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Ngy nay, Go to restaurant l 1 xu hng ngy cng gia tng bt k quc gia
no. Ch tnh ring M, ngi ta d on t nm 2010 tr i, doanh thu ngnh
cng nghip nh hng c tnh t khong 577 t USD/nm v con s ny s cn
tng hn na. cc nc chu u v chu , doanh thu t hnh thc kinh doanh
ny cng khng ngoi l.
Cng vi xu th hi nhp v tc pht trin nh ngy nay, Vit Nam cng s l
mt trong nhng th trng ha hn nhiu c hi.. Vy nhng, khng phi ai cng
c th thnh cng trn con ng kinh doanh dch v ny. Ngy cng tin xa hn,
s thay i v mi trng vn ha lm thay i nhu cu n ung ca khch
hng, mi ngi n khng phi ch no m cn th hin gu chi, a v x hi
ca mnh, i khi l s tin ch v phong cch sng, do vy i hi m thc
phi c nng ln tm ngh thut. Khch hng ang i hi ngy cng nhiu s
sng to ca cc dch v nh hng, cung cp nhiu ci mi m trong tng lai cc
nh hng s i theo khuynh hng ny nh mn n mang s kt hp nt vn ha
m thc vo trong cc ba n.
Bn cnh l s xut hin xu th mi trong vic phc v khch hng, l vic
c bit ha theo khch hng, mi khch hng mun h c i x theo mt cch
ring ngy nay khng cn xa l. V mt trong s nhng phong cch phc v
ny phi k n s khc bit dnh ho nhng cp tnh nhn.
Cuc sng lo toan bn rn nhng ri cng n cui tun, nhng ngy l..-->y l
c hi nhng i tnh nhn v nhng cp v chng mi ci m chm trong
hnh phc vi nhng ba n gian nh, vui v. v lc ny, h cn g:
- Mt iu g mi l, khc bit,..., mt t gia v cho tnh cm la i.
- Mt khng gian ring t, ch c ring h v ngi y trong nhng dp c bit.
- Mt khng gian tht lng mn hay m cng,...c thit k theo phong cch ca
chnh mnh. Hay nhng mn n do chnh tay h v ngi y nu.
l lc m mi ngi s tm n vi cc nh hng ni p ng nhu cu ca
h. An ton thc phm l cha m cn b sung thm tiu ch an ninh thc
phm, hiu c tm l khch hngV phn thng ch dnh cho nh kinh
doanh no p ng c nhu cu ca khch hng. Nhng c mt iu chc chn
Bn ch c th tm thy nhng iu th v trn ti nh hng tnh yu. nh li gii
thiu ca nh hng chng ti.
Doanh thu
VND 2,500,000,000
Li nhun gp
VND 2,000,000,000
Li nhun rng
VND 1,500,000,000
VND 1,000,000,000
VND 500,000,000
VND 0
FY 2010
FY 2011
FY 2012
4/ Mc tiu :
_ Doanh thu t xp x 3 t ng trong nm u tin, v t 4,5 t trong nm
ti chnh th ba.
_ Bt u c li nhun trong nm ti chnh th hai v th 3, mc li nhun
t c xp x 13 % s.
5/ S mnh:
Dnh cho khch hng: Kt ni tnh cm, kt ni mi ngi li gn nhau
hn.
i vi i ng nhn vin: mt mi trng lm vic l tng.
i vi nh u t: chng ti mun mang li cho cc nh u t mt mc
sinh li cng bng.
6/ Dch v:
_ Khng gian ring : nh hng chng ti c 8 phng nh ginh cho i la,
v hai phng ln dnh cho cc khch hng tp th. D khch hng n nh
hng vi mc ch g, cng vic hay vui chi, i vi bn b, ng nghip
hay ngi yu, chng ti u c th p ng c .
_ Thit k khng gian theo yu cu: y l im c bit nht ca nh hng
chng ti, chng ti hin c mt i ng thit k phng chuyn nghip sn
Tc tng
trng
2009
2012
2013
470,904
163,780
2%
73,600
2010
75,072
2011
76,573
78,104
79,666
swot
8/ Doanh s bn hng:
Trong nm ti chnh u tin, doanh s d bo khong 2,973,000,000 VND,
v s tng ln gp 1,5 ln vo nm ti chnh th ba.
