36 k trong kinh doanh bt ng sn

Nu binh php Tn T c 36 k nh trn th cc doanh nghip bt ng sn Vit Nam cng ngh ra 36 k bn hng. 1. Sng th Mt trong nhng chng trnh bn hng l nht thi gian qua l Chng trnh thu km quyn mua ca Novaland, ch u t d n Sunrise City (qun 7, TP.HCM). Theo , ngi mua s c 2 nm tri nghim thc t mi trng sng ti Sunrise City. Sau 2 nm, nu quyt nh mua cn h, khch hng s thanh ton 20% cn li cng thu VAT v ph bo tr. Cn khng, h s c hon tr ton b s tin thanh ton v c m bo gi tr bng USD. Ngoi ra, nu khng c nhu cu s dng cn h, khch hng c th t cho thu hoc y quyn Novaland cho thu. 2. Chit khu cao Hnh thc chit khu thng c p dng cho mt giao dch trong mt khong thi gian nht nh, hoc vi iu kin giao dch c thc hin vi s lng ln. n c nh d n Chung c Rng C ti Khu th Ecopark (Hng Yn) do Cng ty C phn u t v Pht trin th Vit Hng lm ch u t. D n ny tng m 2 t bn hng vi mc chit khu ln n 12% v 10% vo u nm 2011. 3. Gim gi trc tip Tri vi quy lut nhng d n m bn sau lun t hn, gn y nhiu d n mi mnh tay gim gi. Tiu biu l t i h gi ti 20-35% ca 2 d n chung c PetroVietNam LandMark (qun 2, TP.HCM) v An Tin (huyn Nh B, TP.HCM) vo thng 11 va qua. 4. Xy xong mi bn trnh tnh trng mua bn cn h trn giy, mt s thnh ph ln Trung Quc yu cu ch u t phi xy xong phn th mi c cho bn. Xu hng ny cng ang c cc doanh nghip bt ng sn Vit Nam p dng nh mt chiu thc bn hng mi. D n u tin Vit Nam p dng m hnh ny l The Flemington trn ng L i Hnh, phng 15, qun 11.

Theo thng tin ca ch u t, cc cn h ti d n ny u c s hng. 5. Khuyn mi, trng thng Khng ch tng s tit kim, xe my, tivi, in thoi iPhone, nhiu ch u t cn tng c nn t v vng. Phn ln d n p dng hnh thc ho phng ny l cc d n t nn c gi tr thp Bnh Dng, Long An v ng Nai. 6. H tr li sut Mc li sut vay ngn hng mua nh c khi ln n 24%/nm khin nhiu ngi mun mua phi t b nh. V h tr li sut l chiu hiu qu m nhiu ch u t bt ng sn s dng ht ngi mua. i tin phong trong chng trnh h tr li sut l Cng ty C phn SetiaBecamex vi d n EcoLakes M Phc (Bnh Dng). Khch hng ch cn tr 30% s tin mua cn nh theo nhiu t v phn cn li i vay s c h tr li sut. Tip sau EcoLakes, Imperia An Ph, Anh Tun, Sng Riverside... cng ni gt thc hin chng trnh ny. 7. Ko di thanh ton Bn cnh vic hp tc vi ngn hng cho vay th chp vi thi hn 15-20 nm, kh nhiu d n ang phi ko gin thi gian thanh ton theo tin xy dng nhm gim s tin phi tr hng thng xung va kh nng chi tr ca ngi mua nh. Nhng nm trc y, tin thanh ton ch khong 4-5 ln trong 1 nm th hin nay con s ny l 7-8 ln. Thm ch c nhng d n nh TDC Plaza (Bnh Dng) ca Cng ty C phn Kinh doanh v Pht trin Bnh Dng c thanh ton n 29 ln trong vng 8 nm. 8. La chn thanh ton Khng ch c ko di thi hn, ngi mua cn c th la chn phng thc thanh ton ph hp nht vi kh nng ca mnh. Chng hn nh chng trnh n The EverRich 2 - chnh bn quyt nh phng thc thanh ton ca Cng ty C phn Pht trin Bt ng sn Pht t, ch u t d n The EverRich 2 (qun 7), mi c tung ra vo cui thng 10. Theo , Pht t thit k sn nhiu hnh thc thanh ton hp dn dnh cho tng i tng khch hng. 9. Tr gp theo thng Ngoi h tr li sut, gin tin , Pht t cn p dng hnh thc bn hng tr gp. C th, vi chng trnh Tch ly cho cuc sng sung tc, khi mua cn h ti The EverRich 2, ngoi tr t 1 tr trc 10%, t t 2 n t 47, khch hng ch thanh ton 1,3% cho mi t, t 48 thanh ton 30% cn li. Nh vy, t thng th hai n thng 47, khch hng ch phi thanh ton khong 40 triu ng/thng. Ti d n 4S Riverside Thnh Trng Lc (Th c), khi k hp ng, ngi mua s ch tr 20%, sau thanh ton mi thng 1 m2 (trung bnh 14,5 triu ng/m2) gi tr cn h trong vng 72 thng. Ngi mua s nhn nh khi thanh ton c 75%.

10. Bn s cn h p lc bn hng cao nhng ngi mua th t v kh tnh. Do , hnh thc bn s c nhiu doanh nghip p dng. Cc d n bt ng sn thng i hi vn ln v ch yu l vay ngn hng, gnh nng tr li rt cao, nn bn s l cch nhanh nht bn sn phm v thu hi vn. Ch u t cc d n cn h hin nay u sn sng bn nguyn block nh Belleza, Era Town (qun 7), nhng khng phi lc no cng tm c ngi mua. 11. Bn s vn phng Bn s thu hi vn nhanh cng l gii php ca cc nh u t vn phng hay mt bng bn l. H ang tm cch bn nguyn tng thay v cho thu theo thng. Chng hn d n Petroland Tower ti Khu th Ph M Hng, qun 7 va i vo hot ng ngy 2.12 vi khong 80% trong tng s 30.500 m2 din tch vn phng cho thu c bn cho cc cng ty c tim lc ti chnh. 12. Bn hng ng gi Ti cc d n cn h, gi bn ca cc tng cao lun cao hn tng thp. Tuy nhin, trong t m bn gn y, thu ht khch hng, d n An Tin Gold House do Hong Anh Gia Lai lm ch u t m bn ng gi 14,4 triu ng/m2 dnh cho tt c cc tng. Tip theo d n ny, Hong Anh Gia Lai cng cng b m bn t cui 30 cn h New SaiGon vi gi 15,5 triu ng/m2. 13. Quyn mua Timeshare Timeshare c nh ngha l vic mua quyn s hu mt bt ng sn trong mt khong thi gian nht nh v trong mt khong a l c chn la. Quyn mua Timeshare tr thnh thnh mt ngnh kinh doanh v c nhiu thng hiu khch sn, khu du lch ngh dng nh Marriott, Hilton tp trung pht trin. Nhm thu ht ngi mua, nhiu ch u t bt ng sn ngh dng bt u p dng hnh thc ny nh d n The Manna (Khnh Ha), Ocean Vista. 14. Cam kt li nhun Mt chiu bn hng khc l cam kt li nhun vi khch hng nu h chn mua d n. Hnh thc ny ch yu c cc d n bt ng sn ngh dng p dng. V d, ch u t d n Angsana Lng C (Tha Thin Hu) cam kt mc li nhun 6% hng nm trong 6 nm u tin, hay d n Khi Hon Paradise khu Nam Si Gn, TP.HCM cam kt li nhun ti 22,5%. lnh vc cn h , i u vi cch lm mi m ny l Cng ty C phn Vn Pht Hng, vi cam kt li nhun 15% cho khch hng mua cn h thuc Khu phc hp La Casa, phng Ph Thun, qun 7, TP.HCM.

15. Mua nh theo nhm L mt hnh thc kinh doanh mi trn th trng, Groupon khng ch thu ht cc doanh nghip trong lnh vc tiu dng, m thc m cn c bt ng sn. y l hnh thc mua hng theo phng thc tp hp nhiu ngi cng mua c c gi khuyn mi tt nht. D n u tin tham gia theo cch bn hng ny l Chung c Hong Kim Th Gia (qun Bnh Tn) do Cng ty Vnh Phong Thi lm ch u t. C th, nu c 10 ngi cng mua th s c gim 100 triu ng/cn. 16. Phn phi a cp Th trng kh khn khng ch gy nh hng n cc ch u t m cn khin nhng nh phn phi phi khn n. Khng t sn bt ng sn phi ng ca v doanh thu khng b chi. Tuy vy, cng c mt s sn bt ng sn ngh ra cc phng thc lm n sng to c th thch nghi vi thi khn kh. Mt trong nhng cch thc l chuyn sang kinh doanh theo kiu bn hng a cp. Theo , mi nhn vin t vn s c c hi tr thnh mt trng nhm kinh doanh hay trng ban v hng hoa hng thay v ch nhn lng nh m hnh kinh doanh truyn thng. V vi m hnh ny, hng trm nhn vin s l nhng sn giao dch di ng. Cch thc trn c Cng ty PropNex p dng rt thnh cng ti Singapore v doanh nghip bt ng sn Vit Nam u tin p dng m hnh ny l Eden Real. 17. T chc hi ch Bn hng ti hi ch xa nay ch dnh cho cc ngnh hng tiu dng gi cng c doanh nghip bt ng sn p dng. Nu nh ti H Ni thi gian qua ni nh ni m vi v mua nh gi gc th ti TP.HCM Cng ty Bt ng sn C.T Land cng t chc hi ch mini bt ng sn vi ch Mua nh n Tt ti s 2-4-6 L Th Ring, qun 1, TP.HCM. Hi ch c s gp mt ca gn 20 doanh nghip bt ng sn c uy tn nh Ha Bnh, Nh Vit Nam, Vn Pht Hng, t Lnh, Sng Cu Long. 18. Ph php d n Gia lc cnh tranh khc lit vi s ra i ca hng lot d n, ngi mua ch n d n ca mnh, mt s ch u t tn dng trit mi chiu thc tip th. Mt chiu thc kh tiu cc l thi phng thng tin, c bit l thng tin v v tr ca d n. Lng Sinh thi Du lch Eco Village (Long An) c cho bn gn y l mt v d. Ch u t d n ny rao hng lot tin ch h tng nh cc d n nng cp tnh l, ng xuyn tm c quy hoch v trin khai rt ngn khong cch t Long An n TP.HCM. Sau khi tnh l 10 hon thnh vo nm 2012, khong cch t th trn c Ha n trung tm TP.HCM s vo khong 30 pht. Trong khi , hu ht nhng con ng ny vn cn nm trn giy, thm ch mi l tng quy hoch.

19. Ph php bn hng Khng ch ph php thng tin quy hoch, thng tin bn hng cng c cc ch u t tung ra vi nhng con s p mt tung ha m. n c nh mt d n cn h cao cp ti qun 7. Thng 6/2011, khi m bn t u tin, ch u t d n trn tuyn b bn c 70% trong s 193 cn h - con s m mt chuyn gia bt ng sn (khng mun nu tn) nhn xt l khng th c. u nm 2011, ti bui cng b bn mt d n t nn ti Bnh Dng, s khch n tham d khng ng lm, giao dch tha tht, nhng khi pht thng co bo ch cho cc phng vin, nh phn phi d n ny li vit: Ton b 200 nn c giao dch ch trong vng 2 ting ng h. 20. Tip th bng sao Nu nh cc d n t nn thng s dng thng tin quy hoch th cc d n cn h li s dng cc tin ch, gi tr cng nh ng cp tip th. V mt trong nhng ng cp chnh l vic c nhng ngi ni ting chn mua. Ni bt nht l vic ca s m Vnh Hng v ca s Cm Ly chn mua cn h ti Khu Phc hp Sunrise City (qun 7). Trc , cng c tin n ca s Tun Ngc s mua cn h ti mt d n qun 2, cn ngi sao Hollywood Brad Pitt cng n y xem v c th s mua d n ti y. Nhng thng tin trn sau c cho l tin vt, khin cng ty ny c d lun t tn l cng ty n vang tri. 21. Hp lc du thuyn Trc y, sn golf c xem l tro lu thi thng ca bt ng sn cao cp th nay l bn du thuyn. Nhiu d n ngh dng tung ra trong thi gian qua u ly hng mc bn du thuyn to im nhn. C th k n nh d n Sunny Villa (Phan Thit), Oceanami Luxury Home & Resort (B Ra - Vng Tu), Blue Sapphire Resort. Khng ch bt ng sn ngh dng, nhiu d n cn h cng a ra hng mc du thuyn trong d n nh Saigon Pearl, Kenton Residences. 22. Hp lc phong thy Ngoi bn du thuyn, cc ch u t bt ng sn ngh dng cng ang y mnh yu t phong thy. Chng hn nh a th sn, hng hi (lng ta ni v mt hng bin) hay hng t thanh long, hu bch h (bn tri l rng, bn phi l h). Nhng yu t phong thy ny c xem l c th mang li cuc sng hng thnh v ti lc cho gia ch. Liu chng c em li may mn cho ch u t? 23. Cc i tm tru Th trng bt ng sn TP.HCM, c bit l phn khc cn h cao cp, gp nhiu kh khn trong 2 nm qua do sc mua km. Trc tnh hnh , mt s ch u t ti TP.HCM ln li ra Bc cho bn d n. Khi u cho xu hng ny ch l mt s d n nh City Garden, Him Lam. Tuy nhin, n nay ra Bc tm khch tr thnh mt xu hng v hu ht cc d n khi cho bn u khng b l th trng ny.

24. Xanh ha Trong khi cc khu th c gn mc sinh thi th lnh vc vn phng, xu hng cng trnh xanh cng ang c nhiu ch u t thm vo thu ht khch thu. C th v d nh ta cao c vn phng CentrePoint ti TP.HCM, c thit k theo tiu chun Green Star ca c, tit kim ti a lng in nng tiu th, ng dng gii php kin trc gim thiu cc tc ng nhim mi trng v gim lng kh thi CO2 khong 20% so vi cc ta nh c cng din tch. Mt cao c theo xu hng xanh khc TP.HCM l Vincom Center vi li thit k c th tn dng cc khng gian xanh trong v ngoi ta nh. 25. Nh mu, nh tht Thng thng nhiu ch u t thng xy dng nh mu thu ht cc khch hng th hin nay, ngi c nhu cu mua nh i hi phi tn mc s th cn nh hin hu mi chp nhn tr tin. Do , khng ch c nh mu, nhiu ch u t to nhng ngi nh tht ngay ti d n. y c xem l gii php hiu qu cho nhng ch u t mun th hin uy tn. c bit l khi thi gian qua, mt s d n b chm tr hoc giao hng khng ng cht lng nh cam kt. Mt s d n ang c nh tht hin nay l Xi Riverview Palace (qun 2, TP.HCM), Charm Plaza (Bnh Dng). 26. Du lch bt ng sn Nu nh trc y ngi mua phi t tm n d n tm hiu th hin nay h c a n tn ni, v tn chn. Thm ch chuyn i tham quan c t chc nh mt chuyn du lch bt ng sn khng mt tin. Chng hn, mi tun Cng ty C phn Bt ng sn Gold Bee Land t chc 2 chuyn (th Nm v th By) i v Long An khch hng tham quan cc cn h ca d n Happy Land. 27. Tip th quc t Khng ch i khp cc min ca t nc, cc doanh nghip Vit cng tm kim c hi bn hng cc th trng nc ngoi. Xu hng ny c bit ni tri lnh vc bt ng sn ngh dng v i tng Vit kiu, ngi nc ngoi ang sinh sng v lm vic Vit Nam l nhng nhm khch hng c h nhm n. Mt s d n ang c tip th nc ngoi hin nay l Laguna (Hu), Sunny Villa, Sentosa Villa (Phan Thit), Oceanami (Vng Tu), The Cliff Resort & Residences (Phan Thit).

28. Gn mc sinh thi Vi mc sng ngy cng tng cc thnh ph ln, nhu cu v mt mi trng sng xanh v sch cng tng ln. Nm bt c iu ny, nhiu d n th gn mc sinh thi c tung ra ti H Ni, TP.HCM v cc tnh ln cn. Mt thng k s b ca NCT cho thy, trong tng s 145 d n khu th ang v s thc hin ti Vit Nam, c gn 30 d n tham gia vi hnh thc sinh thi. Ni bt nht khu vc pha Nam l ng Nai. T u nm 2009 n nay, Tnh c t nht 6 khu th sinh thi c gii thiu nh Khu th Sinh thi Long Hng, C Lao Tn Vn, Giang in, Sn Tin, Hoa Sen, i Phc Tuy nhin, c mt thc t l ti Vit Nam, cha c mt h thng tiu ch, hay quy nh c th no cho khi nim bt ng sn sinh thi. 29. Tr nh thay tin Khng bn c nh, trong khi vn phi thanh ton tin cho cc nh thu xy dng. Kh khn ny khin cc ch u t ngh ra cch tr nh thay tin. D n Era Town l mt v d. D n ny do Cng ty C phn c Khi lm ch u t v nh thu xy dng l Cng ty C phn Xy dng v Kinh doanh a c Ha Bnh. Thay v tr tin mt cho nh thu, ch u t Era Town chia li mt block chung c vi 240 cn h cho nh thu. Mt d n khc l Hong Kim Th Gia qun Bnh Tn (TP.HCM). D n ny u tin do Cng ty Vnh Phong Thi lm ch u t, nhng sau li hp tc u t vi Cng ty C phn Xy dng Phc Thnh. Theo , Phc Thnh s nhn thu xy dng v c chia li bng cn h. 30. Thit k trn gi S kh khn ca th trng khng ch khin cho cc doanh nghip a c tr nn sng to hn trong bn hng, tip th d n m cn buc h phi thay i chin lc u t thay v ch bit xy v bn nh lc trc. Chng hn, mt s ch u t bt ng sn tm cch gim gi thnh cn h bng hnh thc hp tc chin lc, lin kt vi cc nh thu xy dng, tit kim chi ph. Mt trong nhng doanh nghip i tin phong l Sacomreal. Cng ty ny k hp tc chin lc vi 8 doanh nghip trong ngnh xy dng. Cc i tc cung cp tt c sn phm v dch v, t khu thit k, thi cng, gim st xy dng n cung ng nguyn vt liu trong sut qu trnh pht trin d n vi mc gi tt v thanh ton theo tin thc hin d n. i li, cc cng ty trn s thc hin cc d n ca Sacomreal. Vic hp tc ny gip Sacomreal tit kim 10-20% chi ph d n. 31. iu chnh cng nng Rt kh cc ch u t bt ng sn c th cm c ni trc cc mc li sut cao trong mt thi gian kh di, nu khng sm tm u ra. Do vy, gii php c a ra l chuyn cng nng ta nh sang mt loi hnh khc tim nng hn, c th cho thu hoc bn nhanh hn. V d nh

ch ta nh Vincom Center chuyn cng nng tng 2-3 ta nh Vincom Center t vn phng cho thu sang thng mi. Hoc nh Cng ty Bn Thnh Land cng ang chun b chuyn i 30 cn h cao cp d n Ben Thanh Times Square thnh cn h dch v cho thu thng qua thng hiu qun l l Fusion Maia. 32. Lin kt kiu ngi c t, k c tin Kh khn v vn v th trng buc khng t doanh nghip phi tm kim i tc lin kt. Tp on Dt May Vit Nam (Vinatex), Cng ty C phn Thng mi Dch v Si Gn (Satrabeco) l nhng v d. Hai n v trn c qu t ln nhng khng c vn v kinh nghim trong lnh vc bt ng sn. Trong khi , d c tim lc, kinh nghim nhng khng c qu t nn Cng ty Pht trin Nh Th c chn cch lin kt vi Vinatex v Satrabeco. 33. Bn bnh v Tng qu ha liu, mt s ch u t bt chp tt c, la o khch hng chim dng vn. C th k n nh v khch hng b nh la ti d n chung c mini Vinacomplex III, chung c mini u tin ca TP.HCM. 14 khch hng sau khi np tin mua cn h mini ny kin ra ta n i li tin t ch u t v tin ng nhng D n vn cha c trin khai. 34. Chin lc hon binh Th trng kh khn, gi vt liu, li sut tng cao ang nng ln vai cc doanh nghip bt ng sn. Trong lc ny, nu tip tc trin khai d n th l do li nhun khng b p chi ph. Cn nu khng lm th mt uy tn vi khch hng. Do vy, nhiu ch u t chn cch gin tin d n va m bo cht lng cng trnh, va m bo li nhun. Cha c thng k c th no, nhng hu nh cc d n bt ng sn, c bit l cn h, trn th trng hin nay u gin tin xy dng. 35. Chuyn nhng d n Khng ch gin tin , vic huy ng vn kh khn cng khin hot ng mua bn v sp nhp (M&A) bt ng sn tng mnh trong gn 3 nm qua. Theo AVM Vietnam, cng ty nghin cu v t vn trong lnh vc M&A, bt ng sn hin l mt trong nhng ngnh c s thng v v gi tr chuyn nhng ln nht ti Vit Nam, sau lnh vc cng nghip v dch v ti chnh. V xu hng ny s cn gia tng trong thi gian ti. T u nm 2011 n nay, vic sang nhng d n bt ng sn ca cc doanh nghip Vit Nam din ra kh si ng. Mi y nht l vic Tp on Vingroup chuyn nhng ton b thp B khi vn phng ca ta nh Vincom Center H Ni trn ng B Triu, qun Hai B Trng cho Techcombank.

36. Tu vi thng sch V k sch cui cng l tu vi thng sch. a phn doanh nghip s dng k sch ny u l nhng nh u t nc ngoi v nhng d n u ang nm trn giy. D n Khu Du lch Sinh thi Bi bin Rng (Qung Nam) vi vn u t 4,15 t USD l mt trong nhiu siu d n b rt giy php do chm trin khai trong nm 2010. Mi y, y ban Nhn dn TP.HCM va ra quyt nh thu hi giy php, giy chng nhn u t ca 40 d n bt ng sn vi tng vn ng k 1,77 t USD v 40 d n ny u c vn u t trc tip nc ngoi. Tp on VinaCapital va qua cng tuyn b s khng u t vo vn phng hay cn h na.