Chng I v II : Tng quan v TMDT v cc m hnh TMDT 1.

Theo lut giao dch in t Vit Nam: Giao dch in t l giao dch c thc hin bng a. Phng tin in t v mng vin thong b. Phng tin in t c. My tnh v cc phng tin in t d. My tnh v internet 2. Website XYZ c dch v gip cc c nhn bn hang cho cc c nhn khc v thu mt khon ph trn cc giao dch c thc hin. Website XYZ l m hnh TMDT no? a. B2B b. B2C c. C2C d. P2P 3. Ch ra loi hnh giao dch Thng mi in t cha ph bin hin nay a. B2B b. B2C c. B2G d. G2C 4. Khi tham gia vo cc sn giao dch in t hay cc cng thng mi in t doanh nghip khng phi thc hin nhng nhim v j? a. Xy dng m hnh cu trc, chc nng ca website b. Mua tn min, thu my ch c. Thit k website d. Qun tr v cp nht ni dung website thng xuyn e. Qung b website n cc i tc tim nng 5. iu kin c bn nht m bo thnh cng ca cc m hnh kinh doanh Sn giao dch in t B2B a. Nhiu lnh vc kinh doanh b. Nhiu thnh vin tham gia c. To ra c nhiu li ch cho cc doanh nghip thnh vin d. Cung cp nhiu dch v, tin ch cho cc doanh nghip 6. Hy ch ra li ch ni bt nht khi tham gia website cng thng mi in t quc gia? a. Tn dng c uy tn, thng hiu ca sn b. S dng cc dch v ca sn giao dch cung cp c. C c website, t qun l v cp nht website ca mnh d. Giao dch an ton, bo mt, ph hp vi tiu chun quc t e. Giao dch vi i tc nc ngoi thun tin v hiu qu hn 7. Trong m hnh sau, sp xp cc bc trong quy trnh giao dch theo ng th t ( th t ng nh sau) a. Khch hng t hng b. Kim tra hang trong kho c. Thc hin thanh ton d. Gi n hng cho nh phn phi e. Thc hin giao hng 8. Trong m hnh giao dch sau y, cc bc tin hnh nh th no l ng? a. t hng, thanh ton, lien h i tc, giao hng b. t hng, thanh ton, giao hng, x l hng tr li c. t hng, thanh ton, gi n hng, giao hng d. Lien h i tc, t hng, thanh ton, giao hng 9. Trong cc yu t sau, yu t no quan trng nht i vi s pht trin TMDT a. Cng ngh thng tin b. Ngun nhn lc c. Mi trng php l, kinh t d. Mi trng chnh tr, x hi

10. M hnh 4N gm cc yu t c bn pht trin thng mi in t. Hy ch ra bn yu t ( chn 4 yu t) a. Nhn lc: i ng chuyn gia cn c xy dng v pht trin. b. Ngun vn: cn vn u t xy dng h tng vin thong c. Ni lc: cc hot ng thng mi truyn thng cn pht trin lm c s cho TMDT d. Nhn thc: nh gi ng tm quan trng v li ch ca TMDT e. Ni mng: h thng c s h tng ICT cn pht trin 1 mc nht nh f. Ni dung: pht trin cc phng thc giao dch trn mng. 11. Website dell.com thuc m hnh no? a. B2C b. B2G c. B2B d. C2C 12. Trong m hnh thng mi in t di gc qun l nh nc, yu t no gii thch cha ng (2 yu t) a. A: cc ng dng (application) b. M: marketing c. I: tri thc (intelligent) d. B: cc lut (basic law) e. S: cc quy nh c th cho tng lnh vc ca TMDT (specific law) 13. Website eBay cho php cc c nhn u gi trc tuyn qua mng, y l m hnh TMDT no? a. B2B b. B2C c. C2C d. P2P 14. website thng mi in t hot ng p ng cc mc tiu kinh doanh c t ra, giai on no sau y cn c ch trng hn c? a. Phn tch SWOT v xc nh mc tiu b. La chn nh cung cp phn mm gii php c. Xy dng m hnh cu trc chc nng ca website d. Qung b website, ng k trn cc cng c tm kim 15. Nhng cng c no di y c s dng nh gi hiu qu hot ng ca website thng mi in t? (4 yu t) a. 7C b. ICET c. 4N d. SWOT e. IMBSA f. MSDP 16. Khi tham gia cc cng TMDT, doanh nghip c nhng li ch no? (3 la chn) a. C hi tm c ngi mua, ngi bn b. Cp nht c cc thng tin th trng, xc tin TM c. Thc hin cc giao dch, mua bn trc tuyn an ton, hiu qu d. Gii thiu c doanh nghip ca mnh trn 1 website c uy tn e. Tng cng quan h vi cc khch hng truyn thng 17. Website XYZ c xy dng c nhn mua bn trn , y l m hnh g? a. B2B b. B2C c. C2C d. P2P 18. Trong cc bc giao dch mua sm trn website bc no doanh nghip kh thc hin nht? a. Kh nng x l thng tin nh tm kim, xy dng n hng, chp nhn thanh ton b. Kh nng gii thiu chi tit sn phm v cc sn phm lin quan c. Kh nng ty bin cc giao dch theo hnh vi ca khch hng d. Kh nng so snh sn phm vi nhng sn phm tng t
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19. Website m ti cc doanh nghip c th tin hnh cc hot ng thng mi t qung co, gii thiu hng ha, dch v ti trao i thng tin, k kt hp ng, thanh ton c gi l: a. Sn giao dch in t b. Ch in t c. Trung tm thng mi in t d. Sn giao dch in t B2B 20. sn giao dch hot ng hiu qu, cn c nhng bn no tham gi? (3 la chn) a. Ngi mua ng cc thng tin cn mua b. Ngi bn ng cc thng tin cn bn c. Nh cung cp dch v thanh ton d. C quan qun l sn cung cp dch v h tr e. C quan qun l nh nc 21. Chc nng c bn nht ca cc sn giao dch in t nh Alibaba.com, ec21, vnemart.com l g? a. Kt ni ngi mua v ngi bn b. H tr doanh nghip xc tin thng mi c. Cung cp c ch doanh nghip giao dch, mua bn d. Tt c cc chc nng trn 22. Cc website xc tin v h tr kinh doanh cn c chc nng no nht? a. Thng tin thng mi b. Tm kim i tc, bn hng, ngi mua, ngi bn c. ng nhp cc cho mua, cho bn d. Gii thiu cc doanh nghip uy tn 23. Ch ra hn ch kh vt qua nht i vi vic ng dng v pht trin TMDT ca doanh nghip VN hin nay. a. Nhn thc: i ng chuyn gia km c v s lng v cht lng b. Vn: thiu vn u t xy dng h tng vin thng c. Thng mi: cc hot ng thng mi truyn thng cha pht trin d. Nhn thc: nhiu doanh nghip cn e ngi, cha nh gi ng tm quan trng ca TMDT 24. Theo UN, nh ngha TMDT theo chiu dc l: a. IMBAS b. IMBSA c. IBMSA d. IBMAS 25. Ch ra v d thnh cng in hnh ca m hnh TMDT e-marketplace a. www.ecvn.gov.vn b. www.vnemart.com c. www.jetro.go.jp d. www.alibaba.com 26. Vic cc doanh nghip chia s thng tin qua mng vi nhau phi hp sn xut hiu qu c thc hin trong m hnh no? a. Giai on thng mi in t thng tin b. Giai on thng mi in t giao dch c. Giai on thng mi in t cng tc d. Giai on thng mi in t tch hp 27. Vic cc doanh nghip gii thiu sn phm qua website, giao dch bng th in t vi i tc l c im ni bt ca a. Giai on thng mi in t thng tin b. Giai on thng mi in t giao dch c. Giai on thng mi in t cng tc d. Giai on thng mi in t tch hp 28. Ch ra yu t KHNG phi l li ch ca TMDT a. Khch hng c nhiu s la chn b. Cc DN c th giao dch d dng hn c. Khch hng v s ring t ca h c bo v tt hn d. Doanh nghip tip cn nhiu th trng mi hn
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29. Hy ch ra 3 li ch ca DN khi tham gia cc cng TMDT a. Tn dng c uy tn, thng hiu ca sn b. S dng cc dch v ca sn giao dch cung cp c. C c website t qun l v p nht website ca mnh d. Giao dch an ton, bo mt, ph hp vi tiu chun quc t e. Giao dch vi i tc nc ngoi thun tin v hiu qu hn 30. Cc Sn giao dch & Cng thng tin gip doanh nghip vt qua giai on no trong TMDT a. Thng mi in t thng tin b. Thng mi in t giao dch c. Thng mi in t lin kt d. Thng mi in t tng tc 31. i vi cc cng ty c website gii thiu sn phm, pht trin hot ng TMDT hn na nhim v no sau y quan trng nht? a. Tang cng qung b, gii thiu website b. B sung cc chc nng bo mt v thanh ton c. B sung cc chc nng h tr giao dch in t d. Lin kt website vi i tc, c quan qun l 32. Trong giai on hin nay, cc website TMDT B2C ca VN hng ti m hnh no? a. Website TMDT thng tin b. Website TMDT giao dch c. Website TMDT lin kt d. Website TMDT tng tc 33. Trong m hnh giao dch sau y, bc no cc doanh nghip TMDT VN ang tp trung thc hin? a. Bc 1 b. Bc 2 c. Bc 3 d. Bc 4 e. Bc 5 f. Bc 6 34. M hnh ng dng TMDT ca Amazon.com, Dell.com, Cisco.com... c coi l m hnh pht trin cao ca TMDT a. Chp nhn v x l cc n t hng t ng b. X l cc n t hng v thanh ton qua mng c. Thc hin cc giao dch v chia x thng tin vi cc i tc, nh cung cp v KH d. Giao dch, chia x thng tin v phi hp hot ng vi cc bn lin quan. 35. Ch ra yu t KHNG phi l li ch ca TMDT a. Khch hng c nhiu s la chn hn b. Cc DN c th giao dch d dng hn c. Khung php l mi, hon chnh hn d. DN tip cn nhiu th trng mi hn 36. Sn giao dch TMDT cn c s tham gia ca t nht bao nhiu ch th sau: ngi mua, ngi bn, ngi qun l sn, c quan chng thc, nh cung cp dch v thanh ton. a. Hai b. Ba c. Bn d. Nm e. Cha c cu tr li ng 37. Vic cc doanh nghip chia s thng tin phi hp hot ng hiu qu thuc m hnh no? a. Giai on TMDT thng tin b. Giai on TMDT giao dch c. Giai on TMDT cng tc d. Giai on TMDT tch hp