VND 400,000,000
VND 350,000,000
VND 300,000,000
VND 250,000,000
VND 200,000,000
Doanh thu d bo
VND 150,000,000
Khc
VND 100,000,000
VND 50,000,000
VND 0
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
Bng: D bo
doanh thu
FY 2010
Doanh s
Khc
Tng doanh thu
Chi ph trc tip
Chi ph trc tip
trn doanh thu
Khc
VND
2,973,000,000
0
VND
2,973,000,000
FY 2010
VND
863,000,000
0
FY 2011
VND
3,650,000,000
0
VND
3,650,000,000
FY 2011
VND
1,000,000,000
0
FY 2012
VND
4,320,000,000
0
VND
4,320,000,000
FY 2012
VND
1,256,000,000
0
VND
863,000,000
Tng chi ph
VND
1,000,000,000
VND
1,256,000,000
9/ K hoch nhn s:
K hoch
nhn s
FY 2010
Qun l
u bp
Hu cn
Bi bn
Thit k
Khc
Tng s lao
ng
Tng lng
FY 2011
FY 2012
VND
78,000,000
VND
192,000,000
VND
57,600,000
VND
72,000,000
VND
84,000,000
VND
60,000,000
VND
100,000,000
VND
200,000,000
VND
64,800,000
VND
81,000,000
VND
96,000,000
VND
69,600,000
VND
125,000,000
VND
208,000,000
VND
72,000,000
VND
90,000,000
VND
108,000,000
VND
79,200,000
19
25
30
VND
543,600,000
VND
611,400,000
VND
682,200,000
VND 17,000,000
VND 60,000,000
VND 5,000,000
VND 7,000,000
VND 10,000,000
VND 99,000,000
Ti sn khi s
Tin mt
Nhng ti sn khc
Ti sn di hn
Tng ti sn
VND
300,000,000
VND
200,000,000
VND
1,800,000,000
VND
2,300,000,000
11/ Li nhun v mt mt :
Chng ti d kin sang nm ti chnh th hai , d n s sinh li , v tip tc
duy tr mc sinh li vo cc nm sau. Nm ti chnh th nht l l do
nhng kh khn trong vic tip cn khch hng mc tiu v chi ph qung
co cao.
Bng sau cho thy mt cch r hn v cc hot ng ca chng ti:
Sales
Direct Costs of Goods
FY 2010
FY 2011
FY 2012
VND 2,973,000,000
VND 3,650,000,000
VND 4,320,000,000
VND 863,000,000
VND 1,000,000,000
VND1,256,000,000
VND 132,000,000
VND 132,000,000
VND132,000,000
------------
------------
------------
VND995,000,000
VND1,132,000,000
VND1,388,000,000
VND1,978,000,000
VND2,518,000,000
VND2,932,000,000
66.53%
68.99%
67.87%
Payroll
VND543,600,000
VND611,400,000
VND682,200,000
Marketing/Promotion
VND896,000,000
VND547,500,000
VND648,000,000
Gross Margin
Gross Margin %
Expenses
Depreciation
VND0
VND0
VND0
rent
VND150,432,000
VND165,360,000
VND175,000,000
Khau hao
VND352,000,000
VND360,000,000
VND360,000,000
VND0
VND0
VND0
------------
------------
------------
VND1,942,032,000
VND1,684,260,000
VND1,865,200,000
VND35,968,000
VND833,740,000
VND1,066,800,000
EBITDA
VND35,968,000
VND833,740,000
VND1,066,800,000
VND30,000,000
VND30,000,000
VND30,000,000
VND1,790,400
VND241,122,000
VND311,040,000
VND4,177,600
VND562,618,000
VND725,760,000
0.14%
15.41%
16.80%
Other
Interest Expense
Taxes Incurred
Net Profit
Net Profit/Sales