APPLE INC.

Byte into an apple

PRESENTED BY
Huzefa Deepti Dinesh Vinay Harmanjeet

ABOUT COMPANY
April 1st,1976 - Founded January 3rd,1977 - Incorporated Headquarters - Cupertino, California Co-founders - Steve Jobs, Steve Wojniak CEO - Steve jobs

Industry - Computer software, computer hardware, consumer electronics.

Revenue - US$ 19.3 Billion

PRODUCTS AND FIGURES

Hardware - Mac(personal computer series),Apple Remote Desktop Software - Mac OS X, Mac OS X Server ,Quick Time, i Life, i Work, Logic pro, Cinema Display etc.

Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV

Employees - 19,787 full-time ; 3,399 temporary (March 31,2007)

Retail stores - 183( 1st in Manhattan, New York)

Competitors - HP, IBM, DELL

PRODUCTS

VISION AND MISSION

VISION Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them. MISSION Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.

ACHIEVEMENTS
Apple Revenue Growth
16000 14000 12000

Net Sales

10000 8000 6000 4000 2000 0 1998 1999 2000 2001 2002 2003 2004 2005

2002 Product Sales

Desktops Notebooks iPod Peripherals

2005 Product Sales

Desktops Notebooks iPod Peripherals

ANALYSIS

SWOT ANALYSIS
STRENGTHS One of the oldest hardware manufacturers. Control over the product. High quality product. Easy to carry products Huge consumer base loyal to apple Product diversification Had difficulties on some of its products quality control Not issued dividends WEAKNESSES Focusing on internal engg. more than marketing High price Consumer faced problems with faulty batteries

SWOT ANALYSIS
OPPORTUNITIES Less expensive new product lines with quality. Product line is functional and attractive. Flexibility to its users. ipods are able to communicate. New car models with ipod connectivity. Forced to develop new products. THREATS Pressure from competitors. Substitution effect Technology changes at a rapid rate.

PORTERS FIVE FORCES MODEL

New Entrants Threat of new entrants

Bargaining power of the suppliers

Supplier

Existing rivalry in the industry

Customer Bargaining power of buyers

Substitute products & services

Substitutes

EXISTING RIVALRY
Windows OS and media player for playing music and video ( Microsoft) Competition to Mac OS X (Linux)

Alternate sources of computer hardware (Dell, HP, Lenovo)

Small stylish MP3 players (Creative, Samsung) Online music stores similar to itunes stores (Napster)

THREAT OF NEW ENTRANTS

Streaming audio and video with v-cast (Verizon) On demand online services (similar to i-tunes) New entrants with disruptive technology (The next google)

BARGAINING POWER OF SUPPLIERS

Suppliers of processors and computer memory (Motorola, IBM, Intel) Strategic alliance/supplier of Mac (Microsoft) Supplier of tv and movies (Disney, ABC, Fox, Sony) Sources of music (BMG, Sony, Warner, Universal)

BARGAINING POWER OF CUSTOMERS

Customers share music using peer-to-peer networks without paying for music (Ares, Limewire) Retailers may pressure for lower prices or better terms (Distributors) Consumers/Businesses may reduce spending on computers if they fear economic downturns (Consumer Attitudes & Behaviors) Consumer Refresh Cycles

THREAT FROM SUBSTITUTES

Satellite radio for music (XM, Sirius) Entertainment media, media and music (XBOX, PS2) Alternative means to acquire music (Music CDs, DVDs) Alternative sources for videos (Cable, Broadcast, Theatres)

RECOMMENDATIONS
FOR COMPANY: Lowering the cost of products and maintaining the same quality standards Can form joint ventures Knowledge Management

More number of retail stores for easy access

Continuous innovation to expand

RECOMMENDATIONS
FOR OTHERS:
Do not compromise on price for quality
Choose the products based on individual needs Be unique and different

THANK YOU