38. Ti Vit Nam, cc DN sn xut hng tiu dung (v d : Kinh , Hi H) nn hng ti m hnh TMDT no? a. Chp nhn x l cc n t hng t ng b. X l cc n t hng v thanh ton qua mng c. Chia s thng tin vi cc i tc, nh cung cp, nh phn phi d. Giao dch, chia x thng tin v phi hp vi cc bn lin quan 39. B ti chnh cung cp cc thng tin hng dn doanh nghip tnh ton v np thu thu nhp thng qua website chnh thc ca B v cp nht thng xuyn hng qu. y l m hnh g? a. G2B b. G2G c. G2E d. G2C 40. Dell Computers cho php khch hng thit k my tnh ph hp vi cc nhu cu c th ca h. y l v d v m hnh TMT no? a. c bit ha sn phm v dch v (product and service customization) b. marketing lin kt (affilliate marketing). c. tm gi tt nht (find the best price). d. mua hng theo nhm (group purchasing). 41. Ford, General Motor v mt s hng trong ngnh cng nghip t lin kt xy dng mt sn giao dch in t (e-marketplace). y l v d v m hnh: a. lin minh chin lc (a business alliance). b. I-commerce. c. xy dng quy trnh kinh doanh mi (business process reengineering).

d. T-commerce.
42. Hai sinh vin dng mng Internet trao i thng tin, hnh nh v video clip nhm thc hin bi tp ln trng. y l v d ca: a. C2C b. P2P c. S2S d. B2C 43. Hotwire.com cung cp sn phm ph hp vi cc nhu cu c bit ca khch hng vi mc gi thp nht. y l v d ca m hnh: a. tm mc gi tt nht (find-the-best-price model). b. u gi trc tuyn (electronic auction). c. khch hng t a ra mc gi mong mun (name your own price model). d. u thu trc tuyn (electronic tendering/reverse auction). e. mua hng theo nhm (group purchasing). 44. IMDB cho php cc thnh vin ng k truy cp vo ton b c s d liu phim trc tuyn vi iu kin phi ng ph hng thng, y l v d ca m hnh doanh thu no: a. doanh thu bn hng (sales). b. ph thu bao (subcription fee). c. ph lin kt (affilliate fee). d. ph qung co (advertising fee). 45. Mt ngi hm m mua mt a ht bng cch download trc tip t ca hng m nhc trc tuyn. y l m hnh: a. B2E b. B2B c. C2E d. B2C
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46. Mt nh bn l trc tuyn ch bn chi tr em. y l v d ca m hnh TMT no? a. ci tin dy chuyn cung ng (supply chain improvements) b. mua sm hiu qu (efficient procurcement). c. cng c quan h khch hng. d. chuyn mn ha nh cung cp (vendor specialization) 47. Mt nh cung cp thit b vn phng tp hp cc n hng t 15 vn phng nh thnh mt n hng ln v nh vy c th cung cp vi mc gi thp hn do c gim gi khi mua s lng ln t cc nh sn xut. y l v d ca m hnh TMT no? a. marketing lin kt (affilliate marketing). b. mi gii trc tuyn (dynamic brokering). c. c bit ha sn phm v dch v (product and service customization).

d. u thu trc tuyn (electronic tendering). e. mua hng theo nhm (group purchasing). f. tm gi tt nht (find the best price).
48. Mt nh my ng nhn c th mi thu t ng cung cp hng cho mt siu th, sau khi cho

hng vi mt mc gi thp nht k kt c hp ng cung cp hng cho siu th ny. y l v d v: a. u thu trc tuyn (electronic tendering/reverse auction) b. mua hng theo nhm (group purchasing). c. u gi trc tuyn (electronic auction). d. khch hng t a ra mc gi mong mun (name your own price model). 49. Mt nhn vin trong phng hnh chnh ca mt cng ty t v my bay trc tuyn cho chuyn cng tc ca ban gim c ti website ca mt hng hng khng. y l v d v: a. B2B2C. b. B2C c. B2E d. B2B 50. Mt t chc ln thng mua sm thng qua h thng u thu trc tuyn (a tendering system). y l v d ca m hnh: a. viral marketing. b. marketing trc tip (direct marketing). c. u thu trc tuyn (a reverse auction). d. marketing lin kt (affilliate marketing). 51. Phng nhn s ng ti mt s thng tin v tuyn dng vo b phn marketing trn website ni b cng ty. y l v d v: a. B2C b. B2E c. E2B d. E2C e. B2B 52. Priceline.com l v d in hnh ca m hnh TMT no: a. khch hng t a ra mc gi mong mun (name your own price model) b. u thu trc tuyn (electronic tendering). c. u gi trc tuyn (electronic auction). d. mua hng theo nhm (group purchasing). 53. Sau y l cc hn ch KHNG mang tnh k thut i vi TMT, NGOI TR: a. khch hng thiu s tin cy i vi nhng giao dch giu mt (faceless). b. tc ng truyn chm khin vic mua hng tr nn kh chu.
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c. lo lng v tnh ring t. d. lo lng v an ton khin nhiu khch hng khng mua hng trc tuyn
54. Sau y l nhng li ch ca TMT i vi khch hng, NGOI TR: a. TMT gim s giao tip x hi mt i mt b. TMT cho php giao hng nhanh chng, c bit l hng ha s ha (digitized products). c. TMT cho php khch hng mua sm mi ni, mi lc. d. TMT thc y cnh tranh, do lm gim gi c. 55. Theo Turban (2006), TMT l qu trnh: a. s dng cc thit b in t v mng vin thng marketing sn phm, dch v. b. t ng ha qu trnh bn hng v thanh ton. c. Mua, bn, hoc trao i hng ha, dch v thng qua my tnh v mng vin thng, c bit l Internet. d. s dng thit b in t trong mt s bc hoc ton b quy trnh kinh doanh. 56. Trong cc yu t sau, yu t no KHNG phi l hn ch v cng ngh i vi TMT: a. vn cha c s tng thch gia cc phn cng v phn mm. b. cn nhiu vn php l cha c gii quyt. c. cc h thng an ninh v phng trnh ri ro vn ang trong giai on pht trin. d. tc ng truyn ti mt s khu vc vn cha p ng c nhu cu ca doanh nghip v ngi s dng. 57. Trong cc yu t sau, yu t no KHNG phi l li ch ca TMT i vi x hi: a. nhiu ngi c th lm vic t xa, gim i li v tiu th nng lng. b. TMT l ng lc gim gi. c. thng tin c nhn c bo v tt hn so vi thng mi truyn thng. d. TMT gip mi ngi mi ni c th tip cn thng tin v sn phm d dng hn. 58. Trong nhng yu t sau, yu t no KHNG phi l li ch ca TMT i vi mt cng ty: a. gim chi ph x l, cung cp v truy cp thng tin b. gim lng hng lu kho. c. tip cn th trng ton cu d dng hn. d. tng s lng khch hng vi chi ph thp nht. 59. Trong TMT thun ty (pure E-commerce) nhn xt no sau y l ng: a. tt c cc chiu trong m hnh Dimension of E-commerce u gn vi thng mi truyn thng (physical). b. t nht hai chiu gn vi thng mi in t. c. tt c cc chiu u gn vi thng mi in t. d. t nht 2 chiu gn vi thng mi truyn thng. 60. Trng hp no sau y c gi l TMT thun ty?

a. Mt khch hng mua ebook t Amazon.com, download xung my tnh c nhn, v thanh ton bng th tn dng ti website ca Amazon. b. Mt khch hng vo website Amazon.com la chn mt s cun tiu thuyt, thanh ton bng th tn dng v la chn phng thc giao hng qua Fed Ex c. Mt khch hng la chn mua mt s ebook t Amazon.com, download xung my tnh c nhn, gi in n Amazon cung cp thng tin th tn dng v thanh ton.
d. C a v c u l p n ng.

