TRNG I HC NGOI THNG KHOA KINH T V KINH DOANH QUC T -----------------------------

BO CO THC HNH XY DNG WEBSITE THNG MI IN T

ti:

CA HNG CHI TRC TUYN KIDSHOP

Gio vin hng dn: Nguyn Th Hng Vn Nhm thc hin: KidShop Lp: A13 K44D 1. Nguyn Nam Trung 2. Nguyn Nh Qunh 3. Thn Th Hng Ly 4. Nguyn Th Thanh Huyn 5. Nguyn Th Ngc Anh

H Ni, 01/2009
BO CO THC HNH XY DNG WEBSITE TMT Phn 1. M t tng xy dng website, cng thng tin hay ca hng trc tuyn 1.1 Phn tch : Nh mi ngi bit, chi tr em hin nay c by bn rt nhiu cc ph Lng Vn Can, Hng Lc, Hng M, v.v. vi m hnh kinh doanh truyn thng. cc ca hng ny, chi c by bn kh ln xn v bt nho. Cc mn chi khng ph hp vn c by bn min l n bt mt v hp dn tr nh khng cn quan tm xem n c th c tc ng khng tt vi tr. Nhn vin bn hng v ch ca hng thng khng c kin thc t vn v ch quan tm n li nhun v bn c nhiu hng. Trong khi , hin nay cc bc ph huynh li rt quan tm n vic mua chi cho con ci mnh lm sao cho tht ph hp bi l chi khng ch l mn gip cc b gii tr m cn gip b kch thch tr t m, kh nng sng to v tr thng minh. C th ni chi ng mt vai tr kh quan trng trong qu trnh pht trin v tm hiu th gii ca cc b. Ch mt mn chi rt n gin nh b xp hnh c th gip b pht trin kh nng kt hp tay-mt, kh nng ton hc khoa hc cng nh c sng to. 1.2 tng: Quan phn tch trn c th thy, r rng cc ca hng chi truyn thng ang c phn chm p ng vi nhu cu ca cc bc ph huynh v cc b. V vy, t c tng xy dng mt website TMT kinh doanh mt hng ny gii quyt bi ton trn. C th, khch hng mc tiu ca chng ta s l cc em nh trong tui t s sinh n 14 tui. tin cho cc bc phu huynh la chn chi cho con mnh, website s phn loi cc sn phm chi theo cc la tui: mi sinh -12 thng tui, 12 24 thng tui, trn 2 tui, 3-4 tui, v.v. theo cc giai on pht trin ca tr em. Chng hn, chi cho tr mi sinh 12 thng tui s n gin hn, chi cho tr 3-4 tui s phc tp hn v kch thch tr sng to hn, v.v. Ngoi ra, cc sn phm cng c phn chia theo cc tiu thc: gii tnh, loi sn phm ( chi gio dc, chi trong nh, chi ngoi tri,v.v.), gi tin, thng hiu, v.v Khi chn xem sn phm, khch hng s c cung cp y cc thng tin nh: gi bn, m t sn phm, la tui ph hp, hng dn chi, cc khuyn co khc, v.v. Nu cn thm thng tin, khch hng c th tham vn i ng t vn trc tuyn. i ng ny phi c m bo o to chuyn nghip, c kin thc t vn vng vng v y s l mt trong nhng im khc bit ca KidShop so vi cc ca hng chi khc. Bn cnh i ng t vn, cc v ph huynh c th hi kin cc chuyn gia hoc cc bc lm cha m khc thng qua din n. Thng qua din n ny, cc bc ph huynh c th trao i v cch nui dy con, cc chi ph hp vi b, v.v. Cc b cng c th tham gia din n ny giao lu kt bn. c bit, vi chuyn mc Trao i chi, cc em va c th kt bn, li va c th trao i vi nhau nhng mn chi chn.
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Phn tch tng kinh doanh ca hng chi trc tuyn Kidshop Tng quan 1. Mc ch: Xy dng mt website cung cp cc sn phm chi cho tr em mi la tui vi chng loi a dng, p ng nhu cu v th hiu tiu dng ca tr nh v cc bc ph huynh. Cung cp mt knh thng tin hu ch cho cc v ph huynh trong vic mua sm chi cho tr, tm hiu cc kin thc gio dc, chm sc sc kho ca cc b cng nh to ra mt din n chia s kinh nghim gia cc v ph huynh. Pht trin thng mi in t vi m hnh kinh doanh trc tuyn t tc ng n cch thc mua sm ca ngi tiu dng. -www.webtretho.com -www.mamnon.com -www.sdwoodentoys.com -www.chamevabe.com -www.trangthietbimaugiaotiti.com -www.ac-toy.com.vn 3. nh gi th trng: - Ti H Ni, chi tr em hin nay c by bn rt nhiu cc ph Lng Vn Can, Hng Lc, Hng M, v.v. vi m hnh kinh doanh truyn thng. cc ca hng ny, chi c by bn kh ln xn. Cc mn chi khng ph hp vn c by bn min l n bt mt v hp dn tr nh khng cn quan tm xem n c th c tc ng khng tt vi tr. Nhn vin bn hng v ch ca hng thng khng c kin thc t vn v ch quan tm n li nhun v bn c nhiu hng. -Trong khi , cc bc ph huynh li rt quan tm n vic mua chi cho con ci mnh lm sao cho tht ph hp bi l chi khng ch l mn gip cc b gii tr m cn gip b kch thch tr t m, kh nng sng to v tr thng minh. Bi vy, nhu cu v mt hng ny l kh cao v nhu cu v mt a ch cung cp cc sn phm an ton uy tn cho b l rt ln. K hoch kinh doanh 1. Phng chm kinh doanh Tt c v tng lai con em chng ta 2. Li nhun: s lng khch t mua hng qua web, ph qung co lin kt vi cc website khc v cc ca hng cung cp cc sn phm chi tr em khc. 3. Dch v - Dch v t vn trc tuyn: khch hng s c cc nhn vin t vn trc tuyn cung cp cc thng tin v h tr v sn phm khi cn thit, cc chuyn gia c trnh s t vn cho khch hng nhng vn c lin quan ti vic nui dy v chm sc tr.
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2. i th cnh tranh

