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E-Mail:
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Trang 1
Bo co thc tp
Cung cp h tng mng vin thng cho dch v Internet bng thng rng.
31% th phn.
Trang 2
Bo co thc tp
vo ngy 26/2/2001.
Nm 2002: Tr thnh nh cung cp kt ni Internet IXP (Internet Exchange
Provider).
Nm 2003: Trung tm FPT Internet c chuyn i thnh Cng ty Truyn
Trang 3
Bo co thc tp
- Thng 10 v thng 12, FPT Telecom c cp Giy php thit lp mng cung cp
dch v vin thng lin tnh v cng kt ni quc t, v Giy php thit lp mng
th nghim dch v Wimax. c bit, Cng ty tr thnh thnh vin chnh thc
ca Lin minh AAG (nhm cc cng ty vin thng hai bn b Thi Bnh Dng),
tham gia u t vo tuyn cp quang quc t trn bin Thi Bnh Dng.
Nm 2008
- Ngy 29/01/2008, FPT Telecom chnh thc tr thnh thnh vin ca Lin minh
AAG (Asia American Gateway), cng tham gia u t vo tuyn cp quang bin
quc t trn bin Thi Bnh Dng.
- Tip tc c cp php kinh doanh dch v VoIP, FPT Telecom c y c s
ch ng trin khai ng b cc loi dch v vin thng trn cng 1 h tng theo
ng mc tiu ra: Mi dch v trn mt kt ni
- 01/04/2008, FPT Telecom chnh thc hot ng theo m hnh Tng cng ty vi 9
cng ty thnh vin c thnh lp mi.
Nm 2009
- T thng 3/2009, FPT Telecom chinh thc trin khai gi cc mi: Triple Play tch hp 3 dch v trn cng mt ng truyn: truy cp Internet, in thoi c nh
v truyn hnh Internet. Sn phm Triple Play cho php khch hng th hng mi
tin ch c bn v thng tin lin lc trong cng vic v gii tr vi cht lng cao v
gi c hp l.
- FPT Telecom lin tuc m rng thi trng n cac tinh/thanh trn toan quc: TP
Cn Th (thang 3/2009); Nha Trang (thang 5/2009).
- Ngh An, a Nng (thang 4/2009), " Nng l th ph ca min Trung vi
nhiu c ch u i cho cc doanh nghip u t, trong khi Ngh An cng l thnh
ph cp I trc thuc Trung ng vi thu nhp u ngi cao v nhiu khu cng
nghip ln, khu du lch ni ting. Do , y l hai s la chn tt yu ca FPT
Telecom trong qu trnh thc hin chin lc tng vng ph h tng mng v khai
ph th trng min Trung m by lu nay chng ti cn b ng
- Thang 6/2009, FPT Telecom tai c cu 1 s cng ty trn c s ti u ha hnh
thc v phm vi hot ng ca mi thnh vin.
Nm 2010
SVTH: Nguyn Cng Thanh 08QT2
Trang 4
Bo co thc tp
- Thng 1/2010, Cng ty Vin thng FPT Min Trung, thuc Cng ty C phn Vin
thng FPT (FPT Telecom), chnh thc c thnh lp. ng thi ny nm trong
chin lc m rng vng ph ca FPT Telecom, nhm mc ch em n nhiu s
la chn v sn phm dch v vin thng cht lng cao cho ngi dn min
Trung.
- Qu 3/2010, FPT Telecom ng lot m thm 13 chi nhnh ti: Bnh nh, Tin
Giang, C Mau, Bc Giang, Vnh Long, ng Thp, Thi Bnh, Vnh Phc, Gia
Lai, Ph Yn, Ty Ninh, Ph Th, Tnh n cui thng 9/2010, FPT Telecom
m rng vng ph vi 36 chi nhnh cc tnh thnh trn ton quc.
