Bi tp mn khi s kinh doanh v ti lp doanh nghip Mc lc

Bn tm tt k hoch kinh doanh

1. Tng quan Gii thiu s lc v cng ty Tn doanh nghip: Cng ty c phn sn xut v ch bin thc phm An Nam Joint-stock producing and processing foodstuff An Nam company 1.2. a ch: s XXX phng Y qun Z Thnh ph H Ni 1.3. Hnh thc u t: Cng ty c phn, t nhn lm ch Lnh vc kinh doanh Nui trng, ch bin, sn xut, tiu th nm n, nm dc liu 2. Quy m Phng n xy dng c s h tng - Xy dng 10 nh nui trng nm vi din tch 1000m2 - Xy dng l hp kh trng c din tch 25m2 - Xy dng nh x l nguyn liu vi din tch 200m2 - Xy dng khu sn bi cha nguyn liu, ng ni b 500m2, khu vc x l ph thi sau khi tiu thu vi din tch 200m2 i ng nhn vin - 02 cn b k thut - 15 cng nhn lao ng trc tip 3. Phng n sn xut ca doanh nghip

3.1. nh hng kinh doanh Doanh nghip nh hng c bn hot ng ca doanh nghip da trn hot ng sn xut nm trong lnh vc nng nghip. DN s m rng lnh vc phn phi sau 3 nm hot ng 3.2. u im vt tri thnh cng ca bn k hoch - Th trng ngnh v cng tim nng: cung < cu, c th trng trong v ngoi nc - Sn phm c c im sch, an ton i vi mi trng v sc khe ngi tiu dng

- T sut li nhun cao: 40 45% - Ri ro thp - C th u t nhiu mc khc nhau - Vng quay vn thu hi nhanh chng - Gii quyt tht nghip ti a phng - Gp phn xy dng t nc 3.3. Nhng ri ro ln c th xy ra v phng cch gim thiu ri ro Xt v ri ro c 3 ri ro c bn sau: - Ri ro v thi tit: do sn xut nng nghip nn ph thuc tng i vo thi tit - Ri ro v nm c, nm bnh: khi b nm c, nm bnh tn cng th nm ging hon ton khng c kh nng khng c - Ri ro v li k thut: do khng bo dng trang thit b, c bit l l sy nm, hoc do cng nhn s sut v thi gian ch bin nm 3.4. Mong mun t nh u t - T sut li nhun cao - u t c h s an ton cao - Doanh nghip pht trin trong di hn - i ng nhn vin, hi ng qun tr tn tm vi cng vic v c trch nhim vi cng vic

Ni dung chnh
1. Phn tch mi trng 1.1. Phn tch ngnh Ngnh sn xut nm n hnh thnh v pht trin trn th gii t hng trm nm nay. Hin nay, ngi ta bit c khong 2.000 loi nm n c, trong c 80 loi nm n ngon v c nghin cu nui trng nhn to. Vit Nam, tng sn lng cc loi nm n v dc liu nm 2009 t trn 250.000 tn, kim ngch xut khu t 60 triu USD ch yu l mc nh, nm rm, nm m. Ngc li, chng ta nhp khu kh nhiu loi nm nh: nm i g, nm kim chm, trn chu, ngc chm, linh chi, nm hng, ng trng h tho t Trung Quc, i Loan. 1.1.1. Th trng xut khu Th trng nhp khu mnh cc sn phm t nm hin nay l chu u (Php, c) v chu (Nht, Hn Quc v i Loan). Cc DN nc ngoi tm n mua nm do Vit Nam sn xut u l nhng nh lm n ln, c uy tn. S DN ny trc y l khch hng mua nm Trung Quc, nhng khi xem c thng tin v nm ca VN, gii thiu nm c sn xut t nhin khng s dng thuc v ha cht, t h tm n S dn Vit Nam nh c v sinh sng nc ngoi c bit l cc th trng nhp khu nm l rt ng, y chnh l im mnh l mt phn khc th trng m cng ty s hng n dng thng hiu nm Vit Nam tip cn vi nhm khch hng ny. trong nc, sn phm nm ch bin a ra th trng cn t, mi ln DN trong nc tham gia hi ch, khch hng n mua rt ng v thy sn phm l v tin li trong nu nng. V vy k hoch ca cng ty s tin hnh s ch sn phm nm ti sch ng hp xut khu ch trng vo thng hiu nm Vit nhm vo th trng cc nc c yu cu cao v sn phm sch v nhm khch hng ngi Vit nc ngoi, 1.1.2.Th trng trong nc Trong nhng nm gn y, nhu cu s dng nm trong tiu dng v lm thuc cha bnh tng cao (bao gm c nm ti v nm kh cc loi). Theo , cc S ban ngnh khng ngng nghin cu v su tm cc loi nm c gi tr s dng cao khin cho danh mc cc loi nm trong nc hin nay kh phong ph v a dng. Thng k cho thy, hin c hn 300 mu nm ca gn 200 loi c su tp v bo qun ti vn quc gia Ct Tin. Mc d lng nm a ra th trng l rt ln song vn cha p ng nhu cu ca ngi tiu dng ( Ch ring thnh ph

