VIT K HOCH MARKETING CHO MT SN PHM C TH Phn I.

Gii thiu v cng ty v sn phm Lch s hnh thnh v pht trin c im ca sn phm Phn II. Hoch nh chin lc Marketing cho sn phm Phn tch ma trn SWOT cho sn phm xut chin lc cho sn phm theo cch tip cn Marketing - mix Phn III. Phn tch hnh vi ca khch hng i vi sn phm Xc nh r khch hng ca sn phm l ngi tiu dng hay t chc Phn tch cc yu t nh hng n vic ra quyt nh mua ca khch hng i vi sn phm Phn IV: Nghin cu Marketing Xc nh ngun d liu xc nh nhu cu ca khch hng Phn V: Phn on th trng, la chn th trng mc tiu v d bo th trng Nu cc tiu thc phn on th trng cho sn phm nh gi cc phn on tm ra khch hng mc tiu Phn VI: Chnh sch sn phm Xc nh chu k sng ca sn phm v hng chin lc cho giai on tng ng Chin lc thng hiu v qun tr thng hiu ca sn phm Quyt nh lin quan n sn phm: dch v, sn phm mi, bao b Phn VII: Chnh sch gi Xc nh mc gi bn cho sn phm Thit lp cc chnh sch thay i v iu chnh gi Phn VIII: Chnh sch phn phi Xc nh cu trc ca knh phn phi Gii php gii quyt mu thun trong knh phn phi Phn IX. Chnh sch truyn thng

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