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  • Investigation & Practice 1: Assignment 01

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    Graphic designers have being conceiving identity systems to help corporations and institutions build up their brand with logos, letterhead, business cards, business forms, brochures, and signage, etc. More and more, these systems will move into digital realm and, therefore, must be adapted for good screen presentation. In this assignment, let’s explore the creative, technical and the communication strategy aspects of developing \ an identity system that works well on the screen.

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    Graphic designers have being conceiving identity systems to help corporations and institutions build up their brand with logos, letterhead, business cards, business forms, brochures, and signage, etc. More and more, these systems will move into digital realm and, therefore, must be adapted for good screen presentation. In this assignment, let’s explore the creative, technical and the communication strategy aspects of developing \ an identity system that works well on the screen.

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    67 views2 pages

    Investigation & Practice 1: Assignment 01

    Uploaded by

    api-3698088
    Graphic designers have being conceiving identity systems to help corporations and institutions build up their brand with logos, letterhead, business cards, business forms, brochures, and signage, etc. More and more, these systems will move into digital realm and, therefore, must be adapted for good screen presentation. In this assignment, let’s explore the creative, technical and the communication strategy aspects of developing \ an identity system that works well on the screen.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    of 2

    B.A.

    (Hons) Design for Multimedia

    Module: Investigat ion & Pra ctice 1


    Mo dule C od e: MM202-860-05 (20 credits)

    Lect ure r: Itamar Medeiros

    Proje ct Brief 1: Identity Systems: from Print to Screen

    Int r od ucti o n: Graphic designers have being conceiving identity


    systems to help corporations and institutions build up
    their brand for quite some time now. Such systems
    encompass logos, letterhead, and business cards, and
    spills over into other areas such as business forms,
    brochures, and signage as well. More and more, these
    systems will move into digital realm and, therefore, must
    be adapted for good screen presentation.

    In this assignment, let’s explore the creative, technical


    and the communication strategy aspects of developing
    an identity system that works well on the screen. Please
    visit http://www.esnips.com/web/unn-badfm for more
    information.

    Le ar ni ng Outc o me s: B3. Find solutions to creative problems utilizing


    appropriate multimedia techniques.

    C5. Demonstrate a high level of competence in preparing


    digital artwork utilising a variety of technical processes.

    C7. Demonstrate innovation and sophistication using a


    range of appropriate digital media.

    D3. Manage a series of multimedia design projects using


    a systematic process.

    Brie f: Students will develop an identity system in which they


    will IDENTIFY THEIR OWN WORK, and use to present ALL
    their assignments for this module. Such system must
    comprehend all parts needed for the submissions of the
    assignments.

    W or k R eq ui re d: Students must submit:


    -1 sketchbook;
    -1 DVD (properly labelled);
    -1 DVD case (properly labelled);
    -1 Multimedia presentation template for your Rationale;
    -1 Rational (presented into a multimedia DVD format).
    De adl i ne: Friday, Week 06, from 13:00h to 17:00h

    As s es s me nt St rate gy: Documentation of brainstorming and


    ideas generation: 20%

    Design Processes involved in multimedia: 20%

    Research files: 20%

    Stages of Visual Development through


    Sketchbook/Screenshots: 20%

    Final Multi-Media Outcome, which reflects a high


    standard of finish and functionality: 20%

    Pr oj ect We i ght ing This project is worth 20% (twenty percent) of the total
    wit hi n t he M o dule: Investigation & Practice 1 module mark.

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