The document provides a marketing project report on Baskin Robbins ice cream parlor located in Lonavala, India. It includes an introduction to Baskin Robbins and its history, market segmentation, targeting, positioning, SWOT analysis, marketing mix variables, extended marketing mix considerations, and labeling and packaging. The project aims to study segmentation, targeting, positioning, marketing mix, extended marketing mix variables, service productivity, and SWOT analysis of Baskin Robbins to understand how it markets in India.
The document provides a marketing project report on Baskin Robbins ice cream parlor located in Lonavala, India. It includes an introduction to Baskin Robbins and its history, market segmenta…