61. Trng hp no di y l in hnh ca TMT thun ty a. mua sch mng, thanh ton bng th tn dng ti website, sch c giao n nh vo ngy hm sau bng Fed Ex. b. la chn mt bi ht t website ca ngi bn, thanh ton bng th tn dng, download xung my tnh c nhn v copy ra a CD c. download phn mm v my tnh c nhn, thanh ton bng th tn dng qua in thoi thng qua s in thoi min ph (toll-free number).
d. la chn mt quyn sch t online catalog, t hng trc tuyn, giao hng qua mail.

62. Wal-Mart xy dng mt website bn cc sn phm ca mnh, tuy nhin a s cc hot ng ca cng ty vn c thc hin ti cc ca hng bn l. y l m hnh a. TMT trn nn thng mi truyn thng (click-and-mortar operation).
b. TMT truyn thng (brick-and-morar operation).

c. TMT thun ty (pure E-commerce).

d. mt mng li gi tr gia tng.

63. Yu t no sau y KHNG phi l tr ct chnh h tr TMT: a. cc chnh sch lin quan n TMT. b. phn mm t ng ha giao dch in t. c. cc dch v h tr TMT: thanh ton, xy dng phn mm, logistic, an ton bo mt. d. con ngi: ngi mua, ngi bn, trung gian, ngi qun l, ngi xy dng h thng thng tin. 64. Mt c nhn truy cp vo trang web thuc B ti chnh k khai cc thng tin v thu thu nhp hng nm. y l v d ca m hnh g?

a. G2B b. G2G c. E-government

d. G2E
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Chng III v IV: Marketing in t v ng dng marketing in t 1. B2Bi thuc giai on pht trin no ca thng mi in t a. Thng mi thng tin (i-commerce) b. Thng mi cng tc (c-commerce) c. Thng mi di ng (m-commerce) d. Thng mi giao dch (t-commerce) 2. Banner qung co GIM GI 20% c hin ra trn mn hnh trong qu trnh khch hng ang la chn sn phm nhm tc ng n giai on no trong m hnh AIDA? a. Cung cp thm thng tin cho khch hng b. Thuyt phc khch hng mua hng c. To s nhn bit v sn phm c gim gi d. To s quan tm, thch th cho khch hng 3. Bu thip truyn thng v bu thip in t khc nhau im no?
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a. Sn phm ct li v sn phm hin thc b. Sn phm hin thc v sn phm b sung c. Sn phm tim nng v sn phm ct li d. Sn phm b sung v sn phm ct li
4. Cc doanh nghip xut nhp khu thng s dng hnh thc giao dch no? a. S dng cc phn mm qun tr nhn s, k ton, khch hng b. Xy dng website gii thiu sn phm c. Tham gia cc sn giao dch in t d. Email giao dch vi khch hng 5. Cc vn lin quan n gii thiu sn phm, gi mua hng, thanh ton, qun l cc n t hng, dch v h tr khch hng c cp n trong giai on no khi trin khai thng mi in t? (2 giai on) a. Lin kt website vi nh cung cp, i tc, c quan qun l b. Phn tch SWOT, lp k hoch, xc nh mc tiu, vn u t c. Xy dng m hnh cu trc, chc nng cho website d. Thit k website e. Nghim thu, nh gi website 6. Cc website cung cp dch v ng k tn min cha cung cp dch v no sau y a. H tr to ra cc tn min tt b. H tr ng k tn min c. H tr tm cc tn min d. H tr tm cc tn min tng t tn min doanh nghip quan tm 7. Ch ra c im KHNG ph hp vi mt tn min tt a. Ngn gn v d nh b. D nh vn c. Di v c ngha d. Trnh s dng s v k t c bit 8. Ch ra nhng iu kin c bn m bo thnh cng ca m hnh thng mi in t B2C. (chn 3 iu kin) a. Thng hiu mnh : Dell, Ebay, Sony, Cisco b. Nhu cu khch hng a dng c. Sn phm tiu chun ha : sch, game, v my bay d. Li th v gi thp hn cc i th cnh tranh : priceline, etrade e. Doanh nghip ln 9. AIDA trong thng mi in t l: a. Action - Form mu p, tin li, an ton khch hng thc hin giao dch d dng b. Interest - Website cung cp cc sn phm, dch v, thng tin... ph hp vi nhu cu khch hng c. Desire - C cc bin php xc tin to mong mun mua hng: gim gi, qu tng d. Attention - Website phi thu ht s ch ca ngi xem (p, n tng, thm m cao) 10. Ch ra thnh phn ca AIDA trong Marketing in t c gii thch cha ng a. Interest - Website cung cp cc sn phm, dch v, thng tin ph hp nhu cu khch hng mc tiu b. Action - Form mu p, tin li, an ton khch hng thc hin giao dch d dng c. Desire - Website cn c thit k tt, ph hp vi tng khch hng d. Attention - Website thu ht c s ch ca khch hng 11. Ch ra thnh phn ca AIDA trong Marketing in t c gii thch cha ng a. Attention - Website phi thu ht s ch ca ngi xem (p, n tng, thm m cao) b. Interest - Website c thit k tt, d tm kim, d xem, truy cp nhanh, phong ph c. Action - Form mu p, tin li, an ton khch hng thc hin giao dch d dng
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d. Desire - C cc bin php xc tin to mong mun mua hng: gim gi, qu tng
12. Ch ra thnh phn ca AIDA trong Marketing in t c gii thch cha ng a. Action - Form mu p, tin li, an ton khch hng thc hin giao dch d dng b. Desire - C cc bin php xc tin to mong mun mua hng: gim gi, qu tng c. Interest - Website cung cp cc sn phm, dch v, thng tin ph hp nhu cu khch hng mc tiu d. Attention - Website phi c nt ring c o i vi khch hng 13. Ch ra thnh phn ca AIDA trong Marketing in t c gii thch cha ng a. Action - Website c cc bin php khuyn khch khch hng hnh ng b. Desire - C cc bin php xc tin to mong mun mua hng: gim gi, qu tng c. Attention - Website phi thu ht s ch ca ngi xem (p, n tng, thm m cao) d. Interest - Website cung cp cc sn phm, dch v, thng tin... ph hp vi nhu cu khch hng 14. Ch ra website thng mi in t c nh v khc vi cc website khc? a. Amazon.com: Website c nhiu sn phm c bn nht b. Sony.com: Cht lng sn phm tt nht c. Wand.com: Danh b cng ty ton cu ln nht d. Dell.com: Cng ty cung cp gii php CNTT tt nht cho khch hng 15. Ch ra yu t khin sn phm KHONG ph hp khi bn trn mng a. Kh nng gii thiu chi tit sn phm trn mng b. Khch hng c nhu cu a dng v sn phm c. Mc mua sm thng xuyn hn vic mua hng tiu dng d. Gi sn phm cao hn gi cc hng ha thng thng 16. Ch ra yu t KHNG phi l ti sn chin lc hay li th cnh tranh nng ct ca cc cng ty TMT thun ty (born on the net) a. H thng thng tin hin i b. M hnh cu trc cng ty linh hot c. Ban gim c sn sng chp nhn mo him d. Xy dng thng hiu mi 17. Ch ra yu t KHNG phi l ti sn chin lc hay nng lc cnh tranh chnh ca cc cng ty truyn thng khi m rng hoc chuyn sang thng mi in t (move-to-the-net). a. Ngun khch hng b. Thng hiu c. Kinh nghim d. H thng thng tin hin i 18. Cng c dch v khch hng trc tuyn c cc doanh nghip s dng ph bin nht hin nay l g? a. E-mail (th in t) b. Chatroom (din n) c. Call center (trung tm dch v khch hng) d. FAQs (cc cu hi thng gp) 19. Cng ty ABC gi nhng e-mail n cc khch hng trung thnh ca mnh. Cng ty hy vng rng nhng khch hng ny s chuyn tip nhng thng ip n bn b, ng nghip, ngi quen ca h. Hnh thc marketing ny c gi l g? a. Viral marketing b. Push marketing c. Email marketing d. Pull marketing 20. Cng ty ABC m mt sn giao dch B2B cho php cc doanh nghip tham gia qung co, gii thiu sn phm dch v v giao dch vi khch hng qua sn giao dch ny. Cng ty ABC nn la chn phng thc no to doanh thu ?
11