IV. S mnh v vin cnh
1. S mnh
FPT phn u tr thnh tp on hng u pht trin h tng v cung cp dch v
in t cho Cng ng Cng dn in t. Cng ngh thng tin v vin thng s tip
tc l cng ngh nn tng trong xu th hi t s nhm p ng v cung cp nhng
sn phm, dch v tin li nht cho cc cng dn in t.
2 Vin cnh
FPT mong mun tr thnh mt t chc kiu mi, giu mnh bng n lc lao ng
sng to trong khoa hc k thut v cng ngh, lm khch hng hi lng, gp phn
hng thnh quc gia, em li cho mi thnh vin ca mnh iu kin pht trin tt
nht ti nng v mt cuc sng y v vt cht, phong ph v tinh thn.
3. H thng gi tr ct li
Tinh thn FPT l nhng gi tr ct li lm nn thnh cng v quy nh tnh
cht ni tri ca thng hiu FPT, c hnh thnh qua nhng ngy thng
gian kh u tin ca cng ty, c xy dng t nhng kinh nghim v s
hc hi, c ti luyn qua nhng th thch trong sut qu trnh pht trin.
Ngi FPT tn trng c nhn, i mi v ng i. y l ngun sc mnh
tinh thn v ch em n cho FPT thnh cng ni tip thnh cng. Tinh
thn ny l hn ca FPT, mt n i FPT khng cn l FPT na. Mi ngi
FPT c trch nhim bo v n cng tinh thn FPT.
Trang 5
Bo co thc tp
Trang 6
Bo co thc tp
V. C cu t chc:
Gim c
Phng
tng hp
Hnh
chnh
B phn
kim
nh cht
lng
Nhn
s
IBB3
IBB1
Group
A
Phng
dch v
khch
hng
Phng
kinh
doanh
Phng k
ton
Phng k
thut
D n
Group
B
Trang 7
Bo co thc tp
Phng Tng Hp: Qun l s lng nhn vin trong cng ty, ln k hoch
tuyn dng v pht trin ngun nhn lc cho Cng ty; phn tch nhu cu,
trin khai v nh gi kt qu o to ngun nhn lc. Thc hin qun tr
vn phng: Qun l h s, ti liu, thng k, lu tr cc vn bn php quy
ca Cng ty, cng vn n i, qun l con du, qun l ti sn; thc hin
cc quy nh v cng tc an ninh, an ton lao ng, trt t v sinh vn
phng; thc hin cc th tc php l cho Cng ty v nhn vin m bo
ng php lut.
Phng K Thut: Qun l h thng thng tin lin lc trong cng ty, m
bo tc ng truyn lun n nh. Chu trch nhim trin khai thi cng
lp mng cho khch hng chm nht trong vng 7 ngy t khi k hp ng.
Tip nhn nhng thng tin ca khch hng v nhng vn lin quan n k
thut nh tc ng truyn, mng chm, rt mng, modem b li,t
trc tip khc phc cho khch hng trong thi gian sm nht.
Trang 8
Bo co thc tp
Phng dch v khch hng: Tin hnh to phiu thng tin khch hng,
kim tra thng tin hp ng, xut hp ng cho nhn vin kinh doanh. Kim
tra cc thng tin gm bn cam kt, bn kho st, ha n, CMND photo. Sau
b phn dch v khch hng s trc tip in thoi cho khch hng
kim tra li thng tin v cho hp ng ln h thng. Tin hnh kim tra v
thu cc Internet hng thng ti nh khch hng hoc ngay ti quy giao
dch ti cng ty.
Phng gim st: Kim tra nhng thng tin khch hng b sai lch vi hp
ng, gim st quy trnh lm vic ca nhn vin kinh doanh v k thut.
Xem xt v xut x l cc vn bn khiu ni, kin tng ca khch hng v
nhn vin v dch v ca cng ty.