H Ni trung bnh tiu th khong 40 tn nm ti cc loi). Do , lng nm nhp khu vn khng ngng c tng ln. c lng ln Nm cc loi phc v nhu cu tiu dng v lm thuc cha bnh ca ngi dn, th trng Nm ca Vit Nam phi nhp khu t rt nhiu ngun trn th gii. Ngoi th trng quen thuc l Trung Quc ( Hn 95% kim ngch nhp khu Nm c ngun gc t Trung Quc), cc sn phm Nm c mt ti Vit Nam cn c nhp khu t Malayxia, Singapo, Ty Ban Nha. Th trng tiu th nm n v nm dc liu ngy cng m rng do nhiu ngi hiu c gi tr dinh dng v lm thuc ca nm. cc nc pht trin nh Hoa K, Nht, c, Italia gi bn ca 1kg nm t hn 1kg tht b trong khi Vit Nam hin nay gi ch bng khong 1/3 1/4. Trong khi th trng cha p ng , nu chng ta sn xut c 1 triu tn nm ch bin xut khu/nm th ring kim ngch xut khu mt hng ny t trn 1 t USD/nm, mang li ngun thu ln cho t nc m khng phi b mt ng ngoi t no nhp khu nguyn liu, thit b nh cc ngnh sn xut, xut khu khc. Tim nng pht trin ngnh nm Vit Nam trong tng lai s pht trin rt ln v nc ta c kh hu thun li, ngun nguyn liu di do, ngun lao ng nng thn cn nhiu, k thut trng nm khng qu phc tp, qu trnh sn xut khng gy nhim mi trng, nhu cu tiu th trn th gii v trong nc ngy cng tng, ngoi ra hin nay th trng sn xut nm ln nht l Trung Quc vi gi thnh r nhng cht lng li khng m bo, vic gim st v uy tn ca hng ha Trung Quc cng nh ngun gc xut x ca mt s loi nm Trung Quc chnh l c hi ca cng ty. Ngoi ra mt s th trng sn xut nm khc nh Nht Bn hay i Loan cung cp nm c cht lng tt nhng gi thnh sau khi nhp khu li rt t, khng ph hp vi ngi tiu dng trong nc. y chnh l mt nghch th trng tim nng ca cng ty. 1.2. Phn tch i th cnh tranh 1.2.1. Cc i th nc ngoi a. Nm n Trung Quc ang c by bn trn lan t ch nh n ch ln, c ngi dn s dng nh mt mn khoi khu Ti cc ch ch yu bn l nh ch Thnh Cng, ch Lng, ch Dch Vng, Ngha Tn,cc u mi bn bun nh ch Hm, ch ng Xun.. mua nm cc loi rt d dng bi hu ht cc ca hng, kiot u bn nm vi nhiu loi phong ph, gi a dng

Cc loi nm nu: nm tuyt (9.000ng/lng) hoc nm s (20.000 ng/kg). Cc loi nm thng nu lu) c gi cao hn: nm kim chm: 110.000 ng/kg; nm m, nm i g: 90.000 ng/kg; nm hng: 120.000 ng/kg. c im ca nm Trung Quc l r, c gi cnh tranh vi mt hng trong nc. Nhng hu nh cc mt hng nm ny u theo cc loi hng ho khc trn bin gii Lng Sn trn v di xui, tp kt ti ch Long Bin, sau c phn phi i cc ni. Cc loi nm ny khi khng c kim dch thc vt th khng th o m nng cc ho cht bo v thc vt hay ho cht s dng trong qu trnh nui trng, bo qun c vt qu mc cho php hay khng. l cha k n nguy c ln ln cc loi nm c. Nhng cc loi nm Trung Quc thng l khng ghi nhn mc, ngun gc xut x. Tt c u c chung vo mt ti to, khi khch c nhu cu s m ra cn bn . Ch ring nm tuyt trn bao b cng c vi ch Trung Quc, ngoi ra khng c dng ch ting Vit no. b. Cc loi nm dc liu nhp khu t cc nc Nht, Hn Quc, Trung Quc (nm linh chi) Nm linh chi l loi nm qu, xp trn c nhn sm, c nhiu tc dng nh ci thin chc nng gan, tc dng tt ln h tim mch, gip n ngon, ng ngon, chng khi u Hin nay, nm linh chi bc ra th trng , tr thnh mt th dc liu thn thuc vi ngi tiu dung. c bit khi mc sng ca ngi dn ngy cng tng cao, nhu cu v m bo sc khe cng l thit yu. V vy lng nhp khu nm linh chi vo nc ta ngy cng tng c v s lng v chng loi, gy ra s cnh tranh ln vi sn phm trong nc. Nhng loi nm ny kh l t nn n khng c bn ph bin cc ch thng thng nh nm n m ch yu bn cc siu th ln ch thuc, hay hng sch tay t nc ngoi v - Nm linh chi HQ: 1.2-2.5 triu/kg - Nm linh chi NB: nguyn gi t NB nhp v gi kh t 8 triu/ kg. Nhng cng l nm linh chi NB nhng trng ti VN cng c gi 600.000-700.000 ng/kg. Nm NB cn c ch bin di dng vin nang vi gi 1.6 triu/hp/60 vin, ngoi ra cn dung lm kem dng da cng vi gi sn phm kh cao 2.5 triu/ hp - Nm linh chi TQ: 400.000-750.000ng/kg - Nm linh chi trong nc: 150.000-200.000ng/kg, nm rng ty loi vi gi 60.000-100.000ng/kg (nm rng tt cho gan) Mt hng nm dc liu nhp khu t nc ngoi gi cao hn rt nhiu so vi gi sn phm trong nc, m c th ni cht lng khng my thua km.

