Situation Analysis

Trc khi i vo phn tch swot, ta s phn tch chung v thc trng du lch vn Vn l mt t nc c li th du lch to ln, ng cha ta t xa n nay thng ni l rng vng bin bc.. ng nh vy: t lin nhiu danh lam thng cnh p, nhiu di sn vn ha, bin o nhiu thng cnh p c th gii cng nhn. Song thc trng hin nay: Ngi nc ngoi tip cn vi du lch vit nam qua mt s knh nh: Cc cng ty l hnh(trong v ngoi nc) Cc mng x hi v du lch Truyn ming V mt s t website du lch

Lung thng tin h c ng kh ri rc ch tp trung vo cc tour tuyn m cng ty l hnh gii thiu. Du khch kh c ci nhn tng th v du lch vit, cng nh nhng hp dn ng sau li cun h tr li Vit Nam.

Hnh thc du lch theo dng khch l ang l mt xu th mi Thng k lng khch du lch theo tour trong nc (7/2005) Khch tour Khch l 11,9% 88,11%

Ngi vit chi khong 5-10% thu nhp cho vic du lch, vui chi, gii tr V c cu ngh nghip .. Cng chc, vin chc chim mt t l ln trong lng khch du lch trong nc (61%) V phng tin i li: t l phng tin di chuyn ch yu vi 69,8% khch du lch s dng. V l phng tin c ng cao v ph hp vi a hnh ca vit nam. V thi gian chuyn i: du lch theo tour khong 4,2 ngy, t t chc l khong 3,5 ngy. C cu tui i du lch l 25-54 tui, chim 90% lng du khch. Xu hng khch l ang gia tng, tng bnh qun 25-30% (2005/2004): h l nhng ngi c thu nhp cao, c hc thc, t la chn, xy dng cc tour ph hp vi nhu cu v thi gian ca mnh. Ch s dng mt s dch v ca hng.

Hnh thc thc hin du lch ch yu ca cc cng ty l hnh hin nay l du lch theo tour, h ch p ng nhu cu du lch thun ty ch khng p ng c cc mc ch kt hp a dng khc ca khch trong chuyn i. i vi khch trong nc: chi ph i tour li tn km m li g b nn vic chn i du lch theo dng khch l c a chung. i vi khch l nc ngoi th s phn bit v cung cch phc v cng nh cch b tr hng dn vin du lch (nht l khi cao im v du lch) cng l mt tr ngi. Ngoi ra cc cng ty l hnh cng cha xy dng c nhiu sn phm du lch a dng v cht lng cao

Cc c s du lch l hnh cha t chc c nhiu tour tuyn hp dn ph hp v p ng c nhu cu a dng vo kh nng chi tr ca khch. Cc website v du lch vit hin nay c 3 dng: Website ca cng ty l hnh Website ca cc ngi du lch nc ngoi vit v vit nam Website ca cc s ban ngnh v du lch Mt s t cc fanpage c qung b v du lch vit, song ch dng mc ng nh gii thiu, cha c mt hnh ng c th tip cn trc tip vi khch du lch.

Cc website thit k giao din khng bt mt, t thn thin vi du khch cng nh c my tm kim, ni dung ngho nn, chung chung, L mt d n e-business nn vic xc nh SWOT cho d n s c mt s vn kh khn: 1. Strength (im mnh) Tin phong xy dng 1 website qung b v du lch vn vi cc tnh nng ni bt 2. Weaknesses Hu nh cha c, v i tng hng ti ca d n chnh l d n. 3. Opportunities To ra 1 cng thng tin chnh thng ca du lch vit, ni doanh nghip l hnh s gp g c vi du khch. Thng qua cc ngun thng tin cc i tc cung cp v tour tuyn, cc event. Khch du lch s c ci nhn tng quan v chuyn i ca mnh Thng qua vic ng tour, v booking cc dch v, website s hng mt phn trong . 4. Threats Tm kim ngun bo tr thng tin Tm kim v phn loi i tc cung cp cc event, tour c uy tn