Trang 9
Bo co thc tp
- Comtrend Corporation
- Cng ty C phn Cp - Nha Vnh Khnh
- Cng ty C Phn Cp Si Gn
- Cng ty C Phn u T v Sn Xut Vit Hn
- Cng ty C Phn Vin Thng Thng Long
- Cng ty CP Cp v Vt Liu Mng (Vinacap)
- Cng ty CP u T v Pht trin SACOM
- Cng ty In n Tm Nhn Vit
- Cng ty LDSX Cp quang v Ph kin FOCAL
- Cng ty TNHH SX TM XNK Vin Thng A
- Cng ty CP May Nh B
- ILSINTECH PRECISION TECHNOLOGY
- Ngn Hng HSBC
- Ngn Hng Thng Mi C Phn ng
- Procera Networks INC
- Toten Co.
III. i th cnh tranh:
1. VNPT
u im: C c s h tng vng chc, ra i t rt sm v thng hiu c
khng nh trn th trng. Kh nng cung cp dch v ADSL vi mc gi thp.
Trang 10
Bo co thc tp
Nhc im: C ch cng knh, quy trnh cung cp dch v cha c chun ha,
dch v trin khai n khch hng cn chm, kh nng cnh tranh v gi thp,
chnh sch marketing, chnh sch v bn hng cha linh hot, hot ng h tr,
chm sc khch hng cha chuyn nghip
2. Viettel Telecom
u im: Ra i sm, thng hiu sm c khng nh, kh nng cnh tranh v
gi thp, c ch qun l hin i, i ng nhn vin chuyn nghip.
Nhc im: Dch v trin khai n khch hng cn chm, hot dng chm sc
khch hng cha chuyn nghip.
3. EVN Telecom
u im: C c s h tng rng khp.
Nhc im: i ng bn hng, k thut cha chuyn nghip, chnh sch
marketing cha ni bt, chnh sch bn hng km linh hot.
4. CMC Giganet
u im: Kh nng cnh tranh v gi hiu qu.
Nhc im: Khch hng cha bit nhiu n thng hiu, c s h tng cn hn
ch ph thuc phn ln vo c s h tng truyn hnh cp Sng Thu.
IV. Li th cnh tranh:
1. i ng nhn vin tr trung, nng ng, nhit huyt vi cng vic c o to
chuyn su v chuyn mn nghip v.
2. H thng thng tin qun l hin i, gim bt s cng knh ca t chc v nng
cao hiu qu lm vic. Vn ho t chc c duy tr v pht trin, m bo i
sng tinh thn ca b phn nhn vin.
3. Li th cnh tranh n t thng hiu v quy m: L mt trong ba nh cung cp
dch v ADSL ln bn cnh Viettel v VNPT, cng vi li th t thng hiu
FPT, kh nng thu ht khch hng mi cho mng dch v ny kh ln. Bn cnh
SVTH: Nguyn Cng Thanh 08QT2
Trang 11
Bo co thc tp
Tng lao ng
C cu theo gii tnh
Lao ng nam
Lao ng n
C cu theo trnh
i hc, cao ng
Trung cp
Nm 2009
S
lngC cu
Nm 2010
S
lngC cu
Nm 2011
S
lngC
(ngi)
72
(ngi)
95
(ngi)
124
(%)
100
(%)
100
43
29
48
47
70
54
50
22
70
25
90
34
(%)
100
Trang 12
cu
Bo co thc tp
Trang 13
Bo co thc tp
T l
TI SN
TI SN NGN HN
- Tin
- Phi thu ngn hn
- Hng tn kho
- Ti sn ngn hn
Nm 2010
5.379.393.090
2.807.252.731
1.741.097.374
586.974.754
Nm 2009
3.971.371.745
1.977.236.300
1.768.426.797
195.917.715
2010/2009
%
1,408,021,345 26.17
830,016,431 29.57
-27,329,424
-1.57
391,057,039 66.62
khc
TI SN DI HN
- Ti sn c nh
- Ti sn di hn khc
TNG CNG TI
244.068.231
5.446.053.939
4.318.140.264
1.127.913.676
29.790.933
3.107.103.307
3.082.569.396
24.533.911
214,277,298
2,338,950,632
1,235,570,867
1,103,379,765
SN
10.825.447.029
7.078.475.053
3,746,971,976 34.61
87.79
42.95
28.61
97.82
Nhn xt:
Nhn chung tng ti sn tng dn, th hin: 2010 tng hn 3,74 t ng, chim
34.61% so vi nm 2009. S tng ln ny l do c ti sn ngn hn v ti sn di
hn u tng ln nhm muc ch m rng quy m, tng cng hot ng kinh
doanh.
