Roy Production

Design Justification

Module Name: Final Project

Prepared for: Joel Louie

Prepared by: Roy Ling

24 November 2007

Roy Production T 138 169 447 47 royimd@gmail.com

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Table of Contents

TV Delivery 3
Online Poll 3
The advantage of TVC 3
Concept 4
Visual Style 6
SFX and Music 7
Content 9
1. Run away 9
2. Arrive 10
3. One Day Tour 13
4. First Career 14
5. Send Money Home 15
6. Suspect 16
7. Fighting 17
8. Illegal Resident 18
9. Go Exile 19
Production Summary 20

Design Justification
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TV Delivery
This project is designed for television broadcast, it is
around 15 Minutes. it requires a television which
connect to cable network. nothing popular than that.
it also can be broadcast on public media and online.
Online Poll
An worldwide online poll have show a statistics of
hours per day that people going to watch. think
about after average 8 hours working. and 8 hours
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sleeping. there are about less than 8 hours free to
entertain include eat. watching TV has become the
part of their life.
New media TV has be introduced into families
recently, a research just released by Motorola and
conducted by StrategyOne has show 45 percent to
half of broadband user in Western Europe watch
television via web. this is a new advertising field.
The advantage of TVC
• It can be delivered worldwide through the most
popular home device, like TV set and computer.
and outdoor device like mobile TV on
transportation and external LED screen.
• No input device required, watching TVC is not an
optional choose. audience can not switch and skip
the program.
In conclusion, TV is an open device that is the most
close media to people in daily life. compare to other
media like web and poster, it is more active which is
more interaction and less technique which does not
require for expensive equipment and network. it is a
fast, broad, and cheaper way to achieve the
advertising purpose.
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Concept

Again, my primary concept in theoretical is

“The less sense of belong is, more migrant are
going to be aberrance.”

This is not a my words, an analysis from the article

“The Psychology of Rural Workers”, my project
proposal have already explain the method. In this
article, I will illustrate the process.

Everyone has a sense of belonging, it depends on

the extent of feeling to the community and society.
obviously, migrant are weak sense of belonging. this
is objective feeling and existing around world, it is not
a interesting topic, but why I am put the ordinary
topic on the desk is their are extraordinary treatment
to the migrant and it becomes a crime loop that lead
the migrant to a very bad situation. The treatment
can be summarized as discrimination, some people
think it is just a attitude. whatever it is, the treatment
is government lead and represent on society.

What the treatment is? in policy, rural workers do not

share the social security welfare. some occupation
are restricted, also their are resident permit block you
out of legal settle down. On public media, news and
TV program have clear identify the offender is
migrant and warning people to keep away. It destroy
the visualize of migrant, directly cause
preconception.

Photo by Roy

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What migrant feels, especially rural workers? most of

Rural migrant the rural workers are less educated and their social
structure are more simple than urban. the different
treatment would straight change their attitude and
preconception behave. people are on the way to be civilization. this
is a progress and can not be stopped. During to
urbanization, more rural dwellers will become urban
Excluded Discrimination dwellers, this certain method have be proved by
western society for many years.1 but now urban
people seemly have not ready accept their new
gathering anger,
lose sense of citizenship. They discriminate peasant, excluded their
belonging activity in city. 2

No
What if I was treatment like a criminal or a slave, and
low identity,
"break out"
vulnerable group I am less educated which means I don’t know how
to protect myself3, I will feel helpless, loneliness,
depress, weak spirit, future mood will upgrade into a
Offender or illegal
business anger to the existing world and “revenge”. This
sounds like exaggerated, but this is the only method
that explain the migration criminal.
New
citizenship

1 “urbanization, http://www.wikipedia.com

2 Interviewee #3 “There are security restrict us enter the shopping center”

3 Interviewee #2 “I am less educated and don’t know how to protect myself when I was cheated”
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Visual Style
Photo by Roy

There are two major style in the movie, to illustrate

the rural worker’s life, I will keep the realistic style, but
to present the metropolis and the psychology of
visional, like drunk, the tempo will be more faster like
As description of my Project Proposal, the final quick cut, and may use animation.
outcome narrate a changing ideology and
psychology of young migrant from rural region to the
metropolis.

The story is adapt from the realistic story, I really

want to keep the realistic feeling to provide the truth
of rural workers.