Thu ph tham gia sn giao dch Thu ph trn cc giao dch thnh cng gia cc thnh vin Thu ph khi s dng cc dch vu gia tng Thu ph qung co i vi cc thnh vin 21. Cng ty ABC quyt nh xem xt vic ng dng thng mi in t v thy cc i th cnh tranh ng dng v bt u c nhng thnh cng nht nh. c im ca vic ng dng thng mi in t ny l g? a. Tc ng ca cng ngh (Technology-driven) b. Cn c vo th trng (Market-driven) c. Trnh cc ri ro (Fear-driven) d. Gii php mi (Problem-driven) 22. Cng ty cho php khch hng tho lun lun v sn phm, cng dng, cch s dng trn website ca mnh. Hnh thc ny gi l xc tin thng qua a. Viral marketing b. Din n c. Chatroom d. Blog 23. Dch v ng k search engines ca Google l a. Google adwords b. Google gold-pages c. Google advertisement d. Google y-pages 24. Hot ng no di y khng m rng mng li khch hng qua mng? a. Cng ty cho php mt na nhn vin lm vic t xa qua mng b. Bn hng gii thiu khch hng v website bn hng ca cng ty c. Mt s cng ty lin kt m rng danh mc sn phm d. Khch hng gii thiu vi bn b, ngi quen v sn phm dch v ca cng ty 25. Mc ph hp ca mt sn phm khi gii thiu trn mng ph thuc nhiu nht vo yu t no di y? (chn 2 yu t) a. Kh nng thng tin qua mng b. Kh nng c bit ho c. Dch v d. Tn sut mua e. Mc nghin cu thng tin khi ra quyt nh mua f. Gi 26. Nhiu cng ty thng mi in t tht bi v em li cc bi hc kinh nghim cho cc cng ty sau nay. Hy ch ra yu t KHNG phi bi hc rt ra t tht bi ca nhng cng ty thng mi in t thun ty (100% online) a. Xy dng thng hiu l vn sng cn i vi cc cng ty b. Thng mi in t cng phi tnh n li nhun c. Trong kinh doanh, kinh nghim l mt yu t quan trng thnh cng d. thnh cng trong thng mi in t cn thi gian 27. Nhc im ln nht ca cc website ca cc cng ty XNK hin nay l g a. Thng tin v sn phm cha chi tit b. Cha c qung co rng ri n khch hng tim nng c. S lng sn phm gii thiu cn hn ch d. Khng c cp nht thng xuyn 28. Sn phm "b sung" ca mt chic my tnh xch tay l g? a. Cc dch v v sn phm h tr km theo my tnh b. Hnh nh v thng tin v my tnh trn website c. Mi tnh nng ca my tnh nhm p ng nhu cu ca khch hng mua my tnh
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a. b. c. d.

d. Cc linh kin cu thnh nn my tnh

29. Sn phm ct li ca cc chng trnh hc ting Anh trc tuyn l g? a. m thanh, hnh nh v ni dung bi ging b. Kin thc v k nng s dng ting Anh c. Ni dung bi ging v cc hot ng h tr d. Ni dung bi ging 30. Sn phm hin thc c cung cp qua cc website bn hoa & qu tng trc tuyn l g? a. p ng nhu cu ca khch hng mua hoa, tng qu b. Quy trnh giao dch mua sm trn website c. Hnh nh v thng tin v hoa, qu tng c a ln website d. Bn thn cc sn phm hoa v qu tng 31. Thng mi in t gip khch hng gim chi ph tm kim, do cho php h a. tm kim nhiu sn phm v chn c mc gi tt nht b. mua c sn phm vi gi thnh r hn do chi ph tm kim gim c. a ra cc quyt nh mua hng ng n d. thng lng c mc gi tt nht 32. Thng mi in t gip doanh nghip c bit ha sn phm theo nhu cu khch hng, v d nh Dell, Ford, Amazon tuy nhin, chnh sch nh gi cc sn phm c c bit ha cn da trn cn c no? a. Mc sn sng chi tr cho cc sn phm c bit ha ca khch hng b. Chi ph sn xut, cung cp cc sn phm c bit ha c. Chi ph tng ng ca nhng sn phm c c bit ha d. Th trng tiu th sn phm 33. Thng mi in t c ng dng mnh m nht vo hai (02) giai on no trong quy trnh kinh doanh xut nhp khu? a. Giao dch, m phn, k kt hp ng b. Gii thiu, qung b sn phm c. Thanh ton d. Lm cc th tc nh hi quan, chng nhn xut x, kim tra cht lng e. Vn ti, bo him 34. Trong cc cch qung b website sau y, cch no c chi ph cao nht? a. S dng chin lc marketing lan to (viral marketing) b. Lin kt qung co gia cc doanh nghip vi nhau thng qua website c. ng k trn cc Search Engine ph bin nh Google, Yahoo, MSN d. Qung b trn cc sn giao dch, cng thng mi in t. 35. Trong cc cng c sau, hy ch ra cng c h tr khch hng tt nht? a. FAQs b. Din n c. Discussion topics d. Chat group 36. Trong cc hnh thc xc tin thng mi in t, hnh thc no mt nhiu cng sc nht? a. Khai thc cc cng thng tin th trng nh Intracen, Superpages, Europages b. Tham gia vo cc Tm im thng mi (trade point) c. Tham gia vo cc sn giao dch thng mi in t nh ecvn, ec21, vnemart... d. ng k vo cc cng c search ni ting nh Google, Yahoo... 37. Trong cc hot ng sau, hot ng no c doanh nghip XNK s dng u tin? a. Mua tn min, thu my ch b. Tham gia cc cng thng mi in t c. Giao dch qua mng;
13

d. Xy dng Website
38. Trong cc yu t 7C khi nh gi website thng mi in t, khng c yu t no sau y ?

Content Context Connection Consumer 39. Trong cc yu t sau, yu t no c nh gi l nguy c chin lc (stragegic threat) i vi cc i l du lch truyn thng a. Cc tour du lch nhiu hn b. Gi du lch c xu hng gim c. Cc cng ty du lch c xu hng xy dng website tin hnh giao dch qua mng d. Cc website du lch in t cho php khch hng t tour qua mng 40. ng dng no ca thng mi in t c cc doanh nghip XNK s dng ph bin VN hin nay? a. Nghin cu th trng nc ngoi b. Cung cp dch v khch hng qua mng Internet c. Gi e-mail qung co n cc khch hng tim nng d. Cung cp dch v FAQ gii p cc thc mc ca khch hng 41. Yu t no KHNG phi li ch ca th trng lao ng in t (electronic job market) i vi ngi lao ng? a. Kh nng tm kim nhanh v rng trn cc th trng in t b. Lng cao hn c. Kh nng tm c nhiu cng vic ph hp hn d. Tc giao tip gia ngi tm vic v ngi tuyn dng 42. Sp xp theo th t qu trnh pht trin ca cc hot ng thng mi in t sau y. 1. S dng Email v my tnh trong cng vic kinh doanh 2. Qung b v hin din trn web 3. ng dng cc phn mm chuyn dng v intranet trong hot ng kinh doanh 4. ng dng mng extranet trong hot ng kinh doanh 5. Lin kt, chia x thng tin v hp tc vi cc bn lin quan thng qua : ERP, SCM, CRM 43. Chin lc marketing ca Dell c gi l: a. b. c. d. Chia s dch v - shared service Kt hp m hnh kinh doanh truyn thng vi m hnh kinh doanh in t - click-and-mortar Kinh doanh theo m hnh truyn thng - brick-and-mortar Cung cp hng ha trc tip t nh sn xut - direct from manufacturer

a. b. c. d.

44. Nhng c im sau gip sn phm c bn trc tuyn tt hn, NGOI TR a. b. c. d. gi r v tiu dng hng ngy sn phm c mua tng i thng xuyn sn phm c th s ha c sn phm c tiu chun ha

45. c im no ng vi ngn hng trc tuyn? a. Ngn hng trc tuyn c nhiu ri ro hn ngn hng truyn thng
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b. Ngn hng trc tuyn kt hp dch v ngn hng truyn thng v ngn hng in t c. Ngn hng trc tuyn khng chi nhnh nh ngn hng truyn thng d. Ngn hng trc tuyn c kh nng thnh cng cao hn, em li li nhun cao hn 46. Khong 2 gi chiu, Mr.Bean dng PDA truy cp vo mt ca hng bn tp ha trc tuyn. ng ta t mua mt vi mn cho ba ti, khi v nh tt c mi th c giao n ca. y l m hnh:

a. giao dch in t trong ni b doanh nghip. b. TMT cng tc (C-commerce). c. TMT di ng (M-commerce). d. trao i in t ngang hng (a peer-to-peer application).
47. Khch hng nhp s vn n vo website ca Fed Ex kim tra tnh trng thc ca hng ha ang trn ng vn chuyn. y l v d v

a. ci tin quy trnh kinh doanh (continuous improvement efforts). b. to dng nng lc canh tranh chin lc t cng ngh thng tin (a strategic system). c. xy dng li quy trnh kinh doanh (business process reengineering). d. lin minh chin lc (a business alliance).
48. Khi chin lc t trin khai thng mi in t (click-and-mortar) ca ToysRUs tht bi, cng ty chuyn sang s dng h thng bn hng trc tuyn ca Amazon.com. y l v d minh ha m hnh no?