- Dch v gi qu v tng qu theo yu cu: Vi KidShop, cc v ph huynh khng cn phi n trc tip ca hng m ch cn ngi ti vn phng truy cp vo website kidshop.vn l c th chn c mt mn qu ng cho con mnh. to bt ng cho b, khch hng c th chn dch v gi qu v tng qu theo yu cu. - Dch v qung co, lin kt vi cc website v ca hng kinh doanh mt hng chi truyn thng c nhu cu qung co Phn tch SWOT

Th mnh - C i ng nhn vin bn hng qua web v i ng t vn vin trc tuyn c o to y kin thc, kinh nghim v c trch nhim. - C nhng gi dch v gia tng vi nhiu u im v tin ch - Cung cp chng loi hng a dng v phong ph

im yu

L trang web mi kinh doanh cc sn phm chi tr em nn cn cha c nhiu ngi bit ti Chi ph qun l v sn phm v dch v cn cao Mt s hn ch ca ng dng thng ma in t trong kinh doanh trc tuyn nh s bo mt v thng tin hay dch v thanh ton trc tuyn cha tht s pht trin Vit Nam

C hi

Thch thc

Cc v ph huynh c thm nhiu s la chn trong vic mua sm cc dng c hc tp v tr chi cho tr Thay i thi quen mua sm ca ngi tiu dng bng phng thc mua hng trc tuyn

S cnh tranh ca 1 s trang web cung cp mt hng ny Thi quen mua sm truyn thng ca ngi tiu dng cn cao