Trong nm 2010 tng so vi nm 2009 :
0,83 t ng.
-
Trang 14
Bo co thc tp
-
hn 0,39 t ng.
-
t ng.
TI SN NGN HN
- Tin
- Phi thu ngn hn
- Hng tn kho
- Ti sn ngn hn khc
TI SN DI HN
- Ti sn c nh
- Ti sn di hn khc
TNG CNG TI SN
Nm 2009
Nm 2010
56.10
27.93
24.98
2.77
0.42
43.90
43.55
0.35
100.00
49.69
25.93
16.08
5.42
2.25
50.31
39.89
10.42
100.00
Trang 15
Bo co thc tp
Chnh lch
NGUN VN
N PHI TR
- N ngn hn
- N di hn
VN CH S HU
- Vn ch s hu
- Ngun kinh ph v
Nm 2010
3.807.833.994
3.805.784.368
2.049.626
6.661.995.702
6.649.982.814
qu khc
TNG CNG NGUN
12.012.888
VN
Nm 2009
2010/2009
3.474.701.522 333,132,472
3.472.980.314 332,804,054
1.721.388
328,238
3.603.773.531 3,058,222,172
3.264.187.328 3,385,795,486
163.585.648
-151,572,760
T l %
8.75
8.74
16.01
45.91
50.91
1,261.75
34.61
Nhn xt:
Qua bng phn tch cho thy, ngun vn c s bin ng ln qua cc nm.
Ngun vn nm sau tng tng i so vi nm trc, c th nm 2010 tng
33,61% vi tng tr gi ln n xp x 3,747 t ng so vi nm 2009
Trong , vn ch s hu c s bin ng ln nht, nm 2010 phn vn ny
tng gn gp i hn 3,058 t ng so vi nm 2009 (45,91%) cho thy doanh
nghip c kh nng huy ng vn hiu qu, s d c s tng ln ng k ny do
chnh lch t gi hoi i, lp qu d phng ti chnh vi s vn ban u 0,4177 t
ng, s dng thm li nhun cha phn phi ln n hn 0,451 t ng (22,72%),
v gim n hn 0,15 t cc ngun kinh ph v qu khc. ng thi cc khon n
phi tr cng tng trong nm 2010 l 8,75 % tng ng vi tr gi hn 0,333 t
ng, trong n ngn hn tng ng k 0,3328 t ng v n di hn ch tng
thm hn 0,328 triu ng.
Phn tch kt cu ti sn
NGUN VN
N PHI TR
- N ngn hn
SVTH: Nguyn Cng Thanh 08QT2
Nm
Nm
2009
49.09
49.06
2010
35.17
35.16
Trang 16
Bo co thc tp
- N di hn
VN CH S HU
- Vn ch s hu
- Ngun kinh ph v qu khc
TNG CNG NGUN VN
0.02
50.91
46.11
2.31
100
0.02
61.54
61.43
0.11
100
Nhn xt:
Qua bng phn tch cho thy, trong kt cu ngun vn, ngun vn ch s
hu chim t trng ln nht v c s bin ng khng ln qua cc nm (2009:
50,91%; 2010: 61,54%). S d c s thay i trong c cu ngun vn ch s hu l
do DN tng t trng vn iu l ( tng t 22,09% nm 2009 ln 39,20% nm 2010).
T trng cc khon n NH trong c cu ngun vn c nhiu bin ng qua
cc nm (2009: 49.06%; 2010: 35,16%) s bin ng ny ch yu l do vic gim
ng k t trng cc khon n ngn hn nm 2009:45,09%; 2010: 35,17%. T trng
n di hn trong kt cu ngun vn n nh, qua 2 nm vn gi nguyn l 0,02%.
