SWOT Analysis Apple.

Strengths.
Apple is a very successful company. Sales of its iPod music player had increased
its second quarter profits to $320 (June 2005). The favourable brand perception had also increased sales of Macintosh computers. So iPod gives the company access to a whole new series of segments that buy into other parts of the Apple brand. Sales of its notebooks products is also very strong, and represents a huge contribution to income for Apple.

im Mnh: Apple l 1 cng ty rt thnh cng. Doanh thu ca my nghe nhc Ipod lm gia tng li nhun qu hai ca cng ty ln n 320 t usd (2005). S nhn thc thng hiu tt cng lm gia tng doanh thu ca my tnh Macintosh. S thnh cng ca iPod m ng cho s
thnh cng ca cc sn phm, dch v khc m Apple cung cp. Doanh thu my tnh c nhn ti Apple cng rt cao, chim phn ln trong tng thu nhp ca Apple

Brand is all-important. Apple is one of the most established and healthy IT brands
in the World, and has a very loyal set of enthusiastic customers that advocate the brand. Such a powerful loyalty means that Ample not only recruits new customers, it retains them i.e. they come back for more products and services from Apple, and the company also has the opportunity to extend new products to them, for example the iPod. Thng hiu l thnh t quan trng nht. Apple l mt trong nhng thng hiu ng

tin cy v ni ting nht trong th gii cng ngh cao, v c 1 lc lng khch hng trung thnh ng h cho thng hiu ny. S trung thnh mnh m ny c ngha rng Apple khng ch thu ht khch hng mi m cn gi chn khch hng c. Nhng khch hng ny quay li mua cc sn phm hoc dch v khc t Apple. Hn th na, Apple cng c c hi m rng sn phm mi ca mnh n khch hng, Ipod l mt v d in hnh.
Weaknesses.
It is reported that the Apple iPod Nano may have a faulty screen. The company
has commented that a batch of its product has screens that break under impact, and the company is replacing all faulty items. This is in addition to problems with early iPods that had faulty batteries, whereby the company offered customers free battery cases. Da theo cc bo co cho bit Dng sn phm Ipod Nano c kh nng c li mn hnh. Apple khng nh rng 1 phn s lng ca sn phm ny u b nt mn hnh, do nh hng ca va p, ngay sau cng ty tin hnh thay th nhng sn phm li ny. Trc Ipod cng c bo co l c mt vi vn v bin, v Apple cng trin khai chng trnh i bin min ph.

There is pressure on Apple to increase the price of its music download file, from
the music industry itself. Many of these companies make more money from iTunes (i.e. downloadable music files) than from their original CD sales. Apple has sold about 22 million iPod digital music players and more than 500 million songs though

its iTunes music store. It accounts for 82% of all legally downloaded music in the US. The company is resolute, but if it gives in to the music producers, it may be perceived as a commercial weakness.

i a s cc hng a u vn ng hnh lang Apple tng gi bn nhc trn iTunes. Hu ht doanh thu ca cc cng ty ny t Itunes nhiu hn so vi doanh thu t vic bn cc a CD gc. Apple bn khong 22 triu my nghe nhc Ipod v hn 500 triu bi ht t Itunes. Theo c tnh khong 82% dn s m download nhc mt cch hp php. Cng ty ny cng khng nh rng s l mt tn tht ln nu Apple ngng cung cp nhc.
Early in 2005 Apple announced that it was to end its long-standing relationship
with IBM as a chip supplier, and that it was about to switch to Intel. Some industry specialists commented that the swap could confuse Apple's consumers. u nm 2005, Apple thng bo chm dt mi quan h hp tc lu di vi nh cung cp chip IBM, v s chuyn sang hp tc vi Intel. Mt s chuyn gia cho rng s thay i ny c th s gy nhm ln (lung tng) cho khch hng ca Apple.

Opportunities.
Apple has the opportunity to develop its iTunes and music player technology into
a mobile phone format. The Rokr mobile phone device was developed by Motorola. It has a colour screen, stereo speakers and a advance camera system. A version of Apple's iTunes music store has been developed for the phone so users can manage the tracks they store on it. Downloads are available via a USB cable, ands software on the handset pauses music if a phone call comes in. New technologies and strategic alliances offer opportunities for Apple. Apple c c hi pht trin cng ngh Itunes v my nghe nhc sang in thoi di ng. Thit b in thoi di ng Rokr c pht trin bi Motorola. Sn phm ny bao gm 1 mn hnh mu, m thanh stereo and 1 h thng camera cao cp. 1 phin bn mi ca Itunes c pht trin dnh cho din thoi v th ngi dng c th qun l cc tp tin media v h lu tr trn . Vic download c th thc hin thng qua 1 si cp USB, v phn m, ngng pht nhc nu c cuc gi n. Nhng cng ngh mi v nhng lin kt chin lc (V d mua nhc cho Ipod v Iphone th phi dng Itune) m ra nhiu c hi cho Apple. Podcasts are downloadable radio shows that can be downloaded from the Internet, and then played back on iPods and other MP3 devices at the convenience of the listener. The listener can subscribe to Podcasts for free, and ultimately revenue could be generated from paid for subscription or through revenue generated from sales of other downloads. Podcasts (cc file dng m thanh (mp3, wma, acc...) m t thng tin v 1 sn phm,

dch v no .) l nhng chng trnh radio c th download v c th c download t Internet, v c chi trn Ipod, hoc nhng thit b nghe nhc MP3 khc to nn s tin li cho ngi nghe. Ngi nghe c th ng k nhn nhng Podcast min ph, v li nhun khng gii hn c th pht sinh t ph ng k hoc t doanh thu download (ti)
Threats.
The biggest threat to IT companies such as Apple is the very high level of
competition in the technology markets. Being successful attracts competition, and Apple works very hard on research and development and marketing in order to

retain its competitive position. The popularity of iPod and Apple Mac are subject to demand, and will be affected if economies begin to falter and demand falls for their products. Mi e da ln nht i vi cc cng ty cng ngh nh Apple l mc cnh tranh cao trong nghnh cng ngh. S thnh cng dn n s cnh tranh v th Apple lun n lc nghin cu, pht trin cng nh quang b nhm duy tr v tr cnh tranh ca mnh. S ph bin ca Ipod v my tnh Apple u l thuc vo nhu cu tiu dng, v khi nn kinh t bt u suy gim th nhu cu cho nhng sn phm ny cng suy yu. There is also a high product substitution effect in the innovative and fast moving IT consumables market. So iPod and MP3 rule today, but only yesterday it was CD, DAT, and Vinyl. Tomorrow's technology might be completely different. Wireless technologies could replace the need for a physical music player. Do tc pht trin khng ngng ca cng ngh dn n s gia tng nhu cu thay th cc sn phm mang tnh k thut cao, iu ny i hi cc cng ty lun lun phi i mi, sang to v khng ngng di chuyn. MP3, Ipod, Iphone c th l nhng sn phm mang tnh hin i hm nay, nhng s tr nn li thi ngy mai. In 2005 Apple won a legal case that forced Bloggers to name the sources of information that pre-empted the launch of new Apple products. It was suspect that Apple's own employees had leaked confidential information about their new Asteroid product. The three individuals prosecuted, all owned Apple tribute sites, and were big fans of the company's products. The blogs had appeared on their sites, and they were forced to reveal their source. The ruling saw commercial confidentiality as more important as the right to speech of individuals. Apple are vulnerable to leaks that could cost them profits. Vic r r thng tin v cc sn phm, d n gy nn s tn tht ln cho Apple.

Apple khng h ngi ngn trong vic "s gy" cc blogger hoc tp ch thng tin v vic tit l thng tin mt v cc sn phm sp ra mt ca hng. Gizmodo, trang web tng mua li chic iPhone 4 b l sut b truy t v hnh ng ny. Tuy nhin khi i mt vi bo ch, bn chu thit hi li thng l Apple. Nm 2007 khi Apple kin 1 s Blogger v vic tit l thng tin ca d n Asteroid ca mnh. V kin cui cng kt thc vi phn thng nghing v cnh nh bo v Apple phi tr 700 ngn USD tin bi thng cho b n.