Nhng tm l hin nay ca ngi tiu dung, khi nhc n nhng mt hng cht lng c bit l v dc liu, lun chung ngoi hn Vic sn xut nm n hin nay vi s lng thp cha p ng cho nhu cu tiu th, vi nhu cu gia tng nh hin nay, Vit Nam vn cn phi nhp khu mt s loi nm n cao cp t Trung Quc, Nht Bn v i Loan, trong khi iu kin ca Vit Nam c th sn xut v pht trin cc loi nm . Theo thng k, thng 10/2010 kim ngch nhp khu nm t Trung Quc t 849,5 nghn USD, tng 2,7% so cng k nm 2009. Hn Quc l th trng t kim ngch cung cp nm cao tip theo trong thng 101//2010 cho th trng Vit Nam, t 40,6 nghn USDTh trng ny ch cung cp cho nc ta sn phm nm kim chm ti, khi lng trong thng l 42 tn, tr gi 40,6 nghn USD Tuy phi cnh tranh vi cc sn phm nm nhp khu nhng Kt qu iu tra u nm 2011 ca Vin Nghin cu d lun x hi, Ban Tuyn gio Trung ng cho thy, 59% ngi tiu dng "t xc nh khi mua hng ha s u tin dng hng Vit Nam"; 38% ngi tiu dng "khuyn ngi thn trong gia nh, bn b, ngi quen bit nn mua hng Vit Nam", 36% ngi tiu dng cho rng "trc y c thi quen mua hng c ngun gc xut x nc ngoi nay dng mua hoc mua t hn thay bng mua hng Vit Nam". 1.2.2. Cc i th trong nc Th trng nm n h ni ch yu l c cung cp t cc tnh nh Bc Giang, Hi Phng, Ninh Bnh thm ch l cc tnh min Trung v min Nam. Nn cng ty s c c hi trong vic cung cp nm vi cht lng ti ngon hn v gi r hn do tit kim c chi ph vn chuyn. Mt im thun li khc l th trng tiu th nm trong nc v xut khu ngy cng c m rng. Gi bn bun nm ti ti cc tnh, thnh ph ln nh H Ni, Hi Phng, Lng Sn kh cao ( dao ng t 20.000-40.000/kg ty tng loi). Ngoi gi tr dinh dng (giu protein, glucid, lipid, cc axit amin, vitamin, khong cht trong nm cn c cc hot tnh sinh hc (cc cht a ng, axit nucleic..) nn nm c coi l rau sch, tht sch v l thc phm thuc. V l , nhu cu n nm ca nhn dn ang ngy cng tng. Trn th trng quc t, sn phm nm m, nm rm mui, sy kh, ng hp ca Vit Nam cha cung ng . Vic c th trng rng v n nh l nhng iu kin thun li h tr rt tt pht trin ngh trng nm nc ta. Hin ti, cc loi nm rm, nm s thng phm ang tiu th rt chy trn th trng H Ni, 1.3.Phn tch khch hng 1.3.1.Thi quen tiu dng a.Th trng trong nc:

Theo phong tc m thc c truyn, d giu hay ngho, trn mm c ngy Tt ca ngi Vit khng th thiu mt vi mn n c ch bin t nm. Thng dng nht vn l nm hng v mc nh. Gi xo khng th thiu mc nh, canh mng li ln khng th thiu nm hng... Thng th ngi ta hay dng chng lm nguyn liu ph cho cc mn n, trc l lm tng thm mu sc hp dn, sau l to nn hng v thm ngon v cm gic dai dai hoc sn st ht sc th v khi thng thc. Cc loi nm c tiu th nhiu nh: - Vi kinh doanh qun n bnh dn: thng s dng nm s (loi nm r nht trn th trng hin nay), n c nhng ngi bn bn thang, bn mc s dng v mc gi va phi, ph hp - Ti cc nh hng khch sn th thng s dng nhng loi nm cht lng hn: cc loi nm ny c gi cao hn ( ch yu s dng trong n lu): nm kim chm, nm m, nm i g, nm hng nhng loi nm ny dy mi, ngy v d la ming ngi n b.Th trng nc ngoi nc ngoi, hu ht mi gia nh khng c nhiu thi gian vo bp nn nm phi c ch bin sn. Ngi tiu dng ch vic ngm nm vo nc l nu n c, khng mt cng ra, ct gc v thi nh. Ngi nc ngoi cng c thi quen mua hng ti cc siu th hoc cc sn phm ti nhng ca hng thc phm sch, h lun i hi cao v cht lng cng nh v sinh an ton thc phm. 1.3.2. Nhu cu tiu dng: Ngy nay, khi kinh t ngy cng pht trin, mc sng dn c ci thin th ngi ta li cng c c hi thng thc cc mn n c ch bin t nm. Trn th trng, cc chng loi nm n ngy cng tr nn phong ph, ngoi cc th nm c trng hi trong nc nh nm hng, mc nh en, nm rm, nm m..., thng nhn cn tm cch nhp thm cc loi nm t nc ngoi nh nm i g, nm u kh, nm kim chm, mc nh trng... p ng nhu cu ngy cng tng ca ngi tiu dng Nhu cu tiu dng ca khch hng cng thay i theo tng thi k, c bit vo cc dp l tt nhu cu tiu dng sn phm nm cng tng cao. Trong nhng ngy ngh cui tun, ngh l, lng nm c t thng tm v tn cc vng trng nm hi mua vi s lng ln cng tng ln ng k. Nhu cu cu tiu dng ca khch hng ngy cng tng do hiu c gi tr dinh dng v lm thuc ca nm. Trong tnh hnh gi c thc phm thng dng hin

nay nh tht, c , rau c bin ng tng vt v gi v c bit l nn dch cm gia cm dch ln tai xanh xut hin th nm n cng l ngun thc phm cng c ngi tiu dng ch trng 1.3.3. Xu hng tiu dng: Hin nay, cc loi thc phm cung cp m cho ngi ch yu l cc loi tht (heo, b, g, c,...) cng cc loi thc phm khc nh rau, c, qu... nhng do xu hng ca x hi cng nghip m cc loi thc phm ny khng cn c a chung v b nhim c do cc loi cht bo qun, thuc tng trng qu liu, d lng thuc tr su... hay cc loi bnh trn gia cm, gia sc. Ngy nay, i sng vt cht cng nh tinh thn ca ngi dn ngy cng tng cao. Khng ch n m cn phi n ngon v tng cng c sc khe, xu hng tiu dng ca ngi dn ngy nay dng nh h t quan tm n gi c m quan tm nhiu hn n cht lng cng nh tc dng lu di ca sn phm. Ngi tiu dng cng ang t mi quan tm ca h n mi trng, h thch nhng sn phm t nhin hn nhng sn phm nhn to. V vy, sn phm nm hin nay c ngi dn kh a chung, v nm l thc phm sch, c nui trng theo phng thc t nhin, tn dng nhng nguyn vt liu sn c trong t nhin, ngoi ra n cn cung cp ngun dinh dng phong ph, c tc dng nht nh trong cha bnh. V du: Nm hng: l thc n l tng cho nhng ngi b thiu mu do thiu st, cao huyt p, i ng, ri lon lipid mu, tr em suy dinh dng Nm rm: l thc n rt tt cho nhng ngi b cao huyt p, ri lon lipid mu, va x ng mch, i ng, ung th v cc bnh l ng mch vnh tim. Nm m :l loi thc phm rt thch hp cho nhng ngi b ung th, i ng, tng cholesterol mu, cao huyt p, gim bch cu v vim gan. Nm linh chi: gip ci thin chc nng gan, tc dng tt ln tim mch, chng khi u. Cng vi l xu hng n t bo, gim cn, ngi bo ph m ngy nay ngi tiu dng ang chuyn qua s dng cc thc phm b dng t thin nhin, ch yu l t thc vt m nm l mt la chn ti u v hng v thm ngon v cha nhiu dng cht. c bit, nm cn c xem nh l "rau sch" v va l "tht sch". 2. M t v cng ty v sn phm 2.1. M t v cng ty Cng ty c tr s chnh:

a ch: X Vn Ni ng Anh H Ni Tel: Mail: Fax: c thnh lp vo thng 11 nm 2011 di hnh thc mt cng ty c phn vi vn gp quy thnh c phn ca 10 c ng vi s vn 1.000.000.000 ng (mt t ng). Cng ty i vo hot ng chuyn v sn xut v phn phi sn phm nm n, nm dc liu sch cho th trng min Bc v th trng xut khu. Cng ty c tng din tch mt bng l 5000m2 phc v sn xut kinh doanh bao gm: tr s lm vic, h thng nh xng, nh x l nguyn vt liu, kho bi v khu x l ph thi C hi kinh doanh Ngnh sn xut nm n hnh thnh v pht trin trn th gii t hng trm nm nay. Hin nay, ngi ta bit c khong 2.000 loi nm n c, trong c 80 loi nm n ngon v c nghin cu nui trng nhn to. Vit Nam, tng sn lng cc loi nm n v dc liu nm 2009 t trn 250.000 tn, kim ngch xut khu t 60 triu USD ch yu l mc nh, nm rm, nm m. Ngc li, chng ta nhp khu kh nhiu loi nm nh: nm i g, nm kim chm, trn chu, ngc chm, linh chi, nm hng, ng trng h tho t Trung Quc, i Loan. Sn xut v kinh doanh nm l mt lnh vc ngnh ngh ang c Nh nc khuyn khch, u t v nghin cu v chuyn giao cng ngh v chin lc n nm 2020 Vit Nam c th pht trin c ngnh cng nghip sn xut ging, nui trng v ch bin nm. Trong nhng nm gn y, nhu cu s dng nm trong tiu dng v lm thuc cha bnh tng cao (bao gm c nm ti v nm kh cc loi). Theo , cc S ban ngnh khng ngng nghin cu v su tm cc loi nm c gi tr s dng cao khin cho danh mc cc loi nm trong nc hin nay kh phong ph v a dng. Thng k cho thy, hin c hn 300 mu nm ca gn 200 loi c su tp v bo qun ti vn quc gia Ct Tin. Mc d lng nm a ra th trng l rt ln song vn cha p ng nhu cu ca ngi tiu dng ( Ch ring thnh ph H Ni trung bnh tiu th khong 40 tn nm ti cc loi). V vy, y chnh l c hi cho cng ty khai thc v pht trin. 2.2. M t v sn phm Nm l sinh vt khng th thiu trong i sng, khng c nm chu trnh tun hon vt cht s b mt mt mt xch quan trng v c th gii s ngn ngang nhng cht b hu c phn hy. Nm cn em li ngun thc phm giu m, y

 cc acid amin thit yu, hm lng cht bo t v l nhng acid bo cha bo ha. do tt cho sc khe, gi tr nng lng cao, giu khong cht v cc vitamin. Ngoi ra, trong nm cn cha nhiu hot cht c tnh sinh hc, gp phn ngn nga v iu tr bnh cho con ngi, v hu nh cc loi nm n u c tc dng phng nga chng u bu. C th coi nm nh mt loi rau sch, tht sch v l thc phm thuc T lu nhn dn ta thng dng nm trong thc phm hng ngy gm cc loi nm truyn thng nh: nm rm, nm mo, nm ng c, nm hng, nm mi, nm trm V thi gian gn y, nc ta c thm mt s loi nm c trng, hoc c s dng nh: nm m, nm bo ng, nm kim chm, nm ngn nh, nm hm th, nm cm thch. y l loi thc phm b dng v ph hp vi mi la tui. Cc sn phm chnh ca cng ty: 1. Bch mc nh 2. Cc loi nm:nm rm,nm s,nm Tai cc,nm Cy tr,nm m 3. Sn phm phn hu c t b nm c x l thnh phn bn trng rau an ton v dng bn cho cy trng ci to t rt tt. 4. Nm mc nh kh 3. K hoch Marketing 3.1. Th trng mc tiu - Th trng trong nc Trong nhng nm gn y, nhu cu s dng nm trong tiu dng v lm thuc cha bnh tng cao (bao gm c nm ti v nm kh cc loi). Theo , cc S ban ngnh khng ngng nghin cu v su tm cc loi nm c gi tr s dng cao khin cho danh mc cc loi nm trong nc hin nay kh phong ph v a dng. Thng k cho thy, hin c hn 300 mu nm ca gn 200 loi c su tp v bo qun ti vn quc gia Ct Tin. Mc d lng nm a ra th trng l rt ln song vn cha p ng nhu cu ca ngi tiu dng (Ch ring thnh ph H Ni trung bnh tiu th khong 40 tn nm ti cc loi). Do , lng nm nhp khu vn khng ngng c tng ln. c lng ln Nm cc loi phc v nhu cu tiu dng v lm thuc cha bnh ca ngi dn, th trng Nm ca Vit Nam phi nhp khu t rt nhiu ngun trn th gii. Ngoi th trng quen thuc l Trung Quc ( Hn 95% kim ngch nhp khu Nm c ngun gc t Trung Quc), cc sn phm Nm c mt ti Vit Nam cn c nhp khu t Malayxia, Singapo, Ty Ban Nha.