III. Tnh hnh hot ng kinh doanh ca cng ty.
1. Kt qu hot ng kinh doanh:
CH TIU
1. Doanh thu bn hng
Nm 2010
Nm 2009
Chnh lch
2009/2010
T l
%
v cung cp dch v
13,097,221,974 8,668,393,473 4,428,828,501 33.82
2. Doanh thu thun t
bn hng v cung cp
dch v
12,991,841,521 8,600,988,731 4,390,852,791 33.80
3. Li nhun gp t bn
hng v cung cp dch
v
7,412,365,346
4. Li nhun thun t
thu
1,742,038,963
2,620,821,771
878,782,808
Trang 17
33.53
Bo co thc tp
Nhn xt:
-
nhn thy doanh nghip ang lm n c hiu qu, to c li nhun sau thu ngy
cng cao, nng cao li ch cho cc c ng chi phi cng nh c ng thiu s.
iu ny chng t ngun ti chnh doanh nghip lnh mnh v t c mc tiu
ti a ha gi tr c ng.
2. Tnh hnh hiu qu kinh doanh:
2.1.Phn tch kh nng sinh li.
CH TIU
ROA= EBIT/TA
ROE= EAT/E
ROS= EAT/Doanh thu
TNG CNG TI SN (TA)
VN CH S HU(E)
Nm 2010
0.33
0.39
0.2
10,825,447,029
6,661,995,702
Nm 2009
0.32
0.48
0.2
7,078,475,053
3,603,773,531
Trang 18
Bo co thc tp
Nm 2009
1.22
gi HTK
- Ni=360/Ri
- Rf=tng DT/cc khon PT
- Nf=360/Rf
-Htsc=tng
DT/Tr
gi
9.51
37.87
7.52
47.86
22.96
S15.68
4.9
73.44
TSC
-Phi thu ngn hn
- Hng tn kho
- Ti sn c nh
3.03
1,741,097,374
586,974,754
4,318,140,264
2.81
1,768,426,797
195,917,715
3,082,569,396
Vng quay tng vn TAU c xu hng gim t 1,22 n 1,10 chng t vic
s dng vn trong k to ra doanh thu v cc khon thu nhp tng i gim
st. Du hiu ny cho bit hiu qu s dng vn ngy cng gim. Vng quay Hng
tn kho Ri qua cc nm c xu hng gim mnh, s ngy lu kho Ni cng ln t
15,68 ngy ln n 81,71 ngy .iu ny chng t vic qun tr Hng tn kho ca
cng ty cha tt.
Vng quay cc khon phi thu Rf tng qua cc nm t 4,9 ln/nm ln n
10,03 ln / nm, s ngy thu tin bnh qun gim t 73,44 ngy xung 35,9 ngy.
iu ny chng t cng ty s dng chnh sch bn hng v thu n rt hp l.
Hiu sut s dng TSC c xu hng gim ( nm 2009:2,81; nm 2010:
3,03).iu ny cho bit bnh qun 1 ng vn u t vo TSC trong nm 2009
to ra c 2,81 ng doanh thu, qua nm 2010 tng ng k ln 3,03 ng
doanh thu.
Nhn chung, qua phn tch cc t s hot ng trong cc nm t 2009 n
2010, vic s dng ti sn ca cng ty l c hiu qu v tnh hnh ti chnh tng
i lnh mnh.
Trang 19
Bo co thc tp
Trng phng l ngi chu trch nhim trong vic iu hnh v kim
Trang 20
Bo co thc tp
tin, thng bo ca cng ty c truyn trc tip t Trng phng xung ton b
nhn vin trong phng bng email ni b v thng qua cc cuc hp nh k ca
phng (8h sng th 3 hng tun).
