CNG TY TNHH PHONG CCH S S 15/143 Trung Knh Trung Ha Tel :(04) 784 7135 Email :finalstyle@gmail.

.com Website :www.finalstyle.com

Cu Giy - H Ni (04) 219 2996 phongcachso@gmail.com www.phongcachso.com

QUY TRNH LM MT WEBSITE

Cho n nay s ngi s dng Internet ln n hng trm triu ngi v bt c mt doanh nghip no dng nh cng cn phi c mt website ring. Tuy nhin, hu ht nhng ngi lm kinh doanh rt t ngi thng hiu mt website c thit k nh th no? Nhng vn g cn ch khi thu ngi lm website. Cng ty TNHH Phong Cch S vi kinh nghim thc hin thit k nhiu nm xy dng hng trm website cho khch hng trong v ngoi nc. T chng ti tm hiu v c rt li cch thc thc hin mt website. Chng ti vi mong mun gip doanh nghip v nhng ngi quan tm n thng mi in t c bit l doanh nhn c th hiu r hn quy trnh lm mt website hiu qu nh th no. Qu trnh xy dng website bao gm 6 giai on c sp xp theo th t thi gian: I. II. III. IV. V. VI. Xc nh phng hng Lp k hoch Vit ni dung Thit k ,lp trnh Kim tra Gii thiu v duy tr

I: XC NH PHNG HNG Giai on ny gm 3 bc sau : 1. Xc nh mc tiu. 2. t mc tiu c th. 3. Chn i tng. 1. Xc nh mc tiu: Vic u tin l xc nh doanh nghip mun website mang li g. Mc ch ca doanh nghip c th l cho thng hiu ca mnh c bit n nhiu hn, qung co sn phm v dch v hoc thu ht thm khch hng hoc bn sn phm trn mng. Xc nh mc ch c v nh l ng nhin, v thng thng doanh nghip bit rt r bn lm website lm g? Tuy nhin nu nh bn c nhiu hn mt mc ch th doanh nghip s phi cn nhc vn hn mt cht. Phi xem xt xem c th t c tt c cc mc ch hay khng. Mc tiu no cn c u tin hn. Phi tp trung vo mc ch chnh ca bn, v nu nh phi hy sinh nhng mc ch khc, ng ngn ngi.

CNG TY TNHH PHONG CCH S S 15/143 Trung Knh Trung Ha Tel :(04) 784 7135 Email :finalstyle@gmail.com Website :www.finalstyle.com

Cu Giy - H Ni (04) 219 2996 phongcachso@gmail.com www.phongcachso.com

2. t mc tiu c th: Sau khi xc nh mc ch, doanh nghip t ra nhng mc tiu c th bng s lng bin mc ch ca bn thnh hin thc. V d bn c th t ra mc tiu l sau mt nm, bn phi kim c li nhun l 100.000usd t vic bn hng trn mng, hoc phi thu ht c 20.000 ngi tham gia vo trang web cu lc b ca bn. Cc con s ny s l c s bn so snh vi kt qu nh gi website sau khi chy. 3. Chn i tng Trong bc ny bn s chn ra cc nhm ngi no bn mun tip cn. L do l v bn khng th lm bt c iu g c th tha mn c tt c mi ngi. Ngi ln ngh khc ngi tr tui, phi nam ngh khc phi n, tr thc ngh khc ngi lao ng. Do , ng c tham vng tip cn tt c mi ngi. Hy chn mt hay vi nhm i tng v hy bm theo h t u cho n cui. iu quan trng th hai cn lu l bn phi bit r i tng ca bn thch ci g, h mun g khi vo website ca bn. i khi nhng iu ny khng th d thy cht no. V i tng cng rng th cng vic ny cng kh. Thng thng cho chnh xc, bn nn thc hin kho st kin trc tip trn nhiu ngi, hoc bn c th ly kt qu kho st sn c tham kho. Cng vic ny c th tn nhiu thi gian v tin bc, nhng hy nh rng, ng bao gi nhn nhn vn theo cm tnh. Nu bn gp kh khn khng th tin hnh kho st c th t nht bn cng nn hi kin nhng ngi quen c th hiu vn . D sao c vn hay hn khng.

II: LP K HOCH THIT K Giai on ny gm 7 bc sau : 1. 2. 3. 4. 5. 6. 7. M t site. M t ni dung. M t k thut. Xc nh ngun ti liu. Xc nh ngun nhn lc. Tnh ton chi ph. Lp k hoch.

