III-Ma trn swot tng cng ty CP may Vit Tin: Qua nhng thng tin nu trn, chng ta c th rt ra c: 1.

.Nhng th mnh (S) -Ngnh nghkinh doanh a dng: * Sn xut qun o cc loi; * Dch v xut nhp khu, vn chuyn giao nhn hng ha; * Sn xut v kinh doanh nguyn ph liu ngnh may; my mc ph tng v cc thit b phc v ngnh may cng nghip; thit b in m thanh v nh sng; * Kinh doanh my in, photocopy, thit b my tnh; cc thit b, phn mm trong lnh vc my vi tnh v chuyn giao cng ngh; in thoi, my fax, h thng in thoi bn; h thng iu ho khng kh v cc ph tng (dn dng v cng nghip); my bm gia dng v cng nghip; * Kinh doanh c s h tng u t ti khu cng nghip; * u t v kinh doanh ti chnh * Kinh doanh cc ngnh ngh khc theo quy nh ca php lut. - Sn phmcht lng tt, a dng,ph hp vi nhiu i tng khch hng Thng hiu VIETTIEN cho thi trang cng s (Office Wear). Thng hiu Vee Sendy cho thi trang thng dng (Casual Wear) Thng hiu TT-up l thng hiu thi trang cao cp (High Class Fashion Hai thng hiu thi trang cao cp SAN SCIARO: (sn phm thi trang nam cao cp mang phong cch ) v MANHATTAN (sn phm thi trang nam cao cp mang phong cch M, thuc tp on Perry Ellis International v Perry Ellis Europe ca M c Vit Tin mua quyn khai thc v s dng). -Gi c cnh tranh: cng ty pht trin theo hng a gi, to nhiu s la chn cho khch hng. V tng s lng bn ra, Vit Tin khng gim gi sn phm m tung ra cc dng sn phm c gi trung bnh. u nm 2010, Tng Cng ty may Vit Tin chnh thc ra mt nhn hiu mi, Vit Long - thi trang cng s gm s mi, qun ty, o thun, qun jeans, c vt dnh cho ngi lao ng, sinh vin, cng chc vi mc gi hon ton bnh dn, t 80.000 - 180.000 ng/sn phm. -Th trng rng ln: + th trng ni a: Vit Tin hin c trn 1380 ca hng, i l phn b u khp cc tnh thnh trong c nc. +th trng xut khu: Vit Tin hin ang giao dch vi trn 50 khch hng thuc cc nc trn th gii nh: M, Canada, Chu u (Anh, Php, c, B o Nha, Ty Ban Nha.), Chu (Nht Bn, Hn Quc, Hng Kng, Singapore, Malaysia, Indone- sia.), Chu cvv. C cu th trng nh sau: Nht Bn: 31 %, EU: 27%, M: 27% v cc nc khc: 15%. L doanh nghip tin phong trong vic a thng hiu may mc Vit Nam ra nc ngoi.Nm 2010 cng ty m i l chnh thc ti Campuchia v Lo trc tip gii thiu sn phm Vit Tin thay v xut khu qua trung gian.

-Quy m ln mnh:Tng Cng ty May Vit Tin gm 3 cng ty con,21 n vi san xut trc thuc, 14 cng ty lin kt trong nc,7 cng ty lin doanh vi nc ngoi, tng vn iu l 230.000.000.000 ng -V trcao trn th trng, thng hiu uy tn, hnh nh tt: +C thng hiu lu nm, khng nh v th ca mnh qua cc gii thng t c nh top 10 doanh nghip sao vng t vit, top 50 thng hiu mnh vit nam,Tng cng ty may Vit Tin dn u top 7 doanh nghip tiu biu ton din ca ngnh may. +a sn phm t thit k tham gia cc chng trnh biu din thi trang ln ca th gii,k kt hp ng vi mt nh thit k to mu thi trang ngi Php va nng cao ng cp ca cc sn phm truyn thng: s mi, qun u, qun kaki va xy dng c thng hiu thi trang mi chuyn dnh cho gii tr. +kt hp gia khu thit k v sn xut, to lp hnh nh cng ty thi trang ch khng phi l c s gia cng qun o. -Nhn vin: trnh tay ngh cao, c cng ty o to c th ng dng trang thit b mi vo sn xut.Viettien pht trin i ng nh thit k ngy cng hng hu, ln ti 4050 ngi -Chm sc KH tt: Vit Tin quan tm n vic bo v thng hiu, thc hin khuyn mi, hu mi, to nhng dch v chm sc tt nht cho khch hng -Trang thit b sn xuthin i. +Vit Tin nng cp phng th nghim bng mt h thng my o lc bm dnh ca keo, my so mu, bn mu, my o ma st, co rt ca tng ng may. Qua th nghim s quyt nh nguyn liu i vi ph liu no to cho sn phm c mt nt c o ring, tha mn c nhu cu ca ngi tiu dng. +Vit Tin u t 10 triu USD ti u t trang thit b chuyn dng hin i nh h thng thit k mu rp 2. Nhng im yu (W) -Nguyn vt liu phc v cho sn xut ca cng ty ch yu c nhp t nc ngoi. Do , cng ty c th s gp phi ri ro khi gi nguyn vt liu trn th gii c nhng bin ng bt thng, dn n vic tng gi nguyn vt liu u vo.

-Lao ng ch yu l ph thng, lao ng c tay ngh cao, giu kinh nghim cn chim t l nh 3. Nhng c hi (O) -Chnh sch h tr:Nh nc h tr t ngun vn ngn sch, vn ODA i vi cc d n quy hoch pht trin vng nguyn liu, trng bng, trng du, nui tm; u t cc cng trnh x l nc thi; quy hoch cc cm cng nghip dt; xy dng c s h tng i vi cc cm cng nghip mi; o to v nghin cu ca cc vin, trng v trung tm nghin cu chuyn ngnh dt may. -X hi:Cuc vn ng "Ngi Vit Nam u tin dng hng Vit Nam" c pht ng, to thm thi c mi pht trin th trng dt may trong nc y tim nng

- Nhu cu xut khu tng:con s kim ngch xut khu 10,5 t USD/ nm, th trng xut khu m rng ra nhiu quc gia trn th gii, ng th hai (ch sau Trung Quc) v kim ngch xut khu dt may vo hai th trng ln l M v Nht. c bit - u i cho hng xut khu: + Hi nhp, nht l gia nhp WTO mang li nhiu li th l: xut khu khng b khng ch quota; mt s th trng ang i x phn bit v thu, s a thu nhp khu xung bnh thng; c hng nhng li ch t mi trng u t. , + hng dt may XK vo Nht s c hng thu sut 0%, thay cho mc thu khong 10%. - Vn u t tng:Ch tnh trong 4 thng u nm 2010, c 18 d n FDI u t vo ngnh dt may c cp php, vi vn ng k hn 20 triu USD. 4. Nhng thch thc (T) -Cnh tranh: +Sn phm: Thach thc ln nht :c rt nhiu nh u t nc ngoi u t vo lnh vc ny,se co rt nhiu canh tranh t cac nc xut khu manh nh Trung Quc, n , Bangladesh .. Nm 2008, Trung Quc s b hn ngch dt may, sn phm ca ngi khng l ny ang trn ngp th gii v c th trng VN. Nhiu i th cnh tranh trong nc ang rt pht trin:cty TNHH dt may Thi Tun,cty dt may Thng Li,cty CP dt may Thnh Cng +Cnh tranh gi: tnh hnh dt may Vit Nam s cn gp rc ri hn na khi gi hng ho ti cc th trng nhp khu ch cht nh M, chu u ct gim 20%. Ring M gim nhp hng dt may Vit nam ti 15%. iu ny c ngha l hng dt may Vit Nam ni chung, viet tien ni ring s gp phi sc cnh tranh gi gay gt th trng nc ngoi trong thi gian ti. -Lao ng: Vic c thm nhiu DN FDI hot ng trong lnh vc may mc ti Vit Nam cng lm tng p lc cnh tranh thu ht lao ng., ngun lao ng s b chia s, gi lao ng s tng ln, cnh tranh trong vic thu ht lao ng cng s gay gt hn. -Hng nhi, hng gi ngy cng gia tng. -Nhu cu,tm l: + Trong nc:Tm l snh ngoi, ham r v nh kin ch hng Vit Nam ngho nn v mu m ca nhiu ngi tiu dng trong nc. +Nc ngoi:Nhu cu hng ha ca th trng M, chu u, Nht Bn s gim mnh. Mc tiu dng hng may mc cao cp s gim. c bit, M s gim nhp khu trn 15% hng dt may. Sc tiu th ca th trng M, chu u gim nn d nhin n t hng may xut khu sang cc th trng y cng b gim theo.