a. H thng phn phi s ha - a digital delivery system b. Loi b trung gian phn phi disintermediation c. Xung t knh phn phi - channel conflict d. Lin minh chin lc - a strategic alliance
49. Website dn n ca hng trc tuyn c gi l

a. Trnh duyt ca hng trc tuyn - shopping browsers b. Cng c tm kim thng minh - intelligent search engines c. Phn mm mua hng t ng - shopbots d. Cng thng tin v ca hng trc tuyn - shopping portals
50. Chin lc marketing ca Sears c gi l:

a. Kt hp m hnh kinh doanh truyn thng vi m hnh kinh doanh in t - click-andmortar

b. Chia s dch v - shared service c. Kinh doanh theo m hnh truyn thng - brick-and-mortar d. Nh sn xut cung cp hng ha trc tip - direct from manufacturer
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51. Mt cng ty xy dng v qun l mt ch in t giao dch theo m hnh many-to-many, cng ty ny c gi l g

a. Ngi truyn ti ni dung - content disseminator b. Marketer lan ta - viral marketer c. Mi gii giao dch - transaction broker d. Ngi to ra th trng - market maker
52. Tt c nhng nhm sn phm sau y u thnh cng trong ng dng thng mi in t, NGOI TR

a. phn cng my tnh b. trang thit b vn phng c. thit b th thao d. my bay

53. Mt marketer s dng e-mail qung co n cc khch hng tim nng, hnh thc ny c gi l g?

a. Mi gii giao dch - transaction broker b. Ngi truyn ti ni dung - content disseminator c. Ngi to ra th trng - market maker d. Marketer lan ta - viral marketer
54. Amazon.com tn dng nhiu loi dch v phc v cc nhm khch hng khc nhau thng qua website ca mnh, y l hnh thc

a. Siu trung gian - hypermediation b. Loi b trung gian phn phi - disintermediation c. Trung gian s - cybermediation d. M rng knh phn phi - unbundling
55. Du TRUSTe c gn trn cc website thng mi in t l v d ca:

a. Xp hng doanh nghip - a business rating b. Bn quyn - a copy right c. Biu tng uy tn - a trust mark d. Sn giao dch B2B - a B2B exchange
56. Thay v bn sn phm my tnh ti cc ca hng, Dell quyt nh bn trc tip cho khch hng. Hnh thc ny gi l g?
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a. Loi b trung gian phn phi - disintermediation b. Xung t knh phn phi - channel conflict c. Thit lp knh phn phi mi - reintermediation d. Trung gian s - cybermediation
57. Khi cc i l bo him pht hin thy cng ty bt u bn bo him qua Internet, h phn i v t s ng lot khng hp tc tr khi cng ty c chnh sch ph hp. y l v d v:

a. Siu trung gian - hypermediation b. Xung t knh phn phi - channel conflict c. Trung gian s - cybermediation d. M rng knh phn phi - unbundling
58. Khi nh v sn phm, e-manager phi tr li cc cu hi sau, NGOI TR:

a. Cng ty no s cung cp cc phn cng v phn mm trin khai bn hng trc tuyn b. Sn phm s p ng phn on th trng no? c. Cng ty s outsource cc hot ng kinh doanh no? d. Cng ty s phi hp vi cc i tc no?
59. WeRFishingLures kinh doanh sn phm phc v cu c hn 50 nm, sn phm c phn phi thng qua cc ca hng v siu th. Cng ty nh m mt website bn sn phm trong v ngoi nc. Ri ro m cng ty gp phi l a. c cu chi ph thay i lm tng kh nng thua l b. sn phm c kh nng khng ph hp vi th trng mc tiu c. chi ph s tng v lm gim li nhun d. quy nh khc nhau v sn phm nhiu th trng khc nhau 60. Mt ca hng truyn thng s dng website thng mi in t h tr bn hng (click-and-mortar) nhm cc mc tiu sau, NGOI TR:

a. khai thc li th ca c thng mi truyn thng v thng mi in t b. tng cng phc v khch hng c. gim s lng hng tr li d. cng c thng hiu

61. Nhng khch hng vn rt bn rn v sn sng mua hng trc tuyn tit kim thi gian mua sm c gi l g?

a. Nhng ngi khng thch i mua sm - shopping avoiders

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b. Nhng ngi rt bn rn - time-starved customers c. Nhng ngi thch s dng cng ngh mi - new technologists d. Nhng ngi thch ci mi - leading edgers
62. Nhng khch hng mua hng trc tuyn v khng thch mua sm ti cc ca hng truyn thng, y l nhm khch hng no?

a. Nhng ngi thch ci mi - leading edgers b. Nhng ngi khng thch i mua sm - shopping avoiders c. Nhng ngi thch s dng cng ngh mi - new technologists d. Nhng ngi rt bn rn - time-starved customers
63. Yu t quan trng nht quyt nh s tn ti ca trung gian trong thng mi in t l

a. kh nng kt ni ngi mua v ngi bn b. cc dch v gi tr gia tng m trung gian cung cp c. quan h ca trung gian i vi cc bn d. li nhun ca trung gian
64. Mt cng ty xy dng h thng thng mi in t bn cc tour du lch trc tuyn, y l m hnh g?

a. Marketer lan ta - viral marketer b. Mi gii giao dch - transaction broker c. Ngi to ra th trng - market maker d. Ngi truyn ti ni dung - content disseminato
65. Mt m hnh kinh doanh (business model) nn bao gm cc yu t sau, ngoi tr

a. m t tt c cc sn phm dch v m cng ty cung cp. b. thng tin v cc nh cung cp v nhng i tc ca doanh nghip c. thng tin v cc ngun thu d. h thng d liu cn thit qun l cc quy trnh kinh doanh
66. Phn mm c chc nng tm kim trn web pht hin cc ca hng bn cng sn phm vi gi thp hn c gi l?

a. Trnh duyt ca hng trc tuyn - shopping browsers b. b. Phn mm mua hng t ng - shopbots c. Cng thng tin mua hng trc tuyn - shopping portals d. Cng c tm kim thng minh - intelligent search engines
67. Website nh gi v xc thc mc tin cy ca cc cng ty bn l trc tuyn c gi l g?
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a. Trang web nh gi tin cy - trust verification sites b. Trang web xp hng cc doanh nghip trc tuyn - business rating sites c. Cng thng tin mua hng trc tuyn - shopping portals d. Phn mm mua hng t ng - shopbots

QUIZ 5 1. Banner qung co ngu nhin s c s dng ph hp trong trng hp no di y? a. Gii thiu b phim mi b. Mt cng ty mun tp trung vo mt on th trng hp c. Qung co ca hng xe Jeep tp trung vo nhng ngi thch phiu lu d. Qung co ca hng Dell tp trung vo nhng ngi mun nng cp my tnh 2. Do vic thu ht v li ko khch hng ngy cng tr nn kh khn v tn km, ni dung ca website c vai tr quan trng trong vic: a. gi khch hng (stickiness) b. khu vc ha (localization) c. s quay tr li ca khch hng (rotation) d. to n tng tt (impression) 3. ti a ho s ln c kch chut, nghin cu ch ra rng cc banner qung co nn xut hin vo v tr no? a. gc di bn phi, gn thanh cun (scroll bar) b. pha trn website c. bt k v tr no trn website, v tr khng nh hng n kh nng thu ht khch hng d. mt phn ba trang web, pha di mn hnh 4. Jose quyt nh mua mt chic xe Saturn VUE, mt ca hng trc tuyn gip anh ta tm c ngi bn vi mc gi Jose cho l ph hp.y l v d v m hnh no? a. mi gii sn phm (product brokering) b. nh gi sn phm v dch v c. xc nh nhu cu
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d. mi gii thng mi (merchant brokering) 5. Khi s dng e-mail qung co n mt nhm khch hng mc tiu s c nhng u im sau, NGOI TR: HI (ch c cu a thi ch) a. cc nghin cu ch ra rng nhn thc ca khch hng i vi sn phm ngy cng tt hn khi s ln qung co ngy cng tng b. hu ht cc cng ty u c kho d liu khch hng phc v qung co c. phng php ny tit kim chi ph d. cng ty c th nhm vo nhm khch hng tim nng nht 6. Kh khn ln nht khi thc hin cc cuc iu tra trc tuyn l g? a. kh ly c mu ngu nhin b. nhng thng tin thu thp trc tuyn thng c tin cy thp c. kh c th tip cn mu vi quy m ln d. khch hng khng thch iu tra trc tuyn 7. Mt cu lc b sch trc tuyn ng nhng qung co cho Amazon.com v cu lc b ny nhn c mt khon ph mi ln khch hng kch chut vo banner qung co . y l hnh thc g? a. marketing lin kt (affiliate marketing) b. focus group c. B2B d. target marketing

