp nhm chim lnh c th trng trong nc v xut khu. -Vi chi ph u t ban u khng ln,ng c nhng quyn kinh doanh c th s dng nhn hiu Trung Nguyn v du hiu mu sc nu vngc trng gn ln chic phin pha caf. Ng bn phi mua caf Trung Nguyn v c hng gi thp hn 10%.iu gip cho Trung Nguyn pht trin rt nhanh v c th bn v xc tin sn phm ca mnh trn khp c nc. -Tuy nhin,quy c trao quyn t do hon ton cho cc i l tc b quyn kim sot v phong cch ,cht lng v dch v ,gy ra nhng ri ro cho nhn hiu Trung Nguyn khi caf c cht lng km c bn di thng hiu ca n. -Thm vo ,gi y mi quan tm ca cc phng tin thng i vi Trung Nguyn gi y nht i,ng gin bi 2 chTrung Nguyn tr nn qu quen thuc .Khi s quen thuc xut hin cng l lc tnhhin tng khng cn.Cn st h nhit.Trung Nguyn ang rt cn 1 lung gi maketing mi khi sc tr li.

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