-Mi trng Kinh t: +tnh hnh suy thoi kinh t th gii ang tc ng trc tip n ngnh dt-may, t doanh nghip trc nhng kh khn thch thc +cnh bo v vn ph sn ang din ra vi cc doanh nghip c sc khng yu km, u t dn tri. Sp ti Vit Nam s b tc ng, trong chc chn lnh vc dt may s b thit hi nng. +li sut vay qu cao, chi ph u vo tng nhiu ln, phi tr tin li ngn hng cao -Chnh sch, php lut: + mi trng chnh sch cn cha thun li. Bn thn cc vn bn php l ca Vit Nam ang trong qu trnh hon chnh, trong khi nng lc ca cc cn b xy dng v thc thi chnh sch, cng nh cc cn b tham gia xc tin thng mi cn yu, c bit l hn ch v chuyn mn, ngoi ng, v k nng. Bn thn cc th trng ln cng vn dng kh nhiu cc ro cn v k thut, v sinh, an ton, mi trng, trch nhim x hi, chng tr gi nhm bo h sn xut trong nc +nhiu DN FDI khai l trong nhiu nm nhng hot ng sn xut vn c duy tr, thm ch vn c m rng. y l mt bt cng ln cho cc DN trong nc, v DN FDI cn c hng nhiu chnh sch u i trong u t. +hng ro bo h dt may trong nc khng cn. Nu nh hin nay, thu nhp khu hng may mc vo Vit Nam l 50%, thu nhp khu vi l 40%, thu nhp khu si l 20% th khi vo WTO, Vit Nam s phi thc hin ng cam kt theo Hip nh Dt may (vi mc gim thu ln, v d thu sut i vi vi gim t 40% xung 12%, qun o may sn gim t 50% xung 20% v si gim t 2% xung 5%).Do vy vi Trung Quc s trn vo nc ta, chng ta s phi cnh tranh vi vi Trung Quc nhp khu Cam kt xa b cc hnh thc tr cp khng c php, ngnh dt may khng cn c hng mt s loi h tr nh trc y nh cc hnh thc h tr XK v thng XK t Qu h tr XK; cc bin php min gim thu hoc tin thu t gn vi iu kin XK; cc u i tn dng u t pht trin... +Cc ro cn thng mi c vn dng ngy cng linh hot v tinh vi hn, c bit l trong bi cnh khng hong ti chnh v suy thoi kinh t ton cu.

trong bi cnh XK hng dt may ang c nhng din bin khng thun nht l t thng 2/2009, tt c cc sn phm dt may XK vo th trng Hoa K s phi tun th theo nhng quy nh mi cc k nghim ngt. i km l nhng mc pht li vi phm rt cao, c th ln ti 15 triu USD, trong khi trc y mc pht ny ti a l vi triu USD. Cc nh NK ti Hoa K s t ra nhng yu cu cao hn v cht lng v tnh an ton ca hng dt may. nguy c b kin chng bn ph gi, chng tr cp, t v cc th trng xut khu ln hn. cc quy nh v xut x ca hng ha c th nh hng n kh nng thm nhp th trng ca cc sn phm dt may.

5. Phi hp im mnh, im yu, c hi v thch thc s c cc phng n chin lc sau: 5.1.S dng th mnh nm bt c hi (SO): S2S3O2: sn phm a dng, p ng yu cu ca cc i tng khch hng vi mc gi ph hp vi thu nhp ca ngi dn Vit Nam s gip cng ty tng li nhun v th phn trong nc. S2S3O3: tng sc cnh tranh trn th trng xut khu gip cng ty ginh th phn cc nc xut khu v tng doanh thu. S2S3O4: xm nhp vo cc th trng trc y cn b hn ch, cng vi chnh sch gi v sn phm a dng m rng th trng nc ngoi nc. S4O3: th trng rng ln l im mnh gip doanh nghip c ch ng trn thng trng, nn c c hi tng s lng xut khu. S5O1O3O5: tn dng cc ngun u t v h tr m rng quy m sn xut, ng thi p ng nhu cu xut khu ang gia tng. S6O1: Tn dng ti a cc ngun vn h tr u t vo sn xut,o to nng cao tay ngh cng nhn nng cao cht lng sn phm h gi thnh,cng c v th trong lng ngi tiu dng. S6O2: vi v th ca mnh phi lun i u trong Cuc vn ng "Ngi Vit Nam u tin dng hng Vit Nam" bng cch t chc cc chng trnh khuyn khch tiu dng,m thm cc i l ,a hng vo cc trung tm mua sm ln ngi tiu dng d dng tip cn hn. S6O3O4: tip tc xut khu sang cc th trng quen thuc nh chu u,MLun ch trng n c hnh thc v cht lng sn phm ,gi vng hnh nh ca cng ty trong con mt ngi tiu dng. S7O1 :u t cho cng tc o to thng xuyn,lin tc.C cc chnh sch chm lo,m bo cuc sng cho ngi lao ng h yn tm lm vic. S8O2: xy dng mt b phn chm sc khch hng chuyn nghip, mi thc mc ca khch hng c gii quyt trong thi gian sm nht.Mi nhn vin phi lun tm nim khng ch bn c hng m khch hng cn quay tr li vi Vit Tin. S9O3: u t c s vt cht,trang thit b hin i p ng cc yeu cu ngy cng cao ca th trng. S9O5: c k hoch thu ht vn tip thu, ng dng cng ngh hin i,phng thc sn xut tin tin. 5.2.S dng th mnh vt qua thch thc (ST) S1T1: Cnh tranh ko th trnh khi=>m rng ngnh ngh kinh doanh, ng thi tp trung ngnh c u th cnh tranh c hiu qu. S1T2: nhiu ngnh ngh->chin lc tuyn dng,thu ht nhiu lao ng vi k thut, trnh chuyn mn khc nhau.

