Chương 4 QTDN

10/25/2011
PHM NH DNG
Ni dung
4.1
Hoch nh mc tiu ca doanh nghip
4.2
Hoch nh chin lc kinh doanh
4.3
Hoch nh k hoch
PHM NH DNG
4.1. Hoch nh mc tiu ca doanh nghip
1 Khi nim v phn loi mc tiu ca doanh nghip
2 Phn tch h thng mc tiu ca doanh nghip
3 Hoch nh mc tiu ca doanh nghip
PHM NH DNG
1
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10/25/2011
4.1.1. Khi nim v phn loi mc tiu
PHM NH DNG
Khi nim v mc tiu
Mc tiu l nhng trng thi, nhng ct mc, nhng tiu ch c th m doanh nghip mun t c trong mt khong thi gian nht nh.
PHM NH DNG
Vai tr ca mc tiu
Mc tiu l phng tin t c mc ch ca doanh nghip H thng mc tiu gip cho nh qun tr nhn dng c cc u tin Mc tiu l c s cho vic xy dng cc chng trnh qun tr doanh nghip Mc tiu to s ch v quan tm ca cc i tng hu quan
PHM NH DNG
2
10/25/2011
Phn loi mc tiu
Theo bn cht
Theo tc
Theo cp
Theo hnh thc
Theo thi gian

PHM NH DNG
4.1.2. Phn tch h thng mc tiu

Khung hng ng thun
Khuynh hng i nghch
Khuynh hng v can
PHM NH DNG
4.1.3. Hoch nh mc tiu
u im
u im
Mc tiu tp trung
Mc tiu phn tn
Nhc im
Nhc im
PHM NH DNG
3
10/25/2011
MBO: Management By Objectives

Tng kt v nh gi
Bc 5
Bc 4
Kim tra v iu chnh

Bc 3
T chc thc hin mc tiu

Bc 2
Cng vi cp di ra mc tiu
Bc 1
D tho mc tiu cp cao nht

PHM NH DNG
4.2. Hoch nh chin lc kinh doanh ca dn
4.2.1
4.2.2
4.2.3
PHM NH DNG
4.2.1. Khi nim chin lc kinh doanh

Chin lc kinh doanh l tng hp cc mc tiu di hn, cc chnh sch v gii php ln v sn xut kinh doanh, v ti chnh v v gii quyt nhn t con ngi nhm a hot ng kinh doanh ca doanh nghip pht trin ln mt trng thi mi cao hn v cht.
PHM NH DNG
4
10/25/2011
4.2.2. Cc chin lc kinh doanh ph bin
PHM NH DNG
Chin lc kinh doanh tng qut
Dn u v chi ph Khc bit ha sn phm Tp trung
PHM NH DNG
Chin lc tng trng
PHM NH DNG
5
10/25/2011
Chin lc tng trng tp trung
Chin lc thm nhp th trng Chin lc pht trin th trng Chin lc pht trin sn phm
PHM NH DNG
Chin lc tng trng bng hi nhp
Hi nhp dc thun chiu Hi nhp dc ngc chiu Hi nhp theo chiu ngang
PHM NH DNG
Chin lc tng trng bng a dng ho
a dng ho ng tm a dng ho theo chiu ngang a dng ho t hp
PHM NH DNG
6
10/25/2011
PHM NH DNG
Cc chin lc lnh vc ca doanh nghip

Chin lc marketing Chin lc nghin cu v pht trin (R&D) Chin lc v sn xut Chin lc cung ng Chin lc nhn s Chin lc ti chnh
PHM NH DNG
4.2.3. Qu trnh qun tr chin lc
PHM NH DNG
7
10/25/2011
Mc tiu v s mng
Mc tiu S mng Bn ngoi
Hoch nh chin lc
Mi trng kinh doanh Bn trong Cng c, k thut La chn

PHM NH DNG
Phn tch v la chn
Mc tiu chin lc
Cc mc tiu chin lc
Ci thin nng sut ti sn c
Cc mc tiu c th
Tng nng sut ti sn c rng( sau thu) t 12% n 19% k t nay n 3 nm ti
Tng li nhun chung
Tng t l li nhun chung t 4% n 6% t nay n 3 nm ti
Tng nng sut v phng din sn xut Tng lng tiu th qua pht trin th trng c
Mua mt thit b mi: 3 triu trong nm ti -Vi sn phm A: tng t 15% n 20% k t nay n 1 nm ti; -Sn phm B: Tng t 20% n 25% t nay
PHM NH DNG
n 2 nm ti
S mnh ca doanh nghip

Hng my bay Southwest Airlines: Chng ti cam kt em li cho nhn vin mt mi trng lm vic n nh vi cc c hi hc hi v pht trin c nhn ngang bng nhau. S sng to v i mi lun c khuyn khch nhm hng n hiu qu hot ng ca Southwest Airlines. Trn ht, nhn vin phi c quan tm, tn trng trong t chc v h c mong i cng lm iu tng t vi mi khch hng ca Southwest Airlines.
PHM NH DNG
8
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SWOT
QSPM
I-E
Cng c
MC kinsey
PHM NH DNG
BCG
Ma trn swot
Bc 1
Bc 2
Bc 3
Tng hp phn tch mi trng kinh doanh-c doanhhi v nguy c
Tng hp kt qu phn tch mi trng ni b-im mnh v im yu
Tng hp kt qu v hnh thnh ma trn SWOT
PHM NH DNG
Tng hp mi trng kinh doanh bn ngoi

Cc yu t MTKD bn ngoi Mc quan trng ca cc yu t vi doanh nghip tc ng gi Tnh cht im nh
Mc quan trng ca cc yu t vi ngnh
Bnh lun
(1) Lit k tt c cc yu t ( PEST, ngnh)
(2) Rt quan trng:3, quan trng:2, t quan trng: 1 v khng quan trng:0
(4)
(5)
(6) xut (nu
Thun li: + v khng thun li: -
Ct (2)x(3) v ly du ct (4)
c) nhm tn dng c hi v hn ch nguy c
PHM NH DNG
9
10/25/2011
C hi v xp hng c hi
Cc c hi chnh (1)
Mc quan trng (2)
Tc ng i vi doanh nghip (3) im s (4)
Phn loi mc Lit k cc yu t mi trng bn ngoi l c hi i vi DN 2=mc trung bnh 1=mc thp quan trng i vi mi yu t: 3=mc cao 3=nhiu (Dng xp th 2=trung bnh 1=t
PHM NH DNG
Phn loi mc tc ng vi DN: Nhn tr s ct 2 vi ct 3
t yu tin)
Thch thc v xp hng thch thc
Cc thch thc chnh (1)
Mc quan trng (2)
Tc ng i vi doanh nghip (3) im s (4)
Phn loi mc Lit k cc yu t mi trng bn ngoi l thch thc i vi DN 2=mc trung bnh 1=mc thp quan trng i vi mi yu t: 3=mc cao 3=nhiu (Dng xp th t 2=trung bnh 1=t
PHM NH DNG
Phn loi mc tc ng vi DN: Nhn tr s ct 2 vi ct 3
yu tin)
Tng hp mi trng kinh doanh bn trong