For the way of presenting, I have simulated the

popular technique of documentary. from the
observation to the movie “Chung Kuo”4 and “Still
Life”5, I found the best way to illustrate the feeling of
loneliness and helplessness are using long take.

A long take is an uninterrupted shot in a film which

lasts much longer than the conventional editing pace
either of the film itself or of films in general, usually
lasting several minutes.6 which means I have to plan
a sequence which should happened within the active
camera and the acting should be as much nature as
possible. also actor must have a grasp to the role.

4 Michelangelo Antonioni, “Chung Kuo - China”, 1972

5 JIa Zhangke, “Still Life”, 2006

6 Long take, http://www.wikipedia.com

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SFX and Music

A vulgar content needs popular songs to

present the true taste of the story.

From the list of chinese popular search engine,

Baidu.com has listed the hot songs category by
different genres.

“Pee Jia Kee” I have mentioned in Design Proposal

for the ending music, I need to find one for the
marketing, one for the metropolis.

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Content

1. Run away
The dark night beside highway, the pale yellow street
lamp and auto beam flash a shape of two having
argument. A security drag a rural look young man. it
seems like the security catch a hobo,

They are raging, the young man try to escape from

the grasping hand, suddenly a hit clash into the
security’s face. The security fall down.

Motion: Chaos, dullish, yellow shift. quick cut.

Comment: Emphasis the rural workers. this is the

sequence to enhance the preconception feeling to
the rural workers.

Hit the lens and fade out.

We usually judge people from the first sign, especially

to the rural workers.

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2. Arrive
Chairman Hu’s presentation on outdoor display.

A man take out a map and check up the destination.

It is quite far from the city central. Almost reach the
edge of the map. After that, he pick up the luggage
and walk away.

Motion: clear, long take

Comment: Emphasis the psychology. this is the

sequence to provide a loneliness and strange feeling
to the new place. there are two reasons to display
Chairman Hu, one is the slogan “create harmony
society”, that may reflect the society is not
“harmony”, if the society is “harmony”, he will not
issue the slogan. reason 2 is the migrant have never
seen such a big TV, he may feel fresh and optimistic
to the city.

“Point map” is to telling how far the destination is,

almost out of the edge map.

Do not take the close up on face.

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The young man is landing, he tidy up clothes, he is

the leading actor of the story. Lee looks around.

Motion: clear, long take

Comment: Emphasis the psychology of

independent, leave home alone and finally still can
find the right place.

If can take the wild background, the purpose is to

show how far the place is to the city central, and the
message is most of the rural workers are living away
to the center, they are not only excluded, also the
center loan is high.

Close up.

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He is seeking and walk, and finally reach the place. It

is a auto repair workshop, he double confirm the
location, at the same time, a man inside notice him
and lead him in.

It was Lee’s neighbor friend in hometown, Tan, the

only person that Lee could depend on in the city. Lee
hold up a optimistic feeling, groping for the right
direction.

Motion: clear, long take

Comment: Emphasis the happiness. He finally

arrive.

camera fade out.

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3. One Day Tour

Modern high rise, fashion boys and girls, Lee is
excited by the amazing city. In front of fancy
dressing, Lee feel his clothes is old fashion.

Lee is shocked by the population, he think the place

is distinguished that people are crowed here.

There are huckster, stand in chaos. Lee is fetched

up, his eyes shows aspiration. A jacket that looks
cool. He draw out a plastic bag, there are all pieces.
He count it and watch it.

Motion: chaos, fancy, flashing on the city view, then

clear, long take

Comment: Emphasis the psychology of aspiration

and the comparison of the fashion city and their
active area like town market.

the message is, the city center is not their territory,

they have not the possibility enter the shopping
center.

Jacket is the metaphor of pride. that can cover his

inferiority.

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4. First Career
Lee take a breath and then walk into a vehicle repair
workshop. Stay under the chassis, he practice from
morning until night, As a apprentice, he set up a
goal.

Motion: clear, long take

Comment: Emphasis the hardworking, the spirit of

rural workers.

The camera from different angle.

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5. Send Money Home

A month past, Lee is doing well and have some
skills, he spend his rest time on reading. As usual, he
sits on the stair way, when he try to focus on
reading, Tan shows up downstairs, he doesn’t notice
Lee and hold up a black box, walk straight to the
gate.

Master call Lee downstairs, and pass him the salary,

It is not a big money but the monthly pay is equal to
the yearly earning at hometown. and he post it
home.

