10 sai lm trong thng mi in t v thit k website

Thng mi in t l mt khi nim mi Vit Nam, do vy, cng quan trng hn bn phi bit nhng g nn lm v khng nn lm trong Thng mi in t.

Thng mi in t l mt khi nim mi Vit Nam, do vy, cng quan trng hn bn phi bit nhng g nn lm v khng nn lm trong Thng mi in t. 1. Website thit k t: trong Thng mi in t, i tc thng khng hiu bit r v nhau, cho nn, tin cy c da trn cc c s nh: tnh chuyn nghip ca website (thit k, hot ng, thng tin...), tnh chuyn nghip trong lin lc vi i tc (vn phong, tc p ng...). Do , ng cho website ca bn b nh gi l xu, khng chuyn nghip. 2. Website khng c s dng ng mc ch: khi xy dng website, bn phi r trong u l website ca bn dng lm g, c chc nng g. V d: bn mun trng by v bn hng qua mng th bn phi xy dng website vi c s d liu sao cho sn phm c qun l d dng, vic thm bt, chnh sa thng tin sn phm phi tin li, vic to iu kin cho khch hng tm kim sn phm v mua chng phi c thc hin gn nh, nhanh chng v.v... Tm li, khi thit k website, phi t mnh vo v tr i tng m website hng n bn c th hiu c i tng ny mong i iu g nhm cung cp cho h nhng tin ch mt cch tt nht. 3. Tr ngi khi mua hng: khch hng tin tng khi mua hng ca bn, bn phi lu mt s iu sau: thit k quy trnh mua hng n gin, tin dng; v trn website ca bn phi c nu r nhng iu khon tr hng, hon tin v.v... cng nh a ch thc, s in thoi, s fax ca cng ty bn. 4. Thiu k hoch marketing website: nhiu ngi ngh rng xy dng xong website l xong vic, thc ra khu marketing website cc k quan trng, bi nu khng c marketing tt, website ca bn s chng c ai thm ving. Bn c bit

hin nay trn Internet c khong hn 40 triu website tn ti, hot ng vi hn 4 t trang web? 5. Phc v khch hng t: nu bn c c khch hng quan tm hi mua hng, nhng khu phc v khch hng ca bn km, bn khch hng ch hng vi ngy cho mt ci email tr li, v trong email tr li, bn khng tr li r rng, cu c ln xn, sai vn phm, gy hiu nhm v.v... th chc chn rng khch hng s rt do d khi quyt nh mua hng ca bn. 6. Sn phm khng ph hp: khng phi ci g cng c th bn qua mng c, do , bn phi nghin cu k th trng, nhu cu, th hiu trc khi quyt nh m hnh kinh doanh ca mnh. Bn cn phi cn nhc n cc chi ph khc nh vn chuyn, giao hng... xem liu m hnh kinh doanh ca bn c kh thi khng? 7. Khng c s chun b tt cho hng pht trin: nu vic kinh doanh ca bn tin trin tt, d nhin bn phi m rng, lng ngi vo website ca bn tng, dn n bn phi mua hosting (lu tr web) vi dung lng ln, bn phi tm nhiu ngun hng hn v.v... tt c nhng vic ny bn cng phi quan tm v c gii php expandable (c th m rng c) cho vic kinh doanh ca bn ngay t u. 8. Tc phc v chm: trong Thng mi in t, tc l mt yu t chnh quyt nh s thnh bi ca doanh nghip. Khch hng khng chp nhn vic ch i v trong thi i ngy nay, thi gian ng l vng bc, c bit nu bn phc v khch hng quc t. V vy, c th thnh cng trong Thng mi in t, bn phi c phong cch chuyn nghip, tc trong mi hot ng (tr li khch hng, gi hng, ...)

9. Khng to c nt c trng ring cho mnh: Thng mi in t c tnh cht c trng l chi ph u t khng nhiu, ai cng c th lm c, do vy, tnh cnh tranh rt cao. c th thnh cng trong Thng mi in t, i hi bn phi to c nt ring cho vic kinh doanh ca mnh. Nt ring ny l mt iu g c o m bn c trong khi nhng i th cnh tranh ca bn khng c. Chnh bn phi ngh ra c nt c trng ring ny ch khng ai c th gip bn. 10. Khng quan tm n vn an ton trong Thng mi in t: vn an ton trong Thng mi in t nh chng hacker ph sp website, bo mt d liu, thanh ton v.v... l nhng vn bn phi quan tm khi vic kinh doanh ca bn hot ng n nh. D nhin, nu bn quan tm n nhng vn ny ngay t u th rt tt, song, nu vic kinh doanh ca bn ch l nh v khng c thanh ton qua mng, d liu khng quan trng bo mt th cng khng nht thit phi quan tm nhiu n vn ny. Tuy nhin, c mt iu bn phi quan tm l bo v tn min v password hosting ca bn chng nn hacker ph website hoc cp tn min ca bn - nhiu khi hacker ch mun a cho vui, nhng s gy tc hi n vic kinh doanh ca bn.