B.A.

(Hons) Visual Communication

Module: Design for Society

Module Code: VC202-880-05 (20 credits)

Lecturer: Katherine Szeto + Marta Kusztra Date: 06/02/2007 or 09/02/2007

Assignment 2: Man. Woman. China.

Brief: Prepare the work that comments on the relationships between men
and women in modern Chinese society. Do you think that these
relationships represent:
– equality?
– inequality?
– partnership?
– dependence?
– competition?

You may focus on the everyday life situations or important social issues,
but you may also choose to concentrate on the private sphere of life. It
is up to you how you define the context for your work, but you should
present your personal perspective on the theme.

Defining your personal opinion is a good place to start working on the

design concept for your project. Your opinion and your concept should
be supported by the research and analysis.

In your research, you should investigate the issues outlined by this

assignment as well as the contemporary media and techniques that you
may want to use in your design. Your research cannot be based only on
the internet sources.

Your work may take any form you choose. Present at least 3 design
solutions that correspond with your concept. You are expected to
experiment visually!

Learning [A3.] Understand the effectiveness of the use of typography, illustration

Outcomes: and photography in the context of society

[C3.] Prepare and produce sensitive, creative design solutions that may
consider cultural, economic and social context.

[C4.] Research, identify, analyse, and apply contemporary techniques

using appropriate media.

Work Required: Students must submit:

1. 1 sketchbook documenting concept development;
2. Project presentation
3. Project rationale
Deadline: March 9th 2007

Assessment Documentation of Research (40%)

Strategy: Design Rationale (20%)
Final Design Solution (40%)

Project This project is worth 25% (twenty-five percent) of the total

Weighting Visual Communication module mark.
within the
Module: