QUIZ 5

1 Banner qung co ngu nhin s c s dng ph hp trong trng hp no di y? a. Gii thiu b phim mi b. Mt cng ty mun tp trung vo mt on th trng hp c. Qung co ca hng xe Jeep tp trung vo nhng ngi thch phiu lu d. Qung co ca hng Dell tp trung vo nhng ngi mun nng cp my tnh 2 Do vic thu ht v li ko khch hng ngy cng tr nn kh khn v tn km, ni dung ca website c vai tr quan trng trong vic: a. gi khch hng (stickiness) b. khu vc ha (localization) c. s quay tr li ca khch hng (rotation) d. to n tng tt (impression) 3 ti a ho s ln c kch chut, nghin cu ch ra rng cc banner qung co nn xut hin vo v tr no? a. gc di bn phi, gn thanh cun (scroll bar) b. pha trn website c. bt k v tr no trn website, v tr khng nh hng n kh nng thu ht khch hng d. mt phn ba trang web, pha di mn hnh 4 Jose quyt nh mua mt chic xe Saturn VUE, mt ca hng trc tuyn gip anh ta tm c ngi bn vi mc gi Jose cho l ph hp. y l v d v m hnh no? a. mi gii sn phm (product brokering) b. nh gi sn phm v dch v c. xc nh nhu cu d. mi gii thng mi (merchant brokering) 5 Khi s dng e-mail qung co n mt nhm khch hng mc tiu s c nhng u im sau, NGOI TR: a. cc nghin cu ch ra rng nhn thc ca khch hng i vi sn phm ngy cng tt hn khi s ln qung co ngy cng tng b. hu ht cc cng ty u c kho d liu khch hng phc v qung co c. phng php ny tit kim chi ph d. cng ty c th nhm vo nhm khch hng tim nng nht 6 Kh khn ln nht khi thc hin cc cuc iu tra trc tuyn l g? a. kh ly c mu ngu nhin b. nhng thng tin thu thp trc tuyn thng c tin cy thp c. kh c th tip cn mu vi quy m ln d. khch hng khng thch iu tra trc tuyn 7 Mt cu lc b sch trc tuyn ng nhng qung co cho Amazon.com v cu lc b ny nhn c mt khon ph mi ln khch hng kch chut vo banner qung co . y l hnh thc g? a. marketing lin kt (affiliate marketing) b. focus group c. B2B d. target marketing 8 Mt qung co c xut hin bn di ca s trang web c m ra khi ngi xem ng cc ca s s nhn thy qung co, y l hnh thc qung co g? a. pop-under ad b. pop-up ad c. changing homepage d. invisible ad

9 Mt website gip cc khch hng la chn c nhng mn qu tng ph hp sau khi tr li mt s cc cu hi nht nh. y l m hnh thng mi in t no? a. mi gii sn phm (product brokering) b. nh gi sn phm v dch v c. xc nh nhu cu (need identification) d. mi gii thng mi (merchant brokering) 10 Nhng k thut sau y c s dng xy dng c s d liu v khch hng trc tuyn NGOI TR: a. khch hng cung cp thng tin trn website b. theo di hot ng ca khch hng trn mng c. mua danh b a ch v in thoi t cc telemarketers d. xy dng d liu thng qua qu trnh mua sm ca khch hng 11 N lc reo rc thng tin v sn phm nhm tc ng n quan h gia ngi mua-ngi bn c gi l: a. advertising b. segmentation c. personalization d. puch technology 12 Qu trnh chia nh th trng thnh nhng nhm khc nhau theo mt s tiu ch tin hnh nghin cu c gi l g? a. market segmentation b. target marketing c. marketing research d. personalization 13 S ln ngi xem m mt trang web c cha qung co c gi l. a. ad views b. click ratio c. ad reach d. pull 14 Thay v thc hin cc chin lc qung co truyn thng tn km, mt nh xut bn cn c vo cc bnh lun tch cc i vi nhng quyn sch mi d on lng tiu th. y l v d v: a. marketing lan ta (viral marketing) b. qung co n tng c nhn (personal advertising) c. qung co lin kt (affiliate marketing) d. trng cu kin khch hng (polls) 15 Trong cc qung co vi mc ch xy dng cng ng (community approach), c im no sau y ng? a. khch hng c tr th lao da trn thi gian c qung co b. khng cn thit k p c. ngi qung co da vo truyn ming (word of mouth) d. mt series qung co c thit k da vo hnh vi khch hng tim nng 16 Wanda cn mua mt chic my tnh mi nhng khng bit chnh xc cu hnh no ph hp. Mt ca hng trc tuyn gip c xc nh chnh xc cu hnh ph hp vi nhu cu ca mnh. y l m hnh thng mi in t no? a. mi gii sn phm (product brokering) b. nh gi sn phm v dch v c. xc nh nhu cu d. mi gii thng mi (merchant brokering)