8. Mt qung co c xut hin bn di ca s trang web c m ra khi ngi xem ng cc ca s s nhn thy qung co, y l hnh thc qung co g? a. pop-under ad b. pop-up ad c. changing homepage d. invisible ad 9. Mt website gip cc khch hng la chn c nhng mn qu tng ph hp sau khi tr li mt s cc cu hi nht nh. y l m hnh thng mi in t no? a. mi gii sn phm (product brokering) b. nh gi sn phm v dch v c. xc nh nhu cu (need identification) d. mi gii thng mi (merchant brokering) 10. Nhng k thut sau y c s dng xy dng c s d liu v khch hng trc tuyn NGOI TR: a. khch hng cung cp thng tin trn website b. theo di hot ng ca khch hng trn mng c. mua danh b a ch v in thoi t cc telemarketers d. xy dng d liu thng qua qu trnh mua sm ca khch hng 11. N lc reo rc thng tin v sn phm nhm tc ng n quan h gia ngi mua-ngi bn c gi l: a. advertising b. segmentation c. personalization d. puch technology 12. Qu trnh chia nh th trng thnh nhng nhm khc nhau theo mt s tiu ch tin hnh nghin cu c gi l g? a. market segmentation phn on th trng b. target marketing xc nh th trng mc tiu c. marketing research nghin cu th trng d. personalization c th ha
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13. S ln ngi xem m mt trang web c cha qung co c gi l. a. ad views s lt ngi xem b. click ratio t l nhp chut c. ad reach tip cn qung co d. pull chin lc ko 14. Thay v thc hin cc chin lc qung co truyn thng tn km, mt nh xut bn cn c vo cc bnh lun tch cc i vi nhng quyn sch mi d on lng tiu th. y l v d v: a. marketing lan ta (viral marketing) b. qung co n tng c nhn (personal advertising) c. qung co lin kt (affiliate marketing) d. trng cu kin khch hng (polls) 15. Trong cc qung co vi mc ch xy dng cng ng - community approach, c im no sau y ng? a. khch hng c tr th lao da trn thi gian c qung co b. khng cn thit k p c. ngi qung co da vo truyn ming (word of mouth) d. mt series qung co c thit k da vo hnh vi khch hng tim nng 16. Wanda cn mua mt chic my tnh mi nhng khng bit chnh xc cu hnh no ph hp.Mt ca
hng trc tuyn gip c xc nh chnh xc cu hnh ph hp vi nhu cu ca mnh. y l m hnh thng mi in t no?

a. mi gii sn phm (product brokering) b. nh gi sn phm v dch v c. xc nh nhu cu d. mi gii thng mi (merchant brokering) 17. Sn giao dch chng khon NASDAQ l in hnh ca m hnh TMT no sau y: a. marketing lin kt (affilliate marketing) b. mua bn theo nhm (group purchasing) c. sn giao dch in t (e-marketplace) d. khch hng t a ra mc gi mong mun (name your own price model) 18. Wal-Mart xy dng mt website bn cc sn phm ca mnh, tuy nhin a s cc hot ng ca cng ty vn c thc hin ti cc ca hng bn l. y l m hnh: a. TMT thun ty (pure E-commerce) b. TMT truyn thng (brick-and-morar operation) c. TMT trn nn thng mi truyn thng (click-and-mortar operation) d. mt mng li gi tr gia tng 19. ti a ha s ln c kch chut, nghin cu ch ra rng cc banner qung co nn xut hin vo v tr no?. a. bt k v tr no trn website, v tr khng nh hng n kh nng thu ht khch hng b. ph trn website c. mt phn ba trang web, pha di mn hnh d. gc di bn phi mn hnh, gn thanh cun (scroll bar) 20. N lc tuyn truyn thng tin v sn phm nhm tc ng n quan h gia ngi mua-ngi bn c gi l: a. Chin lc y - push technology b. C th ha - personalization c. Phn on - segmentation d. Qung co - advertising

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QUIZ 6 1. Harry tr tin v tu in ngm bng cch slide th plastic qua thit b c th ti li vo nh ga. y l v d minh ha ca cng ngh no? a. GPS technology b. a proximity card c. mSCM d. telemetry 2. Hy ch ra hai li ch ln nht ca B2B mobile commerce: a. to reduce both marketing and administrative costs - Gim chi ph marketing v chi ph qun l b. to reduce administrative costs and collaborate with partners- Gim chi ph qun l v chi ph hp tc vi cc i tc c. to reduce marketing costs and share information along the supply chain - Gim chi ph marketing v chi ph chia s thng tin trong chui phn phi d. to use wireless communication to share information along the supply chain and to collaborate with partners - S dng cc thit b khng dy chia s thng tin trong chui phn phi v hp tc vi cc i tc 3. Micropayments hay giao dch gi tr nh l cc giao dch thanh ton in t c tr gi: a. for microcomputer services b. less than $1 c. less than $10 d. less than $100 4 Mt chng trnh qung co ca nh sn xut in thoi di ng nhm thu ht khch hng s dng dch v thng qua cc chiu thc gim gi, tng qu nhm cnh tranh vi dch v in thoi c dy. y l hnh thc: a. Nng cp ng truyn - improved bandwidth. b. Chin lc y - vendor push. c. Nn kinh t dch v - the service economy. d. Ton cu - ubiquity. 5. Mt li xe tr ph ng cao tc khi i qua trm thu ph ng bng th t trn xe t v my c th ti trm t ng tr tin trn th. y l v d minh ha: a. RFID technology b. contextual computing c. distributed processing d. pervasive computing 6. Mt loi my tnh cm tay ch yu c s dng nhn, gi th in t c gi l: a. Ogo b. blackerry c. smartphone d. personal data assistant 7. Mt loi my tnh cm tay ch yu c s dng qun l thng tin c nhn c gi l: a. personal data assistant b. smartphone c. blackberry d. Ogo 8. Mt lut s lu tr cc thng tin lin lc ca khch hng trong PDA. Anh ta c th va tra cu thng tin lin lc trn PDA, va kt ni Internet tra cu thng tin ca mt s khch hng hng thng qua website danh b in thoi. Hot ng ny c th hin ng nht bng thut ng no di y? a. localization of products and services
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b. mobility c. convenience d. ubiquity 9. Mt thit b lu tr c s dng xc nh danh tnh, a im v s l cc giao dch c gi l: a. Wireless Applications Protocol b. Universal Mobile Telecommunications Systems c. Transmission Control Protocol d. Subscriber Identification Module 10. Renee mua mt chai coca-cola t my bn hng t ng v thanh ton thng qua in thoi di ng. y l v d v: a. e-wallet v in t b. m-wallet v tin di ng c. wireless bill payment thanh ton ha n khng dy d. mobile banking ngn hng di ng 11. Thng mi in t khng dy thu ht hai hot ng CRM no di y? a. wearable devices and job dispatch b. sales force mobilization and field service c. field service and job dispatch d. sales force mobilization and wearable devices 12. Trong cc a im sau, a im no c s lng im truy cp khng dy nhiu nht hin nay? a. government office buildings b. airports c. restaurants d. libraries 13. Trong cc v d sau, v d no c gi l giao dch thanh ton gi tr nh? a. paying a $35 telephone bill over the Internet b. buying a laptop over the Internet c. buying a $3 song over the Internet d. paying a $300 annual bill for Internet access 14. Trung tm ca mt mng khng dy cho php cc thit b c th kt ni mng ti c gi l: a. mobile access point (map) - im truy cp mng di ng b. m-connection c. wireless access point im truy cp mng khng dy d. Bluetooth 15. Vic cp nht ng b d liu gia cc thit b in t, my tnh c gi l: a. synchronization b. data transfer c. docking d. data attaching

16. Vic gii tr t 15-25 tui gia tng s dng cc thit b in t di ng giao tip, gii tr, hc tp v lm vic c gi l: a. the handset culture vn ha thit b cm tay b. vendor push chin lc y c. ubiquity ton cu d. the service economy nn kinh t dch v 17. Vic ng dng cng ngh khng dy vi cc thit b nh smartphone v PDA cho php thc hin cc giao dch in t v trao i thng tin mi ni, mi lc c th hin r nht bng thut ng no di y: 18. Vic tp hp v phn tch cc d liu v khch hng thu thp qua website tm ra nhng thi quen mua
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hng c gi l g? a. Kho st da trn nn web - Web-based surveying. b. X l d liu - data mining. c. Theo di n l - cookie tracking. d. Kho st theo nhm - focus group surveying. 19. PGS. Nguyen gi thng bo cho ngn hng hy b vic s dng th tn dng. Ngn hng tr li bng email trong ngh gim 3% li sut nm nu PGS. Nguyen tip tc s dng loi th ny. y l v d v hnh thc no? a. Chng trnh xc nh khch hng trung thnh - a customer loyalty program. b. H tr gi chn khch hng - save or win back. c. Bn thm sn phm dch v gia tng - up-selling. d. Thu ht khch hng tim nng - prospecting. 20. Cng ty ABC nhn mn hnh t i Loan, CPU t Malaysia v lp rp ti Trung Quc ri giao cho khch hng. y l v d v hnh thc no? a. merge-in-transit. b. Tr hon thc hin n hng - order postponement. c. Kho hng lu ng - a rolling warehouse. d. Giao hng tp trung - leveraged shipments. 21. Nguyn nhn th hai khin cc khch hng e ngi mua hng trc tuyn qua cc website bn hng l g? a. Lo ngi cc sn phm t mua khng c giao - concern that ordered products wont be delivered. b. Lo ngi v khng c tr li hng - the absence of a good return mechanism. c. Khng s thy sn phm trc khi mua - the inability to see a product before buying it. d. Lo ngi v tnh an ton khi mua hng trn internet - concern over the potential for fraud.

