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Market segmentation

and brands of itc


ITC
One of India’s Most Valuable Corporations
Ø One of India’s premier private limited groups with over 97 years of experience

Ø Large and established Distribution Network

Ø Having market capitalization of US $ 15 billion

Ø Annually turnover of the company is US $ 4.75 billion

Ø It is one of the 8 Indian Companies to feature in ‘Forbes A-list’ for 2004

Ø It has more then 21,000 employees at more then 60 location across India with
4,86,000 share holders.

Ø Rated as:
§ The Forbes Global 2000 rankings for 2006 at position 1171.
§ Third in pre-tax profit among India's private sector corporations.
§ No. 1 in FMCG Sector by IMRB-Business world Survey 2006.
itc - business portfolio

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FMCG & HOTELS & Agri PAPERBOARD
CIGRATES I.T. &
Business
PACKAGING
ITC’s Cigarettes Business

Ø Market leader in India

Ø Powerful brands across segments

Ø Highly popular portfolio of brnds includes Insignia, India Kings, Classic,


Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and
Flake.

Ø Extensive FMCG distribution network Direct servicing of 85000 markets


& nearly 2 million retail outlets

Ø About 71% of the total turnover depends upon this business.

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Brand and target segments
 Super Premium Products
 Insignia
 ITC Insignia. Cost: Rs100 for 20
 ‘‘Where quality touches infinity’’, ‘‘redefine

perfection’’
 Advertised in Higher SES area

 Stellar
 ITC Stellar Slims Cost: Rs38 for 10
 “Low nicotine, High Satisfaction”

 Advertised in Higher SES area


 Premium Products

 Wills Classic/Mild/Regular
 ITC Wills Classic/Mild Filter: King
 70–74 mm. Cost: Rs60 for 20

 ‘‘Discover a passion’’

 Advertised in Higher SES

 Wills Navy Cut


 ITC Wills Navy Cut Filter: ,70 mm.
 Cost: Rs46 for 20

 ‘‘Made for each other’’

 Advertised in Higher SES


 Wills Silk Cut
 ITC Wills Silk Cut Filter
 Cost: Rs46 for 20

 ‘‘A blend so right a filter so fine’’

 Advertised in Higher SES

 Gold Flake/Lights Filter


 ITC Gold Flake/Lights Filter: Regular 68 mm. Cost:
Rs24 for 20
 ‘‘It’s Honeydew Smooth’’, Smooth, exquisite,

timeless. But then, all art is’’


 Advertised in Higher and lower SES
 Four Square Filter
 GPI Four Square Filter: Regular.68 mm Cost: Rs24
for 20
 ‘‘Man with the smooth edge’’

 Advertised in Higher and Lower SES


 Bingo Products
 Bristol
 ITC Bristol
 ‘‘Rise to the taste’’

 Advertised in Higher and Lower SES

 GPI Red and White


 Cost: Rs14.50 for 10
 Text in Hindi ‘‘Hum red and white peene walon ki

baat hi kuch aur hai’’


 Advertised in Higher and Lower SES
 VST Charms
 ‘‘The taste that sets you free’’
 Advertised in Lower SES

GTC Platinum
 Cost: Rs17.50 for 10

 ‘‘Smoother than gold’’ Launched in 4/03

 Advertised in Lower SES


Thank you

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