1.3 Kt lun: Main USP ca KidShop chnh l kh nng lm hi lng khch hng. Hin nay, cc bc lm cha m thng kh bn rn vi cng vic v c t thi gian chm sc con ci. Do vy, thi gian dnh mua chi cho con ci l khng nhiu. Vi KidShop, cc v ph huynh khng cn phi n trc tip ca hng m ch cn ngi ti vn phng truy cp vo website kidshop.vn l c th chn c mt mn qu ng cho con mnh. to bt ng cho con, khch hng c th chn dch v gi qu v tng qu theo yu cu. Tm thi tng ca t l nh th, rt mong mi ngi tham gia ng gp thm tng ca t c hon thin hn. T cng rt welcome cc bn mun join cng t pht trin tng ny

Phn 2. Bo co cc cng vic thc hin xy dng website 2.1 - BO CO NI DUNG CNG VIC THC HIN (Bo co cc cng vic theo ng trnh t thi gian thc hin xy dng website) STT 1 2 Ni dung Tn thnh vin Thi gian chu trch nhim chnh Nguyn Nam Trung 10 pht Ghi ch

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Ci t Joomla, phin bn 1.5.8 Ci t ca hng Nguyn Nam Trung 10 pht trc tuyn VirtueMart, phin bn 1.1.2 Vit ha VirtueMart Nguyn Nh Qunh 15 pht Ci t v cu hnh Nguyn Nh Qunh 45 pht module din n Agora 2.5.4 Ci t v cu hnh Nguyn Nam Trung 40 pht module Community Builder 1.2.0 RC4 Ci t v cu hnh Nguyn Nam Trung 20 pht module UddleIM 1.5 Ci t v cu hnh Thn Th Hng Ly 20 pht module Ajax ShoutBox Ci t v cu hnh Nguyn Nam Trung 30 pht module SlideShow Pro Ci t v cu hnh Nguyn Ngc Anh 10 pht module Vinaora World Time Clock Ci t v cu hnh Nguyn Nam Trung 10 pht module Visit Counter Ci t v cu hnh Nguyn Nam Trung 15 pht module Event Countdown Zulu Cu hnh module tin Nguyn Ngc Anh 10 pht mi nht

Ngun: http://joomlame.com/ Ngun: http://www.joomlapolis.c om/component/option,co m_docman/Itemid,36/ Ngun: http://www.slabihoud.de/ software/id4001.htm Ngun: http://joomla.batjo.nl/ Ngun: http://joomlacode.org/gf/ download/frsrelease/8979 /33230/mod_slideshow.zi p Ngun: http://www.joomlaspan.c om/index.php? option=com_sobi2&Item id=3 Ngun: http://joomlacode.org/gf/ project/vvisit_counter/frs / Ngun: http://joomlacode.org/gf/ project/zulu/frs/

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Cu hnh module tin Nguyn Ngc Anh 10 pht nhiu ngi c nht Cu hnh module Nguyn Nam Trung 10 pht bu chn Ci t v cu hnh Nguyn Nh Qunh 15 pht module H tr trc tuyn YM CustomImage Cu hnh banner Nguyn Nam Trung 15 pht qung co Cp nht th mt s Nguyn Th Thanh 45 pht ni dung (tin tc, Huyn sn phm, v.v...) Thit k cu trc Nguyn Nam Trung 1 gi 30 cc Menu ni dung pht Ci t Template Nguyn Nh Qunh 40 pht cho website v forum Sp xp li cc module Cp nht tin tc Nguyn Nam Trung 20 pht Nguyn Ngc Anh 1 gi

Ngun: http://www.jerrywijaya.c om/free-download.html? func=select&id=2

Ngun: http://www.joomla24.co m/ v http://joomlame.com/

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Ngun: http://www.vnexpress.co m, http:// www.dantri.com Cp nht topic trong Nguyn Nh Qunh 1 gi Ngun: din n http://webtretho.com Cp nht sn phm Thn Th Hng Ly 1 gi 40 Ngun: http://etoys.com v Nguyn Th pht Thanh Huyn

2.2 - BO CO NI DUNG CNG VIC CA TNG THNH VIN: (Tng hp cng vic ca tng thnh vin) STT 1 2 Ni dung Tn thnh vin Thi gian chu trch nhim chnh Nguyn Nam Trung 10 pht Ghi ch