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Chng V: Hp ng in t
1. Ch ra cc hot ng c minh ha trong hnh sau y (hi)

2.

3.

4.

5.

6.

7.

8.

9.

a. ngi gi rt gn hp ng v dng kha b mt to ra ch k s b. ngi nhn rt gn hp ng v gii m ch k s so snh hai bn hp ng rt gn c. ngi gi m ha ton b thng ip cn gi bng kha cng khai ca ngi nhn d. ngi nhn kim tra ch k s bng kha b mt ca mnh e. ngi nhn kim tra tnh ton vn ca hp ng bng cch so snh hai hp ng nhn c Ch ra cc hot ng c minh ha sau y (hi) a. ngi gi to ra ch k s b. ngi nhn kim tra ch k s bng kha cng khai ca ngi gi c. . ngi gi m ha ton b thng ip cn gi bng kha cng khai ca ngi nhn d. ngi nhn gii m hp ng bng ha cng khai ca ngi gi e. ngi nhn kim tra tnh ton vn ca hp ng bng cch so snh hai hp ng nhn c Ch ra yu t KHNG phi l li ch ca hp ng in t a. An ton trong giao dch, k kt hp ng b. Nng cao nng lc cnh tranh v hi nhp kinh t quc t c. Thun tin v d s dng i vi mi doanh nghip d. Tin thc hin ton b cc giao dch in t qua mng Ch ra yu t KHNG phi c im ca ch k in t a. Bng chng php l: xc minh ngi lp chng t b. Rng buc trch nhim: ngi k c trch nhim vi ni dung trong vn bn c. ng : th hin s tn thnh v cam kt thc hin cc ngha v trong chng t d. Duy nht: ch duy nht mt ngi c kh nng k in t vo vn bn Hy ch ra nhng iu kin cn lu thnh cng khi giao kt hp ng in t a. Giao dch vi i tc ng tin cy: uy tn, nng lc, kinh nghim... b. Ni dung hp ng: y , chnh xc, cht ch c. C cc chuyn gia v cng ngh thng tin d. C cc chuyn gia v hp ng in t e. C kin thc v thng mi in t Hy ch ra nhng s khc bit gia hp ng in t v hp ng truyn thng? a. Ch k: ch k tay v ch k in t b. Hnh thc: trn giy, thng ip d liu c. Hin nay, hp ng in t cha c s dng rng ri trn th gii d. Ni dung: hp ng truyn thng c ni dung n gin hn Hot ng no c minh ha trong hnh sau y a. ngi nhn dng kha cng khai m ha hp ng m bo tnh b mt b. ngi nhn gi kha cng khai cho ngi gi m ha hp ng c. ngi gi m ha hp ng bng kha cng khai ca mnh d. ngi gi dng kha cng khai ca ngi nhn m ha hp ng Hot ng no c minh ha trong hnh sau y a. ngi gi m ha bng kha b mt v ngi nhn gii m bng kha cng khai ca ngi gi b. ngi gi to ch k s bng kha b mt ca mnh c. ngi nhn kim tra ch k s bng kha cng khai ca ngi gi d. ngi gi s dng kha cng khai v kha b mt m ha v gii m hp ng Hp ng in t hnh thnh trong qu trnh khch hng mua hng ti Amazon.com (xem minh ho) l loi hp ng in t no? a. Cc mu hp ng c a ln trang web b. Hp ng bng email c. Hp ng qua cc thao tc click, type v browse d. Hp ng s dng ch k s
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10. Theo lut Giao dch in t ca Vit Nam (2006), hnh thc th hin ca thng ip d liu gm nhng hnh thc no sau y? (chn 3 hnh thc) a. Th in t b. Bn fax c. Trang web d. Vn bn in trn giy 11. Theo lut Giao dch in t Vit Nam (2006) Hp ng in t l hp ng a. c thit lp di dng thng ip d liu b. c cc iu khon chnh th hin di dng thng ip d liu c. s dng hon ton cc thng ip d liu v cc phng tin in t d. s dng cc phng tin in t trong ton b hoc mt phn ca quy trnh 12. Theo lut Giao dch in t Vit Nam (2006): "Giao kt hp ng in t l vic s dng ....................... tin hnh mt bc hay ton b cc bc trong qu trnh ......................... a. thng ip d liu / thc hin hp ng b. thng ip d liu v ch k s / k kt v thc hin hp ng c. thng ip d liu / giao kt hp ng d. thng ip d liu v ch k s / giao kt v thc hin hp ng 13. Theo quy nh ca lut giao dch in t Vit nam (2006), gim c doanh nghip TMT B2B ca Vit Nam nhn c n hng v chp nhn ti Nht Bn, hp ng hnh thnh ti u? a. Tokyo b. Osaka c. H ni d. Cha th xc nh 14. Trong cc hnh thc hp ng in t di y, hnh thc no an ton nht? a. Hp ng trn cc trang web b. Hp ng bng email c. Hp ng k kt trn cc sn giao dch in t d. Hp ng in t s dng ch k s 15. Trong quy trnh giao dch thng mi in t B2C c bn, hp ng c hnh thnh gia a. Khch hng c nhn v Cng ty qun l website b. Khch hng c nhn v Cng ty s hu v qun l website c. Khch hng c nhn v Phn mm website d. Khch hng c nhn v Gim c cng ty thng mi in t e. Cha c cu tr li ng 16. Trong quy trnh s dng ch k s sau y (hnh minh ha), ngi gi gi cho ngi nhn nhng thng ip no? a. hp ng in t b. ch k s c. hp ng in t v ch k s d. Bn rt gn ca hp ng in t v ch k s 17. Trong quy trnh s dng ch k s sau y (hnh minh ha), ch k s c to ra nh th no? a. dng kha cng khai m ha hp ng b. dng kha b mt m ha hp ng c. dng kha b mt m ha bn rt gn hp ng d. dng kha cng khai m ha bn rt gn ca hp ng 18. V nguyn tc, khi s dng ch k s bng cng ngh kha cng khai a. Ngi gi v ngi nhn mi ngi gi mt kho v khng cho nhau bit b. Ngi gi bit c hai kho cn ngi nhn ch bit mt kho c. Mt kho cng khai v mt kho b mt ch ngi gi v ngi nhn bit d. Mt kho chuyn dng m ho v kho kia chuyn dng gii m 19. Vic nh my tn v a ch cng ty cui mt e-mail khng c coi l CH K IN T AN TON v a. D liu to ra ch k in t ny khng gn duy nht vi ngi k b. Kh pht hin thay i vi ch k sau khi k c. Kh pht hin thay i vi ni dung sau khi k d. Cha c cu tr li chnh xc
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20. Yu t no KHNG thuc quy trnh k in t trong s dng cng ngh PKI a. Thng ip gc b. Bn tm lc ca thng ip gc c. M ha bng kha cng khai d. M ha bng kha b mt 21. Trong qu trnh gi v nhn thng ip in t s dng ch k s bng cng ngh PKI, hot ng no sau y cn c thc hin? a. ngi gi m ha bng kha b mt v ngi nhn gii m bng kha cng khai ca ngi gi b. ngi gi to ch k s bng kha b mt ca mnh c. ngi nhn kim tra ch k s bng kha cng khai ca ngi gi d. ngi gi s dng kha cng khai v kha b mt m ha v gii m hp ng 22. Trong qu trnh s dng ch k s bng cng ngh PKI, hot ng no sau y c thc hin? a. ngi nhn dng kha cng khai m ha hp ng m bo tnh b mt b. ngi nhn gi kha cng khai cho ngi gi m ha hp ng c. ngi gi m ha hp ng bng kha cng khai ca mnh d. ngi gi dng kha cng khai ca ngi nhn m ha hp ng 23. gi v nhn hp ng in t an ton, cc thao tc no sau y cn thc hin (3 thao tc)? a. ngi gi rt gn hp ng v dng kha b mt to ra ch k s b. b. ngi nhn rt gn hp ng v gii m ch k s so snh hai bn hp ng rt gn c. ngi gi m ha ton b thng ip cn gi bng kha cng khai ca ngi nhn d. ngi nhn kim tra ch k s bng kha b mt ca mnh e. ngi nhn kim tra tnh ton vn ca hp ng bng cch so snh hai hp ng nhn c 24. Trong quy trnh s dng ch k s k kt hp ng, ngi gi gi cho ngi nhn nhng thng ip no? a. hp ng in t b. ch k s c. hp ng in t v ch k s d. d. Bn rt gn ca hp ng in t v ch k s 25. Hin nay, sau khi c ngh nh v ch k s v chng thc in t, DN vn cha th tin hnh hot ng g trc tuyn? a. m phn v k kt hp ng in t b. Gii thiu hng ha, dch v c. Tm kim khch hng v chia x thng tin d. K kt hp ng in t