1. M t site: Hai yu t quan trng cn lm r l tc ng ca website n ngi xem v phong cch ca site. V d nh vo thi im ny hnh nh ca bn vn cn m nht trong tm tr khch hng th bn s quyt nh rng website ny phi thay i, hoc cng c hnh nh . Trc tin phi lm cho khch hng cm thy yn tm v cht lng hng ha v dch v. Hy t mnh vo v tr ca khch hng v t hi ti sao bn chn sn phm ny v ti sao li mua n y. Cu tr li phi c lm ni bt mi ngi thy c khi vo xem website.

CNG TY TNHH PHONG CCH S S 15/143 Trung Knh Trung Ha Tel :(04) 784 7135 Email :finalstyle@gmail.com Website :www.finalstyle.com

Cu Giy - H Ni (04) 219 2996 phongcachso@gmail.com www.phongcachso.com

Hoc nu nh bn chim c cm tnh ca khch hng, bn c th lm sao cho website ca bn lun c nhng ci hay h vo xem. Nguyn tc l nht thit bn phi c phong cch ring. Mt trong nhng li ln nht ca cc trang web khng thnh cng l h khng c mt phong cch g c bit. Phong cch ca webiste phi c da trn mc ch v i tng ca n. V d nh mt website qung co mt sn phm cao cp dnh cho gii thng lu phi sang trng v c th c phong cch qu tc mt cht, hoc nu qung co hng thi trang ma cho gii tr th phi sng ng, n tng v hi quy mt cht. 2.M t ni dung Ni dung l nhng g bn s trng by trn website thc hin mc ch ca mnh. Ni dung c th l mt ca hng by bn sn phm trn mng, hay mt bn bo co ti chnh hng nm ca cng ty, v.v hoc nu website ca bn l website thng tin th thng tin chnh l ni dung ca website ca bn. Hy nh rng, bn ang gii thiu mnh ch khng phi gii thiu cho ngnh kinh doanh ca bn, do phi chn nhng g ring c ca mnh nhn mnh trong ni dung ca website. 3.M t k thut Bn cn c nh hng k thut v cc yu cu k thut c th t c mc ch ca mnh. Cc yu cu k thut cng khc nhau i vi tng website. V d nh cc website thng thng yu cu file phi nh c th truy cp nhanh trn tt c cc modem, nhng i vi cc website dnh cho nhng ngi lm studio chuyn nghip th khch thc file rt ln mi c th ti c cc on phim video v ng dn ca ngi s dng rt ln. 4.Xc nh ngun ti liu Bn c th ln danh sch cc ti liu cn thit v ngun cung cp cho tng ti liu. Chng hn nh ai s vit phn ni dung ny, ai s chp nh, ai ly thng tin Vic cung cp ti liu c th ch mt vi gi nu nh ti liu cn thit ch l mt quyn brochure hay vi bc nh sn c, nhng n cng c th mt vi thng nu phi chp nh mi, thu nhp thng tin mi hoc xin cc ti liu c bn quyn. Mt website gii thiu cng ty mc trung bnh thng thng mt khong 2-3 tun.

CNG TY TNHH PHONG CCH S S 15/143 Trung Knh Trung Ha Tel :(04) 784 7135 Email :finalstyle@gmail.com Website :www.finalstyle.com

Cu Giy - H Ni (04) 219 2996 phongcachso@gmail.com www.phongcachso.com

5.Xc nh ngun nhn lc Tha thun ai l ngi i din cho cng ty, ai l ngi ra quyt nh, ai chu trch nhim i vi tng khu nh qun l d n, vit ni dung, thit k, lp trnh cc cng vic thu bn ngoi lm, v cc cng vic khc. iu cn lu l bn ch nn c mt ngi ra quyt nh cho mi bn m thi trnh trng hp nhiu ngi ch dn nhiu cch khc nhau. 6. Tnh ton chi ph Tt c cc chi ph phi c tnh ton. Thng thng cc chi ph sau y l khng th thiu:
o o o o o o o o o o o

Chi ph nghin cu i tng truy cp Tin bn quyn cho cc ti liu xin php Ph t vn Chi ph vit ni dung Vn phng phm Chi ph thit k website Ph duy tr mng Chi ph cp nht Chi ph hi hp, i li, lin lc. Qu d phng Cc chi ph khc.

tnh ton chi ph chnh xc, doanh nghip cn xc nh k khi lng cng vic quy m v mc phc tp ca d n. 7. Lp k hoch K hoch c th chia d n thnh cc giai on nh trnh by trong ti liu ny, hoc doanh nghip c th trnh by khc i ty thoe cch no bn cm thy tin nht. iu cn lu l bn phi ln k hoch cng chi tit cng tt. V nh cng thm thi gian ch duyt cc xut thit k v thi gian gin on ngoi d kin. Qu trnh thit k c thc hin trn c s nh thit k xut v khch hng duyt, do nu mt bn chm tr s lm cho c qu trnh b gim on.

CNG TY TNHH PHONG CCH S S 15/143 Trung Knh Trung Ha Tel :(04) 784 7135 Email :finalstyle@gmail.com Website :www.finalstyle.com

Cu Giy - H Ni (04) 219 2996 phongcachso@gmail.com www.phongcachso.com

III: VIT NI DUNG Giai on ny gm 4 bc sau: 1. 2. 3. 4. Xy dng s Site. Phc tho ni dung. Vit ni dung. Chn hnh nh.

1. Xy dng s Site: S Site l cu trc ni dung ca website, cc vn cn cp trong tng ni dung. cho d, doanh nghip nn xy dng theo dng cy vi cc khung ghi cc ni dung v cc ng ni th hin cu trc. Doanh nghip c th tham kho s mu sau y: A. Gii thiu. 1. Gii thiu chung 2. Lch s pht trin 3. Thnh qu 4. Trit l kinh doanh B. Sn phm. 1. Loi sn phm A 2. Loi sn phm B 3. Loi sn phm C C. Khuyn mi 1. Gim gi 2. Qu tng / Phiu trng thng 3. Cc thng tin download min ph D. Ch bo hnh E. Lin h 2. Phc tho ni dung Khi phc tho ni dung, iu cn lu nht l khng st bt c thng tin no cn thit thc hin mc ch ca website, c th p dng mt s mo nh nh: Vit ra tt c cc tng ny ra trong u khi qun. Ln danh sch cc ni dung cn thit. Nu nh cng ty c sn brochure th c th dng tham kho. Doanh nghip c th cho mi ngi trong nhm lm mt danh sch ring theo h ri sau i chiu li vi nhau.

CNG TY TNHH PHONG CCH S S 15/143 Trung Knh Trung Ha Tel :(04) 784 7135 Email :finalstyle@gmail.com Website :www.finalstyle.com

Cu Giy - H Ni (04) 219 2996 phongcachso@gmail.com www.phongcachso.com

3.Vit ni dung Khi pht trin ni dung phc tho hon thnh bi vit hon chnh, cn kim tra cc vn sau y: o o o o o Phong cch phi nht qun. Dng ngn ng ca i tng truy cp. Ngn gn, c th v dng ng t, gi ng tn. Mi on vn ch din t mt . Vit theo li din dch, tc l cu ch ng u on.

4.Chn hnh nh Hnh nh dng minh ha cho phn li, l yu t bt mt nht trong mt thit k, do bn phi la chn tht cn thn. Hnh nh phi cha ng thng tin, p v n tng. Hnh nh minh ha c th l nh chp hay hnh v. Ngoi mc ch cng c ni dung, hnh nh cn cng c phong cch v tc ng tm l nh mong mun ca bn.

IV: THIT K, LP TRNH Giai on ny gm 5 bc sau: 1. 2. 3. 4. 5. Chn tng thit k. Khai trin tng. Thit k giao din. Kim tra tnh kh dng ca Website. Lp trnh

1. Chn tng thit k: tng thit k khng phi l nhng tng trong u m l cc tng c phc ra giy. tng c th c th hin bng nhiu cch khc nhau. Nh thit k lun c mt l do khi a ra mt cch th hin no . Do bn phi bn bc vi h tm ra cch th hin tha ng nht, va hp bn va t c hiu qu mong mun. 2. Khai trin tng Sau khi duyt tng, bn pht trin tng thnh tng th hon chnh. Trc ht bn chn bao nhiu thnh phn s c trong tng th v l nhng thnh phn no. Cc thnh phn ny s c nh v v chn t l tng ng vi nhau v tng ng vi ton b tng th. Sau bn thm cc c im ph vo.

CNG TY TNHH PHONG CCH S S 15/143 Trung Knh Trung Ha Tel :(04) 784 7135 Email :finalstyle@gmail.com Website :www.finalstyle.com

