Scuba Jamboree diving centre

Lecturer: Mr. Tran Tuan Anh Tutor: Ms. Hoang Bich Ngoc Tut: 2BA07 Group members: Nguyen Thuy Duong Nguyen Quoc Manh

TABLE OF CONTENT
Theory

review Case summary Case questions Answers Application Q & A

THEORY REVIEW
Typology of service firms in international markets: + Location-free professional services + Location-bound customised projects + Standardised service packages + Value-added customised projects

CASE SUMMARY
Scuba

Jamboree, dive centre was established in Phahon Yothin Place, Thailand

Training

from beginner to master

Grow

by 30% from 2001 to 2003

ANSWER
Most of the local diving centers (70%) operate with FDI, full controlled and achieved by foreign operators (PADI).
To increase competitiveness, the Tourism Authority of Thailand set up an organization to oversee the diving industry, enforce accreditation and set standards on pricing and quality of operators.

QUESTION 2

ANSWER

In the typology of service firms in international markets, Scuba Jam is value-added projects. Located in the second-market entry mode, rely on third parties, through arrangements such as licensing agents, brokers, franchising and joint ventures. Managerial and marketing implications: + Result of exhibiting at Adex 2003, the largest international dive exhibition in the region => Customer base grew. + Not seriously affected by SARS. + One of the most popular diving destinations in the world.

Question 3
Identifying and discuss important planning considerations with the aim of ensuring scuba Jamborees success

ANSWER
Understand the need of customers Paying attention to the tangible evidence Adding value Constant innovation

Viettel: The New Telecom Operator & The Fastest Growing Company
Telecom Market Entry: 2000 Mobile Market Entry: 2004 Growth (2000 2009):
Revenue: 3M$ => 3,5B$ (1,000+ Times)
Subscribers: 0 => 33M (#1 Mobile) BTS : 0 => 20,000 (#1)

FO: 0 => 100,000Km (#1)

Viettel: The Coverage

Cover in all City and provinces Wireless Coverage For Border, Islands & Coastal Areas

2,500Km Border
2,500Km Coastal (100Km Radius) 100 Islands

Viettel: The Only Company To Cover These Areas

Viettel: The Business Philosophy

Brand Building = Big Money
100-150M$/Year
Pay To TV & Newspaper

The Business Strategy:

100-150M$/Year For Branding, By Giving To The Poor (Free Internet To Schools, Telephone For Farmers)

The Company Has Stronger Brand Recognition

A few words about Cambodia

General Status Information

Total Geographical Area (Sq.Kms): 181,035 Provinces: 24 Population (Million): 13.8 GDP Per capita (USD): 685

Current telecom services in Cambodia

Telecom international gateway:

Telecom Cambodia (001) Royal Telecam International (007)

Voice services:
Fixed phone subscribers: around 42,000 cover in all provinces. Mobile phone subscribers: around 4.2 Million (9 companies) and cover in all cities and provinces in Cambodia.

VoIP service providers:

There are 15 VoIP service providers on operation

Mobile phone market

Mobile market: 4.237.000 (February 2009)

CamGSM TMIC

2.1 Millions Subs 560.000 Subs

Mfone
Applifone CADCOMMS (3G) Viettel Latelz GT-Tell SoTelco

910.000 Subs
84.000 Subs 76.000 Subs 500.000 Subs 2.000 Subs 5.000 Subs just launching service, May 2009
National ICT Development Authority

MetPhone

19/2/2009, Viettel launched Metfone in Cambodia The project was licensed in 6/2007, After more than one year VTC established 1100 BTS(>40% national BTS), coverage all country, 7000 km optical fiber cable network

Metfone

60% ADSL market share 2nd largest mobile service provider with 1.300.000 subs 50% of landline market

Recommendations
Keep the advantage of low price Add values: 3G, WiMAX, coverage range Provide better customer service

REFERENCES
http://www.tin247.com/khai_truong_mang_di_dong _viettel_tai_campuchia-4-21384409.html http://www.ictnews.vn/Home/vien-thong/Metfone-lahang-vien-thong-lon-nhatCambodia/2009/09/1SVCM521185/View.htm http://www.thongtincongnghe.com/article/9787 www.metfone.com.kh http://wirelessfederation.com/news/14430-viettelinstigates-metfone-mobile-service-in-cambodia/ http://www.thietkewebsitedep.com/tin-congnghe/1034-Metfone-Viettel-da%CC%89yma%CC%A3nh-chie%CC%81m-li%CC%83nhthi%CC%A3-pha%CC%80n-ta%CC%A3iCampuchia.html http://vietnamnet.vn/cntt/2009/04/840919/

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