Trng nhm kinh doanh l ngi chu trch nhim trong vic thc hin
Trang 21
Bo co thc tp
Hin tai phong kinh doanh IBB1 gm 1 trng phng v 10 nhn vin chnh
thc, bn cnh cn c i ng cng tc vin kinh doanh:
Ho va tn
Trinh
ai hoc
i hc
Cao ng
i hc
Cao ng
Chc vu
Trng
Nhm
phong
kinh doanh
Nhn vin
Nhn vin
Nhn vin
Nhn vin
Trng nhm kinh
A
A
A
A
A
L Th Kim Thoa
i hc
on Th nh
doanh
Trng nhm kinh B
Hng
Hong
doanh
Cao ng
Th
Kim
Anh
Dng Bo Yn
Phm Ngc Tr
Nguyn Vn S
B
i hc
Cao ng
i hc
i hc
Nhn vin
Nhn vin
Nhn vin
Nhn vin
B
B
B
Phng k thut:
Trang 22
Bo co thc tp
+ Sau khi k kt hp ng, tin hnh cung cp s tuyn cp thi cng thng qua
phiu thi cng cho b phn k thut, t b phn k thut trin khai thi cng cho
khch hng chm nht trong vng 7 ngy t khi k hp ng.
+ Tip nhn nhng khiu ni ca khch hng v nhng vn lin quan n k
thut nh tc ng truyn, mng chm, rt mng, modem b li,t trc
tip hoc thng qua trng phng thng bo li cho b phn k thut nhanh
chng khc phc s c cho khch hng.
Phng dch v khch hng:
+ Sau khi khch hng ng s dng dch v Internet ca cng ty, tin hnh in
phiu thng tin khch hng trc tip ly hp ng t phng dch v khch hng.
+ Sau khi khch hng k hp ng, tin hnh np hp ng gm hp ng, bn
cam kt s dng, ha n, CMND photo. Sau b phn dch v khch hng s
trc tip in thoi cho khch hng kim tra li thng tin, sau cho hp ng
ln h thng.
Phng gim st:
+ Kim tra nhng thng tin khch hng b sai lch vi hp ng, gim st quy trnh
lm vic ca nhn vin kinh doanh v k thut.
+ iu tra nhng khiu ni ca khch hng v nhn vin ca cng ty.III. Nhim v ca v tr thc tp:
1. V tr thc tp
- n v thc tp : Cng ty TNHH MTV FPT Min Trung Chi Nhnh Nng
- Phng/ban: Phng kinh doanh IBB1
- Cng vic thc tp : Nhn vin kinh doanh
- Trng phng: Phm Th Kim Anh
- Ngi hng dn trc tip: L Kim Thoa, Trng nhm kinh doanh A.
2. Nhim v cng vic thc tp
- Tm kim cc thng tin v khch hng.
- T vn, gii thch cho khch hng l cc c nhn, h gia nh v khi doanh
nghip v dch v Internet (ADSL , FTTH, ..) v cc dch v gia tng trn nn
Trang 23
Bo co thc tp
Kho st h tng
Quan st h thng h tng trn bn , tm kim nhng khu vc c nhiu port kh
dng lp k hoch tip cn khch hng mc tiu, pht trin th trng nhng
khu vc cn nhiu khch hng tim nng.
Ly hp ng
in y thng tin vo PHIU THNG TIN KHCH HNG bao gm
h tn, s chng minh th, a ch lp t, gi cc s dng, chi ph ha mng
Np PHIU THNG TIN KHCH HNG cho phng DCH V KHCH HNG
Sau ly hp ng, bao gm 2 hp ng mu xanh v cc bn ph lc gm 2 bn
cam kt s dng, 1 bin bn kho st tuyn cp v 1 phiu thu.
K kt hp ng
Th tc k hp ng c th thc hin ti nh khch hng hoc ti tr s cng
ty ty theo yu cu ca khch hng. Quy trnh c th nh sau: Khch hng c qua
hp ng v cc bn ph lc, gii p nhng thc mc ca khch hng lin quan
Trang 24
Bo co thc tp
Kho st tuyn cp
Kim tra trn bn h tng xc nh port no cn trng v gn a ch
lp t nht. Tin hnh o chiu di tuyn cp ( gii hn di 500m) bng cng t
mt ca xe my. T tin hnh v bn kho st thi cng, in nhng thng tin cn
thit gm s port, tp im, s mt cp, a ch lp t, v k xc nhn vo bin bn
kho st tuyn cp.
