Chin lc sn phm: Sn phm ch yu ca KFC l Buckets, Burgers v Twisters v tht gColonel Crispy Strips vi nhng mn n thm mang phong

cch qu hng.Nhng vo nm 2001 KFC tin hnh lp k hoch pht trin sn phmmi cho mnh v Soul Food chnh l sn phm mi trong chin lc . Vvy khi vo Vit Nam, KFC thay i khu v, kch thc, mu m cho phhp vi m thc ca ngi tiu dng Vit Nam.iu quan trng trong chn lc pht trin sn phm l to s khcbit ha so vi cc sn phm khc.T ngi tiu mi cm nhn c snphm no ca nhn hiu KFC hay Lotteria,hay mt ca hng thc n nhanhkhc. Bn thn sn phm KFC c s khc bit v s pha trn gia mimt loi gia v. Chnh iu ny to nn hng v c bit cho mn grn. KFC khng nhng to ra s khc bit m cn a dng ha sn phmto nn thc n v cng phong ph. Bn cnh nhng mn n truyn thngnh g rn v hambeger, khi xm nhp vo Vit Nam, KFC ch bin thmmt s mn phc v nhng thc n hp khu v ngi Vit Nam nh: ggin khng xng, bnh m mm, cm g gravy, bp ci trn JumboKchthc ca Hambeger cng thay i, tr nn nh hn thch hp vi vc dngnh nhn ca ngi Vit Nam. Danh mc sn phm c sp xp theo nhiuloi gip cho ngi tiu dng d chn la thc n a thch. Danh mc nybao gm: g rn truyn thng, tin li mi ngy, phn n cho tr em, ncgii kht, thc n nh, thc n ph, kinh t mi ngy, xalach, trng ming,Bn cnh , mt s mn mi dc tung ra th trng Vit Nam gp phnlm tng thm s a dng trong danh mc thc n, nh: bg phi l,

bgtm, lipton ice tea, nc EvianVi vic m rng sang cc nguyn liu tm 6 c, mt s nc gii kht thay th sn phm nc ngt Pepsi, KFC to s thch th v t m cho gii thanh nin, t c th gim s nhm chn ni khch hng khi ch c quyn phc v ch mi mn g. c bit i vigii thanh nin hin nay lun thch i tm ci mi, ci l.KFC khng nhng ch ch trng n vic pht trin thm dng snphm mi, thay i sn phm bt kp th hiu ngi tiu dng m cnc bit quan tm n sc kho ca khck hng. Theo tin NewYork, ngy 30thng 10 nm 2006, sau 2 nm b mt th nghim mt loi du chin G tcht bo, hm nay KFC chnh thc tuyn b s thay i loi du mi ny vothng 4-2007 ngoi tr loi bnh m biscuits. 5500 tim KFC s thay i duchin loi u nnh thay v du rau m cng ty cho rng nh hng nbnh au tim, thc ra hai nm qua KFC b mt dng loi du u nnh bn cho thc khch v ch i phn ng ca h v khu v thay i ca mingi khc nhau ra sao. u nnh c hm lng linolenic thp c cha hmlng axit linolenic di 3% trong khi hm lng ny du nnh thngthng l 8%. Kt qu l du nnh n nh hn cn t hydro ho hn v dovy to ra t axit bo no hn. Do ngi tiu dng c th yn tm hn khis dng cc sn phm KFC, c bit trong gii thanh thiu nin hin nay,khi m tnh trng bo ph ang ngy cng c s gia tng r rt. Vic thayi nguyn liu du chin ny s thu ht nhiu ngi n vi KFC hn. Ccbn n s thoi mi n

KFC hn m khng b m nh tnh trng tha cn vbo ph. y l bc tin quan trng KFC tn cng vo th trng.c bit trong thi gian gn y, nn dch cm gia cm ang bng n,nh hng rt ln n vic kinh doanh thc n nhanh ca KFC ni ring vcc nh hng phc v thc n nhanh ni chung. Nhng vn ny KFC khc phc c. Vi nhng ngun cung cp tht g sch v uy tn ca KFCtrn th trng tao cho ngi tiu dng s an tm khi dng sn phm grn.Vi vic pht trin thm cc dng sn phm mi, ci thin dng snphm c, nht l thay i loi du rn cng vi nhng nguyn liu ga sch gip cho KFC nng cao uy tn ca mnh trn th trng, tng thm v th cnh tranh trong thng trng quc t.