Bi tp tnh hung 1 Tng cng ty may Vit Tin l mt cng ty may mc c uy tn trn th trng, sn phm o s mi nam ca cng ty nhiu

nm lin c bnh chn top ten. Nhng thi gian gn y tnh hnh kinh doanh ca Tng cng ty may Vit Tin c v chng li, vic kho st th trng cho thy hai lung kin nh sau: 1 2 Khch hng ti thnh ph ln cho rng o ca Tng cng ty may Vit Tin khng phi l hng hiu, khng to c phong cch ring cho ngi mc. Nhng khch hng cc tnh li cho rng gi ca sn phm hi cao. Nh vy vn m cng ty Tng cng ty may Vit Tin gp phi l: cha xc nh c s mng v mc tiu ca cng ty. S mng th hin thin hng hot ng hoc l do tn ti ca t chc (t chc tn ti lm g? Thc hin cc hot ng kinh doanh no?). Mc ch l ch (kt qu tng lai) m nh qun tr mong mun t c.Vy ban gim c cng ty Tng cng ty may Vit Tin xc nh khch hng mc tiu l ai? L khch hng ti thnh ph ln hay khch hng cc tnh? Mc tiu ca cng ty Tng cng ty may Vit Tin l g? L li nhun hay uy tn? Chnh v khng xc nh c tp khch hng mc tiu m Tng cng ty may Vit Tin khng hoch nh c chin lc pht trin cng ty. Bi tp tnh hung 2 Samsung Vina t ra mc tiu m rng th phn, dn u th trng c v th phn, sn phm ln ng cp, thng hiu. Chnh v vy cng ty vch ra cho mnh chin lc, chin thut r rng thc hin mc tiu ny. ng Sung Youl Eom-tng gim c Samsung vina hoch nh chin lc ch chuyn giao nhng mu mi nht v ph hp vi th hiu ngi Vit Nam, m khng a vo nhng sn phm c, gi r ph hp vi mc tiu cng ty t ra l dn u th trng c v th phn, sn phm ln ng cp, thng hiu. Cht lng tt, mu m p, gi c ph hp s to nn ng cp thng hiu cho Samsung Vina.T hoch nh chin lc ny,cng ty hoch nh ra chin thut c th: Samsung Vina tung vo th trng nhng sn phm thit k p, tch hp nhng cng ngh v tnh nng mi. Chnh iu ny thu ht c s ch ca khch hng ngi Vit Nam.T hoch nh chin lc v hoch nh tc nghip, cng ty Samsung Vina tp trung nghin cu th hiu khch hng v ua ra hoch nh tc nghip: a ra th trng dng tivi Super Horn vi loa c cng sut gp 5 ln tivi thng thng p ng nhu cu v nhng chic tivi c b loa cng sut ln.