Motion: clear, long take

Comment: Emphasis the psychology of happiness

when hold the money.

I wish the audience have the feel that he is going to

buy the jacket.

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6. Suspect
It is happy to have salary, Lee on the ways back to
workshop, when he close to the gate side, there are
shouting inside.

What is wrong with manager, Lee confused. He

walking inside, what strange is, all the staff are
watching him and suspect he is the thief.

Lee don’t want to make any troubles, he keep

silence and walking into the workshop. He believe
hard working will change everything.

It is annoy to hear someone libel, during working,

rest time, having dinner, even in toilet, there are
always have someone defiance him. Those boys
who is watching are shanghainese, they are idler,
seeking for fun everyday.

Lee is standing on the crossover, looking at the cars

passing. He is painful, he decides to quit but do not
know where to go next. Every time he remember the
scene that his disabled mother, he choose to keep
suffer from the defiance.

Motion: clear, long take

Comment: Emphasis the helpless and the weak

spirited, the most rural workers do.

the anger is gathering.

view of highway, the auto move in and leave, which

could present the sense of belonging.

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7. Fighting
Pain and animosity is gathering, one day Lee is
watching TV, the boring boy come in to the room,
Lee is ignored him, he boy walking close and tease
Lee, The man try to force Lee move over. It was not
a big problem, but this time Lee try to keep his pride,
he reject the “request” and keep watching. The boy
is upset, he push Lee slightly until he beyond
endurance.

Lee stands up and push back, the fighting begin with

the silly reason.

(You lose...)

The message display on the joy machine. Lee is a

total loser, everything happen from now is going to
against him.

Passerby hit him, step on dog feces, telephone

offline...

Motion: clear, long take

Comment: Emphasis the psychology of Loser.

everything are going to against his activity, totally

excluded. what he is going to do.

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8. Illegal Resident
This night, he is pain, he drunk in the middle of the
night, he is stopped by city security.

the man ask him for resident permit, but Lee does
not have. the police try to take him to the police
station, and the argument begin. Lee hit the police.

Motion: daisy, dullish, long take

Comment: Emphasis the toughness of the police

man.

the hit is a transition of Lee’s behave. his nature is good

but just does not fit the society. in the city, he did not learn
the higher civilization, Whose fail.

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9. Go Exile
A nightmare wake him up, sweat drops on nose, he
freeze a second, then look at his luggage again.

He carry up the luggage then walking off road.

Motion: clear, long take

Comment: Emphasis the psychology of been

aberrance.

He wear the jacket, that is the key, he is getting

pride, but who knows the future.

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Production
How this happened and what effect it will cause
would be my next task. The cause to the psychology
is the losing sense of belonging. sense of belonging

Summary should be built up by local government and society,

This project, I was inspired from a movie named “Still
Life”,the way of film and illustrate the psychology is
great.
In the beginning of the module start, I planned to
shot documentary, so I start to focus on migrant
people especially the rural workers. I saw them in the
public but usually be excluded, I have a strong
feeling to discover why they have the bad situation. I
but both factor are excluded the rural workers.
government have issued the occupation restriction
and resident permit that block the rural people out of
the social welfare. In the society, local resident are
superiority, they look down the rural workers and
excluded them in the public place, restrict them enter
the store and point them out in the public, also police
department have point out the risking crime is
caused by migrant. that will directly destroy the
visualization of rural workers. without admit. rural
worker will be aberrance.
After collecting the material from interviewee and
internet, I decided to make a film about the changing

search some relevant article and notes, start have psychology of the migrant workers in Shanghai.
some understanding to the people, at the same time, Changing is a slowly duration, so the film length may
through posting notes and introduce from friends, I over 15 minutes.
have a chance to interview the rural workers. In the
beginning they are afraid of talking about this topic,
because this is disputed and a little bit sorrow, who
wants to touch his wound. Thats why the poster
which I released have no reply. It is difficult to break
the ice, it takes a week to build up relationship, and
finally I heard about the deep voice from them.

There are rules of making documentary, it must have

to make audience happy, sad, angry ex. but I don’t
think it will happen within the month. time is the big
problem. it is just like a gambling with my bachelor.
Instead of making a documentary, I decide to make a
short film and acting like a documentary.

I was interesting with the psychologic that interview

said, the “passing traveler” and I try to search this
words on internet, and finally I found this is the
common psychology of rural workers.

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