KIM TRA BI 7. u gi trc tuyn 1 Sau y l cc bc trong giao dch trc u gi trc tuyn, NGOI TR: a.

ngi bn v ngi mua a ra cc iu khan cho giao dch bao gm gi c, cht lng sn phm, giao hng v cc iu khan v thanh ton. b. ngi mua sp xp tt c cc sn phm bng gi trn catalog. c. phn mm lc cc la chn a ra cc thng tin gip ngi mua v ngi bn quyt nh mua hoc bn ci g v mua t nh cung cp no. d. tt c cc thng tin lin quan v sn phm v ngi bn hoc ngi mua ch tp trung ti mt a im. 2 Ch ra hnh thc u gi, theo vt ang u gi c bn cho ngi tr gi cao nht? a. Hnh thc u gi kiu H Lan - a Dutch auction. b. Hnh thc u gi t do - a free-fall auction. c. Hnh thc u gi kiu Anh - an English auction. d. Hnh thc u gi Yankee - a Yankee auction. 3 Ch ra v d minh ho cho gi ng dynamic pricing. a. gi c ch p dng trong tun ny ng trn cc banner qung co - this week only sale prices found in a banner ad. b. Gi c ti mt ca hng rau qu - prices found in a grocery store. c. Gi c c cng b trn Catalog - prices found in a catalog. d. Gi c c n nh thng qua thng lng v tr gi - prices set by negotiation and bargaining. M hnh gi ng (dynamic pricing models): vi nhng website m hnh ny, ngi mua c th tr gi theo mnh (ty ngi bn c ng bn hay khng). c im ca ngnh du lch (hng khng, khch sn, vn chuyn cng cng...) l nu t l chim ch (room/seat occupation) l X% < 100% th (100-X)% ch ngi hay phng khch sn s xem nh b i. Do , vi m hnh ny, ngi mua c th tr gi vo nhng gi pht cui cng v ngi bn c th ng bn. 4 M hnh kinh doanh no ph hp vi cc giao dch in t c mt ngi bn nhiu ngi mua? a. Sn giao dch hng i hng in t - E-bartering b. Sn giao dch ng - Dynamic exchanges c. Sn u thu - Reverse auctions d. Sn u gi - Forward auctions 5 Sau y l nhng li ch ca u gi i vi ngi bn, NGOI TR? a. Ngi bn c th nhn c nhng thng tin nhy cm v gi c - sellers receive valuable price sensitivity information. b. Ngi bn khng cn phi ra mt - sellers are always anonymous. c. Ngi bn c th bn c s lng ln hng tn kho rt nhanh chng - sellers can liquidate large quantities of obsolete items very quickly. d. u gi c th gip tng s lng khch hng v gim thi gian quay vng - auctions can broaden the customer base and reduce cycle time. 6 Chiu thc c ngi tham gia u thu s dng theo dng mt s ngi gi tham gia tr gi rt cao loi b nhng ngi cng tham gia, sau ngi ny rt lui vo pht cui ngi th hai trng thu vi mc gi thp hn nhiu c gi l: a. Dng phn mm y gi ln cao b. Ngi bn thu ngi tham gia tr gi cao c. Ngi mua thu ngi tham gia tr gi cao d. Tham gia cho gi vo pht cht 7 Trong cc giao dch in t s dng hnh thc nh gi linh hot hay gi ng, a. Gi c do ngi bn a ra da trn c cu chi ph - prices are set by the seller based on its cost structure. b. Gi c nh - prices are static. c. Gi c khng c nh v v th nn thng xuyn thay i - prices are not fixed, and so change rapidly. d. Gi c do cc c quan ca Chnh ph iu tit - prices are regulated by government entities. 8 Sau y l nhng li ch ca u gi i vi ngi mua, NGOI TR: a. Ngi mua c nhiu c hi mc c - buyers are given the opportunity to bargain through the prices they bid. b. Ngi mua c th khng cn xut hin - buyers can remain anonymous. c. Cc cuc u gi bo m cho ngi mua c th mua c hng ha vi gi r nht - auctions guarantee buyers that they have received the lowest possible price on any item upon which their bid is successful. d. Ngi mua c c hi mua c hng c v qu - buyers are given the opportunity to purchase unique items and collectibles. 9 Rachel l ngi su tp gm c. C ln web u gi v cho bn mt bnh gm. Trc khi ri khi website, c vo xem v tr gi bn mn khc ang c u gi trn . Thut ng no sau y m t ng hnh ng trn: a. Ton cu - ubiquity. b. C th ha - personalization.

c. Lng trung thnh - stickiness. d. Tin dng - usefulness. 10 Trong cc giao dch in t c mt ngi mua v nhiu ngi bn, m hnh kinh doanh no di y ph hp nht? a. Sn giao dch ng - Dynamic exchanges b. Sn giao dch hng i hng in t - E-bartering c. Sn u gi - Forward auctions d. Sn u thu - Reverse auctions 11. Hnh thc no di y ph hp nht i vi giao dch in t c nhiu ngi mua v nhiu ngi bn? a. Sn u thu - Reverse auctions b. Sn giao dch ng - Dynamic exchanges c. Sn giao dch hng i hng in t - E-bartering d. Sn u gi - Forward auctions 12. Chiu thc c ngi bn s dng theo c mt s ngi tham gia u thu v cho gi cng vi nhng ngi tham gia y gi ln cao c gi l: a. Ngi mua thu ngi tham gia tr gi cao b. Ngi bn thu ngi tham gia tr gi cao c. Dng phn mm y gi ln cao d. Tham gia cho gi vo pht cht 13. Mt website u gi chuyn u gi cc mn hng phc v mt chui cung cp trong mt ngnh c gi l: a. website u gi kiu H Lan b. website u gi chuyn dng c. website u gi d. website u thu 14. Bc u tin trong qu trnh u gi trc tuyn l: a. tm hiu v so snh b. bt u u gi c. cc loi dch v sau u gi d. tin hnh u thu 15. Ch ra hnh thc auction, theo ngi mua a ra mc gi h sn sng tr cho sn phm hoc dch v, ngi bn a ra cc sn phm v dch v vi mc gi ngi mua la chn? a. Hnh thc u gi kiu Yankee - the Yankee auction model. b. Hnh thc u thu t do - the free-fall auction model. c. Hnh thc t a ra gi ca bn - a name-your-own-price model. d. Hnh thc u thu - the tendering system model. 16. Cc nghin cu cho thy nhng website thng mi in t c s dng m hnh u gi trc tuyn c xu hng: a. Xy dng cng ng chm hn so vi cc web ch c chc nng bn hng - reach critical mass more slowly than other models. b. Xy dng c cng ng nhanh hn so vi cc web ch c chc nng ch bn hng - reach critical mass more quickly than catalog-order-based.

c. D tht bi hn so vi cc m hnh khc - fail more often than other models. d. C nhiu li nhun hn - become liquid.

17. Hnh thc u gi cho php cc bn tham gia ti mi ni, mi lc c gi l: a. sn giao dch thc hin u gi b. trung gian thc hin u gi c. u gi ng d. u gi trn mng c nhn 18. Quyt nh u tin trong xy dng website u gi l: a. nn s dng nh trung gian hay t cng ty tin hnh u gi. b. nn hay khng s dng chin lc gi tnh c. trong bao lu th phin u gi s tin hnh d. liu cng ty c nn u gi hay khng 19. Ch ra hnh thc u gi, theo cc vt u gi c gii thiu trn Internet nhng qu trnh u gi vn c t chc nh truyn thng? a. Hnh thc u gi kiu Anh - an English auction. b. Hnh thc u gi kiu H Lan - a Dutch auction. c. Hnh thc u gi Yankee - a Yankee auction. d. Hnh thc u gi c lit k danh mc c phn loi - a classified listing.

20. Trong mt cuc u gi kiu H Lan, s my tnh u gi l 15 chic, hai bn A v B tham gia v tr gi nh nhau. Bn A tr gi trc bn B 25 pht. Trong trng hp ny kt qu s nh th no? a. Ch bn A mua c my tnh - will get a computer but B will not. b. Bn B s phi tr gi cao hn mua c my tnh - B will have to up his bid to get a computer. c. C bn A v bn B u s mua c my tnh - both A and B will get computers. d. Bn B s mua c my tnh v gi ca anh ta a ra l gi cao th hai - B will get the computer because his bid is the second high bid. 21.Ch ra hnh thc u gi, theo vt c u gi s c bn cho ngi u tin tr gi bng vi mc c ngi bn t ra? a. Hnh thc u gi kiu Anh - an English auction. b. Hnh thc u gi kiu Yankee - a Yankee auction. c. Hnh thc u gi kiu H Lan - a Dutch auction d. Hnh thc u gi nhanh - a quick win auction. u gi l mt qu trnh mua v bn bng cch a ra mn hng cn u gi, ra gi v sau bn mn hng cho ngi ra gi cao nht. V phng din kinh t, mt cuc u gi l phng php xc nh gi tr ca mn hng cha bit gi hoc gi tr thng thay i. Trong mt s trng hp, c th tn ti mt mc gi ti thiu hay cn gi l gi sn; nu s ra gi khng t n c gi sn, mn hng s khng c bn (nhng ngi a mn hng ra u gi vn phi tr ph cho ni ngi ph trch vic bn u gi). Trong ng cnh ca cuc u gi, mt t vng ting Anh thng c dng l bid hay auction, ngha l gi ngh. u gi c th p dng cho nhiu loi mt hng: c, b su tp (tem, tin, xe c, tc phm ngh thut, bt ng sn cao cp, cc mt hng qua s dng, sn phm thng mi (c, tm), ging nga ua thun chng v cc cuc bn u gi cng p (thanh l, pht mi). C nhiu cch phn loi u gi. Theo mt hng u gi u gi trao i: gm nhng ngi mua rt chuyn nghip, h gim st ln nhau khng ai c th "la lc" c. u gi l: dnh cho tc phm ngh thut hay cc mn hng ring r. u gi s: dnh cho cc b su tp.

