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A. TNG QUAN V CNG TY TNHH MTV FPT MIN


TRUNG
I. Gii thiu chung:
c thnh lp ngy 31/01/1997, Cng ty C phn Vin thng FPT (FPT Telecom)
khi u vi tn gi Trung tm Dch v Trc tuyn. Hn 10 nm qua, t mt trung
tm xy dng v pht trin mng Tr tu Vit Nam vi 4 thnh vin, gi y FPT
Telecom tr thnh mt trong nhng nh cung cp hng u Vit Nam trong lnh
vc vin thng v dch v trc tuyn vi tng s gn 3.200 nhn vin (tnh n
thng 8/2010) v gn 40 chi nhnh trn ton quc.
-

Tn Cng ty:

CNG TY TNHH MTV FPT MIN TRUNG

Tn giao dch: FPT TELECOM MIDDLE

Tn vit tt:

Tr s chnh: 173 Nguyn Ch Thanh Q. Hi Chu TP. Nng.

in thoi:

(84-511) 730 2222

Fax:

(84-511) 730 8889

Website:

www.fpt.vn

E-Mail:

web-info@fpt.vn / support@fpt.vn

Logo:

FPT TELECOM JSC

ngha logo ca FPT


Logo ca FPT c 3 mu c trng mang nhng ngha ring:
SVTH: Nguyn Cng Thanh 08QT2

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- Mu cam: Th hin sinh lc, sng to, chia s cng ng;


- Mu xanh l cy: Biu hin ca s thay i, pht trin
- Mu xanh dng m lin tng ti tr tu v s bn vng, thng nht.
Thm vo , logo ca FPT c nhng nt cong da trn ng trn hi t v
lan ta sc mnh t nhng ng dng cng ngh ti cho cng ng. Nhng ng
cong uyn chuyn lin tip, c xu hng vn ln, ta nh nhng ngn la bng
ln sinh kh v nng ng.
Kiu dng 3 khi mu quen thuc c to gc nghing 13 so vi chiu
thng ng, to cm gic i ti vng vng. S 13 l con s linh thing lun gn b
vi lch s thnh lp v thnh cng ca FPT. Ch FPT c th hin bng font ch
k thut s Phantom Digital, to n tng cng ngh v hin i ngay t ci nhn
u tin.
II. Lnh vc hot ng:

Cung cp h tng mng vin thng cho dch v Internet bng thng rng.

Cung cp cc sn phm, dch v vin thng, Internet


Dch v gi tr gia tng trn mng Internet, in thoi di ng
Dch v tin nhn, d liu, thng tin gii tr trn mng in thoi di ng
Cung cp tr chi trc tuyn trn mng Internet, in thoi di ng
Thit lp h tng mng v cung cp cc dch v vin thng, Internet

Xut nhp khu thit b vin thng v Internet.

III. Lch s hnh thnh v pht trin:


Tin thn ca Cng ty C phn Vin thng FPT (FPT Telecom) l Trung
tm FPT Internet (FOX), thnh lp ngy 31 thng 1 nm1997 ti H Ni.
Nm 1998: L nh cung cp dch v Internet ng th 2 ti Vit Nam vi

31% th phn.

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Nm 1999: FPT Telecom cung cp dch v thit k v lu tr website. Pht

trin mi 13.000 thu bao Internet.


Nm 2001: Thnh lp t bo in t u tin ti Vit Nam - Vnexpress.net

vo ngy 26/2/2001.
Nm 2002: Tr thnh nh cung cp kt ni Internet IXP (Internet Exchange

