QUIZ 4

1 Amazon.com tn dng nhiu loi dch v phc v cc nhm khch hng khc nhau thng qua website ca mnh, y l hnh thc a. cybermediation b. disintermediation c. unbundling d. hypermediation 2 Chin lc marketing ca Dell c gi l: a. shared service b. click-and-mortar c. direct from manufacturer d. brick-and-mortar 3 Chin lc marketing ca Sears c gi l: a. shared service b. click-and-mortar c. direct from manufacturer d. brick-and-mortar 4 Du TRUSTe c gn trn cc website thng mi in t l v d ca: a. a business rating b. a trust mark c. a copy right d. a B2B exchange 5 c im no ng vi ngn hng trc tuyn? a. Ngn hng trc tuyn kt hp dch v ngn hng truyn thng v ngn hng in t b. Ngn hng trc tuyn c nhiu ri ro hn ngn hng truyn thng c. Ngn hng trc tuyn khng chi nhnh nh ngn hng truyn thng d. Ngn hng trc tuyn c kh nng thnh cng cao hn, em li li nhun cao hn 6 Khi cc i l bo him pht hin thy cng ty bt u bn bo him qua Internet, h phn i v t s ng lot khng hp tc tr khi cng ty c chnh sch ph hp. y l v d v: a. channel conflict b. unbundling c. cybermediation d. hypermediation 7 Khi chin lc t trin khai thng mi in t (click-andmortar) ca ToysRUs tht bi, cng ty chuyn sang s dng

h thng bn hng trc tuyn ca Amazon.com. y l v d minh ha m hnh no? a. disintermediation b. channel conflict c. a digital delivery system d. a strategic alliance 8 Khi nh v sn phm, e-manager phi tr li cc cu hi sau, NGOI TR: a. Sn phm s p ng phn on th trng no? b. Cng ty no s cung cp cc phn cng v phn mm trin khai bn hng trc tuyn c. Cng ty s phi hp vi cc i tc no? d. Cng ty s outsource cc hot ng kinh doanh no? 9 Mt cng ty xy dng h thng thng mi in t bn cc tour du lch trc tuyn, y l m hnh g? a. viral marketer b. content disseminator c. transaction broker d. market maker 10 Mt cng ty xy dng v qun l mt ch in t giao dch theo m hnh many-to-many, cng ty ny c gi l g? a. viral marketer b. content disseminator c. transaction broker d. market maker 11 Mt ca hng truyn thng s dng website thng mi in t h tr bn hng (click-and-mortar) nhm cc mc tiu sau, NGOI TR: a. gim s lng hng tr li b. cng c thng hiu c. tng cng phc v khch hng d. khai thc li th ca c thng mi truyn thng v thng mi in t 12 Mt marketer s dng e-mail qung co n cc khch hng tim nng, hnh thc ny c gi l g? a. viral marketer b. content disseminator c. transaction broker d. market maker 13 Nhng c im sau gip sn phm c bn trc tuyn tt hn, NGOI TR a. sn phm c th s ha c b. sn phm c tiu chun ha

c. gi cao d. sn phm c mua tng i thng xuyn

14 Nhng khch hng vn rt bn rn v sn sng mua hng trc tuyn tit kim thi gian mua sm c gi l g? a. shopping avoiders b. new technologists c. leading edgers d. time-starved customers 15 Nhng khch hng mua hng trc tuyn v khng thch mua sm ti cc ca hng truyn thng, y l nhm khch hng no? a. shopping avoiders b. new technologists c. leading edgers d. time-starved customers 16 Phn mm c chc nng tm kim trn web pht hin cc ca hng bn cng sn phm vi gi thp hn c gi l? a. shopbots b. shopping portals c. shopping browsers d. intelligent search engines 17 Tt c nhng nhm sn phm sau y u thnh cng trong ng dng thng mi in t, NGOI TR a. phn cng my tnh b. trang thit b vn phng c. t d. thit b th thao 18 Thay v bn sn phm my tnh ti cc ca hng, Dell quyt nh bn trc tip cho khch hng. Hnh thc ny gi l g? a. reintermediation b. cybermediation c. disintermediation d. channel conflict 19 Website dn n ca hng trc tuyn c gi l: a. shopbots b. shopping portals c. shopping browsers d. intelligent search engines 20 Website nh gi v xc thc mc tin cy ca cc cng ty bn l trc tuyn c gi l g?

a. business rating sites b. shopbots c. trust verification sites d. shopping portals 21 WeRFishingLures kinh doanh sn phm phc v cu c hn 50 nm, sn phm c phn phi thng qua cc ca hng v siu th. Cng ty nh m mt website bn sn phm trong v ngoi nc. Ri ro m cng ty gp phi l: a. sn phm c kh nng khng ph hp vi th trng mc tiu b. chi ph s tng v lm gim li nhun c. quy nh khc nhau v sn phm nhiu th trng khc nhau d. c cu chi ph thay i lm tng kh nng thua l 22 Yu t quan trng nht quyt nh s tn ti ca trung gian trong thng mi in t l a. cc dch v gi tr gia tng m trung gian cung cp b. kh nng kt ni ngi mua v ngi bn c. li nhun ca trung gian d. quan h ca trung gian i vi cc bn 23. 1 website TMT tp trung nhiu sp ca nhiu nh cung cp khc nhau nhiu ngi mua c th xem xt c gi l g? a. Sn giao dch B2B ca ngi bn a supplier sell-side B2B site b. Catalogue in t - aggregating catalogues c. Mua sm trc tuyn e-procurement d. Sn giao dch an exchange