Np hp ng
Hp ng sau khi c k kt s np cho trng phng kim tra, nu nh
khng c sai st no s k xc nhn vo hp ng. Dch v khch hng kim tra, ti
y b phn dch v khch hng s gi in thoi cho khch hng i chiu
thng tin trn hp ng. Nu mi thng tin chnh xc th cho hp ng ln h
thng, cn nu c sai xt th s c b phn gim st trc tip n nh khch hng
xc nhn li thng tin.
IV. Nhng kh khn v thun li trong thi gian thc tp:
1. Thun li:
- c tip xc vi mi trng lm vic thc t, c cng ty to iu kin hc tp
v lm vic thng xuyn t hc hi c rt nhiu kinh nghim thc tin qu
bu.
- c lm vic trong mt mi trng nng ng, giu tnh cnh tranh, i ng
nhn vin tr trung, nhit tnh.
- c s h tr nhit tnh ca cc anh ch trong phng kinh doanh. T c th
ho nhp nhanh chng vi mi trng lm vic ca cng ty cng nh cc quy trnh
lm vic ca mt nhn vin kinh doanh.
- c tip xuc vi nhng phn mm qun l tin tin, t bn thn hiu hn v
cch thc qun l, truyn thng thng qua h thng thng tin Internet. Hc hi
thm kinh nghim trong vic marketing trc tuyn, qung co thng qua mng
Internet.
- Pht trin c kh nng giao tip, truyn thng ca bn thn. Nng cao kh nng
lp k hoch c nhn v k hoch kinh doanh, k nng lm vic nhm.
SVTH: Nguyn Cng Thanh 08QT2
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Bo co thc tp
- Hiu c quy trnh tm kim khch hng, cch thc qun tr quan h khch hng,
chm sc khch hng, nng cao kh nng thng lng, nhn din vn ca bn
thn.
- c cng ty to iu kin trong vic tham gia vo cc chng trnh, ngy k nim ca
cng ty t bn thn hiu r hn v vn ho ca cng ty.
2. Kh khn:
- Vic lp k hoch i th trng, tm kim khch hng ca cc nhm kinh doanh
cha thc s hiu qu.
- Vic thay i chng trnh qu nhanh khin nhn vin kinh doanh kh khn trong
vic nm bt chng trnh t vn cho khch hng.
- Thiu s lin kt cht ch gi b phn kinh doanh v b phn marketing trong
vic thit k t ri, n phm qung co dn n tnh trng khng thng nht trong
vic thc hin k hoch kinh doanh ca cng ty ra.
- Vic qun l v trin khai thi cng tuyn cp cho khch hng cn nhiu hn ch,
c bit trong ma ma.
V. xut, kin ngh ca bn thn v n v thc tp:
1. Vic lp k hoch i th trng, tm kim khch hng ca cc nhm kinh
doanh cha thc s hiu qu:
khc phc tnh trng ny cc trng nhm kinh doanh cn phi c k
hoch th trng c th cho mi tun. T cc nhn vin kinh doanh trong nhm
c phng php lm vic hiu qu hn. Ngoi ra, vic i th trng phi ly vic t
vn, tip xc trc tip vi khch hng l cng vic chnh ch khng n thun ch
l pht t ri cho khch hng.
Cc trng nhm kinh doanh cn chu trch nhim trc Trng phng v
vic lp k hoch kinh doanh ca mi nhm, mc tiu doanh s hng tun, hng
thng, Sau mi tun nn bo co kt qu vic i th trng t cng tc qun
l s cht ch hn, trnh c tnh trng nhn vin lm vic thiu hiu qu v lng
ph thi gian.
