Phn tch chin lc marketing ca Coca cola th trng Vit Nam

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4/29/12

Chin lc sn phm
O Thu thp thng tin th cp v chin

lc v cc sn phm ca cocacola trn th trng Vit Nam: cc loi sn phm, bao b, kiu dng ca coca cola

O S liu cp nht n nm 2009-2010

4/29/12

O Ngun thng tin t cc trang

web

http://www.scribd.com/doc/10552013/

Coca-Cola-Marketing-Strategies
http://www.slideshare.net/ibtsam/mar

keting-plan-for-coca-cola-company is.html

http://fliiby.com/file/328720/m6qct0zq
4/29/12 http://www.scribd.com/doc/52930761/

marketing-chinh-sach-san-pham-cuacocacola-3631

O Thu thp thng tin s cp: iu tra

bng hi mt nhm khch hng v quan im ca khch hng i vi cht lng, s a dng ca sn phm v c n tng vi bao b, kiu dng ca sn phm khng?

4/29/12

Chin lc gi c
O Thu thp thng tin th cp

v chin lc gi ca sn phm coca cola trn th trng Vit Nam

O Ngun thng tin t trang web:

http://sieuthitt.com/index.php?

option=com_content&view=article&i d=92:bng-gia-nc-ngt&catid=50:bnggia&Itemid=89 .asp?cat=11&subid=25&pro=911

4/29/12

http://www.vuquang.vn/product_detail

O Thu thp thng tin s cp: iu tra

bng hi mt nhm khch hng nhn xt v gi ca sn phm

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Chin lc phn phi

O Thu thp thng tin th cp v chin

lc phn phi ca sn phm coca cola trn th trng Vit Nam

O Ngun thng tin t trang web:

http://www.chinhphu.vn/portal/page?

_pageid=33,173496&_dad=portal&_schema =PORTAL
http://www.scribd.com/doc/52930761/marke

ting-chinh-sach-san-pham-cua-cocacola3631

4/29/12