1/ Gii thiu ngun gc hnh thnh tng:

Ngy nay, Go to restaurant l 1 xu hng ngy cng gia tng bt k quc gia
no. Ch tnh ring M, ngi ta d on t nm 2010 tr i, doanh thu ngnh
cng nghip nh hng c tnh t khong 577 t USD/nm v con s ny s cn
tng hn na. cc nc chu u v chu , doanh thu t hnh thc kinh doanh
ny cng khng ngoi l.
Cng vi xu th hi nhp v tc pht trin nh ngy nay, Vit Nam cng s l
mt trong nhng th trng ha hn nhiu c hi.. Vy nhng, khng phi ai cng
c th thnh cng trn con ng kinh doanh dch v ny. Ngy cng tin xa hn,
s thay i v mi trng vn ha lm thay i nhu cu n ung ca khch
hng, mi ngi n khng phi ch no m cn th hin gu chi, a v x hi
ca mnh, i khi l s tin ch v phong cch sng, do vy i hi m thc
phi c nng ln tm ngh thut. Khch hng ang i hi ngy cng nhiu s
sng to ca cc dch v nh hng, cung cp nhiu ci mi m trong tng lai cc
nh hng s i theo khuynh hng ny nh mn n mang s kt hp nt vn ha
m thc vo trong cc ba n.
Bn cnh l s xut hin xu th mi trong vic phc v khch hng, l vic
c bit ha theo khch hng, mi khch hng mun h c i x theo mt cch
ring ngy nay khng cn xa l. V mt trong s nhng phong cch phc v
ny phi k n s khc bit dnh ho nhng cp tnh nhn.
Cuc sng lo toan bn rn nhng ri cng n cui tun, nhng ngy l..-->y l
c hi nhng i tnh nhn v nhng cp v chng mi ci m chm trong
hnh phc vi nhng ba n gian nh, vui v. v lc ny, h cn g:
- Mt iu g mi l, khc bit,..., mt t gia v cho tnh cm la i.
- Mt khng gian ring t, ch c ring h v ngi y trong nhng dp c bit.

- Mt khng gian tht lng mn hay m cng,...c thit k theo phong cch ca
chnh mnh. Hay nhng mn n do chnh tay h v ngi y nu.
l lc m mi ngi s tm n vi cc nh hng ni p ng nhu cu ca
h. An ton thc phm l cha m cn b sung thm tiu ch an ninh thc
phm, hiu c tm l khch hngV phn thng ch dnh cho nh kinh
doanh no p ng c nhu cu ca khch hng. Nhng c mt iu chc chn
Bn ch c th tm thy nhng iu th v trn ti nh hng tnh yu. nh li gii
thiu ca nh hng chng ti.

Nh hng tnh yu l mt nh hng rt c bit dnh cho mi ngi.

2/ Dch v ca nh hng:
Sn phm ca chng ti khng ch tho mn nhu cm thng thc m thc
cho khch hng.Chng ti cn mang ti cho khch hng nhng dch v m
h khng th tm thy nhng ni khc trn a bn Nng. n vi
chng ti khch hng s c phc v theo cch m h mong mun. Khch
hng s c mt khng gian ring c bi tr theo s thch v mong munmt khng gian tht lng mn vi nhng mu sc,n trang tr,tranh treo
tng, nn,bn n,m nhc c bi tr rt m thut v ph hp vi bn.
Bn s c mt khng gian thc s ca ring mnh tr ht ti nng nu n
cng nh th hin,by t tnh cm ca mnh. Bn mong i g hn mt
khng gian nh vy???
3/ Khch hng:
Khch hng ca chng ti l khch hng c nhn.Chng ti khng hng
n khch hng t chc trong giai on u. Khch hng c nhn mc tiu
ca chng ti l nhng ngi c tui t 18 tr ln,c thu nhp cao trn
a bn thnh ph Nng.H c th l ngi ang yu,ngi va kt
hn,ngi c gia nh v con ci nhng tt c h mun lm mi m tnh

cm v cm xc ca h vi nhng ngi mnh yu thng th nh hng

chng ti l im n l tng h c th ngh ti.
VND 5,000,000,000
VND 4,500,000,000
VND 4,000,000,000
VND 3,500,000,000
VND 3,000,000,000

Doanh thu

VND 2,500,000,000

Li nhun gp

VND 2,000,000,000

Li nhun rng

VND 1,500,000,000
VND 1,000,000,000
VND 500,000,000
VND 0
FY 2010

FY 2011

FY 2012

4/ Mc tiu :
_ Doanh thu t xp x 3 t ng trong nm u tin, v t 4,5 t trong nm
ti chnh th ba.
_ Bt u c li nhun trong nm ti chnh th hai v th 3, mc li nhun
t c xp x 13 % s.
5/ S mnh:
Dnh cho khch hng: Kt ni tnh cm, kt ni mi ngi li gn nhau
hn.
i vi i ng nhn vin: mt mi trng lm vic l tng.
i vi nh u t: chng ti mun mang li cho cc nh u t mt mc
sinh li cng bng.
6/ Dch v:
_ Khng gian ring : nh hng chng ti c 8 phng nh ginh cho i la,
v hai phng ln dnh cho cc khch hng tp th. D khch hng n nh
hng vi mc ch g, cng vic hay vui chi, i vi bn b, ng nghip
hay ngi yu, chng ti u c th p ng c .
_ Thit k khng gian theo yu cu: y l im c bit nht ca nh hng
chng ti, chng ti hin c mt i ng thit k phng chuyn nghip sn

sang thit k phng theo yu cu ca khch hng. Mt bn nhc, nn, phong

cch phng truyn thng hay hin i, lng mng hay c tnh, chng ti u
c th p ng c.
_ Chng trnh ba n tnh yu: nh hng s cung cp nguyn vt liu cho
cc khch hng h c th tr ti nu n cho ngi yu thng.
_ Tt nhin, nh hng chng ti cng c cc u bp ti nng, sn sng p
ng nhu cu ca khch hng.
_ i ng nhn vin.
7/ D bo th trng:

