Tr xanh C2 Tr xanh C2 l thng hiu thuc Cng ty URC Vit Nam. C2 l thng hiu tr xanh thnh cng rt rc r ti Philippines.

URC u t vo th trng Vit Nam vi s vn ln n14,5 triu -la M. URC t nh my sn xut ti Khu Cng nghip Vit Nam Singapore.Tuy nhin, khi vo Vit Nam, C2 cha t c thnh cng nh mong i. Ti thi im ramt, C2 dng nh ri vo tnh th b ng. l v Khng ra mt trc v ctr gip mnh m bi cc hat ng truyn thng rm r. Mi n thng 9 va ri, C2 migia tng n lc marketing thng qua vic qung co trn truyn hnh. Ngoi ra, C2 cng kthp qung co vi chng trnh gim gi mnh m. Nhng tnh hnh c l kh ci thin vchin dch ny cn cha mt s im cha tht s thuyt phc lm.Trc ht, tr xanh C2la chn khu hiu mt lnh & thanh khit (cool & clean). to ra nhn bit ca ngi tiu dng, khi l thng hiu n sau, C2 nn chn chomnh mt c trng khc bit vi Khng thay v cng ch l gii kht v c li cho sckhe. Nhn vt i din thng hiu trong phim qung co thuyt phc ngi tiu dng hychuyn t tiu dng nc ngt sang tr xanh C2. Thng ip ny c ba im hn ch.Th nht, C2 t hn ch i tng tiu dng sn phm khi ch hng vo nhng khchhng tiu dng nc ngt. Thay v vy, C2 c th m rng sang th trng nc tinh khitng chai v cc loi nc gii kht khc. Theo thm d ca ngi vit, phn ln ngi tiudng coi vic chn tr xanh l mt la chn khn ngoan thay th nc tinh khit ch khng phi nc ngt.Th hai, chin dch tryn thng ca Tr xanh C2 phn ln hng n mc tiu hnh thnhlc ko, nhng cha ch trng n lc y qua knh phn phi, nhm to ra mc snsng v hng ha ti im bn.Th ba, nu chuyn t tiu dng nc ngt sang tr xanh, khch hng s la chn khng, vn c trc C2. Thng hiu C2 khng a ra c bt k l do no thuyt phckhch hng chn C2, ngoi tr nhng l do m ngi tiu dng c p ng bi Trxanh khng , l tinh khit v c li cho sc khe.Nh vy, mc khng sn sng ca C2 ti im bn, cng vi thng hiu cha scthuyt phc v tnh gip Tr xanh khng hng li t ngn qu marketing ca C2.iu rt ra t cuc so ti. Tt nhin, cn phi c thm y hn nhng thng tin v bin ng doanh s, tng quan v th phn, mc bao ph gia Tr xanh C2 v Khng th phn tch trn mi r rng hn.Tuy nhin, theo ngi vit, vi cc phn tch da trnthc tin ni trn, Tr xanh C2 c th cn iu chnh chin lc to c s khc bitgia C2 v Khng . Cc hot ng marketing, PR hng n tnh cch snh iu m C2ang trin khai Philipines c l s hiu qu hn cho C2 ti Vit Nam. Bn cnh , C2 cng cn ch n cc cng c to lc y gia tng mc bao ph hng, a sn phm n tay ngi tiu dng. 60 l t l phn trm gim ung th thc qun nu ung tr xanh vi liu lng hp l.