- Th trng xut khu Th trng nhp khu mnh cc sn phm t nm hin nay l chu u (Php, c) v chu (Nht, Hn Quc v i Loan). Cc DN nc ngoi tm n mua nm do Vit Nam sn xut u l nhng nh lm n ln, c uy tn. S DN ny trc y l khch hng mua nm Trung Quc, nhng khi xem c thng tin v nm ca VN, gii thiu nm c sn xut t nhin khng s dng thuc v ha cht, t h tm n. nc ngoi, hu ht mi gia nh khng c nhiu thi gian vo bp nn nm phi c ch bin sn. Ngi tiu dng ch vic ngm nm v nc l nu n c, khng mt cng ra, ct gc v thi nh. V vy nhm m rng th trng, Vit Nam ang tch cc tm cc bin php nng cao sn lng xut khu v gii thiu sn phm, a thng hiu nm ca Vit Nam n th trng quc t. => Mc tiu l xy dng m hnh sn xut, ch bin v tiu th cc loi nm n, nm dc liu, gp phn gii quyt vic lm cho hng chc lao ng bao gm cng nhn nui trng v lao ng trong knh phn phi t cung cp cho H Ni v cc vng ln cn sn phm nm sch phc v nhu cu ngy cng tng cao ca th trng c trong v ngoi nc. 3.2. Sn phm V nm l loi thc phm n ngon v b dng nn mi ngi dn u dng c. i tng khch hng quan trng l nhng ngi m nhn cng vic ni tr v chm sc gia nh. Khi trnh dn tr ngy cng cao, kinh t pht trin, vic chm sc sc khe c quan tm hn th vic s dng nm n v nm dc liu s tr nn ph bin. Trong tnh hnh gi c cc loi thc phm thng dng hin nay nh tht, c, rau c bin ng tng vt v gi v c bit l cc nn dch nh cm g, ln tai xanh, th nm n l ngun thc phm c nhiu ngi tiu dng ch trng. - Khc bit ha: Trong tng lai, tim nng pht trin ngnh nm Vit Nam s rt ln v nc ta c kh hu thun li, ngun nguyn liu di do, ngun lao ng nng thn cn nhiu, k thut trng nm khng qu phc tp, qu trnh sn xut khng gy nhim mi trng, nhu cu tiu th trn th gii v trong nc ngy cng tng. Ngoi ra hin nay th trng sn xut nm ln nht l Trung Quc vi gi thnh r nhng cht lng li khng m bo. Mt s th trng sn xut nm khc nh Nht Bn hay i Loan cung cp nm c cht lng tt nhng gi thnh sau khi nhp khu li rt t, khng ph hp vi ngi tiu dng trong nc. 3.3. Gi c

Th trng tiu th nm n v nm dc liu ngy cng m rng do nhiu ngi hiu c gi tr dinh dng v lm thuc ca nm. cc nc pht trin nh Hoa K, Nht, c, Italia gi bn ca 1kg nm t hn 1kg tht b trong khi Vit Nam hin nay gi ch bng khong 1/3 1/4. Trong khi th trng cha p ng , nu chng ta sn xut c 1 triu tn nm ch bin xut khu/nm th ring kim ngch xut khu mt hng ny t trn 1 t USD/nm, mang li ngun thu ln cho t nc m khng phi b mt ng ngoi t no nhp khu nguyn liu, thit b nh cc ngnh sn xut, xut khu khc. Gi bn ca mt s loi nm trn th trng: - i vi nm rm: tiu th ti gi 40.000 /kg - i vi nm s: tiu th ti gi 25.000 /kg - i vi mc nh kh gi 80.000 /kg - Nm cy tr gi 50.000 60.000 /kg - Sn phm nm Linh chi kh l nm dc liu, gi nm loi I l 700.000 /kg. - Trn th trng xut khu, gi nm rm, nm m xut khu trung bnh 1000 1200 USD/ tn nm mui. Mc nh khong 4000 5000 USD/tn nm kh. y l gi c th trng trong nc v th gii chp nhn. Trong khi gi thnh sn xut ca cc loi nm trn tnh theo chi ph l: - Nm rm: tng CP 1.501.000 /130kg nm ti -> c gi 12.000/kg - Nm s: tng CP 3.370.000 / 500kg nm ti -> c gi 6.800/kg - Mc nh : tng CP 4.915.000 / 85kg nm kh -> c gi 57.800/kg - Nm cy tr: tng CP 6.135.000/200kg nm ti->c gi 30.675/kg => Tng doanh thu c tnh 1 nm thc hin phng n sn xut nm l 800.000.000 , li t sn xut c tnh khong 460.000.000 /nm. 3.4. Phn phi sn phm Thi quen ca ngi tiu dng Vit Nam thng mua sm cc loi thc phm ch hoc siu th v vy thch hp nht phn phi nm l cc ch v cc siu th ln nh trong thnh ph H Ni. S c mt knh phn phi cho cc u mi cc siu th ln t phn phi sn phm n th trng chnh. 3.5. Qung co Thng ip marketing:

- Cng ty chuyn cung cp cc loi nm n v nm dc liu m bo cht lng, gi thnh ph hp n tay ngi tiu dng. - Nm l mt dng thc phm xanh bi qu trnh sn xut v ch bin khng gy hi ti mi trng kt hp vi vic s dng bao b c th ti ch c to nn khu hiu sn phm thn thin vi mi trng. - Sn phm ca cng ty c sn xut v ch bin theo quy trnh cng ngh m bo tiu chun di s gim st v t vn ca Trung tm Cng ngh Sinh hc nng nghip thuc Lin hip Khoa hc cng ngh v Hp tc pht trin khu vc B Khoa hc v Cng ngh Vit Nam. Phng tin truyn thng: - Qung co trn bo ch, cc bi bo gii thiu, cc bi vit. - Hi ch thng mi, trin lm v gii thiu sn phm. - Mng li cc i l, siu th v ch. 1. Bn hng - Hin nay nhu cu tiu th nm ti ngy cng tng ti th H Ni v Trung tm cc huyn ca thnh ph. Sn phm nm ti nh nm s, nm rm ang tiu th rt tt mi nm hng chc ngn tn, gi bn hp dn, vn quay vng nhanh. - Vi cc loi nm kh bao gm mc nh kh vi gi thp nht l 75.000 /kg tiu th trong nc v xut khu s lng khng hn ch mi nm hng ngn tn. Th trng tiu th sn phm nm rm mui, nm m mui, nm hp xut khu c nhu cu hng triu tn /nm. - Vi mc tng doanh thu d kin mi nm l 788.000.000 , mng li phn phi sn phm l cc ch ln v nh, cc siu th ln v nh trong thnh ph H Ni. Chi ph cho marketing mi nm c tnh khng qu 2% tng doanh thu, khong 10.000.000 bao gm qung co trn cc bo, hi ch trin lm, tip th v gii thiu sn phm. 4. K hoch sn xut 4.1. Phng php sn xut p dng quy trnh cng ngh nui trng nm n nm dc liu c chuyn giao t trung tm Cng ngh sinh hc nng nghip - Lin hip khoa hc cng ngh v hp tc pht trin khu vc B khoa hc cng ngh.

+ Quy trnh cng ngh

Nm rm

Rm r, mn ca, bng ph loi

X l bng nc vi

ng bng k 3-4 ngy

o u, chnh m (65-70%) 3-4 ngy

Chm sc, thu hi

ng m hoc vo khun cy ging

Nm s (nm bo ng )

Rm r, mn ca thi, bng ph loi

X l bng nc vi

ng

o v chnh m 3-4 ngy (62%) Bm nguyn liu li 1-2 ngy

bng k

Chm sc, thu hi ch bin 30-45 ngy

m si 1520 ngy

ng bch, cy ging

Nm mc nh

Mn ca cao su, b

X l bng

ng

o u v chnh m (62%)

Phi trn ph gia (cm go, cm ng, CaCO3)

nc vi

Rch v treo bch

m si 2530 ngy

ngui cy ging

Hp thanh trng nhit 95-1000C thi gian 15h

Chm sc, thu hi, ch bin

Nm linh chi

Mn ca

X l bng nc vi

ng 10 15 ngy

o v chnh m nguyn liu 10-15 ngy

Phi trn cc ph gia ng bch

Chm

sc,

m si 2030 ngy

ngui, cy ging trong phng cy v trng

Thanh trng nhit t 100-1050C thi gian 13-14h

thu hi ch bin 45-50 ngy

2. Nh xng v my mc thit b Nh xng Ton b mt bng c din tch 5000m2 l ni u t xy dng c s h tng phc v cho vic sn xut nui trng v ch bin nm theo quy m tp trung. - Xy dng h thng nh xng tp trung gm 10 nh nui trng nm vi tng din tch 1000m2 vi cng sut 100 tn nguyn liu trng nm/nm. Nh c ct b tng, xung quanh xy tng cao 0,8m, pha trn quy ni lng v li en, hoc quy phn na xung quanh, mi lp phn na 3 lp, nh chia 5 gian, c h thng in chiu sng dn vo nh, h thng cung cp nc sch, nn nh lng xi mng ct, c h thng thot nc. - Xy dng khu nh din tch khong 25m2 t l hp kh trng bch nguyn liu trng nm c h thng bo n, lp ng h o kim tra nhit trong l hp. L hp bch c t trong nh, kiu nh ct b tng lp mi fibroximang c trn bng tn, xung quanh xy tng chc chn, c lp h thng qut thng gi cng nghip. - Xy dng nh x l nguyn liu din tch 200m2 c ct b tng lp fibroximang, xung quanh xy tng gch. Bn trong gm c l sy nm, kho cha nguyn liu, sn phm, vt t. - Khu nh cy trng nm vi din tch 40m2 xy tng xung quanh, c trn nh, lp iu ho khng kh v qut thng gi, nn nh lt gch hoa mu sng. - H thng in nc vo cc phng v khu sn xut vi ngun in c cng sut tiu th 20kw/h, nc my hoc ging khoan qua x l dn n cc nh trng nm v ch bin nm cng sut 20m3/ngy, b cha nc dung tch 10m3. - Xy dng khu sn bi tp kt nguyn liu v ng ni b 500m2. - Khu vc x l ph thi sau thu hoch lm phn bn hu c hn hp vi din tch 200m2. Thit b sn xut - L hp kh trng sn xut bch nm th tch 5,6m3.

- My nh ti bng. - My o trn nguyn liu. - My ng ti bch mn ca. - Qut cng nghip, qut thng gi. - My ng ti sn phm nm ht chn khng. - L sy nm. - H thng ti phun bn t ng. - H thng cung cp nc sch v h thng thot nc thi. 3. Nguyn vt liu v cc ngun lc khc: a. Lng nguyn liu cn dng trong 1 nm + T thng 1 thng 2/2012 - 15 tn bng, rm r trng nm s - 5 tn mn ca trng linh chi mc nh + T thng 3 thng 5/2012 - 10-15 tn rm r trng nm s + T thng 6 thng 9/2012 - 20 tn bng, rm r trng nm s - 5 tn mn ca trng linh chi - 5 tn mn ca trng mc nh + T thng 10 thng 12/2012 - 15 tn bng, rm r trng nm rm b. Cc vt t, nguyn vt liu khc - Cc loi ti ni lng chu nhit cao. - Bt nh CaCO3 thng thng nui trng nm. - Thc t loi ht to trn, ng ht nghin thnh bt b sung dinh dng cho nm. - Bng sc lm nt c bch nm nui trng. - C nha chu nhit, np nha chu nhit. - Cc loi chu nha ln, x nha, co, cuc, xng

c. Ngun cung cp nguyn liu: - Huyn ng Anh ni t xng sn xut c 2500ha trng la, ng sau khi thu hoch c tnh cho 5000 tn rm r, li ng hng nm. Lng nguyn liu ny ch s dng mt phn nh cho tru b,s cn li thng b t b hoc mc nt. Do y l ngun nguyn liu di do cho cng ty, trong di hn cng ty s k cc hp ng thu mua rm r di hn vi cc hp tc x a phng nhm n nh ngun cung nguyn vt liu. - K kt cc hp ng mua bng ph loi vi cc nh my dt H Ni nh nh my dt H Ni, nh my dt kim Thng Long

