M hnh EFAS ca BigC Nhn t C hi: Kinh t Vit Nam pht trin

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Thu nhp ca ngi dn tng

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Nm 2010 Vit Nam t tc tng trng kinh t 6.78% cao hn k hoch ra trong gi tr sn xut cng nghip tng 14% so nm trc ,gi tr sn xut ton ngnh nng, lm, thy sn c tng 4,69% so nm trc, Tng mc bn l hng ha v doanh thu dch v tiu dng c t hn 1.561,6 nghn t ng, tng 24,5%, Dn s Vit nam hin nay t gn 86 triu ngi trong Dn s thnh th hin chim 29,6%, y l ngun khch hng ng o cho cc loi hng ha tiu dng thit yu hng ngy. Thu nhp bnh qun u ngi ca c nc vt qua mc 1.000 USD, mc sng v nhn thc ca ngi dn ngy cng cao nn xu hng mua sm ti siu th tng ln. Th trng bn l Vit Nam thu ht nhiu nh u t trong v ngoi nc. H thng siu th tng hp v chuyn lng thc, thc phm. c bit, cc trung tm mua sm, ca hng bch ha chuyn cc sn phm trung cao cp vi nhng pht trin mi s p ng a dng nhu cu ngi tiu dng.c bit quy m m rng th trng bn l ti vng nng thn ngy cng tng cao. Khoa hc cng ngh ngy

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Gia nhp t chc WTO

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cng pht trin, cc siu th ti Vit Nam nhn thc r tm quan trng v u t ln cho vic tip cn,ng dng cc cng ngh hin i vo hot dng ca mnh Gia nhp WTO to iu kin m rng th trng, thu ht vn u t t nc ngoi, a dng ha cc loi sn phm bn l, Mi trng chnh tr n inh to iu kin cho cc nh bn l yn tm kinh doanh, m rng quy m, c bit Vit Nam c chnh sch m ca th trng bn l thu ht cc nh u t nc ngoi.

Thch thc: Cnh tranh ngy cng gay gt 0.1 4 0.4 Hin nay rt nhiu siu th trong v ngoi nc mc ln Cc doanh nghip v ang tp trung qung co rm r, tng cng chng loi hng ha, gim gi sn phm dch v v m rng cc chng trnh khuyn mi , cnh tranh v gi. Khng hong ti chnh nm 2009 gy kh khn v vn u t cho BigC duy tr mc gi r v bnh n, cc sn phm, dch v c th thay th chnh l mng li cc ch truyn thng, cc ca hiu nh ca tng a phng, cc ca hng gii thiu sn phm cu cc nh sn xut ln,do nh hng bi tp qun mua sm ca ngi dn cha quen n vi loi hnh kinh doanh hin i- siu th nn t trng doanh s ca ngnh siu th ti H Ni trn tng doanh

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thu cn kh khim tn. Ngoi ra trong cn xut hin knh truyn hnh chuyn bit v bn hng TVShopping. TVShopping vi phng thc mua sm ph bin trn th gii bng cch gi in, nhn tin, fax, truy cp internet, gip tit kim ti a chi ph v thi gian. Hin nay vi vic gi xng du,nguyn vt liu tng ,cc nh cung cp c xu hng p gi tng ln gy kh khn cho siu th gi mc gi r v n nh. Hu qu ca cuc khng hong kinh t th gii khin t l lm pht ca VN vt 2 con s, ng tin Vit Nam ng mt gi, khin cho ngi dn gim chi tiu mua sm nh hng ti doanh s bn hng ca siu th. Kt lun : Cc nhn t mi trng bn ngoi nh hng kh tt hot ng kinh doanh ca sieeu th Big C