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8 bc hiu qu thu ht khch hng

Mt iu c bn trong kinh doanh l lm th no pht trin doanh nghip. Hai yu t c bn khng th tch ri trong s pht trin ca mt doanh nghip chnh l s lng khch hng v doanh thu. Nu khng c khch hng th doanh thu ca bn cng bng s khng. V vy, yu t quyt nh n s tn ti ca doanh nghip chnh l pht trin c lng khch hng. Di y l 8 bc c bn thu ht v pht trin lng khch hng mt cch bn vng v hiu qu.

Bc 1: Xc nh r i tng m bn ang nhm ti Trc khi thc hin cc chin dch qung b sn phm/dch v, bn cn phi tm kim c cc nhm i tng khch hng. Bi nu bn khng hiu r v khch hng v nhu cu ca h, cc chin dch qung b ca bn s khng th

t c hiu qu mong mun. V th, vic phn tch v xc nh chun xc i tng khch hng l mt vic lm cc k thit yu.

Bc 2: Tm hiu nhu cu thc s ca khch hng l g Khi bn xc nh c nhm khch hng mc tiu, iu tip theo m bn cn lm chnh l tm hiu nhu cu thc s ca h l g. Bn khng th thc hin ni vic qung b sn phm nu khng bit r nhu cu ca th trng mc tiu l g. Do , mt nguyn tc c bn cn nh l: khch hng s mua nhng g h mun ch khng phi nhng g m bn ngh l h cn. Hy dnh thi gian tm hiu th trng, khi bn s thy vic qung b sn phm s tr nn d dng hn nhiu.

Bc 3: nh hng kt qu cui cng Bi bn tm hiu k v th trng nn bn cng bit r c kt qu cui cng m khch hng mong mun l g. Sn phm ca bn cng gn vi kt qu m khch hng mong mun bao nhiu, bn cng d dng t c doanh thu cao by nhiu. Cn nh rng khch hng khng mua sn phm v h hiu v n, h mua v h cho rng h c th s hiu v sn phm .

Bc 4: a ra nhng li cho hng hp dn Mt cu hi thng c t ra l Sn phm ca bn s mang li li ch g cho khch hng v phn hi ca khch hng v sn phm l g?. t c

hiu qu trong qung b sn phm, bn cn phi tr li cu hi bng mt li ni chc chn v mang y tnh tin cy. V d: Hy cho ti 10 pht mi ngy, ti s mang ti mt c th ng theo yu cu ca bn. V t c mt cu ni mang y tnh thuyt phc nh vy, bn s phi thc hnh hng ngy nng cao k nng ni ca mnh.

Bc 5: Tm kim nhm i tng khch hng Sau y l nhng cu hi m bn cn t vn mnh trc khi ln ng tm kim khch hng: Khch hng thng mua sn phm ca bn u? H c thng xuyn tham gia cc din dn tho lun trc tuyn hay khng? H thng c cc n phm no? V h tham gia cc t chc no? Nu bn thc hin tt cc bc ni trn, bn s d dng tm ra cu tr li cho bc tip theo ny. V th, sau khi nm vng c cu tr li, bn c th ln ng tm kim khch hng thng qua qung co, chuyn tr trc tip hoc qua nhng bnh lun trn din n.

Bc 6: Theo ui khch hng Bn tm hiu khch hng, to ra nhng sn phm tt, p ng c nhu cu ca khch hng, ng thi cng m cc im bn hng ti nhng ni m h hay qua li. Bc tip theo m bn cn lm chnh l kin tr theo ui khch hng. Mt nguyn l c bn m bn cn lu tm: Bn cng kin nhn theo ui bao

nhiu th c hi bn thc hin nhng v giao dch v sau cng d dng by nhiu.

Bc 7: Kt thc quy trnh bn hng y l c th coi l bc cui cng trong mt quy trnh bn hng, v y cng l thi im xc nh bn c thnh cng hay khng. i vi nhiu cng ty th y l bc gp mt k kt hp ng. V vi nhiu cng ty khc th quy trnh ny c thc hin t ng. Thnh cng ca bn s c quyt nh vo thi im tin c chuyn vo ti khon. Cho d bn s dng phng php no kt thc quy trnh bn hng, bn vn phi cung cp thng tin khch hng c s tin tng thc hin vic mua hng.

Bc 8: a ra cc li cho hng mi Nhng khch hng cm thy tha mn vi sn phm ca bn cung cp cng s d dng chp nhn nhng sn phm mi. H chp nhn nhng giao dch mi v h c lng tin bn. V th hy chun b cc sn phm mi ngay khi bn tm hiu c v nhng nhu cu mi ca h. Cc khch hng trung thnh thng l nhng ngi to ra s n nh lu di cho doanh nghip ca bn.

Vic thc hin 8 bc trn y khng ch to ra ngun khch hng di do cho cng ty ca bn, m cn mang li ngun thu khng t t nhng khch hng .

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