Cu Giy - H Ni (04) 219 2996 phongcachso@gmail.com www.phongcachso.com

3.Thit k giao din Giao din l b phn giao tip gia ngi s dng vi cc ni dung ca website, c nhim v chnh l hng dn ngi truy cp iu khin v s dng website. Ni dung ca website c th hin trn giao din bng cc biu tng, cc nt v cc ni kt. cho ngi s dng d tm thng tin m h mong mun, menu cn phi th hin cu trc ca ni dung qua v tr, kch thc v mu sc ca cc nt. Cc biu tng c trng s gip ngi truy cp d dng lin tng n ni dung ca n. c th d dng nhn ra cc nt v cc ni kt, bn nn thit k giao din n gin, khng cu k v trang tr qu nhiu lm ri mt. ng thi cc nt v cc ni kt phi thay i hnh dng mu sc khi ngi truy cp a con tr chut vo hoc ko ra. Quan trng nht vn l tn ca nt v ni kt. t tn nt sao cho ngn gn nhng d hiu v hiu chnh xc. Thit k mu c th c coi l thit k hon chnh nhng cha c phn lp trnh, bao gm li, hnh nh, nt v cc trang tr. Thit k mu trnh by phn thit k hon chnh ca tng trang vi y ni dung v cch trnh by cc thnh phn. Bn cng phi cn nhc tnh thm m trong bc ny. Kim tra li cc nguyn tc v m thut v cc nguyn tc thit k m bo tnh nht qun v tp trung ca thit k. 4. Kim tra tnh kh dng ca website kim tra tnh kh dng, bn phi tr li 4 cu hi sau y: 1. 2. 3. 4. Trang web ny l trang web g? Ti c th lm g trong trang web ny? Ti s lm iu nh th no? Ti sao ti lm iu y?

Mt s yu cu c th sau y s gip bn thc hin d dng hn: Trang ch phi c phn gii thiu ngn, cho bit y l website g. Ni dung sc tch, t ng chnh xc, trnh gy hiu lm. Khch thc file ti thiu Cc nt v kt ni d nhn bit Font ch v kch c d c Khng c qu nhiu trang tr Khng c qu nhiu th mi gi nh: Click Me First, Join Now, Hot!, . . . d lm ri mt ngi truy cp. 5. Lp trnh: cng vic ca nh cung cp dch v thit k website.

CNG TY TNHH PHONG CCH S S 15/143 Trung Knh Trung Ha Tel :(04) 784 7135 Email :finalstyle@gmail.com Website :www.finalstyle.com

Cu Giy - H Ni (04) 219 2996 phongcachso@gmail.com www.phongcachso.com

V: KIM TRA Giai on ny gm 2 bc sau : 1. Kim tra cht lng ton din. 2. Gii thiu - qung b. 1. Kim tra cht lng ton din Vic kim tra cht lng phi c thc hin trn tt c cc kha cnh ca website vi s tham gia ca cc tt c cc c nhn c lin quan n d n k khi c ngi ch ca website thu ngi khc lm th cng nn tham gia th trang web. Trang web s c th trn nhiu cu hnh my khc nhau v nhiu trnh duyt khc nhau, nn phn cng v trng thi khc nhau. cho an ton bn nn th trang web trn bng thng hp v my tnh c mn hnh nh. 2. Gii thiu - qung b Bn cng c th gi th trc tip n cho cc i tng m Website ca bn nhm n. Vi cch ny, bn s tranh th c s tin li ca e-mail gi cho hng triu ngi m khng mt nhiu cng sc v tin bc. Vic ng k website ca bn trn cc cng c tm kim l v cng quan trng. Khai thc mi hnh thc c th tip cn c vi khch hng ca bn.

VI: QUNG B & DUY TR Giai on ny gm 3 bc sau: 1. Truy tm thng tin ca ngi truy cp. 2. Lp k hach duy tr v cp nht. 3. Tng kt v nng cp. 1.Truy tm thng tin ca ngi truy cp. Vic thng k thng tin ngi truy cp gip bn bit c ngi truy cp i t u sang trang web ca bn, bao lu, v h lm g trong . Da vo kt qu phn tch c, bn c th bit ngi truy cp vo trang web ca bn l nhng ai, h quan tm n trang no nht, v phng tin qung b no mang h n vi bn.

CNG TY TNHH PHONG CCH S S 15/143 Trung Knh Trung Ha Tel :(04) 784 7135 Email :finalstyle@gmail.com Website :www.finalstyle.com

Cu Giy - H Ni (04) 219 2996 phongcachso@gmail.com www.phongcachso.com

2.Lp k hach duy tr v cp nht. Cn ln k hach c th ai s chu trch nhim duy tr v cp nht cho trang web, bao lu mt ln, v ai s cung cp ni dung thng tin cp nht. 3.Tng kt v nng cp. Vic nng cp phi da trn c s tng kt cc kt qu truy tm thng tin ngi truy cp v cc thng tin phn hi khc. Bn nn t chc mt bui hp tng kt c s tham gia ca ngi ch v ngi thit k trang Web bn bc cc vn no s c nng cp. Tng kt v nng cp l bc cui cng ca qu trnh xy dng Website, nhng n khng phi l im kt thc ca d n. y ch l mt trm kim tra trong qu trnh s dng Website.

Chng ti hy vng rng ti liu ny s hu ch cho doanh nghip khi tham kho, rt hn hnh c hp tc!