Provider).
Nm 2003: Trung tm FPT Internet c chuyn i thnh Cng ty Truyn

thng FPT (FPT Communications) v thnh lp chi nhnh ti TP HCM. Thng


8/2003, c cp giy php cung cp dch v ng dng Internet trong vin thng
OSP (Online Service Provider); cung cp dch v th Internet Phone, Internet bng
thng rng ti H Ni v TP HCM.
Nm 2004:
- M thm nhiu ng kt ni Internet quc t.
- Mt trong nhng cng ty u tin cung cp dch v ADSL ti Vit Nam
- Bo in t VnExpress.net lt vo Top 1.000 Website c ng ngi truy cp
nht.
Nm 2005:
- Cng ty Truyn thng FPT c chuyn i thnh Cng ty C phn Vin thng
FPT (FPTTelecom)
- c cp Giy php Thit lp mng v cung cp dch v Vin thng
- Pht trin 60.000 thu bao Internet bng rng ADSL
Nm 2006:
- Tin phong cung cp dch v truy cp internet bng cp quang (Fiber to the Home
- FTTH) ti Vit Nam.
- B Bu chnh Vin thng cp giy php Thit lp mng v cung cp dch v
vin thng, loi mng vin thng c nh trn phm vi ton quc.
Nm 2007:
- Thnh lp Cng ty C phn Dch v Trc tuyn FPT (FPT Online), Cng ty
TNHH Vin thng FPT Min Bc, Cng ty TNHH Vin thng FPT Min Nam,
Cng ty TNHH D liu Trc tuyn FPT. m rng th trng, FPT Telecom
lp cc chi nhnh ti Hi Phng, ng Nai, Bnh Dng.
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- Thng 10 v thng 12, FPT Telecom c cp Giy php thit lp mng cung cp
dch v vin thng lin tnh v cng kt ni quc t, v Giy php thit lp mng
th nghim dch v Wimax. c bit, Cng ty tr thnh thnh vin chnh thc
ca Lin minh AAG (nhm cc cng ty vin thng hai bn b Thi Bnh Dng),
tham gia u t vo tuyn cp quang quc t trn bin Thi Bnh Dng.
Nm 2008
- Ngy 29/01/2008, FPT Telecom chnh thc tr thnh thnh vin ca Lin minh
AAG (Asia American Gateway), cng tham gia u t vo tuyn cp quang bin
quc t trn bin Thi Bnh Dng.
- Tip tc c cp php kinh doanh dch v VoIP, FPT Telecom c y c s
ch ng trin khai ng b cc loi dch v vin thng trn cng 1 h tng theo
ng mc tiu ra: Mi dch v trn mt kt ni
- 01/04/2008, FPT Telecom chnh thc hot ng theo m hnh Tng cng ty vi 9
cng ty thnh vin c thnh lp mi.
Nm 2009
- T thng 3/2009, FPT Telecom chinh thc trin khai gi cc mi: Triple Play tch hp 3 dch v trn cng mt ng truyn: truy cp Internet, in thoi c nh
v truyn hnh Internet. Sn phm Triple Play cho php khch hng th hng mi
tin ch c bn v thng tin lin lc trong cng vic v gii tr vi cht lng cao v
gi c hp l.
- FPT Telecom lin tuc m rng thi trng n cac tinh/thanh trn toan quc: TP
Cn Th (thang 3/2009); Nha Trang (thang 5/2009).
- Ngh An, a Nng (thang 4/2009), " Nng l th ph ca min Trung vi
nhiu c ch u i cho cc doanh nghip u t, trong khi Ngh An cng l thnh
ph cp I trc thuc Trung ng vi thu nhp u ngi cao v nhiu khu cng
nghip ln, khu du lch ni ting. Do , y l hai s la chn tt yu ca FPT
Telecom trong qu trnh thc hin chin lc tng vng ph h tng mng v khai
ph th trng min Trung m by lu nay chng ti cn b ng
- Thang 6/2009, FPT Telecom tai c cu 1 s cng ty trn c s ti u ha hnh
thc v phm vi hot ng ca mi thnh vin.
Nm 2010
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- Thng 1/2010, Cng ty Vin thng FPT Min Trung, thuc Cng ty C phn Vin
thng FPT (FPT Telecom), chnh thc c thnh lp. ng thi ny nm trong
chin lc m rng vng ph ca FPT Telecom, nhm mc ch em n nhiu s
la chn v sn phm dch v vin thng cht lng cao cho ngi dn min
Trung.
- Qu 3/2010, FPT Telecom ng lot m thm 13 chi nhnh ti: Bnh nh, Tin
Giang, C Mau, Bc Giang, Vnh Long, ng Thp, Thi Bnh, Vnh Phc, Gia
Lai, Ph Yn, Ty Ninh, Ph Th, Tnh n cui thng 9/2010, FPT Telecom
m rng vng ph vi 36 chi nhnh cc tnh thnh trn ton quc.
IV. S mnh v vin cnh
1. S mnh
FPT phn u tr thnh tp on hng u pht trin h tng v cung cp dch v
in t cho Cng ng Cng dn in t. Cng ngh thng tin v vin thng s tip
tc l cng ngh nn tng trong xu th hi t s nhm p ng v cung cp nhng
sn phm, dch v tin li nht cho cc cng dn in t.
2 Vin cnh
FPT mong mun tr thnh mt t chc kiu mi, giu mnh bng n lc lao ng
sng to trong khoa hc k thut v cng ngh, lm khch hng hi lng, gp phn
hng thnh quc gia, em li cho mi thnh vin ca mnh iu kin pht trin tt
nht ti nng v mt cuc sng y v vt cht, phong ph v tinh thn.
3. H thng gi tr ct li
Tinh thn FPT l nhng gi tr ct li lm nn thnh cng v quy nh tnh
cht ni tri ca thng hiu FPT, c hnh thnh qua nhng ngy thng
gian kh u tin ca cng ty, c xy dng t nhng kinh nghim v s
hc hi, c ti luyn qua nhng th thch trong sut qu trnh pht trin.
Ngi FPT tn trng c nhn, i mi v ng i. y l ngun sc mnh
tinh thn v ch em n cho FPT thnh cng ni tip thnh cng. Tinh
thn ny l hn ca FPT, mt n i FPT khng cn l FPT na. Mi ngi
FPT c trch nhim bo v n cng tinh thn FPT.

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Lnh o cc cp ngi gi la cho tinh thn ny cn ch cng, gng mu

v sng sut. C nh vy FPT s pht trin v trng tn cng thi gian.


"Tn i ng v Ch Gng Sng chnh l cc gi tr ct li, l tinh
thn FPT lm nn s thnh cng khc bit ca FPT trong 20 nm qua.
Nu c gn gi v pht huy, tinh thn FPT s cn dn dt FPT trng tn,
tip tc thnh cng vt tri, t c nhng thnh tu to ln hn na."
4. Mc tiu, nhim v
Vi phng chm Mi dch v trn mt kt ni, FPT Telecom v ang
khng ngng u t, trin khai v tch hp ngy cng nhiu cc dch v gi tr gia
tng trn cng mt ng truyn Internet. Ngoi ra, vic y mnh hp tc u t
vi cc i tc vin thng ln trn th gii, xy dng cc tuyn cp i quc t l
nhng hng i FPT Telecom ang trin khai mnh m a cc dch v ca
mnh ra khi bin gii Vit Nam, tip cn vi th trng ton cu, nng cao hn
na v th ca mt nh cung cp dch v vin thng hng u.
Kt ni mi lc, mi ni: Khch hng c th kt ni vi FPT Telecom mt
cch a dng qua cp (ADSL, Fiber), WiFi, Wimax.
Cung cp mi dich v trn mt kt ni: FPT Telecom tch hp mi dch v
c th cung cp di dng in t v truyn dn n khch hng nh Voice,
Video, Data.
Xy dng cng ng v nn tng: Hp nht cng ng ngi dng; Pht trin
v vn hnh h thng nn tng cung cp dch v in t tt c cc i tc cng khai
thc cng ng chung.

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V. C cu t chc:

Gim c

Phng
tng hp

Hnh
chnh

B phn
kim
nh cht
lng

Nhn
s

IBB3

IBB1

Group
A

Phng
dch v
khch
hng

Phng
kinh
doanh

Phng k
ton

Phng k
thut

D n

Group
B

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Gim c: Gim c l ngi iu hnh chung v chu trch nhim cho


ton b c chi nhnh, thng tin c truyn trc tip t Gim c xung cc
phng ban bng email ni b ca cng ty hoc cc bui hp nh k trong
thng. Cc phng ban c quan h theo chiu ngang, tng tc v h tr ln
nhau, ph thuc nhau trong cng vic v chu s qun l trc tip t Gim
c.

Phng K Ton: Thit lp s sch k ton v chng t k ton theo nh k


theo quy nh ca php lut, chu trch nhim trong vic lp bo co ti
chnh, bo co lu chuyn tin t v bng cn i k ton. Chu trch nhim
qun l cht ch ti sn, qu tin mt ca Cng ty, kp thi thanh ton, thu
hi cc khon n phi thu, phi tr.

Phng Tng Hp: Qun l s lng nhn vin trong cng ty, ln k hoch
tuyn dng v pht trin ngun nhn lc cho Cng ty; phn tch nhu cu,
trin khai v nh gi kt qu o to ngun nhn lc. Thc hin qun tr
vn phng: Qun l h s, ti liu, thng k, lu tr cc vn bn php quy
ca Cng ty, cng vn n i, qun l con du, qun l ti sn; thc hin
cc quy nh v cng tc an ninh, an ton lao ng, trt t v sinh vn
phng; thc hin cc th tc php l cho Cng ty v nhn vin m bo
ng php lut.