5. K hoch pht trin doanh nghip K hoch pht trin doanh nghip trong vng 3 - 4 nm u hot ng 5.1. Pht trin v nguyn vt liu i vi nm trng kiu nui cy nh th ny, nguyn liu trn cy tt nht l ton b bch nm mn ca t cy cao su xay nh. Tuy nhin, mn ca cy cao su cc tnh thnh pha Bc khng phi sn c m ch yu vn chuyn t vng Ty Nguyn ra nn lm tng thm chi ph cho DN. Vy trong iu kin DN mi hnh thnh hon ton c th tm thi thay th mn cao su bng rm r, bng v cc loi mn tp khc. Tuy vy, t cht lng nm tt hn, gim hao ph cht dinh dng trn vo hn hp cy ging, DN cn thit thay th nguyn liu cy trng. Tin trnh thay th hn hp cy trng d kin theo chu trnh sau: Bc 1: Ht nm 2013, cc bch cy nm c gi tr cao nh linh chi s thay th trc. Bc 2: T nm 2003, hn hp khc s trn ln mn cao su v cc nguyn liu c theo t l ph hp vi kh nng DN cy trng nm s v nm rm, khng thay th hon ton nh linh chi tit kim chi ph. - Ti ch cc nguyn liu hn hp qua s dng sau thu hoch Cc sn phm hn hp cy trng thi hi sau v thu hoch s c chuyn sang lm nguyn liu trng rau v bn ra th trng, tng doanh thu cho DN. Vic ny s c thc hin song song vi vic sn xut nm. ( bn thn DN c th thc hin hoc bn cho cc DN sn xut rau sch khc ) Cc ti nylon dng loi phn hy c v lm phn bn cho rau. - M rng nh xng sn xut, m rng quy m DN Do th trng cn tim nng v nhu cu khng ngng tng ln, DN cn nhanh chng m rng quy m nh xng bng cch xy dng thm trn a bn c. Sau 2 3 nm hot ng, DN s m rng thm c s sn xut cnh khu vc hin ti hoc m rng thm ra cc vng ln cn t 1 n 2 c s.

Nm mc nh c th bo qun kh, l mt hng xut khu tim nng, c tc dng loi tr m gan, m mu. DN s tn dng li th ny tng quy m trng mc nh. Tuy nhin DN s phi gii quyt vn , thi gian trng sau khi thu hoch xong mt v nm mc nh s dng trng cc loi ngn ngy cn li. 1. Ci tin trang thit b sn xut Ban u DN s dng nhn cng ti nm. Sau 2 nm DN s thay th nhn cng bng h thng vi phun hi t ng, c ch o m cn thit. Sau 2 nm, DN s xy dng 1 phng lnh bo qun ging v kho lnh bo qun sn phm. DN cn thm 1 l sy nm. Sau 2 3 nm, DN s thay th l hp hin ti bng l hp c cng sut ln hn, dung tch ln hn hoc s mua thm l hp Sau 3 nm, DN s trang b dy chuyn ng gi, in bao b. 2. a dng ha mt hng Bn cnh cc loi nm c bn trng trn, DN s pht trin sn xut thm cc sn phm khc nh nm kim chm, nm i g, nm hng, nm ng c, nm cy tr, nm d dy, Sau 2 nm u hot ng, DN s thm mt hng nm tr, th trng mc tiu l nhng khch hng c tui t 40 tr ln, nhng ngi c thu nhp cao, c nguy c b bnh v thn kinh hoc tim mch do tc dng tt cho h tun hon ca nm cy tr, c bit loi nm ny c c im hm ninh khng nh nt, thch hp vi ngi bn rn trong qu trnh ch bin. 3. Pht trin c cu lao ng Sau 2 nm hot ng, cc lao ng d tha sau khi t ng ha s chuyn sang khu vc sn xut rau ca DN Sau 3 nm, DN s pht trin b phn bn hng, cn tuyn dng nhn vin bn hng. Phng nhn s ca DN c trch nhim lin h vi Hi ng qun tr DN nm r chin lc pht trin DN nhm ra nhng chin lc chc nng kp thi.

4. Pht trin lnh vc hot ng Ngoi lnh vc phn phi nm ti v kh, sau 1 nm, DN s m rng thm ngnh ngh phn phi rau sch cht lng cao. Sau 3 nm, DN s m rng lnh vc phn phi qua cc i l, ca hng ca DN cng b phn bn hng, bn hng cho cc siu th, m rng quy m xut khu sn phm nm ti ng gi. Sau 4 nm, DN s m thm mt s nh hng tiu th cho sn phm ca DN. 2. c tnh chi ph cho k hoch pht trin khi DN hon thnh k hoch: * Chiph vn chuyn thng chim 20% tng chi ph, trong k hoch, chi ph vn chuyn s gm 2 loi c bn: c tnh hin ti, d bo gi dao ng tng gim 2% cho mi loi + Chi ph vn chuyn hn hp u vo: - rm r, cc mn g tp: 1 triu ng / tn/ ln - mn cao su: 3 triu ng / tn/ ln + Chi ph vn chuyn sn phm tiu th: 5 triu ng/ thng *Chi ph mua dy chuyn ng gi: 1,5 t ng ti thi im hin ti, c tnh dy chuyn tng gi 5% sau mi nm * Chi ph xy nh knh trng rau, phng lnh v kho lnh: - Din tch: 500m2 - Chi ph xy dng gm chi ph nhn cng, chi ph nguyn vt liu: 1 t ti thi im nm 2010, c tnh gi tng 3% mi nm * Chi ph mua h thng vi phun: 700 triu ( 2010) c tnh gi tng 1%/nm * Chi ph mua l hp: 300 triu (2010) c tnh gi tng 1%/nm * Chi ph bn hng: 20 triu/ thng * Chi ph thu nh hng: 100triu/100m2/thng

