CU HI N TP MN MARKETING NGN HNG 1. C ngi cho rng mt s c th ca hot ng kinh doanh NH chi phi kh nng hp dn khch hnh ca NH.

c th lag g v chng chi phi nh th no? 2. Nu nhng ni dung c bn ca Marketing ngn hng v mi quan h gia chng? 3. Mt nh kinh t nhn xt rng: Cc ngn hng TM VN vn cha hp dn c mt lng ln khch hng l dn c gi tin vo NH. Theo bn nhu cu gi tin ca nhm dn c ny thuc trng thi nhu cu g? Cc NHcn phi lamg g thu ht c cc khch hng ny? 4. Hy phn tch nhng c im c bn ca sn phm dch v t thy c cc c im lin quan ca marketing ngn hng? 5. Quan nim marketing hng v x hi l g? Marketing NH th hin quan nim ny nh th no? 6. Nu by yu t trong Marketing ng b ca NH? Trong cc yu t ny, theo bn yu t no cn c cc NHTM Vit Nam quan tm nhiu hn? 7. Bn hy ly 1 v d v 1 sn phm ca mt NHTM Vit Nam v phn tch cc cp ca sn phm ny? Qua vic phn tch , bn hy cho bit u l im cn hon thin sn phm tho mn khch hng tt hn? 8. Trong cc giai on ca vng i sn phm, theo bn giai on no cn nhiu ngn sch cho qung co sn phm nht? Ti sao? 9. Gi s bn l gim c mt NHTM th bn s phn ng nh th no trc vic 1 NHTM khc gim mc li sut cho vay di hn t 9% xung cn 8,9%? 10. Ti sao cc NHTM li phi lp k hoch Marketing? K hoch Marketing khc g vi k hoch kinh doanh? Nhng im g cn lu khi lp k hoch marketing? 11. Nu cc trng thi tm l m mt khch hng thng tri qua trc khi quyt nh mua 1 sn phm? Theo bn, vic nghin cu tm l khch hng quan trng nh th no i vi 1 cn b marketing NH? 12. Hy phn bit giao tip cng chng (public relation) v qung co (advertising) ? C ngi cho rng trong nhiu trng hp giao tip cng chng mang li hiu qu cao hn l vic qung co. kin ca bn th no? Tm hiu thm v cng chia s kin thc ti : http://downloadtailieu.net/showthread.php?3477-Ebook-C%C3%82U-H%E1%BB %8EI-%C3%94N-T%E1%BA%ACP-M%C3%94N-MARKETING-NG%C3%82N-H %C3%80NG#ixzz1iskIGfYw Downloadtailieu.net ang cn tuyn thnh vin BQT , hy gh thm !