Khch hng tim

nng
thu nhap tu 1.5-3tr/
thang
thu nhap tu 3-5tr/
thang
thu nhap tu >5 tr/
thang

Tc tng
trng

2009

2012

2013

9% 333,600 363,624 396,350 432,022

470,904

4% 140,000 145,600 151,424 157,481

163,780

2%

73,600

2010

75,072

2011

76,573

78,104

Nhm khch hng m chng ti nhm ti l nhng khch hng c nhn c

mc thu nhp t 3 triu tr ln, tng s khch hng tim nng ca chng ti

79,666

trong nm 2009 l xp x 210,000 ngi, v tng ln gn 250, 000 khch

hng trong nm 2013.

swot
8/ Doanh s bn hng:
Trong nm ti chnh u tin, doanh s d bo khong 2,973,000,000 VND,
v s tng ln gp 1,5 ln vo nm ti chnh th ba.
VND 400,000,000
VND 350,000,000
VND 300,000,000
VND 250,000,000
VND 200,000,000

Doanh thu d bo

VND 150,000,000

Khc

VND 100,000,000
VND 50,000,000
VND 0
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr

Bng: D bo
doanh thu
FY 2010
Doanh s
Khc
Tng doanh thu
Chi ph trc tip
Chi ph trc tip
trn doanh thu
Khc

VND
2,973,000,000
0
VND
2,973,000,000
FY 2010
VND
863,000,000
0

FY 2011
VND
3,650,000,000
0
VND
3,650,000,000
FY 2011
VND
1,000,000,000
0

FY 2012
VND
4,320,000,000
0
VND
4,320,000,000
FY 2012
VND
1,256,000,000
0

VND
863,000,000

Tng chi ph

VND
1,000,000,000

VND
1,256,000,000

9/ K hoch nhn s:
K hoch
nhn s
FY 2010
Qun l
u bp
Hu cn
Bi bn
Thit k
Khc
Tng s lao
ng

Tng lng

FY 2011

FY 2012

VND
78,000,000
VND
192,000,000
VND
57,600,000
VND
72,000,000
VND
84,000,000
VND
60,000,000

VND
100,000,000
VND
200,000,000
VND
64,800,000
VND
81,000,000
VND
96,000,000
VND
69,600,000

VND
125,000,000
VND
208,000,000
VND
72,000,000
VND
90,000,000
VND
108,000,000
VND
79,200,000

19

25

30

VND
543,600,000

VND
611,400,000

VND
682,200,000

Nm u tin, chng ti duy tr 19 nhn vin, 25 nhn vin trong nm th

hai v 30 cho nm ti chnh th ba. Cc v tr tuyn dng them ch yu l
u bp v qun l.

10/ Chi ph khi s:

Chi ph khi s
Chi ph thnh lp doanh
nghip
Ph hi hp
Chi ph lut
Nghin cu th trng
Khc
Tng

VND 17,000,000
VND 60,000,000
VND 5,000,000
VND 7,000,000
VND 10,000,000
VND 99,000,000

Ti sn khi s
Tin mt
Nhng ti sn khc
Ti sn di hn
Tng ti sn

VND
300,000,000
VND
200,000,000
VND
1,800,000,000
VND
2,300,000,000

11/ Li nhun v mt mt :
Chng ti d kin sang nm ti chnh th hai , d n s sinh li , v tip tc
duy tr mc sinh li vo cc nm sau. Nm ti chnh th nht l l do
nhng kh khn trong vic tip cn khch hng mc tiu v chi ph qung
co cao.
Bng sau cho thy mt cch r hn v cc hot ng ca chng ti:

Table: Profit and Loss

Pro Forma Profit and Loss

Sales
Direct Costs of Goods

FY 2010

FY 2011

FY 2012

VND 2,973,000,000

VND 3,650,000,000

VND 4,320,000,000

VND 863,000,000

VND 1,000,000,000

VND1,256,000,000

Other Costs of Goods

VND 132,000,000

VND 132,000,000

VND132,000,000

------------

------------

------------

VND995,000,000

VND1,132,000,000

VND1,388,000,000

VND1,978,000,000

VND2,518,000,000

VND2,932,000,000

66.53%

68.99%

67.87%

Payroll

VND543,600,000

VND611,400,000

VND682,200,000

Marketing/Promotion

VND896,000,000

VND547,500,000

VND648,000,000

Cost of Goods Sold

Gross Margin
Gross Margin %

Expenses

Depreciation

VND0

VND0

VND0

rent

VND150,432,000

VND165,360,000

VND175,000,000

Khau hao

VND352,000,000

VND360,000,000

VND360,000,000

VND0

VND0

VND0

------------

------------

------------

VND1,942,032,000

VND1,684,260,000

VND1,865,200,000

Profit Before Interest and Taxes

VND35,968,000

VND833,740,000

VND1,066,800,000

EBITDA

VND35,968,000

VND833,740,000

VND1,066,800,000

VND30,000,000

VND30,000,000

VND30,000,000

VND1,790,400

VND241,122,000

VND311,040,000

VND4,177,600

VND562,618,000

VND725,760,000

0.14%

15.41%

16.80%

Other

Total Operating Expenses

Interest Expense
Taxes Incurred

Net Profit
Net Profit/Sales