S2T1:sn xut, thit k sn phm ngy cng a dng,phong ph, ph hp nhiu i tng khch hng=> gi li khch hng c,thu ht khch hng mi, v c khch hng ca i th cnh tranh S2T3: Tin hanh cac bin phap chng nan lam nhai,hang gia cua cng ty: cai tin cac dy vin, cuc ao, nhan hiu, mt cach tinh xao chng gia mao, ng bao, in brochute danh sach cac ai ly chinh thc, chi ro phn bit hang gia, hang tht. S2T4: DN cn thay i,a dng ha mu m, kiu dng sn phm c th chinh phc nhng khch hng kh tnh, c bit thch thay i phong cch theo xu hng th trng. S2T4: Vi cht lng c,thi gian ti, doanh nghip thc hin chin lc nng cao cht lng san phm at c tiu chun quc t v quan ly h thng theo tiu chun ISO 9002 . S3T1T4: +tch cc tn cng nhiu on th trng c cc nhm i tng vi thu nhp cao n trung bnh thp, nn sn phm cn c nhiu mc gi c ph hp cnh tranh vi cc doanh nghip trong v ngoi nc. +Linh hoat gia ca, am bao cht lng san phm va tin giao hang. S4T1T4: +Gi vng va phat trin thi trng trong nc, y la c s cho chin lc thm nhp thi trng nc ngoai bng thng hiu cua chinh minh. Cng ty lun phai cung c mi quan h khach hang cu, m rng quan h giao dich vi khach hang mi cac thi trng khac nhau. +Nghin cu va phat trin khach hang mi, thi trng mi. S4T5: khi mi trng kinh t suy thoi cc th trng vi mc khc nhau th tp trung hn cho hot ng th trng b nh hng t c th cu nguy cho hot ng th trng b nh hng ln. S5T1: da vo li th tim lc, quy m rng ln vn ln chim lnh th trng, cnh tranh vi cc i th cng ang pht trin mnh. S5T2: xy dng ngy cng nhiu c s sn xut gn hoc ngay ti th trng tiu th=>cn tn dng, thu ht lng lao ng ng o chnh a phng, t c th la chn ngi c trnh ph hp. S5T5:quy m vn ln, cn gim 1 phn vay vi li sut cao khng gy nh hng ln ti li nhun Doanh nghip. S dung ng vn co hiu qua, tao kha nng sinh li ti a d mi trng c nhiu bin ng.

S6T1T4: DN c nhiu ngi bit n trn th trng-> m rng sn xut, nng cao th phn, xy dng thng hiu to lng tin ca khch hng. S6T3: DN cn ng ky nhan hiu san phm, mu ma hang hoa theo ung cac tiu chun va thng l quc t, gii thiu san phm nh mt thng hiu c quyn cua cng ty trn thi trng i ph vi cc hin tng gi mo,nhi thng hiu. S6T6: Da vo uy tn thng hiu, l doanh nghip hng u trong ngnh dt may Vit Nam +tn dng nhng u i t nh nc. + vt qua cc ro cn thng mi khi xut khu ra nc ngoi. S7T1T4: nhn vin trnh cao ->to iu kin lm vic hiu qu, nng sut cao t lm tng s lng, cht lng sn phm, gi thnh gim-> cnh tranh vi cc sn phm khc, thu ht khch hng. S8T1T4:dch v chm sc khch hng tt s gip ngi tiu dng chn VietTien nhiu hn, vic cnh tranh s c li hn. S9T1T4: Tip tuc i mi cng ngh thit bi san xut.-> tao ra nhng san phm at yu cu thm nhp vao thi trng mi, tao ngun thu ngoai t gop phn i mi c s ha tng tai cng ty, tng kh nng cnh tranh v sn phm, gi c trn trng. S9T3:Dy chuyn cng ngh sn xut tin tin-> to nhiu khc bit v cht lng vi hng nhi, hng gi.

5.3.Vt qua im yu tn dng c hi (WO) W1O2: u t sn xut nguyn liu cho ngay trong nc trnh tnh trng b ng v nguyn liu u vo t cung cp kp thi ngun hng phc v nhu cu xut khu tng. W1O4: Tn dng ngun vn FDI u t sn xut ngun nguyn liu u vo nhm ci thin tnh trng nhp khu nguyn liu W2O1: Tn dng nhng chnh sch h tr ca nh nc sn xut ngun nguyn liu u vo ni a nhm hn ch vic nhp khu nguyn liu t nc ngoi nh hin nay. W2O4: Hin i ha trang thit b, tip thu cng ngh mi, nng cao trnh tay ngh ca ngi lao ng cng nh trnh qun l bng vic tn dng ngun vn FDI. 5.4.Ti thiu ha im yu trnh nhng e da (WT) -W1T1: khng ch c s cnh tranh v cht lng sn phm ,gi c m cn c s cnh tranh v ngun nhn cng. Ngun lao ng khng n nh,lao ng ch yu l ph thng, lao ng c tay ngh cao, giu kinh nghim cn chim t l nh. m bo cho vic sn xut kinh doanh th cng ty cn phi o to bi dng ngun nhn cng c cht lng ng thi thu ht c nhiu nhn cng tay ngh cao,thu ht s lng nhn cng gi r phc v cho sn xut bin thnh li th to ra nhng sn phm c li th cnh tranh v gi.

-W1 T2 :S lng doanh nghip FDI hot ng trong lnh vc may mc ti Vit Nam tng thm nhiu lm p lc cnh tranh thu ht lao ng cng tng ln.V vy, cng ty cn s dng nhiu bin php to iu kin,c chnh sch tt nht chm lo i sng v gi ngi lao ng; tng lng thu ht lao ng. Ngoi ra, cng ty c th m trng o to nhn lc cc tnh vng xa cung ng lao ng va m bo s lng ,li va m bo cht lng ngun nhn cng. -W2 T1T5T6 : NVL l u vo rt quan trng sn xut sn phm. NVL phc v cho sn xut ca cng ty ch yu c nhp t nc ngoi. Mi trng kinh t suy thoi,nguy c ph sn ca cc doanh nghip kh cao.li sut cho vay u vo cao trong c chi ph nhp khu NVL. DN c FDI c u i hn so vi DN trong nc,hng ro bo h trong nc khng cn,NVL nhp khu phi chu thu sut kh cao lm gi NVL u vo tng cao v khng n nh. khc phc tnh trng Vit Tin nn u t nghin cu v thc hin t sn xut NVL,xy dng d n quy hoch,pht trinvng nguyn liu ,c bit vng trng bng;h tr gi khuyn khch nng dn tham gia trng bng,gim t l nhp khu NVL ->gi thnh u vo gim,to ra sn phm vi gi c c th cnh tranh vi cc i th. T(Thch thc) 1.Cnh tranh:sn phm,gi c 2.Lao ng b chia s 3.Hng nhi,hng gi 4.Nhu cu,tm l MA TRN SWOT 5.Mi trng kinh t:suy thoi, nguy c ph sn ca doanh nghip cng ngnh,li sut cao. 6.Chnh sch, php lut cha thun li S(im mnh) -snxut sn phm a dng, -m rng ngnh ngh 1.Ngnh ngh a dng p ng yu cu ca cc kdoanh, tp trung ngnh c 2.Sn phm a dng, ph i tng khch hng vi u th cnh tranh c hiu hp nhiu KH,cht lng mc gi ph hp vi thu qu. tt nhp ca ngi dn Vit - chin lc tuyn dng,thu 3.Gi c cnh tranh Nam ht nhiu lao ng vi k 4.Th trng rng ln -tng sc cnh tranh trn th thut, trnh chuyn mn 5.Quy m ln trng xut khu gip cng khc nhau. 6.V tr cao, thng hiu uy ty ginh th phn cc -sn xut, thit k sn phm tn, hnh nh tt. nc xut khu, tng doanh ngy cng a dng,phong 7.Nhn vin trnh cao thu. ph, ph hp nhiu i 8.Chm sc khch hng tt -xm nhp vo cc th tng khch hng 9.Trang thit b sn trng trc y cn b hn -thay i,a dng ha mu xut hin i ch, cng chnh sch gi v m, kiu dng sn phm sn phm a dng m - nng cao cht lng san rng th trng nc ngoi phm at c tiu chun O (C hi) 1.Chnh sch h trNh nc h tr t ngun vn ngn sch, vn ODA 2.X hi: Cuc vn ng "Ngi Vit Nam u tin dng hng Vit Nam" 3. Nhu cu xut khu tng 4. u i cho hng xut khu. 5.Vn u t tng