Cc yu t MTKD bn trong Mc quan trng ca cc yu t vi doanh nghip tc ng gi Tnh cht im nh
Mc quan trng ca cc yu t vi ngnh
Bnh lun
(1) Lit k tt c cc yu t thuc mi trng ni b
(4)
(5)
(6) xut (nu
Thun li: + v khng thun li: -
Ct (2)x(3) v ly du ct (4)
c) nhm tn dng im mnh, khc phc im yu
PHM NH DNG
10
10/25/2011
Ma trn swot
Cc im mnh (S) 1.... 2... Cc c hi (O) 1.... 2.... 3.... Cc nguy c (T) 1.... 2.... 3.... Cc kt hp (SO) (S dng cc im mnh tn dng c hi) 1.... 2.... Cc kt hp (ST) (S dng cc im mnh trnh cc e do) 1.... 2....
PHM NH DNG
Cc im yu (W) 1.... 2.... Cc kt hp (OW) (Vt qua im yu bng cch tn dng cc c hi) 1.... 2... Cc kt hp (TW) (Ti thiu ho im yu v trnh nhng e do) 1.... 2...
Bi tp S dng ma trn swot phn tch cc yu t mi trng bn trong cng nh bn ngoi ng dng trong trng hp ca nhm mnh?
PHM NH DNG
Ma trn I-E I-
Ma trn EFE
Ma trn IFE
PHM NH DNG
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10/25/2011
Ma trn EFE
Cc yu t Mc quan mi trng trng bn ngoi (1) Lit k tt c Cho im t 0,0 cc yu t mi n 1,0, im cng trng bn cao th nhn t ngoi (quc tng ng cng t, quc gia, quan trng ngnh) Tng =1 phn ng tt
PHM NH DNG
Phn loi
im quan trng
(2)
(3) 1=Dn t phn ng, 2= DN Phn ng trung bnh, 3=DN
(4)
(2)x(3) phn ng trn trung bnh, 4=DN
Tng =X
Ma trn IFE
Cc yu t Mc quan mi trng trng ni b (1) Lit k tt c cc yu t mi trng bn trong doanh nghip (2) Cho im t 0,0 2= DN Phn ng n 1,0, im cng trung bnh, 3=DN cao th nhn t phn ng trn tng ng cng trung bnh, 4=DN quan trng phn ng tt Tng =1
PHM NH DNG
Phn loi
im quan trng
(3) 1=Dn t phn ng,
(4)
(2)x(3)
Tng =Y
Ma trn I-E
IFE- yu t mi trng bn trong
Mnh
Trung bnh
Yu
Cao EFE-Yu t bn ngoi Trung bnh
Thp
PHM NH DNG
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Ma trn I-E I-
V d: Cng ty Thng Long ang hot ng c phn chng li, trong khi 5 i th cnh tranh cng lnh vc c nhng bc pht trin mnh. Kt qu nh gi v phn tch cc yu t bn trong v bn ngoi ca cng ty v cc i th nh sau: A. Lp ma trn EFE, IFE v IE cho cng ty Thng Long v xc nh v th chin lc B. Xy dng ma trn EFE v IFE cho cc i th cnh tranh
PHM NH DNG
Ma trn I-E
IFE- yu t mi trng bn trong
Mnh
Trung bnh
Yu
Cao EFE-Yu t bn ngoi Trung bnh
TL
Thp
E
PHM NH DNG
Phng php BCG
Bc 1
Bc 2
PHM NH DNG
Bc 3
13
10/25/2011
S phn tch BCG

Cao (20%) Cao(2)
Trung bnh (1)
Thp (0)
stars
Trung bnh (10)
Question marks
Mc tng trng ca ngnh
Cash cows Thp (0)
Dogs
Th phn tng i
PHM NH DNG
Xy dng chin lc cho tng loi SBU
Dng ngun vn d tha to ra t SBU b sa u t vo SBU du chm hi Nui dng cc SBU ngi sao ang hnh thnh. T b nhng SBU du chm hi t trin vng nht Thot khi ngnh kinh doanh ca nhng SBU ch ch Xy dng mt cu trc kinh doanh cn bng
PHM NH DNG
V d v ma trn BCG
V d 1: Ti th trng H Ni doanh nghip Thin Ph chuyn sn xut g ni tht cho cc h gia inh. Theo nh gi sn phm ca doanh nghip ang v tr nh sau:
Th phn tng i
A Mc tng trng ca ngnh B

PHM NH DNG
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10/25/2011
V d v ma trn BCG
a. Sn phm ca doanh nghip cc v tr trn c tn gi l g? Gii thch b. Nu sn phm v tr A c phi v tr mang li li nhun cao nht trong m hnh? c. Sn phm B v tr ngnh tng trng thp cho chng ta thy iu g? d. Cn p dng cc chin lc g i vi sn phm cc v tr trn?
PHM NH DNG
V d v ma trn BCG
V d 2: Cng ty trch nhim hu hn Ngn H l mt cng ty chuyn sn xut cc loi linh kin my tnh c 4 n v kinh doanh chin lc (SBU), trong nm 2011 tnh hnh hot ng kinh doanh ca cc n v nh sau (bng ) Hy s dng ma trn BCG phn tch danh mc u t (SBU) ca cng ty trn v a ra cc nh hng chin lc pht trin v phn b ngun lc cho tng SBU?
PHM NH DNG
V d v ma trn BCG
Sn S lng lng SBU sn tiu th phm (ci) (ci) X Y 3000 4300 2900 3700 120 140 (USD) (USD) 88 105 1,5 1,7 8 15 phm phm i (%) sn sn tng trng Gi bn thnh 1 phn tng Gi Th Tc
3000
2900
60
50
0,5
5200
4800
PHM NH DNG
90
80
1,3
13
15
10/25/2011
V d v ma trn BCG
V d 3: Cng ty TNHH H Ngn. C 3 hot ng kinh doanh c lp A, B, C vi t trng doanh thu: A chin 30% v C chim 20%. Tc tng trng ca hai hot ng A v B l 14,5%. Gi s tc tng trng chung ca tng sn phm quc ni cng thi gian ny l 11,5%. . Hot ng C c tc pht trin thp hn ch tiu ny. Hot ng A c th phn l 45%, i th cnh tranh ln nht ca A ch c th phn tng ng l 25%. i vi lnh vc kinh doanh B tuy t tc tng trng cao nhng th phn li ch bng so vi i th cnh tranh mnh nht. Trong 3 hot ng th hot ng C mng li nhiu li nhun nht v c v th th trng ging A. Hy xc inh v th chin lc ca cc hot ng v a ra li khuyn?
PHM NH DNG
Ma trn GE
Kh nng cnh tranh ca DN
Mnh Vng thnh Mnh cng Sc hp dn ca th trng Trung bnh Yu Vng c li
Trung bnh
Yu Vng nghi vn
Vng c th chp nhn Vng tht bi

PHM NH DNG
Ma trn GE
Kh nng cnh tranh ca DN
Mnh
Trung bnh
Yu
Mnh Sc hp dn ca th trng Trung
B bnh Yu C
PHM NH DNG
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V d v ma trn GE
V d : Cng ty trch nhim hu hn H Tin l mt cng ty chuyn sn xut sn phm A c 4 n v kinh doanh chin lc (SBU), trong nm 2011 tnh hnh hot ng kinh doanh ca cc n v nh sau (bng ) Hy s dng ma trn GE phn tch danh mc u t (SBU) ca cng ty trn v a ra cc nh hng chin lc pht trin v phn b ngun lc cho tng SBU?
PHM NH DNG
V d v ma trn GE
Sn S lng lng SBU sn tiu th phm (ci) (ci) X Y 5500 6000 5200 5000 250 310 (USD) (USD) 220 280 3,5 2,5 2,2 2,6 phm phm tranh trng sn sn cnh mi Gi bn thnh 1 nng dn ca Gi Kh Sc hp
4800
4250
510
440
3,7
1,7
8000
7600
PHM NH DNG
240
230
2,6
3,1
Ma trn QSPM
Lit k cc c hi/mi e da ln bn ngoi v cc im mnh/yu quan trng vo ct (1) ca ma trn. Trong ct (2) ca ma trn in cc con s tng ng vi tng yu t trong ct phn loi ca ma trn EFE v IFE La chn cc chin lc c th c Xc nh s im hp dn (ct A) Tnh tng im hp dn ca mi chin lc xt ring vi tng yu t (B) Tnh tng s im hp dn ca mi chin lc.
PHM NH DNG
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Ma trn QSPM
Cc yu t mi trng (2) (1) Chin lc 1 A B Chin lc 2 A B Chin lc 3 A B Phn loi Cc chin lc la chn
Bn trong
Bn ngoi
Tng s
PHM NH DNG
La chn cc chin lc
PHM NH DNG
Cn c la chn
Sc mnh ca ngnh v ca doanh nghip so vi i th cnh tranh Quan im ca ngi lnh o doanh nghip Kh nng ti chnh ca doanh nghip Nng lc trnh ca i ng qun tr S phn ng ca cc i tng hu quan yu t thi im Kt qu nh gi chin lc hin ti ca doanh nghip
PHM NH DNG
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10/25/2011
nh gi v la chn
Xc nh tiu thc nh gi Xc nh mc im ca tng tiu thc nh gi Phn tch v tnh im ca tng phng n
TT Tiu ch nh gi Phng n A Phng n chin lc Phng n B Phng n C
Tng s im
Tin hnh so snh v la chn chin lc

PHM NH DNG
V d
V d 1: Mt doanh nghip c nng lc sn xut ti a l 21000 sn phm X/ thng. Hin ti mi thng doanh nghip ch tiu th c18000 sn phm A vi gi bn l 10500 ng /sp. Chi ph bin i cho 1 n v sn phm l 7500 ng /sp v chi ph c nh l 30 triu ng. Doanh nghip c th phn tng i ca sn phm A l 0,7 v tc tng trng l 15%. tn dng ti a nng lc sn xut sn phm A ca doanh nghip gim c d kin 3 phng n chic lc c lp sau: Phng n 1: Tng cng u t cho mng li tiu th v nng cao cht lng sn phm ht 10,5 triu ng
PHM NH DNG
V d
Phng n 2: Gim gi bn 400 ng/sp v tng chi ph cho qung co 5 triu ng Phng n 3: Mt khch hng sn sng mua thm 3500 sn phm A/thng vi iu kin phi gim gi 21% v phi chuyn ch n tn ni theo yu cu. Chi ph chuyn ch d tnh ht 3,5 triu ng. Nu c 3 phng n chin lc u c th thc hin c th doanh nghip nn chn phng n no? V sao?
PHM NH DNG
19
10/25/2011
4.3. Hoch nh k hoch

1 1 2
Khi nim v vai tr ca k hoch Phn loi k hoch
Qun tr tin trnh lp k hoch
Cc phng php v cng c
PHM NH DNG
4.3.1. Khi nim v vai tr ca k hoch

Khi nim:
K hoch l mt bn s hay c cu t chc c dng m t mt t chc k vng hon thnh cc mc tiu ca mnh Lp k hoch n gin l tin trnh pht trin cc k hoch Lp k hoch cn l tin trnh xc nh u l con ng tt nht tip cn cc mc tiu ra
PHM NH DNG
4.3.1. Khi nim v vai tr ca k hoch

Vai tr:
Cng c c vai tr quan trng trong vic phi hp s n lc ca cc thnh vin trong t chc Lp k hoch gp phn lm gim tnh bt n ca doanh nghip hay t chc Lp k hoch lm gim s chng cho v nhng hot ng lm lng ph ngun nhn lc ca doanh nghip Lp k hoch s thit lp c cc tiu chun to iu kin cho cng tc kim tra gim st
PHM NH DNG
20
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4.3.2. Phn loi k hoch

B phn
Di hn Trung hn Ngn hn
Tng th
Cun chiu
PHM NH DNG
K on
Hn hp
4.3.3. Qun tr tin trnh lp k hoch
PHM NH DNG
Cc tr ngi
Mi trng: Chng i vic thay i Cc hn ch v tnh hnh cng vic Thit lp mc tiu ngho nn Thi gian v ph tn
PHM NH DNG
21
10/25/2011
Khc phc tr ngi

Bt u li vic lp k hoch Cn phi tha nhn cc mt gii hn v nhng bt n ca vic lp k hoch Vic truyn thng trong t chc Cc nh qun tr phi tham gia vo vic lp k hoch mt cch tch cc Hp nht Trin khai cc k hoch khn cp
PHM NH DNG
Cc bc lp k hoch
PHM NH DNG
4.3.4. Phng php v cng c lp k hoch
Phng php bnh qun gin n

2 3 4
Phng php bnh qun di ng Phng php hoch nh xu hng Phng php d liu thay i theo ma
Phng php san bng s m
PHM NH DNG
22
10/25/2011
Trong : F(n+1) : L nhu cu d bo cho giai on n + 1 ti A1 : L nhu cu cch y 1 giai on An : L nhu cu cch y n giai on
PHM NH DNG

V d: Cng ty chuyn cung cp in thoi c nh Thnh Pht thng k s my in thoi bn c trong 3 nm 2009, 2010, 2011 ln lt l: 50120, 40318, 38121 my in thoi. Nh vy nhu cu d bo cho nm 2012 l: F(2007) = (50120 + 40318 + 38121)/3 = 42853
PHM NH DNG
Phng php bnh qun di ng

V d: Nhu cu tiu th sn phm ca cng ty A theo biu di y, dng bnh qun di ng 3 qu d bo nhu cu cho qu ti?
Qu 1 nm 2011 2 nm 2011 3 nm 2011 S SP thc t bn c 9500 7500 6800
PHM NH DNG
Nhu cu qu tip theo
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10/25/2011
Phng php hoch nh theo xu hng

Phng trnh ng thng c dng : Y = a + bt Trong : Y: Nhu cu tnh theo giai on t t: Giai on th t tnh mt nm no n: S im cc s liu quan st c
* V d: S liu thng k cho bit s my in thoi cng ty A bn c trong giai on t 2007 n 2011 v d on cho cc giai on sau l:
PHM NH DNG

S Nm my Giai on (t) (Y) 2007 2008 2009 2010 2011 83000 75000 50000 46000 36000 Y 274000
PHM NH DNG
bn c
t2
tY
1 2 3 4 5 = t = 15 16 25
1 4 9
83000 150000 150000 144000 150000 tY 677000 =
t2 = 55

T bng tnh ton trn ta c: t = 3;Y = 54800; b = -14500; a = 98300 Do phng trnh xu hng l: Y = 98300 14500t Vy vi t = 6 (tc l k hoch ca nm 2012) s l: 11300 my
PHM NH DNG
24
10/25/2011
Phng php d liu thay i theo ma