2. Vic thay i chng trnh qu nhanh khin nhn vin kinh doanh kh khn
trong vic nm bt chng trnh t vn cho khch hng:
SVTH: Nguyn Cng Thanh 08QT2
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Bo co thc tp
khc phc tnh trng trn thit ngh, trc khi cng ty p dng mt chng
trnh khuyn mi mi cn truyn thng rng ri cho cc b phn trong cng ty hiu
r v nm bt chnh xc thng tin v chng trnh. Khng nhng b phn kinh doanh
m cc b phn khc quy trnh lm vic hiu qu v thng nht. ng thi, vic
p dng chng trnh mi cn c thng bo trc 2, 3 ngy nhn vin kinh
doanh c th kp thi nm bt thng tin t vn cho khch hng cng nh xc tin
k kt hp ng vi khch hng. Trnh trng hp nhm ln trong vic t vn thuyt
phc khch hng lm mt uy tn ca cng ty.
3. Thiu s lin kt cht ch gi b phn kinh doanh v b phn marketing
trong vic thit k t ri, n phm qung co dn n tnh trng khng thng
nht trong vic thc hin k hoch kinh doanh ca cng ty ra:
Trc khi cng ty p dng mt chng trnh khuyn mi mi, cn tham
kho kin ca cc b phn trong cng ty, c bit l phng kinh doanh. Bi v,
nhn vin kinh doanh l ngi trc tip s dng t ri, cc cng c qung co trong
vic t vn cho khch hng hiu cc chng trnh khuyn mi ca cng ty. Do
nhng kin, ng gp ca nhn vin kinh doanh l rt quan trng. ng thi, mi
phn hi, thc mc ca khch hng v t ri u c nhn vin kinh doanh tip
nhn.
Nh vy, khc phc tnh trng trn cn phi c s kt hp cht ch gia
phng kinh doanh, marketing, b phn chm sc khch hng. T ri, n phm qung
co cng nh cng c truyn thng ca cng ty cn thng qua b phn kinh doanh
trc khi c thit k mi.
4. Vic qun l v trin khai thi cng tuyn cp cho khch hng cn nhiu hn
ch, c bit trong ma ma.
hn ch ti a tnh trng thi cng chm cho khch hng cn phi c chnh
sch qun l linh hot, hp l trong vic phn cng k thut trin khai cho khch
hng. Nn u tin khch hng no c trin khai trc, theo th t hp ng hay
theo thi , nhu cu cp thit ca mi mt khch hng. Bn cnh , cn c b phn
khc lm nhim v chm sc nhng khch hng cng ty trin khai chm do thi tit,
t lm cho khch hng nhn thy h c quan tm, to c s tin tng hn v
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Bo co thc tp
E. KT LUN:
Trong bi Bo co thc tp ny, bng kin thc hc, s tri nghim thc
t qua qu trnh lm vic v cc cng vic c giao ti n v cng vi s hng
dn nhit tnh ca gio vin v t pha Cng ty, ti c hiu bit su sc v Cng
ty, tnh hnh ngun lc v hot ng kinh doanh. K thc tp ny cho ti nhiu
kinh nghim thc t qu bu, n s l hnh trang tt cho ti sau ny. Chc chn s
cn nhng sai st nhng ti tin rng mnh n lc ht mnh hon thnh n.
Mt ln na, Ti xin chn thnh cm n su sc n Ban gim c Cng ty
TNHH MTV FPT Min Trung Chi nhnh Nng cho ti c hi thc tp v
lm vic thc t ti n v, v cc anh ch trong phng kinh doanh, c bit l Chi
Phm Th Kim Anh Trng phng kinh doanh, ch L Th Kim Thoa- Trng
nhm kinh doanh tn tnh hng dn v gip ti trong thi gian thc tp.
Cui cng ti xin t lng bit n su sc n Thy Trn Hu Hi, ngi tn tnh
hng dn ti trong k thc tp va qua.
Nng, ngy.thngnm 2011
Xc nhn ca n v thc tp
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Bo co thc tp
E. KT LUN:...........................................................................................................28
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