-da vo th trng rng ln l im mnh gip doanh nghip c ch ng quc t trn thng trng, c hi - tch cc tn cng nhiu tng s lng xut khu. on th trng vi chin -tn dng cc ngun u t lc a gi v h tr m rng quy - Gi vng va phat trin thi m sn xut,p ng nhu trng trong nc,nghin cu xut khu ang gia tng cu va phat trin khach hang - Tn dng ti a ngun mi, thi trng mi. vn h tr u t vo -suy thoi kinh t: tp trung sn xut,o to nng cao hn cho hot ng th tay ngh cng nhn. trng b nh hng t - t chc cc chng trnh ,cu nguy cho hot ng khuyn khch tiu dng,m th trng b nh hng ln. thm cc i l ,a hng - tn dng, thu ht lng lao vo cc trung tm mua sm ng ng o chnh a ln. phng c c s sn xut. - tip tc xut khu sang - gim 1 phn vay vi li cc th trng quen thuc, sut cao, s dung ng vn ch trng c hnh thc, cht co hiu qua. lng sn phm,gi vng - m rng sn xut, nng cao hnh nh ca cng ty. th phn, xy dng thng -u t cho cng tc o hiu to lng tin ca khch to thng xuyn,lin hng. tc.C chnh sch chm -ng ky nhan hiu san lo,m bo cuc sng cho phm, mu ma hang hoa ngi lao ng h yn theo ung cac tiu chun va tm lm vic. thng l quc t, gii thiu -xy dng mt b phn san phm nh mt thng chm sc khch hng hiu c quyn cua cng ty chuyn nghip. trn thi trng -u t c s vt cht,trang -tn dng nhng u i t thit b hin i nh nc,vt qua cc ro - c k hoch thu ht vn cn thng mi khi xut tip thu, ng dng khu ra nc ngoi. phng thc sn xut tin tin

-o to bi dng ngun nhn cng c cht lng ng thi thu ht c nhiu -Tn dng ngun vn FDI, nhn cng tay ngh cao,thu chnh sch h tr ca nh ht s lng nhn cng nc u t sn xut gi r W(im yu) ngun nguyn liu u vo - to iu kin v c chnh 1.Nhn cng cha n nh, nhm ci thin tnh trng sch chm lo i sng v gi lao ng ch yu l ph nhp khu nguyn liu. ngi lao ng; tng lng thng. -Hin i ha trang thit b, thu ht nhiu lao ng, m 2.NVL ch yu l nhp tip thu cng ngh mi, trng o to nhn lc khu nng cao trnh tay ngh cc tnh vng xa cung ng ca ngi lao ng cng lao ng m bo s lng nh trnh qun l bng v cht lng ngun nhn vic tn dng ngun vn cng. FDI -u t nghin cu v thc hin t sn xut NVL,gim t l nhp khu NVL.

Kt lun: Qua vic xy dng ma trn Swot c th l cho Tng cng ty CP may Vit Tin gip ta thy c mt cch tng qut c im doanh nghip, tnh hnh bn trong v bn ngoi doanh nghip c th ra chin lc mt cch khoa hc. Tuy nhin v n khng phi k thut quyt nh chin lc cui cng nn cc nh qun tr cng cn phi kt hp vi nhiu cng c khc nh ma trn BCG, ma trn GEgip phn tch, la chn chin lc nhanh chng v hiu qu hn.