Ci t Joomla, phin bn 1.5.8 Ci t ca hng Nguyn Nam Trung 10 pht trc tuyn VirtueMart, phin bn 1.1.2 Ci t v cu hnh Nguyn Nam Trung 40 pht module Community Builder 1.2.0 RC4

Ngun: http://www.joomlapolis.co m/component/option,com_

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Ci t v cu hnh Nguyn Nam Trung 20 pht module UddleIM 1.5 Ci t v cu hnh Nguyn Nam Trung 30 pht module SlideShow Pro

Ci t v cu hnh Nguyn Nam Trung 10 pht module Visit Counter 7 Ci t v cu hnh Nguyn Nam Trung 15 pht module Event Countdown Zulu 8 Cu hnh module Nguyn Nam Trung 10 pht bu chn 10 Cu hnh banner Nguyn Nam Trung 15 pht qung co 11 Thit k cu trc Nguyn Nam Trung 1 gi 30 cc Menu ni dung pht 12 Sp xp li cc Nguyn Nam Trung 20 pht module Tng thi gian tham gia: 4 gi 30 pht 1 Ci t v cu hnh Nguyn Th Ngc 10 pht Ngun: module Vinaora Anh http://www.joomlaspan.co World Time Clock m/index.php? option=com_sobi2&Itemid =3 2 Cu hnh module tin Nguyn Th Ngc 10 pht mi nht Anh 3 Cu hnh module tin Nguyn Th Ngc 10 pht nhiu ngi c Anh nht 4 Cp nht tin tc Nguyn Th Ngc 1 gi Ngun: Anh http://www.vnexpress.com , http:// www.dantri.com 5 Test website Nguyn Th Ngc 40 pht Anh Tng thi gian tham gia: 2 gi 10 pht 1 Vit ha VirtueMart Nguyn Nh Qunh 15 pht 2 Ci t v cu hnh Nguyn Nh Qunh 45 pht Ngun: module din n http://joomlame.com/ Agora 2.5.4 3 Ci t Template Nguyn Nh Qunh 40 pht Ngun: cho website v http://www.joomla24.com/ forum v http://joomlame.com/

docman/Itemid,36/ Ngun: http://www.slabihoud.de/s oftware/id4001.htm Ngun: http://joomlacode.org/gf/do wnload/frsrelease/8979/33 230/mod_slideshow.zip Ngun: http://joomlacode.org/gf/pr oject/vvisit_counter/frs/ Ngun: http://joomlacode.org/gf/pr oject/zulu/frs/

Ci t v cu hnh Nguyn Nh Qunh 15 pht module H tr trc tuyn YM CustomImage Cp nht din n Nguyn Nh Qunh 1 gi

Ngun: http://www.jerrywijaya.co m/free-download.html? func=select&id=2 Ngun: http://webtretho.com

6 Test website Nguyn Nh Qunh 45 pht Tng thi gian tham gia: 3 gi 40 pht 1 Cp nht th mt s Nguyn Th Thanh 45 pht ni dung (tin tc, Huyn sn phm, v.v...) 2 Cp nht sn phm Nguyn Th Thanh 20 pht Huyn 3 Test website Nguyn Th Thanh 40 pht Huyn Tng thi gian tham gia: 1gi 45 pht 1 Ci t v cu hnh Thn Th Hng Ly 20 pht module Ajax ShoutBox 2 Cp nht sn phm Thn Th Hng Ly 1 gi 3 Test website Thn Th Hng Ly 20 pht Tng thi gian tham gia: 1 gi 40 pht

