Aravind Eye Care

Delivering the most precious gift

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By: Rahul G. Jadhav 31

4/22/12

4 As of Rural Marketing

Affordability: Operations & stay- moderate cost Choice of surgery and stay Free facility in Camps Awareness: School camps, news paper, announcement Create awareness about Diabetic retinopathy Refraction camp ( offices) Constantly create demand ( 4/22/12 7% camps

4 As of Rural Marketing

Acceptance:
Moderate Just 7 % turn up to camps Dr V Very low as compared to number of cases

Availability:
Information kiosk Patients taken from Camps to hospital for operations Various camps and check ups Working with NGO

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Profitability to rural India?

Not much Tamilnadu- yes (employment, education, awareness) Rural India- NO Initiatives should be set up across India

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Distribution model

AEC = enter different states = enter rural market Hub and spoke model - same ware house for Aurolabs and Reevoc

Reevoc

AEC and Auro lab products in different states and also in urban market

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AEC + REeVOC
Corporate - NGO collaboration Benefits to private company ( REEVOC):

Image and credibility- company reputation, trust building Eg: ITC, HUL Financial sustainability - entering new markets & increase long term profit increased consumerism , understanding local conditions Better CSR policies a part of corporate strategy as NGOs are better trusted among local population
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Benefits to NGO ( Aravind Eye car) :

Financial sustabanility and fund diversification for projects Access to free marketing Management skills for improved efficiency as they are expertise in innovation, risk taking , leadership Enter different states

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THANK

YOU
4/22/12