Theo hnh thc u gi

u gi kiu Anh: y l hnh thc c nhiu ngi bit n nht. Ngi tham gia tr gi cng khai vi nhau, gi a ra sau bao gi cng cao hn gi a ra trc . Cuc u gi kt thc khi khng ai a ra gi cao hn hoc khi t ti gi "trn", khi ngi ra gi cao nht s c mua mn hng vi gi mnh tr. Ngi bn c th t ra gi sn, nu ngi iu khin khng th nng gi cao hn mc sn th vic u gi c th tht bi. u gi kiu H Lan: trong mt sn u gi kiu H Lan truyn thng, ngi iu khin ban u s h gi cao, ri thp dn cho ti khi c ngi mua chp nhn mc gi hoc chm n mc gi sn d nh bn ra. Ngi mua s mua mn hng vi mc gi a ra cui cng. Hnh thc ny c bit hiu qu khi cn u gi nhanh mn hng no , v c nhng cuc mua bn khng cn n ln tr gi th hai, mt v d tiu biu l vic bn hoa tulip. Kiu u gi ny cn c s dng m t u gi trc tuyn khi mt s mn hng ng nht c bn ng thi cho mt s ngi cng ra gi cao nht. u gi kn theo gi th nht: tt c mi ngi cng t gi ng thi, khng ai bit gi ca ai, ngi ra gi cao nht l ngi c mua mn hng. u gi kn theo gi th hai (u gi Vickrey): tng t nh u gi kn theo gi th nht, tuy nhin ngi thng ch phi mua mn hng vi mc gi cao th hai ch khng phi gi cao nht mnh t ra. u gi cm: y l mt bin th ca u gi kn, thng dng trong cc cuc u gi t thin, lin quan ti vic mua mt tp cc mn hng ging nhau, ngi tham gia s t gi vo mt t giy t k mn hng, h c th c bit hoc khng c bit c bao nhiu ngi tham gia v gi m h a ra. Ngi tr cao nht s mua mn hng vi gi mnh t. u gi kiu thu (u thu): hnh thc ny tro i vai tr ngi bn v ngi mua. Ngi mua a ra bn yu cu bo gi cho mt loi hng no v cc nh cung cp s a ra gi thp dn vi mong mun ginh ly gi thu . Vo cui bui u gi, ngi ra gi thp nht s thng cuc. u gi nhng quyn: y l hnh thc u gi di v hn nh, dnh cho nhng sn phm c th c ti bn (bn thu m, phn mm, cng thc lm thuc), ngi u gi t cng khai gi ln nht ca h (c th iu chnh hoc rt li), ngi bn c th xem xt kt thc cuc u gi bt c lc no khi chn c mc gi va . Nhng ngi thng cuc l nhng ngi t gi bng hoc cao hn gi c chn, v s nhn c phin bn ca sn phm. u gi ra gi duy nht: Trong hnh thc ny, ngi u gi s a ra gi khng r rng, v c cung cp mt phm vi gi m h c th t. Mt mc gi duy nht c th cao nht hoc thp nht t cc cc mc gi c ra gi s thng cuc. V d, nu mt cuc u gi quy nh mc gi cao nht l 10; nm gi cao nht l 10, 10, 9, 8, 8 th 9 s l gi thng cuc v l ngi ra gi duy nht t gi cao nht. Hnh thc ny ph bin trong cc cuc u gi trc tuyn. u gi m: y l hnh thc c s dng trong th trng chng khon v trao i hng ho. Vic mua bn din ra trn sn giao dch v ngi giao dch a ra gi bng li ngay tc th. Nhng giao dch c th ng thi din ra ni khc trong sn mua bn. Hnh thc ny dn c thay th bi hnh thc thng mi in t. u gi gi trn: hnh thc u gi ny c gi bn ra nh trc, ngi tham gia c th kt thc cuc u gi bng cch n gin chp nhn mc gi ny. Mc gi ny do ngi bn nh ra. Ngi u gi c th chn ra gi hoc s dng lun mc gi trn. Nu khng c ngi chn gi trn th cuc u gi s kt thc vi ngi tr mc cao nht. u gi t hp: trong mt s trng hp, s nh gi ca ngi mua l mt tp mn hng vi s lng v chng loi khc nhau (gi l t hp). V d, nu bnh xe p v khung xe c bn ri ra trong mt cuc u gi, th i vi ngi ra gi 1 t hp bao gm 1 bnh xe hoc 1 khung xe chng c gi tr g c, nhng 2 bnh xe v 1 khung xe th li ng gi n $200. Nu b buc phi mua tng phn trong nhng cuc u gi khc nhau, ngi ra gi c th gp trng hp oi om: thng c mt s mn c rao bn trc nhng li thua khi u nhng mn c rao bn sau; mt khc, thua ngay trong cuc u gi u tin th chc chn anh ta s khng c c t hp mong mun. Tnh th ny c c gii quyt bng cch bn tt c cc mn ng thi v cho php ngi mua ng k ra gi cho mt t hp cc mn hng. S ra gi theo t hp nh vy s ngh mt gi tr cho tt c cc mn trong t hp, nu thng th c c t hp, ngc li s khng phi mua bt c mn g trong t hp.