6. K hoch ti chnh Bng lit k ngun vn v s dng vn v:1000

Ngun vn Vn t c 1000000 S dng vn Thu khon chuyn 30000 mn v o to Nguyn vt nng lng liu 200000 66000 654000

Thit b my mc Xy dng c bn

Lao ng trc tip 50000 v chi ph Tng ngun vn 1000000 Tng vn s dng 1000000

Bo co thu nhp doanh nghip

v: 1000 Ch tiu 1.Tin mt u k 2.Doanh thu 3.Chi ph 4.Li gp 5.Li sut 6.Li nhun trc thu 7.T sut LNTT / vn u t CSH Vn t c(100%) 50.000 788.000 378.500 459.500 0 459.500 45.95%

K hoch lun chuyn tin mt 12 thng u tin

(n v: Triu ng)
Ch tiu D u k Doanh thu bng tin mt Chi tin mt Mua NVL Lng Qung co Giy php KD,thu CP qun l CP bn hng Tng chi D cui k

1
50 84,3

2
88

3
75,3

4
52,4

5
48,5

6
47,6

7
50,7

8
48,8

9
42

10
74,6

11
78,1

12
97,7

C nm 50 788

3,5 20 10 1,98 0,63 5

41.11

3,5 20 9 0 0,63 5
38.13

2 20 2 0 0,63 5
29.63

2 20 2 0 0,63 5
29.63

2 20 2 0 0,63 5
29.63

2 20 2 0 0,63 5
29.63

2 20 2 0 0,63 5
29.63

2 20 2 0 0,63 5
29.63

2 20 2 0 0,63 5
29.63

2 20 2 0 0,63 5
29.63

3,5 20 2 0 0,63 5
31.13

3,5 20 2 0 0,63 5
31.13 459.5 378,5 378,5

K hoch lun chuyn tin mt 3 nm u tin

Dng tin t HDKD Doanh thu t HDKD Doanh thu bn sn phm Chi ph HDKD Chi ph 1 nm sn xut nm Khu hao Nh xng Thit b 250000 65000 6000 255000 65000 6000 7500 1980 523440 300000 65000 6000 9000 1980 608020 788000 858900 990000 2012 2013 2014

Chi ph qun l phn xng 7500 (3% tng CP) Giy php kinh doanh,thu mn bi Tng 1980 457520

7. Nhm ng sng lp
DANH SCH C NG SNG LP CNG TY Vn gp Tn S TT C ng sng lp a ch hin ti H khu thng tr Tng s c phn S lng ( CP) (4) (5) Gi tr ( tr ) (6) Loi c phn Ph thng S l ng (7) Gi tr (8) S lng (9) ..... Gi tr (10 ) Thi im gp vn (11) Ch k ca c ng sng lp (12)

(1)

(2)

(3)

Nguyn Tin Sn Nhm Th Nga Hoa Ngc nh Trnh Th Mi on Cng Chc Trn Anh Th Phm Thanh Hng Phm Xun Tng Khc Hong Anh Bi Hong Hi

Hong Mai, H Ni HBT, H Ni Hong Mai, H Ni Hong Mai, H Ni HBT, H Ni HBT, H Ni HBT, H Ni HBT, H Ni HBT, H Ni HBT, H Ni

Ngh An 20.000 in Bin H Ni H Tnh Yn Bi H Tnh Hi Dng Hi Phng H Ni Nam nh 9.000 7.000 90 70 9.000 12.000 9.000 8.000 9.000 8.000 9.000 200 90 120 90 80 90 80 90

25/10/11 25/10/11 25/10/11 25/10/11 25/10/11

2 3 4 5 6 7 8 9

25/10/11 25/10/11 25/10/11 25/10/11 25/10/11

10

......, ngy ........ thng ........ nm ......... i din theo php lut ca doanh nghip (K v ghi r h tn)

Ghi ch: Ct (2) : C ng sng lp l c nhn : H v tn/ngy sinh/Gii tnh /Quc tch Ct (3) ~ a ch : C ng sng lp l c nhn : Ni ng k h khu thng tr C ng sng lp l php nhn: a ch tr s chnh Ct (4) : Ni ng k h khu thng tr i vi c nhn ho c a ch tr s chnh i vi t chc 8. Cc ri ro chnh Th thch v kh khn ca d n: - Vic trng nm i hi rt nhiu nguyn liu: rm, r, mn ca,v ht v cy u tng,than cy g mmy tuy l cc nguyn liu c sn a phng tuy nhin c th em vo s dng cn la chn, kim tra rt k lng cn thn v n s nh hng ti qu trnh pht trin v cht lng ca cy nm - Cy nm rt d mc bnh, c 2 loi bnh thng gp ca nm l bnh sinh l v bnh nhim. Bnh sinh l ca nm do s nh hng ca thi tit, nhit mi trng: Bnh sinh l vi nhit trn 40oC, t nm mc chm, tha dn ri cht, cn di 15oC, t ngng tng trng v khng mc li c, ngoi ra, qu th nm hay tai nm cng khng to thnh c di 25oC, t 25-28oC tai nm b d hnh, trn 35oC tai nm sm bung d. + Bnh nhim thng l nhim nm mc v nm dai. Ngoi ra cn c cc loi cn trng nh: rui, mt g, b nhy, cun chiu, kin, gin, ph hi nm. Do cn c cc bin php phng trnh bnh cn thn khng gy ra hu qu v sau lm thit hi

- Qu trnh nui trng nm cn nhiu my mc v nguyn liu phc tp i hi phi c trnh v c hiu bit rt nhiu v chnh xc do cn phi o to i ng cng nhn v cn b k thut rt nhiu thi gian mi c th thc hin c - Cng vi hin nay c rt nhiu a phng thc hin nui trng nm do cn c hng c th cnh tranh v tm khch hng - Do nm l thc phm do b nh hng theo cc quy nh an ton v sinh thc phm, c bit khi nm b bnh c th nh hng ti sc khe.