Cu 1.

Trong n~ ngy cui thng 11/2007, rt nhiu khch hng ti TP HCM n i hng n~ ca hng Vinamilk k c, gin gi ko n tr s cty trn ng Ng c K phn i. Tuy nhin, cu tr li vn l ht hng v ch. Nu k mun ch, khch c khuyn nn chn qu l nam chm chng hn, cn rt nhiu. Vinamilk ni cn thm thi chun b hng mi p ng kp nhu cu ca khch, trn tinh thn hng v n u cty s tin hnh tr khuyn mi n . K t ng b b m chiu con, mun cho tr tha mn s thch, mnh tay mua hng trm hp sa cho tr ung tham gia chng trnh khuyn mi. Trong m ng ph huynh n i qu nhiu ng cm c nhng l thy tinh cha ton tem hp sa ln c trm chic cng nh li thi tr v. 1. Vn ca Vinamilk l g? 2. Nu l gim c ca Vinamilk, bn s hnh ng nh th no gii quyt vn ny ? TL. 1. Vn ca Vinamilk l gian di, k trung thc v coi trng khch hng. Tinh thn ca cty v cng thiu trch nhim vi 1 l do l ht hng v ch v c qu khuyn mi # nhng k nh cam kt. Vinamilk vi phm o c KD gy nn s bt bnh ca khch hng, t s dn n s gim trung thnh ca khch hng v gim doanh thu. Vinamilk tung ra chng trnh khuyn mi nhm thu ht khch hnh mua sp nhng li k p ng s qu nh ha. Vinamilk trng m nhng hng vn k c. Cty k c hng gii quyt r rng m ch thm tgian chun b hng mi p ng kp nhu cu ca khch hng, trn tinh thn hng v n u cty s tin hnh tr khuyn mi n . Nhng kt qu l vn khng c. y l li lm n k hoch nh, k lng trc c nhu cu thc t, k nm bt c nhu cu khch hng v k uy tn s k ch lm cho ng ln m c cc chu nh cng tht vng. 2. Nu l gim c ca Vinamilk, ti s gi li xin li n ton b khch hng. V gii quyt tt c cc trng hp ca khch hng, gi qu khuyn mi theo ng chng trnh v theo ng nhu cu ca khch hng. Xem xt li k hoch ptr, cc dch v chm sc khch hng, nhn v gii quyt cc ng gp kin ca khch hng. To s uy tn v thn thin ni khch hng. Cu 2. Cty Hng Pht SX xe p cc loi, t xe p chi cho tr em n xe p th thao v mi y nht l xe p in. Xe p ca cty ch yu c tiu th ni a v c phn phi thng qua cc i l bn l. Xe p in l sp kh mi i vi th trng ni a v cty t nhiu hy vng vo sp ny. Tuy nhin xy ra trc trc vi loi sp mi ny. Sau 3 thng tung sp ra th trng , c ti

10% s xe bn ra phi em n cc i l sa cha cc h thng in v n~ trc trc nh bnh in k np li in c 1. Vn ca Hng Pht gp phi l g ? 2. Nu l gim c cty Hng Pht th bn s tin hnh n~ cng vic g gii quyt vn ? TL. 1. Vn ca Hng Pht gp phi l: cha kim sot c cht lng, k thut ca xe p in. Cty cha c chin lc kinh doanh c th, cha tnh cc ri ro v xem xt k cc vn s gp phi khi KD xe p. Do cty s b ri ro ln trong KD. Cu 3. Mt k thut vin tre c ti tham gia nhm nghin cu ca cng ty bn trong nhiu thng qua. K thut vin ny a cho bn xem mt l th ca mt i th cch tranh ngh tr cho anh ta mc lng cao hn mc lng m cng ty ang tr l 25%. Vi t cch l gim c cng ty bn s lm g ? Cu 4. Bn lm vic cho mt cng ty thuc l v cho n nay vn cha tin chc rng thuc l s gy ra ung th. Mi y bn c c qua mt bn bo co v mt cng trnh nghin cu trong chng minh c mt cch r rng v mi kin h gia vic ht thuc v hin tng mc bnh ung th. Bn s hnh ng ra sao ? Cu 5. Bn l gim c ca cty chuyn sn xut linh kin cho my bay. Cc linh kin ny rt cn thit cho an ton ca chuyn bay khi tm nhn ca phi cng b gim do tri ti hoc c m my. Mt hm c th k ca phng thc hin hp ng bo co cho bn bit trng phng ca c yu cu c sa mt con s trong kt qu th nghim ph hp vi cc tiu chun an ton, bn s lm g ? TL: m bo an ninh an ton hng khng l nhim v c bit quan trng k ch ca bt k nh chc trch no. Vic m bo an ton hng k l nhim v quan trng, i hi tnh chnh xc cao v trung thc tuyt i t cc bo co kim tra k thut. V trng phng cty trn vi phm nghim trng cc chun mc o c trong KD khi yu cu c th k chnh sa kt qu th nghim cc linh kin my bay. Chng ta bit cc quy nh v hng k l ht sc kht khe nhng ch v li ch c nhn m v trng phng xm phm n n~ quy nh m bo an ton tuyt i cho cc thit b ca my bay, c bit khi cc thit b ny rt cn thit cho s an ton ca chuyn bay trong lc tm nhn ca phi cng b gim do tri ti hoc c m my. Ng lm KD k ch theo ui li nhun m cn cn phi bit

chu trch nhim trc n~ h KD ca mnh. Th tng tng nu ch v li k thut m my bay gp s c, lc bn k ch i mt vi 1 bn n nghim khc ca php lut m cn c bn n lng tm s theo bn sut qung i cn li. V vy nu l v gim c ca cty trn, ti sn sng yu cu kim tra v iu chnh li cc li k thut ch k sa bt c chi tit no trong bn bo co.