http://etoys.com

Ngun: http://joomla.batjo.nl/ http://etoys.com

Ph lc cc bc ci t thnh phn m rng cho website KidShop 1 - Ci t v cu hnh module din n Agora 2.5.4 - Install module Agora 2.5.4 t file Agora_Pantheon_2.5.4_J!1.5.zip ti v - Log in t front-end bng ti khon admin - Vo tab Admin - Chn Options trong Global Settings cu hnh, thay i cc thng tin (Board title, Time Zone, v.v.) - Chn Categories trong Forum Settings thm cc Category - Chn Forums trong Forum Settings thm cc Forum thuc cc Category to, i tn v thm m t - Thay i th t cc forum 2 - Ci t v cu hnh module Community Builder 1.2.0 RC4 - Unzip file cb_1_2_0_RC4-unzip1st.zip ti v - Install module CB Login t file mod_cblogin.zip - Install module CB Workflows t file mod_comprofilerModerator.zip - Install module CB Online t file mod_comprofilerOnline.zip as a module - Enable cc module mi ci t back-end - Vo Backend ->Components->Community Builder->Tools, v chn "Synchronize users ng b CB v Joomla

- Cu hnh cc menu trong User Menu theo cc kiu Community Builder, Community Builder :: Userdetails, Community Builder :: Userslist tng ng vi xem user profile, edit user profile v xem user list. - Vo Module Manager, cu hnh li cc module CB Login v CB Online (i title thnh ng nhp, Thnh vin ang online), chn v tr left v enable. 3 - Ci t v cu hnh module UddleIM 1.5 - Install module UddleIM 1.5 t file com_uddeim15.zip (c c sau khi gii nn file uddeIM_1.5hotfix2_unzip1st.zip) - Cu hnh User Menu thm mt menu kiu uddeIM 4 - Ci t v cu hnh module Ajax ShoutBox - Install module Ajax ShoutBox t file mod_shoutbox_free_rc2.zip - Vo Module Manager, chn module ShoutBox, cu hnh li v enable 5 - Ci t v cu hnh module SlideShow Pro - Install module SlideShow Pro t file mod_slideshow.zip ti v - Vo Module Manager, chn module SlideShow Pro, cu hnh li + Thay title Sn phm c quan tm + Sa cc phn Images, Titles, URL theo cc sn phm tng ng (trc cn resize v copy cc nh vo folder modules/mod_slideshow/images) + Thay i height v width tng ng vi kch thc ca nh (125 x 125 pixels) + Chn position right v enable 6 - Ci t v cu hnh module Vinaora World Time Clock - Install module Vinaora World Time Clock t file mod_vworldclock.zip ti v - Vo Module Manager, chn module Vinaora World Time Clock, cu hnh li (thay title, chn position left, v.v.) v enable 7 - Ci t v cu hnh module Visit Counter - Install module Vinaora Visit Counter t file mod_vvisit_counter.zip ti v - Vo Module Manager, chn module Vinaora Visit Counter, cu hnh li (thay title; Vit ha cc mc yesterday, this week, this month, total; chn position right; v.v.) v enable 8 - Ci t v cu hnh module Event Countdown Zulu - Install module Zulu t file mod_zulu-1.5.4-2.zip ti v - Vo Module Manager, chn module Zulu, cu hnh li (thay title; thm thng tin vo cc mc Event, Weekday Position, Weekday or Number,...; chn position left; v.v.) v enable

9 - Ci t v cu hnh module H tr trc tuyn YM CustomImage - Install module YM CustomImage t file mod_ mod_jodev_ymcustomimage_J1.5.x.zip ti v - Vo Module Manager, chn module YM Custom Image, cu hnh li (thay title; thm cc thng tin; chn position left; v.v.) v enable. 10 - Ci t Template cho website v forum - Ci t template cho website + Install template siteground t file siteground.zip ti v + Chn template siteground trong template manager v cu hnh li (thm cc thng tin cn thit nh slogan, tn website; chnh size v chnh align; v.v.) + Chn default template siteground - Ci t template cho forum: + Unzip file template Pyxes_Green.zip + Copy file Pyxes_Green.css vo C:\xampp\htdocs\kidshop\components\com_agora\style + Copy folder Pyxes_Green vo C:\xampp\htdocs\kidshop\components\com_agora\style\img + Thay i Default style trong Options ca Global Setttings

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