Nhu cu trung bnh ca 11-12 Nhu cu Ch s trung bnh hng thng ma
Thng
Nhu cu khch hng
2011
2012
800
1000
900
940
0.957
2 3 4
750 800 900
850 900 1100
800 850 1000
940 940 940
0.851 0.904 1.064
1150
1310
1230
940
1.309
PHM NH DNG

6 110 1200 1150 940 1.223
1000
1100
1050
940
1.117
900
1100
1000
940
1.064
850
950
900
940
0.957
10 11 12
750 750 800
850 850 800
800 800 800
940 940 940
0.851 0.851 0.851
Tng nhu cu trung bnh = 11280

PHM NH DNG
Nhu cu trung bnh hng thng = 11280/12= 940 Ch s ma= nhu cu bnh qun 11-12/nhu cu trung bnh hng thng Nu trong nm 2013 ta mong i nhu cu l 12000 qut th khi dng ch s ma ni trn, ta d bo nhu cu hng thng nh sau:
PHM NH DNG
25
10/25/2011

Thng Nhu cu (12000/12)*0.95 1 7=960 (12000/12)*0.85 1=850 3 4 5 6 900 1060 1310 1220 9 10 11 12
PHM NH DNG
Thng
Nhu cu
1120
1060
960 850 850 850
PHM NH DNG
26

Chương 4 QTDN

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Chương 4 QTDN

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10/25/2011

Hoch nh mc tiu ca doanh nghip

Hoch nh chin lc kinh doanh

4.1. Hoch nh mc tiu ca doanh nghip

1 Khi nim v phn loi mc tiu ca doanh nghip

2 Phn tch h thng mc tiu ca doanh nghip

3 Hoch nh mc tiu ca doanh nghip

4.1.1. Khi nim v phn loi mc tiu

Khi nim v mc tiu

Phn loi mc tiu

Theo hnh thc

Theo thi gian

4.1.2. Phn tch h thng mc tiu

Khuynh hng i nghch

Khuynh hng v can

4.1.3. Hoch nh mc tiu

MBO: Management By Objectives

Kim tra v iu chnh

T chc thc hin mc tiu

D tho mc tiu cp cao nht

4.2. Hoch nh chin lc kinh doanh ca dn

4.2.1. Khi nim chin lc kinh doanh

4.2.2. Cc chin lc kinh doanh ph bin

Chin lc kinh doanh tng qut

Dn u v chi ph Khc bit ha sn phm Tp trung

Chin lc tng trng

Chin lc tng trng tp trung

Chin lc tng trng bng hi nhp

Chin lc tng trng bng a dng ho

a dng ho ng tm a dng ho theo chiu ngang a dng ho t hp

Cc chin lc lnh vc ca doanh nghip

4.2.3. Qu trnh qun tr chin lc

Mc tiu S mng Bn ngoi

Mi trng kinh doanh Bn trong Cng c, k thut La chn

Phn tch v la chn

Tng li nhun chung

Tng t l li nhun chung t 4% n 6% t nay n 3 nm ti

S mnh ca doanh nghip

Tng hp phn tch mi trng kinh doanh-c doanhhi v nguy c

Tng hp kt qu phn tch mi trng ni b-im mnh v im yu

Tng hp kt qu v hnh thnh ma trn SWOT

Tng hp mi trng kinh doanh bn ngoi

Mc quan trng ca cc yu t vi ngnh

(1) Lit k tt c cc yu t ( PEST, ngnh)

(6) xut (nu

Thun li: + v khng thun li: -

c) nhm tn dng c hi v hn ch nguy c

Mc quan trng (2)

Tc ng i vi doanh nghip (3) im s (4)

Phn loi mc tc ng vi DN: Nhn tr s ct 2 vi ct 3

Thch thc v xp hng thch thc

Cc thch thc chnh (1)

Mc quan trng (2)

Tc ng i vi doanh nghip (3) im s (4)

Phn loi mc tc ng vi DN: Nhn tr s ct 2 vi ct 3

Tng hp mi trng kinh doanh bn trong

Mc quan trng ca cc yu t vi ngnh

(1) Lit k tt c cc yu t thuc mi trng ni b

(6) xut (nu

Thun li: + v khng thun li: -

c) nhm tn dng im mnh, khc phc im yu

(3) 1=Dn t phn ng, 2= DN Phn ng trung bnh, 3=DN

(2)x(3) phn ng trn trung bnh, 4=DN

(3) 1=Dn t phn ng,