QUIZ 2 1 B ti chnh cung cp cc thng tin hng dn doanh nghip tnh ton v np thu thu nhp thng qua

website chnh thc ca B v cp nht thng xuyn hng qu. y l m hnh g? a. G2B b. G2C c. G2E d. G2G 2 Dell Computers cho php khch hng thit k my tnh ph hp vi cc nhu cu c th ca h. y l v d v m hnh TMT no? a. c bit ha sn phm v dch v (product and service customization) b. tm gi tt nht (find the best price) c. marketing lin kt (affilliate marketing) d. mua hng theo nhm (group purchasing) 3 Ford, General Motor v mt s hng trong ngnh cng nghip t lin kt xy dng mt sn giao dch in t (e-marketplace). y l v d v m hnh: a. lin minh chin lc (a business alliance) b. xy dng quy trnh kinh doanh mi (business process reengineering) c. I-commerce d. T-commerce 4 Hai sinh vin dng mng Internet trao i thng tin, hnh nh v video clip nhm thc hin bi tp ln trng. y l v d ca: a. P2P b. C2C c. S2S d. B2C 5 Hotwire.com cung cp sn phm ph hp vi cc nhu cu c bit ca khch hng vi mc gi thp nht. y l v d ca m hnh: a. mua hng theo nhm (group purchasing). b. khch hng t a ra mc gi mong mun (name your own price model). c. u thu trc tuyn (electronic tendering/reverse auction). d. u gi trc tuyn (electronic auction). e. tm mc gi tt nht (find-the-best-price model). 6 IMDB cho php cc thnh vin ng k truy cp vo ton b c s d liu phim trc tuyn vi iu kin phi ng ph hng thng, y l v d ca m hnh doanh thu no: a. ph thu bao (subcription fee)

b. ph giao dch (transaction fee) c. doanh thu bn hng (sales) d. ph lin kt (affilliate fee) e. ph qung co (advertising fee) 7 Khch hng nhp s vn n vo website ca Fed Ex kim tra tnh trng thc ca hng ha ang trn ng vn chuyn. y l v d v: a. to dng nng lc canh tranh chin lc t cng ngh thng tin (a strategic system) b. xy dng li quy trnh kinh doanh (business process reengineering) c. lin minh chin lc (a business alliance) d. ci tin quy trnh kinh doanh (continuous improvement efforts) 8 Khong 2 gi chiu, Mr.Bean dng PDA truy cp vo mt ca hng bn tp ha trc tuyn. ng ta t mua mt vi mn cho ba ti, khi v nh tt c mi th c giao n ca. y l m hnh: a. trao i in t ngang hng (a peer-to-peer application) b. giao dch in t trong ni b doanh nghip c. TMT cng tc (C-commerce) d. TMT di ng (M-commerce) 9 M hnh doanh thu (revenue model) theo mt cng ty nhn tin ph cho vic gii thiu khch hng t website ca mnh n website ca cng ty khc l v d v: a. ph ng k (subcription fee) b. ph giao dch (transaction fee) c. doanh thu bn hng (sales) d. ph lin kt (affilliate fee) 10 Mt c nhn truy cp vo trang web thuc B ti chnh k khai cc thng tin v thu thu nhp hng nm. y l v d ca m hnh g? a. E-government b. G2B c. G2E d. G2G 11 Mt m hnh kinh doanh (business model) nn bao gm cc yu t sau, ngoi tr: a. h thng d liu cn thit qun l cc quy trnh kinh doanh b. m t tt c cc sn phm dch v m cng ty cung cp c. thng tin v cc nh cung cp v nhng i tc ca doanh nghip d. thng tin v cc ngun thu

12 Mt ngi hm m mua mt a ht bng cch download trc tip t ca hng m nhc trc tuyn. y l m hnh: a. B2C b. B2B c. B2E d. C2E 13 Mt nh bn l trc tuyn ch bn chi tr em. y l v d ca m hnh TMT no? a. mua sm hiu qu (efficient procurcement) b. cng c quan h khch hng c. chuyn mn ha nh cung cp (vendor specialization) d. ci tin dy chuyn cung ng (supply chain improvements) 14. Mt nh cung cp thit b vn phng tp hp cc n hng t 15 vn phng nh thnh mt n hng ln v nh vy c th cung cp vi mc gi thp hn do c gim gi khi mua s lng ln t cc nh sn xut. y l v d ca m hnh TMT no? a. c bit ha sn phm v dch v (product and service customization) b. tm gi tt nht (find the best price) c. marketing lin kt (affilliate marketing) d. mua hng theo nhm (group purchasing) e. u thu trc tuyn (electronic tendering) f. mi gii trc tuyn (dynamic brokering) 15 Mt nh my ng nhn c th mi thu t ng cung cp hng cho mt siu th, sau khi cho hng vi mt mc gi thp nht k kt c hp ng cung cp hng cho siu th ny. y l v d v: a. mua hng theo nhm (group purchasing) b. khch hng t a ra mc gi mong mun (name your own price model) c. u thu trc tuyn (electronic tendering/reverse auction) d. u gi trc tuyn (electronic auction) 17 Mt nhn vin trong phng hnh chnh ca mt cng ty t v my bay trc tuyn cho chuyn cng tc ca ban gim c ti website ca mt hng hng khng. y l v d v: a. B2B b. B2B2C c. B2C d. B2E 18 Mt t chc ln thng mua sm thng qua h thng u thu trc tuyn (a tendering system). y l v d ca m hnh:

a. viral marketing b. marketing lin kt (affilliate marketing) c. marketing trc tip (direct marketing) d. u thu trc tuyn (a reverse auction) 19 Phng nhn s ng ti mt s thng tin v tuyn dng vo b phn marketing trn website ni b cng ty. y l v d v: a. B2E b. B2C c. B2B d. E2C e. E2B 20 Priceline.com l v d in hnh ca m hnh TMT no: a. mua hng theo nhm (group purchasing) b. khch hng t a ra mc gi mong mun (name your own price model) c. u thu trc tuyn (electronic tendering) d. u gi trc tuyn (electronic auction) 21 Sn giao dch chng khon NASDAQ l in hnh ca m hnh TMT no sau y: a. marketing lin kt (affilliate marketing) b. mua bn theo nhm (group purchasing) c. sn giao dch in t (e-marketplace) d. khch hng t a ra mc gi mong mun (name your own price model) 22 Sau y l cc hn ch KHNG mang tnh k thut i vi TMT, NGOI TR: a. lo lng v an ton khin nhiu khch hng khng mua hng trc tuyn b. tc ng truyn chm khin vic mua hng tr nn kh chu c. lo lng v tnh ring t d. khch hng thiu s tin cy i vi nhng giao dch giu mt (faceless) 23 Sau y l nhng li ch ca TMT i vi khch hng, NGOI TR: a. TMT cho php khch hng mua sm mi ni, mi lc. b. TMT gim s giao tip x hi mt i mt. c. TMT cho php giao hng nhanh chng, c bit l hng ha s ha (digitized products). d. TMT thc y cnh tranh, do lm gim gi c. 24 Theo Turban (2006), TMT l qu trnh: a. Mua, bn, hoc trao i hng ha, dch v thng qua my tnh v mng vin thng, c bit l Internet b. s dng cc thit b in t v mng vin thng

marketing sn phm, dch v c. t ng ha qu trnh bn hng v thanh ton d. s dng thit b in t trong mt s bc hoc ton b quy trnh kinh doanh

d. C a v c u l p n ng 30 Trng hp no di y l in hnh ca TMT thun ty: a. la chn mt quyn sch t online catalog, t hng trc tuyn, giao hng qua mail b. download phn mm v my tnh c nhn, thanh ton bng th tn dng qua in thoi thng qua s in thoi min ph (toll-free number) c. mua sch mng, thanh ton bng th tn dng ti website, sch c giao n nh vo ngy hm sau bng Fed Ex d. la chn mt bi ht t website ca ngi bn, thanh ton bng th tn dng, download xung my tnh c nhn v copy ra a CD 31 Wal-Mart xy dng mt website bn cc sn phm ca mnh, tuy nhin a s cc hot ng ca cng ty vn c thc hin ti cc ca hng bn l. y l m hnh: a. TMT thun ty (pure E-commerce) b. TMT truyn thng (brick-and-morar operation) c. TMT trn nn thng mi truyn thng (click-andmortar operation) d. mt mng li gi tr gia tng 32 Yu t no sau y KHNG phi l tr ct chnh h tr TMT: a. con ngi: ngi mua, ngi bn, trung gian, ngi qun l, ngi xy dng h thng thng tin b. phn mm t ng ha giao dch in t c. cc chnh sch lin quan n TMT d. cc dch v h tr TMT: thanh ton, xy dng phn mm, logistic, an ton bo mt

25 Trong cc yu t sau, yu t no KHNG phi l hn ch v cng ngh i vi TMT: a. cc h thng an ninh v phng trnh ri ro vn ang trong giai on pht trin b. tc ng truyn ti mt s khu vc vn cha p ng c nhu cu ca doanh nghip v ngi s dng c. cn nhiu vn php l cha c gii quyt d. vn cha c s tng thch gia cc phn cng v phn mm 26 Trong cc yu t sau, yu t no KHNG phi l li ch ca TMT i vi x hi: a. thng tin c nhn c bo v tt hn so vi thng mi truyn thng b. nhiu ngi c th lm vic t xa, gim i li v tiu th nng lng c. TMT l ng lc gim gi d. TMT gip mi ngi mi ni c th tip cn thng tin v sn phm d dng hn 27 Trong nhng yu t sau, yu t no KHNG phi l li ch ca TMT i vi mt cng ty: a. gim lng hng lu kho b. gim chi ph x l, cung cp v truy cp thng tin c. tng s lng khch hng vi chi ph thp nht d. tip cn th trng ton cu d dng hn 28 Trong TMT thun ty (pure E-commerce) nhn xt no sau y l ng: a. tt c cc chiu trong m hnh Dimension of E-commerce u gn vi thng mi truyn thng (physical) b. t nht 2 chiu gn vi thng mi truyn thng c. tt c cc chiu u gn vi thng mi in t d. t nht hai chiu gn vi thng mi in t

29 Trng hp no sau y c gi l TMT thun ty? a. Mt khch hng mua ebook t Amazon.com, download xung my tnh c nhn, v thanh ton bng th tn dng ti website ca Amazon b. Mt khch hng vo website Amazon.com la chn mt s cun tiu thuyt, thanh ton bng th tn dng v la chn phng thc giao hng qua Fed Ex c. Mt khch hng la chn mua mt s ebook t