Phng Kinh Doanh: Tm kim cc thng tin v khch hng, tm kim v s


dng cc mi quan h tip cn khch hng tim nng.T vn, gii thch
cho khch hng v dch v Internet bng rng (ADSL) do FPT Telecom
ang cung cp ti khu vc Nng. Xc tin vic k kt hp ng, m
phn thng lng, thc hin cc th tc k kt hp ng vi khch hng.

Phng K Thut: Qun l h thng thng tin lin lc trong cng ty, m
bo tc ng truyn lun n nh. Chu trch nhim trin khai thi cng
lp mng cho khch hng chm nht trong vng 7 ngy t khi k hp ng.
Tip nhn nhng thng tin ca khch hng v nhng vn lin quan n k
thut nh tc ng truyn, mng chm, rt mng, modem b li,t
trc tip khc phc cho khch hng trong thi gian sm nht.

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Phng dch v khch hng: Tin hnh to phiu thng tin khch hng,
kim tra thng tin hp ng, xut hp ng cho nhn vin kinh doanh. Kim
tra cc thng tin gm bn cam kt, bn kho st, ha n, CMND photo. Sau
b phn dch v khch hng s trc tip in thoi cho khch hng
kim tra li thng tin v cho hp ng ln h thng. Tin hnh kim tra v
thu cc Internet hng thng ti nh khch hng hoc ngay ti quy giao
dch ti cng ty.

Phng gim st: Kim tra nhng thng tin khch hng b sai lch vi hp
ng, gim st quy trnh lm vic ca nhn vin kinh doanh v k thut.
Xem xt v xut x l cc vn bn khiu ni, kin tng ca khch hng v
nhn vin v dch v ca cng ty.

B. MI TRNG KINH DOANH CA CNG TY


I. Sn phm v dch v:
Dch v internet tc cao (ADSL)
Dch v Internet cp quang FTTH (Fiber To The Home)
Dch v Internet tc siu cao bng kt ni VDSL
Dch v Triple Play - gi dch v vin thng 3 trong 1 (gm: Internet, in
thoi v truyn hnh tng tc OneTV)
II. Khch hng v i tc kinh doanh.
1. Khch hng:
- Cc c nhn, h gia nh trn a bn thnh ph Nng.
- Cc c s kinh doanh i l Internet, qun caf.
- Cc doanh nghip trong v ngoi nc c tr s hoc chi nhnh ti Thnh ph
Nng.
- Cc c quan nh nc, trng hc trn a bn Thnh ph Nng.
2. i tc kinh doanh:
- Cisco Systems INC

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- Comtrend Corporation
- Cng ty C phn Cp - Nha Vnh Khnh
- Cng ty C Phn Cp Si Gn
- Cng ty C Phn u T v Sn Xut Vit Hn
- Cng ty C Phn Vin Thng Thng Long
- Cng ty CP Cp v Vt Liu Mng (Vinacap)
- Cng ty CP u T v Pht trin SACOM
- Cng ty In n Tm Nhn Vit
- Cng ty LDSX Cp quang v Ph kin FOCAL
- Cng ty TNHH SX TM XNK Vin Thng A
- Cng ty CP May Nh B
- ILSINTECH PRECISION TECHNOLOGY
- Ngn Hng HSBC
- Ngn Hng Thng Mi C Phn ng
- Procera Networks INC
- Toten Co.
III. i th cnh tranh:
1. VNPT
u im: C c s h tng vng chc, ra i t rt sm v thng hiu c
khng nh trn th trng. Kh nng cung cp dch v ADSL vi mc gi thp.

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Nhc im: C ch cng knh, quy trnh cung cp dch v cha c chun ha,
dch v trin khai n khch hng cn chm, kh nng cnh tranh v gi thp,
chnh sch marketing, chnh sch v bn hng cha linh hot, hot ng h tr,
chm sc khch hng cha chuyn nghip
2. Viettel Telecom
u im: Ra i sm, thng hiu sm c khng nh, kh nng cnh tranh v
gi thp, c ch qun l hin i, i ng nhn vin chuyn nghip.
Nhc im: Dch v trin khai n khch hng cn chm, hot dng chm sc
khch hng cha chuyn nghip.
3. EVN Telecom
u im: C c s h tng rng khp.
Nhc im: i ng bn hng, k thut cha chuyn nghip, chnh sch
marketing cha ni bt, chnh sch bn hng km linh hot.
4. CMC Giganet
u im: Kh nng cnh tranh v gi hiu qu.
Nhc im: Khch hng cha bit nhiu n thng hiu, c s h tng cn hn
ch ph thuc phn ln vo c s h tng truyn hnh cp Sng Thu.
IV. Li th cnh tranh:
1. i ng nhn vin tr trung, nng ng, nhit huyt vi cng vic c o to
chuyn su v chuyn mn nghip v.
2. H thng thng tin qun l hin i, gim bt s cng knh ca t chc v nng
cao hiu qu lm vic. Vn ho t chc c duy tr v pht trin, m bo i
sng tinh thn ca b phn nhn vin.
3. Li th cnh tranh n t thng hiu v quy m: L mt trong ba nh cung cp
dch v ADSL ln bn cnh Viettel v VNPT, cng vi li th t thng hiu
FPT, kh nng thu ht khch hng mi cho mng dch v ny kh ln. Bn cnh
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, lng khch hng mi ti cc thnh ph ln ngy cng khan him, buc cc


nh mng phi u t c s h tng v cc vng nng thn m rng i tng
khch hng. R rng c s h tng sn c ti nhiu tnh thnh s l li th ln
ca FPT so vi cc nh cung cp nh khc nh SPT, Netnam.
4. Hot ng h tr, chm sc khch hng hiu qu, nhanh chng. Cc dch v gi
tr gia tng ca FPT lun p ng c nhu cu ca khch hng v i tc
5. FPT ang s hu trn 1,000 chng ch cng ngh cp quc t ca cc i tc
cng ngh hng u th gii.

C. C IM V NGUN LC V HOT NG KINH


DOANH CA CNG TY
I.. Nhn s
C cu lao ng

Tng lao ng
C cu theo gii tnh
Lao ng nam
Lao ng n
C cu theo trnh
i hc, cao ng
Trung cp

Nm 2009
S
lngC cu

Nm 2010
S
lngC cu

Nm 2011
S
lngC

(ngi)
72

(ngi)
95

(ngi)
124

(%)
100

(%)
100

43
29

48
47

70
54

50
22

70
25

90
34

(%)
100

S lng cn b nhn vin FPT Telecom tng ln ng k trong giai on


ny, vi mc tng gn 60% trong vng 2 nm, t nm 2008 n nm 2010. S d
nh vy v Cng ty ang lin tc pht trin vng ph, m rng th trng v xy
dng c s h tng mi. Ban u khi mi thnh lp FPT Telecom ch c h tng ti
cc tuyn ng trung tm ca Nng. Nhng n nay hu ht ton b tuyn
ng c ph sng ca FPT.

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Bn cnh , vic cng ty cho ra i nhiu sn phm dch v mi cng


khin cho nhu cu nhn s tng nhanh nh VoIP, thu knh quc t, mng ring o
VPN Quc t, knh IP Quc t (MPLS), dch v Triple Play, FTTC (Fiber To The
Curb/Cabinet)
Vi ch trng nng cao dn trnh ca nhn vin mi, t l nhn vin tuyn
mi c trnh i hc chim t l kh cao so vi nhng nm trc. Qu trnh
Outsource mt s lnh vc k thut nh lp t v bo tr ng dy, thit b khin
cho t l cn b khi qun l c bit (trnh i hc) tng mnh, trong khi t l
khi cng nhn k thut (trnh Trung cp PTTH) gim nhanh. Nhn vin khi
kinh doanh (trnh Cao ng i hc) cng tng ng k phc v cho vic
m rng a bn hot ng cng nh ra i thm cc sn phm mi.
Chnh sch o to
Bn cnh vic u t v pht trin chuyn mn, FPT khuyn khch v to
iu kin tt nht cho cn b nhn vin c nng cao nng lc thng qua hc, t
hc v trao i tri thc. Hng nm, cn b nhn vin FPT c tham gia nhiu
chng trnh o to thu ngoi v t o to ca Cng ty.
Mi nhn vin mi ca FPT u c tham gia cc kha o to tn binh
(gm gii thiu tng quan v cng ty, ch chnh sch i ng, hng dn s
dng cc cng c, phng tin h tr cng vic; quy trnh lm vic theo chuyn
mn, quy nh lm vic). Nhn vin k hp ng chnh thc vi FPT c ti tr
tham gia cc kha o to, mc ti tr ty vo tng v tr, thm nin v loi hp
ng ca CBNV . Ngoi ra, cn b qun l FPT c trch nhim km cp v
hng dn cn b nhn vin cp di, theo hnh thc on job training.
Thng tin chung v chnh sch i ng
Chnh sch i ng v thng tin ca FPT c xy dng nhm m bo cc
tiu ch: tng xng vi kt qu cng vic ca cn b nhn vin, cnh tranh theo
th trng, cng bng v minh bch.
H thng chnh sch i ng ca FPT hin nay c xy dng theo hnh thc
thu nhp trn gi, gm cc nhm sau:
Nhm lng: hng nm, mi CBNV c hng 13 thng lng theo tng v
tr cng vic.
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Nhm thng: thng theo kt qu cng vic ca mi CBNV v theo kt qu


sn xut kinh doanh ca Cng ty.
Nhm ph cp: Mc ph cp l khc nhau i vi tng v tr cng vic.
Nhm phc li: nh tin ngh mt dnh cho CBNV, bo him sc khe cho
CBNV FPT v ngi thn (FPT Care); u i v gi cho ngi FPT khi s dng,
mua cc sn phm, dch v ca FPT.
II. Ti chnh
1. Cu trc ti sn:
Phn tch s bin ng ca ti sn:
Chnh lch

T l

TI SN
TI SN NGN HN
- Tin
- Phi thu ngn hn
- Hng tn kho
- Ti sn ngn hn

Nm 2010
5.379.393.090
2.807.252.731
1.741.097.374
586.974.754

Nm 2009
3.971.371.745
1.977.236.300
1.768.426.797
195.917.715

2010/2009
%
1,408,021,345 26.17
830,016,431 29.57
-27,329,424
-1.57
391,057,039 66.62

khc
TI SN DI HN
- Ti sn c nh
- Ti sn di hn khc
TNG CNG TI

244.068.231
5.446.053.939
4.318.140.264
1.127.913.676

29.790.933
3.107.103.307
3.082.569.396
24.533.911

214,277,298
2,338,950,632
1,235,570,867
1,103,379,765

SN

10.825.447.029

7.078.475.053

3,746,971,976 34.61

87.79
42.95
28.61
97.82

Nhn xt:
Nhn chung tng ti sn tng dn, th hin: 2010 tng hn 3,74 t ng, chim
34.61% so vi nm 2009. S tng ln ny l do c ti sn ngn hn v ti sn di
hn u tng ln nhm muc ch m rng quy m, tng cng hot ng kinh
doanh.
Trong nm 2010 tng so vi nm 2009 :

Ti sn ngn hn tng gn 1,41 t ng (26,17%) trong :

Doanh nghip d tr thm cc khon tin tng 29,57 % vi gi tr ln n

0,83 t ng.
-

Cc khon phi thu ngn hn gim nh 1,57 % tng ng hn 0,027t ng.

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-

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Tng cng d tr hng ha tng 66,62% tng ng tr gi hng tn kho

hn 0,39 t ng.
-

Cc khon ti sn ngn hn khc tng 87,97 % ng vi s tin l hn 0,214

t ng.

Ti sn di hn tng n 42,95% ch yu u t vo ti sn c nh tng

1,2355 t ng (28,61%), u t vo cc ti sn di hn khc vi mc tng thm


hn 1,1 t ng.
Phn tch kt cu ti sn

TI SN NGN HN
- Tin
- Phi thu ngn hn
- Hng tn kho
- Ti sn ngn hn khc
TI SN DI HN
- Ti sn c nh
- Ti sn di hn khc
TNG CNG TI SN

Nm 2009

Nm 2010

56.10
27.93
24.98
2.77
0.42
43.90
43.55
0.35
100.00

49.69
25.93
16.08
5.42
2.25
50.31
39.89
10.42
100.00

Qua bng phn tch cho thy:


Ti sn ngn hn chim t trng ln nht trong tng ti sn v c xu hng
gim qua cc nm ( 2009: 56.10%, 2010: 49.69%). C th trong nm 2009: cc
khon tin v tng ng tin chim t trng 27,93% ; cc khon thu ngn hn
chim 24,98 % ; tr gi hng tn kho chim 2,77%; cc khon ti sn ngn hn
khc chim t trng khng nhiu 0,42%. Cc khon ti sn ngn hn cng c xu
hng tng u nm 2009:0,42% ; nm 2010 :2,25% ch yu tng trong chi ph
tr trc ngn hn v thu GTTT khu tr.
Ngc li vi ti sn ngn hn, ti sn di hn th c xu hng tng ( 2009:
43.9%, 2010: 50.31%). Trong khon mc ti sn c nh chim t trng tng
i ln trong tng ti sn nhng cng c bin ng qua cc nm (2009: 43.55%,
2010: 39.89%),c th u t vo ti sn c nh hu hnh v ti sn c nh v
hnh. Cc khon ti sn di hn khc cng c nhiu s bin ng c th hin qua

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nm 2009: chim t trng khng ng k 0,35% nhng li tng mnh trong nm


2010 chim t trng 10,42 %.
2. Cu trc ngun vn.
Phn tch s bin ng ca ngun vn:

Chnh lch
NGUN VN
N PHI TR
- N ngn hn
- N di hn
VN CH S HU
- Vn ch s hu
- Ngun kinh ph v

Nm 2010
3.807.833.994
3.805.784.368
2.049.626
6.661.995.702
6.649.982.814

qu khc
TNG CNG NGUN

12.012.888

VN

Nm 2009
2010/2009
3.474.701.522 333,132,472
3.472.980.314 332,804,054
1.721.388
328,238
3.603.773.531 3,058,222,172
3.264.187.328 3,385,795,486
163.585.648

-151,572,760

10.825.447.029 7.078.475.053 3,746,971,976

T l %
8.75
8.74
16.01
45.91
50.91
1,261.75
34.61

Nhn xt:
Qua bng phn tch cho thy, ngun vn c s bin ng ln qua cc nm.
Ngun vn nm sau tng tng i so vi nm trc, c th nm 2010 tng
33,61% vi tng tr gi ln n xp x 3,747 t ng so vi nm 2009
Trong , vn ch s hu c s bin ng ln nht, nm 2010 phn vn ny
tng gn gp i hn 3,058 t ng so vi nm 2009 (45,91%) cho thy doanh
nghip c kh nng huy ng vn hiu qu, s d c s tng ln ng k ny do
chnh lch t gi hoi i, lp qu d phng ti chnh vi s vn ban u 0,4177 t
ng, s dng thm li nhun cha phn phi ln n hn 0,451 t ng (22,72%),
v gim n hn 0,15 t cc ngun kinh ph v qu khc. ng thi cc khon n
phi tr cng tng trong nm 2010 l 8,75 % tng ng vi tr gi hn 0,333 t
ng, trong n ngn hn tng ng k 0,3328 t ng v n di hn ch tng
thm hn 0,328 triu ng.
Phn tch kt cu ti sn

NGUN VN
N PHI TR
- N ngn hn
SVTH: Nguyn Cng Thanh 08QT2

Nm

Nm

2009
49.09
49.06

2010
35.17
35.16
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- N di hn
VN CH S HU
- Vn ch s hu
- Ngun kinh ph v qu khc
TNG CNG NGUN VN

0.02
50.91
46.11
2.31
100

0.02
61.54
61.43
0.11
100

Nhn xt:
Qua bng phn tch cho thy, trong kt cu ngun vn, ngun vn ch s
hu chim t trng ln nht v c s bin ng khng ln qua cc nm (2009:
50,91%; 2010: 61,54%). S d c s thay i trong c cu ngun vn ch s hu l
do DN tng t trng vn iu l ( tng t 22,09% nm 2009 ln 39,20% nm 2010).
T trng cc khon n NH trong c cu ngun vn c nhiu bin ng qua
cc nm (2009: 49.06%; 2010: 35,16%) s bin ng ny ch yu l do vic gim
ng k t trng cc khon n ngn hn nm 2009:45,09%; 2010: 35,17%. T trng
n di hn trong kt cu ngun vn n nh, qua 2 nm vn gi nguyn l 0,02%.
III. Tnh hnh hot ng kinh doanh ca cng ty.
1. Kt qu hot ng kinh doanh:

CH TIU
1. Doanh thu bn hng

Nm 2010

Nm 2009

Chnh lch
2009/2010

T l
%

v cung cp dch v
13,097,221,974 8,668,393,473 4,428,828,501 33.82
2. Doanh thu thun t
bn hng v cung cp
dch v
12,991,841,521 8,600,988,731 4,390,852,791 33.80
3. Li nhun gp t bn
hng v cung cp dch
v
7,412,365,346
4. Li nhun thun t

4,103,409,920 3,308,955,426 44.64

hot ng kinh doanh


3,587,005,358
5. Tng li nhun k

2,316,775,344 1,270,230,014 35.41

ton trc thu


3,568,890,148
6. Li nhun thun sau

2,276,179,221 1,292,710,926 36.22

thu

1,742,038,963

2,620,821,771

SVTH: Nguyn Cng Thanh 08QT2

878,782,808
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Nhn xt:
-

Th trng dch v Internet v Vin thng nm 2010 c nhiu nh hng vi

s xut hin ca mng di ng th h mi 3G. Tuy nhin, vi nhiu n lc, kt thc


nm 2010, FPT Telecom t c tc tng trng doanh thu 33,82%, tng
hn 4,4288 t ng so vi nm 2009. Doanh thu thun tng 4,3908 t ng chim
36% . V li nhun, mc tng trng ca FPT Telecom nm 2010 cao hn mc
tng trng doanh thu (li nhun trc thu nm 2010 tng 36,22% so vi nm
2009 vi tng tr gi 1,2927 t ng). Do chnh sch ngm ha cp vin thng ca
Nh nc tr nn d dng, thng thong hn. Cng vi FPT Telecom lun l
n v nng ng ca FPT trong vic a ra cc sn phm v dch v mi. Trong
nm qua, FPT telecom lin tip a ra nhng sn phm v dch v tin ch cho
khch hng nh dch v truy cp Internet tc siu cao FTTC, truyn hnh iTV
ca FPT Telecom chnh thc tip sng cc knh K+
Nh vy, qua phn tch bo co kt qu hot ng sn xut kinh doanh ta

nhn thy doanh nghip ang lm n c hiu qu, to c li nhun sau thu ngy
cng cao, nng cao li ch cho cc c ng chi phi cng nh c ng thiu s.
iu ny chng t ngun ti chnh doanh nghip lnh mnh v t c mc tiu
ti a ha gi tr c ng.
2. Tnh hnh hiu qu kinh doanh:
2.1.Phn tch kh nng sinh li.

CH TIU
ROA= EBIT/TA
ROE= EAT/E
ROS= EAT/Doanh thu
TNG CNG TI SN (TA)
VN CH S HU(E)

Nm 2010
0.33
0.39
0.2
10,825,447,029
6,661,995,702

Nm 2009
0.32
0.48
0.2
7,078,475,053
3,603,773,531

Cc ch tiu sinh li ca FPT(ROA, ROE, ROS) nm 2010 so vi nm 2009


c s gia tng v gi mc n nh cho thy cng ty kinh doanh c hiu qu, tnh
hnh ti chnh ca cng ty ngy cng lnh mnh.T sut doanh li tng vn ROA v
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doanh li doanh thu ROS n nh qua cc nm .Kt qu ny phn nh s chuyn


dch tng ln ca mng dch v vin thng trong c cu doanh thu ca tp on.
2.2 Phn tch kh nng hot ng
CH TIU
Nm 2010
- TAU=DT/ TNG TS
1.10
- Ri=Gi vn hng bn/ Tr

Nm 2009
1.22

gi HTK
- Ni=360/Ri
- Rf=tng DT/cc khon PT
- Nf=360/Rf
-Htsc=tng
DT/Tr
gi

9.51
37.87
7.52
47.86

22.96
S15.68
4.9
73.44

TSC
-Phi thu ngn hn
- Hng tn kho
- Ti sn c nh

3.03
1,741,097,374
586,974,754
4,318,140,264

2.81
1,768,426,797
195,917,715
3,082,569,396

Vng quay tng vn TAU c xu hng gim t 1,22 n 1,10 chng t vic
s dng vn trong k to ra doanh thu v cc khon thu nhp tng i gim
st. Du hiu ny cho bit hiu qu s dng vn ngy cng gim. Vng quay Hng
tn kho Ri qua cc nm c xu hng gim mnh, s ngy lu kho Ni cng ln t
15,68 ngy ln n 81,71 ngy .iu ny chng t vic qun tr Hng tn kho ca
cng ty cha tt.
Vng quay cc khon phi thu Rf tng qua cc nm t 4,9 ln/nm ln n
10,03 ln / nm, s ngy thu tin bnh qun gim t 73,44 ngy xung 35,9 ngy.
iu ny chng t cng ty s dng chnh sch bn hng v thu n rt hp l.
Hiu sut s dng TSC c xu hng gim ( nm 2009:2,81; nm 2010:
3,03).iu ny cho bit bnh qun 1 ng vn u t vo TSC trong nm 2009
to ra c 2,81 ng doanh thu, qua nm 2010 tng ng k ln 3,03 ng
doanh thu.
Nhn chung, qua phn tch cc t s hot ng trong cc nm t 2009 n
2010, vic s dng ti sn ca cng ty l c hiu qu v tnh hnh ti chnh tng
i lnh mnh.

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D. M T, NH GI CC CNG VIC V NHIM V CA


V TR THC TP

I. Quy m phng ban:


Trng Phng
(Phm Th Kim Anh)

Trng nhm kinh


doanh A
(L Kim Thoa)

Trng nhm kinh


doanh B
(on Th nh
Hng)

Trng phng l ngi chu trch nhim trong vic iu hnh v kim

sot mi hot ng ca phng, m bo mc tiu doanh s ca phng. Mi thng


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tin, thng bo ca cng ty c truyn trc tip t Trng phng xung ton b
nhn vin trong phng bng email ni b v thng qua cc cuc hp nh k ca
phng (8h sng th 3 hng tun).
Trng nhm kinh doanh l ngi chu trch nhim trong vic thc hin

cc k hoch kinh doanh ca cng ty ra, bao gm k hoch i th trng, mc


tiu doanh s ca nhm, kim sot v n c cc thnh vin lm vic hiu qu.

SVTH: Nguyn Cng Thanh 08QT2

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Hin tai phong kinh doanh IBB1 gm 1 trng phng v 10 nhn vin chnh
thc, bn cnh cn c i ng cng tc vin kinh doanh:

Ho va tn

Trinh

Phm Th Kim Anh


Trnh Quang Cnh
Cao Vn Nhi
Hong c Quang
Phan Thi Kim Hu

ai hoc
i hc
Cao ng
i hc
Cao ng

Chc vu
Trng

Nhm
phong

kinh doanh
Nhn vin
Nhn vin
Nhn vin
Nhn vin
Trng nhm kinh

A
A
A
A
A

L Th Kim Thoa
i hc
on Th nh

doanh
Trng nhm kinh B

Hng
Hong

doanh

Cao ng
Th

Kim

Anh
Dng Bo Yn
Phm Ngc Tr
Nguyn Vn S

B
i hc
Cao ng
i hc
i hc

Nhn vin
Nhn vin
Nhn vin
Nhn vin

B
B
B

II. Chc nng nhim v ca phng kinh doanh:


Nhim v ch yu ca phng kinh doanh l bn hng, nghin cu, thu thp
thng tin v khch hng. Trin khai k hoch kinh doanh ca cng ty, chm sc,
duy tr khch hng c; tm kim v pht trin khch hng mi; tham gia vo qu
trnh tm kim thng tin khch hng (trc tip gp g khch hng), tin hnh k kt
hp ng.
Bn cnh , h tr phng k thut trong vic chm sc khch hng, bo co li
nhng s c v mng, hoc nhng thc mc ca khch hng cho phng k thut
x l kp thi cho khch hng, m bo cht lng dch v v uy tn ca cng ty.
Mi quan h vi nhng phng ban khc:

Phng k thut:

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+ Sau khi k kt hp ng, tin hnh cung cp s tuyn cp thi cng thng qua
phiu thi cng cho b phn k thut, t b phn k thut trin khai thi cng cho
khch hng chm nht trong vng 7 ngy t khi k hp ng.
+ Tip nhn nhng khiu ni ca khch hng v nhng vn lin quan n k
thut nh tc ng truyn, mng chm, rt mng, modem b li,t trc
tip hoc thng qua trng phng thng bo li cho b phn k thut nhanh
chng khc phc s c cho khch hng.
Phng dch v khch hng:
+ Sau khi khch hng ng s dng dch v Internet ca cng ty, tin hnh in
phiu thng tin khch hng trc tip ly hp ng t phng dch v khch hng.
+ Sau khi khch hng k hp ng, tin hnh np hp ng gm hp ng, bn
cam kt s dng, ha n, CMND photo. Sau b phn dch v khch hng s
trc tip in thoi cho khch hng kim tra li thng tin, sau cho hp ng
ln h thng.
Phng gim st:
+ Kim tra nhng thng tin khch hng b sai lch vi hp ng, gim st quy trnh
lm vic ca nhn vin kinh doanh v k thut.
+ iu tra nhng khiu ni ca khch hng v nhn vin ca cng ty.III. Nhim v ca v tr thc tp:
1. V tr thc tp
- n v thc tp : Cng ty TNHH MTV FPT Min Trung Chi Nhnh Nng
- Phng/ban: Phng kinh doanh IBB1
- Cng vic thc tp : Nhn vin kinh doanh
- Trng phng: Phm Th Kim Anh
- Ngi hng dn trc tip: L Kim Thoa, Trng nhm kinh doanh A.
2. Nhim v cng vic thc tp
- Tm kim cc thng tin v khch hng.
- T vn, gii thch cho khch hng l cc c nhn, h gia nh v khi doanh
nghip v dch v Internet (ADSL , FTTH, ..) v cc dch v gia tng trn nn

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Internet (Truyn hnh iTV, in thoi c nh IVOICE..) do FPT Telecom cung


cp.
- Thc hin th tc k kt hp ng vi khch hng. Thc hin cc dch v sau khi
bn hng, phi hp gii quyt cc khiu ni ca khch hng.
Quy trnh lm vic:

Kho st h tng
Quan st h thng h tng trn bn , tm kim nhng khu vc c nhiu port kh
dng lp k hoch tip cn khch hng mc tiu, pht trin th trng nhng
khu vc cn nhiu khch hng tim nng.

Tip cn khch hng


- Mt s phng php tip cn khch hng ph bin.
i th trng: Mi nhm t 4 6 thnh vin i n mt tuyn ng ln k
hoch t trc, mang theo t ri , bng bo gi dch v ca cng ty. Gp trc tip
khch hng t vn cho khch hng nm r thng tin chng trnh khuyn mi,
ng thi thuyt phc khch hng s dng dch v ca cng ty.
ng tin, rao vt: Mi c nhn t to cho mnh ti khon nhng din n rao vt
nh rongbay.com, raovat.vn, danangmuaban.com, raovat30s.com y l phng
php marketing trc tuyn kh hiu qu v khng mt nhiu thi gian.

Ly hp ng
in y thng tin vo PHIU THNG TIN KHCH HNG bao gm
h tn, s chng minh th, a ch lp t, gi cc s dng, chi ph ha mng
Np PHIU THNG TIN KHCH HNG cho phng DCH V KHCH HNG
Sau ly hp ng, bao gm 2 hp ng mu xanh v cc bn ph lc gm 2 bn
cam kt s dng, 1 bin bn kho st tuyn cp v 1 phiu thu.

K kt hp ng
Th tc k hp ng c th thc hin ti nh khch hng hoc ti tr s cng
ty ty theo yu cu ca khch hng. Quy trnh c th nh sau: Khch hng c qua
hp ng v cc bn ph lc, gii p nhng thc mc ca khch hng lin quan

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n cc iu khon trong hp ng. Sau , khch hng k vo hp ng, bn cam


kt, phiu thu, cui cng thu tin v giao cho khch hng gi 1 bn hp ng.

Kho st tuyn cp
Kim tra trn bn h tng xc nh port no cn trng v gn a ch
lp t nht. Tin hnh o chiu di tuyn cp ( gii hn di 500m) bng cng t
mt ca xe my. T tin hnh v bn kho st thi cng, in nhng thng tin cn
thit gm s port, tp im, s mt cp, a ch lp t, v k xc nhn vo bin bn
kho st tuyn cp.

Np hp ng
Hp ng sau khi c k kt s np cho trng phng kim tra, nu nh
khng c sai st no s k xc nhn vo hp ng. Dch v khch hng kim tra, ti
y b phn dch v khch hng s gi in thoi cho khch hng i chiu
thng tin trn hp ng. Nu mi thng tin chnh xc th cho hp ng ln h
thng, cn nu c sai xt th s c b phn gim st trc tip n nh khch hng
xc nhn li thng tin.
IV. Nhng kh khn v thun li trong thi gian thc tp:
1. Thun li:
- c tip xc vi mi trng lm vic thc t, c cng ty to iu kin hc tp
v lm vic thng xuyn t hc hi c rt nhiu kinh nghim thc tin qu
bu.
- c lm vic trong mt mi trng nng ng, giu tnh cnh tranh, i ng
nhn vin tr trung, nhit tnh.
- c s h tr nhit tnh ca cc anh ch trong phng kinh doanh. T c th
ho nhp nhanh chng vi mi trng lm vic ca cng ty cng nh cc quy trnh
lm vic ca mt nhn vin kinh doanh.
- c tip xuc vi nhng phn mm qun l tin tin, t bn thn hiu hn v
cch thc qun l, truyn thng thng qua h thng thng tin Internet. Hc hi
thm kinh nghim trong vic marketing trc tuyn, qung co thng qua mng
Internet.
- Pht trin c kh nng giao tip, truyn thng ca bn thn. Nng cao kh nng
lp k hoch c nhn v k hoch kinh doanh, k nng lm vic nhm.
SVTH: Nguyn Cng Thanh 08QT2

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- Hiu c quy trnh tm kim khch hng, cch thc qun tr quan h khch hng,
chm sc khch hng, nng cao kh nng thng lng, nhn din vn ca bn
thn.
- c cng ty to iu kin trong vic tham gia vo cc chng trnh, ngy k nim ca
cng ty t bn thn hiu r hn v vn ho ca cng ty.

2. Kh khn:
- Vic lp k hoch i th trng, tm kim khch hng ca cc nhm kinh doanh
cha thc s hiu qu.
- Vic thay i chng trnh qu nhanh khin nhn vin kinh doanh kh khn trong
vic nm bt chng trnh t vn cho khch hng.
- Thiu s lin kt cht ch gi b phn kinh doanh v b phn marketing trong
vic thit k t ri, n phm qung co dn n tnh trng khng thng nht trong
vic thc hin k hoch kinh doanh ca cng ty ra.
- Vic qun l v trin khai thi cng tuyn cp cho khch hng cn nhiu hn ch,
c bit trong ma ma.
V. xut, kin ngh ca bn thn v n v thc tp:
1. Vic lp k hoch i th trng, tm kim khch hng ca cc nhm kinh
doanh cha thc s hiu qu:
khc phc tnh trng ny cc trng nhm kinh doanh cn phi c k
hoch th trng c th cho mi tun. T cc nhn vin kinh doanh trong nhm
c phng php lm vic hiu qu hn. Ngoi ra, vic i th trng phi ly vic t
vn, tip xc trc tip vi khch hng l cng vic chnh ch khng n thun ch
l pht t ri cho khch hng.
Cc trng nhm kinh doanh cn chu trch nhim trc Trng phng v
vic lp k hoch kinh doanh ca mi nhm, mc tiu doanh s hng tun, hng
thng, Sau mi tun nn bo co kt qu vic i th trng t cng tc qun
l s cht ch hn, trnh c tnh trng nhn vin lm vic thiu hiu qu v lng
ph thi gian.
2. Vic thay i chng trnh qu nhanh khin nhn vin kinh doanh kh khn
trong vic nm bt chng trnh t vn cho khch hng:
SVTH: Nguyn Cng Thanh 08QT2

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khc phc tnh trng trn thit ngh, trc khi cng ty p dng mt chng
trnh khuyn mi mi cn truyn thng rng ri cho cc b phn trong cng ty hiu
r v nm bt chnh xc thng tin v chng trnh. Khng nhng b phn kinh doanh
m cc b phn khc quy trnh lm vic hiu qu v thng nht. ng thi, vic
p dng chng trnh mi cn c thng bo trc 2, 3 ngy nhn vin kinh
doanh c th kp thi nm bt thng tin t vn cho khch hng cng nh xc tin
k kt hp ng vi khch hng. Trnh trng hp nhm ln trong vic t vn thuyt
phc khch hng lm mt uy tn ca cng ty.
3. Thiu s lin kt cht ch gi b phn kinh doanh v b phn marketing
trong vic thit k t ri, n phm qung co dn n tnh trng khng thng
nht trong vic thc hin k hoch kinh doanh ca cng ty ra:
Trc khi cng ty p dng mt chng trnh khuyn mi mi, cn tham
kho kin ca cc b phn trong cng ty, c bit l phng kinh doanh. Bi v,
nhn vin kinh doanh l ngi trc tip s dng t ri, cc cng c qung co trong
vic t vn cho khch hng hiu cc chng trnh khuyn mi ca cng ty. Do
nhng kin, ng gp ca nhn vin kinh doanh l rt quan trng. ng thi, mi
phn hi, thc mc ca khch hng v t ri u c nhn vin kinh doanh tip
nhn.
Nh vy, khc phc tnh trng trn cn phi c s kt hp cht ch gia
phng kinh doanh, marketing, b phn chm sc khch hng. T ri, n phm qung
co cng nh cng c truyn thng ca cng ty cn thng qua b phn kinh doanh
trc khi c thit k mi.
4. Vic qun l v trin khai thi cng tuyn cp cho khch hng cn nhiu hn
ch, c bit trong ma ma.
hn ch ti a tnh trng thi cng chm cho khch hng cn phi c chnh
sch qun l linh hot, hp l trong vic phn cng k thut trin khai cho khch
hng. Nn u tin khch hng no c trin khai trc, theo th t hp ng hay
theo thi , nhu cu cp thit ca mi mt khch hng. Bn cnh , cn c b phn
khc lm nhim v chm sc nhng khch hng cng ty trin khai chm do thi tit,
t lm cho khch hng nhn thy h c quan tm, to c s tin tng hn v

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GVHD: ThS. Trn Hu Hi

hn ch ti a tnh trng hu hp ng do trin khai chm, gy thit hi cho cng ty


cng nh nh hng n uy tn v li ch ca nhn vin kinh doanh.

E. KT LUN:
Trong bi Bo co thc tp ny, bng kin thc hc, s tri nghim thc
t qua qu trnh lm vic v cc cng vic c giao ti n v cng vi s hng
dn nhit tnh ca gio vin v t pha Cng ty, ti c hiu bit su sc v Cng
ty, tnh hnh ngun lc v hot ng kinh doanh. K thc tp ny cho ti nhiu
kinh nghim thc t qu bu, n s l hnh trang tt cho ti sau ny. Chc chn s
cn nhng sai st nhng ti tin rng mnh n lc ht mnh hon thnh n.
Mt ln na, Ti xin chn thnh cm n su sc n Ban gim c Cng ty
TNHH MTV FPT Min Trung Chi nhnh Nng cho ti c hi thc tp v
lm vic thc t ti n v, v cc anh ch trong phng kinh doanh, c bit l Chi
Phm Th Kim Anh Trng phng kinh doanh, ch L Th Kim Thoa- Trng
nhm kinh doanh tn tnh hng dn v gip ti trong thi gian thc tp.
Cui cng ti xin t lng bit n su sc n Thy Trn Hu Hi, ngi tn tnh
hng dn ti trong k thc tp va qua.
Nng, ngy.thngnm 2011
Xc nhn ca n v thc tp

Thng qua GVHD

A. TNG QUAN V CNG TY TNHH MTV FPT MIN TRUNG......................1

I. Gii thiu chung:............................................................................................1


II. Lnh vc hot ng:......................................................................................2
III. Lch s hnh thnh v pht trin:.................................................................2
IV. S mnh v vin cnh.................................................................................5
1. S mnh.....................................................................................................5
2 Vin cnh....................................................................................................5
3. H thng gi tr ct li...............................................................................5
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4. Mc tiu, nhim v....................................................................................6


V. C cu t chc:.............................................................................................7
B. MI TRNG KINH DOANH CA CNG TY................................................9

I. Sn phm v dch v:.....................................................................................9


II. Khch hng v i tc kinh doanh................................................................9
1. Khch hng: ..............................................................................................9
2. i tc kinh doanh:...................................................................................9
III. i th cnh tranh:....................................................................................10
1. VNPT.......................................................................................................10
2. Viettel Telecom.......................................................................................11
3. EVN Telecom..........................................................................................11
4. CMC Giganet...........................................................................................11
IV. Li th cnh tranh:....................................................................................11
C. C IM V NGUN LC V HOT NG KINH DOANH CA
CNG TY...................................................................................................................12

I.. Nhn s.......................................................................................................12


II. Ti chnh.....................................................................................................14
1. Cu trc ti sn:.......................................................................................14
III. Tnh hnh hot ng kinh doanh ca cng ty............................................17
1. Kt qu hot ng kinh doanh:................................................................17
2. Tnh hnh hiu qu kinh doanh:...............................................................18
D. M T, NH GI CC CNG VIC V NHIM V CA V TR THC
TP 20

I. Quy m phng ban:......................................................................................20


II. Chc nng nhim v ca phng kinh doanh:.............................................22
III. Nhim v ca v tr thc tp:.....................................................................23
1. V tr thc tp...........................................................................................23
2. Nhim v cng vic thc tp...................................................................23
IV. Nhng kh khn v thun li trong thi gian thc tp:............................25
1. Thun li:................................................................................................25
2. Kh khn:................................................................................................26
V. xut, kin ngh ca bn thn v n v thc tp:..................................26
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E. KT LUN:...........................................................................................................28

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