27

Chng VI: Lut iu chnh trong thng mi in t

1. Lut giao dch in t ca Vit Nam (19) Trng hp cng ty ABC l ngi nhn thng ip d liu ch nh hp th in t nhn thng ip d liu l congtyabc@hn.vnn.vn th thi im nhn l thi im thng ip d liu nhp vo h thng .. v a im nhn l a. my ch th in t @hn.vnn.vn / tr s cng ty b. my ch th in t @hn.vnn.vn / a im t my ch th in t c. hp th in t congtyabc@hn.vnn.vn / tr s cng ty d. hp th in t congtyabc@hn.vnn.vn / a im t my ch th in t. 2. Theo Lut giao dch in t ca Vit Nam, nhng hnh vi no b cm trong giao dch in t. ( chn ti a 3 hnh vi b cm, chn ng c 0.33 im, chn sai b tr 0.5 im.) a. Ngn chn tri php qu trnh truyn, gi, nhn thng ip d liu b. Thay i, xa, gi mo tri php thng ip d liu c. To ra thng ip d liu nhm thc hin hnh vi tri php lut d. Pht tn cc chng trnh phn mm trn mng c t chc
e. S dng ch k in t ca ngi khc k kt hp ng

3. Thng ip d liu do t chc cung cp dch v chng thc ch k in t pht hnh nhm xc nhn c quan, t chc, c nhn c chng thc l ngi k ch k in t c gi l: a. Chng th in t b. Chng thc in t c. Chng th chng thc ch k s d. Chng thc in t chng thc ch k s 4. Theo Lut giao dch in t VN: a im no c coi l a im gi thng ip d liu a. Tr s ca ngi gi b. a im lu tr my ch h thng thng tin ca ngi gi c. a im lu tr my ch email ca ngi gi d. a im thng ip c khi to v gi i 5. Lut giao dch in t ca Vit Nam (21): Giao kt hp ng in t bng e-mail c chp nhn nhng gi tr lm chng c thp v nhng l do no sau y (chn ti a 3 la chn) a. tin cy ca cch thc khi to, lu tr, truyn gi thng ip thp b. Cch thc bo m v duy tr tnh ton vn ca thng ip thp c. Kh xc nh ngi k v s chp thun ca ngi i vi ni dung hp ng d. Khng th hin con du ca doanh nghip trn hp ng ny
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e. Khng ph hp vi cc hp ng gi tr ln. 6. Giao dch in t c thc hin t ng tng phn hoc ton b thng qua h thng thng tin c thit lp sn c gi l a. Giao dch in t t ng b. Giao dch in t c. Giao dch in t t ng gia ngi mua v ngi bn d. Giao dch thng mi in t 7. Theo Lut giao dch in t VN : Khi ngi gi yu cu xc nhn th thng ip d liu c coi l : a. Cha gi n khi ngi nhn gi thng bo xc nhn b. Cha gi n khi ngi khi to nhn c thng bo xc nhn ca ngi nhn c. gi khi ngi khi to gi thng bo xc nhn d. gi khi ngi khi to nhn c v truy cp c vo thng ip xc nhn 8. Lut giao dch in t ca Vit Nam (17) Thi im gi thng ip d liu l thi im thng ip d liu ny nhp vo h thng thng tin a. nm ngoi s kim sot ca ngi khi to b. di s kim sot ca ngi khi to c. di s kim sot ca ngi nhn d. nm trong s kim sot ca ngi nhn v ngi gi 9. Lut giao dch in t ca Vit Nam cp cc vn chnh sau, ngoi tr (2 vn ) a. Gi tr php l ca thng ip d liu b. Thi gian gi v nhn thng ip d liu c. Tha nhn ch k in t v chng th in t nc ngoi d. Thanh ton in t e. Thu trong cc giao dch in t 10. Lut giao dch in t ca Vit Nam (18) Trng hp trc hoc trong khi gi thng ip d liu, ngi khi to tuyn b thng ip d liu ch c gi tr khi c thng bo xc nhn th thng ip d liu c coi l . cho n khi nhn c thng bo xc nhn nhn c thng ip d liu a. cha gi / ngi khi to b. cha nhn / ngi khi to c. cha gi / ngi nhn d. cha nhn / ngi nhn 11. Lut giao dch in t ca Vit Nam (15) Hp ng k kt gia khch hng c nhn v website bn hng trc tuyn c gi tr lm chng c hay khng ph thuc cc yu t no sau y (Chn ti a 3 la chn, chn ng c 0,33 im, chn sai b tr 0,5 im)
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a. tin cy ca cch thc to, lu tr v gi hp ng b. Cch thc m bo, duy tr tnh ton vn ni dung ca hp ng c. Cch thc xc nh ngi khi to d. Cch thc rng buc trch nhim ngi mua vi hp ng k kt e. Cch thc rng buc trch nhim ngi bn thc hin n hng k kt 12. H thng c to lp gi, nhn, lu tr, hin th hoc thc hin cc x l khc i vi thng ip d liu c gi l g? a. H thng thng tin b. H thng thng mi in t c. H thng thng tin thng mi v th trng d. H thng thng tin giao dch in t 13. Ngh nh s 57/2006/N-CP v Thng mi in t (15): Khch hng t hng mua sch qua mng v mc mt li nhp s lng hng cn mua, thay v mua 10 nhp nhm l mua 100 cun sch, s tin thanh ton bng th tn dng b tr cho 100 cun sch. Ngi mua thng bo bng email cho ngi bn v li trn ngay sau . Mt tun sau, khi nhn c l hng, ngi mua tr li 90 cun sch cho ngi bn. Ngi bn khng chp nhn v hp ng c thc hin a. Ngi bn hnh ng nh trn l sai b. Ngi mua phi chu trch nhim v h gy ra li nhp sai d liu c. Ngi mua phi chu trch nhim v pht hin li qu mun d. Hai bn thng lng tip gii quyt s sch chnh lch 14. Lut giao dch in t ca Vit Nam (4): Chng trnh my tnh c thit lp hot ng to ra cc ch k s gi l a. Chng trnh chng thc in t b. Chng trnh k in t c. Chng trnh cp chng th in t d. Chng trnh kim tra ch k in t e. Chng trnh k in t an ton 15. . Lut giao dch in t ca Vit Nam : Khi nim no KH NG c nh ngha a. Ch k in t b. Chng th in t c. Giao kt hp ng in t d. Hot ng chng thc in t e. Bo v ngi tiu dng

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16. Lut giao dch in t ca Vit Nam (12) : Mt thng ip d liu c xem l c gi tr nh vn bn vit nu thng tin hm cha trong thng ip d liu c th . tham chiu khi cn thit a. Hin th trn mn hnh v c c b. In ra giy v s dng c lm bng chng c. Truy cp v s dng c d. Truy cp, c v in ra c 17. Lut giao dch in t ca Vit Nam (1) : Lut ny KHNG p dng i vi nhng hot ng no di y (2 hot ng) a. Dn s b. Thng mi c. Cp giy chng nhn quyn s hu nh d. Vn bn tha k e. Mua bn c phiu 18. Lut giao dch in t ca Vit Nam (13). Hp ng c bn A to ra di dng vn bn word, k v gi cho bn B, bn B chp nhn ton b ni dung, bi en mt s iu khon nhn mnh, k v gi li cho bn A. chc chn, bn B trc khi gi chuyn hp ng sang nh dng pdf v t password cm thay i ni dung. Hp ng bn A nhn li c c coi l c gi tr nh vn bn gc hay khng a. C b. Khng c. Lut cha quy nh r trng hp ny d. Ch hp ng dng word do bn B to ra c coi l c gi tr nh bn gc 19. Theo Lut giao dch in t VN : Khi no ngi nhn c coi l nhn c thng ip d liu a. Khi thng ip d liu nhp vo h thng thng tin ca ngi nhn b. Khi ngi nhn c thng ip d liu c. Khi ngi nhn download thng ip d liu v my tnh ca mnh v c th truy cp c d. Khi ngi nhn c kh nng c c thng ip d liu 20. Theo Lut giao dch in t VN : Thi im nhn thng ip d liu l
a. Thi im thng ip d liu nhp vo bt k h thng thng tin no ca ngi nhn

b. Thi im thng ip d liu nhp vo cc h thng thng tin ca ngi nhn c. Thi im thng ip d liu nhp vo h thng thng tin do ngi nhn ch nh d. Thi im thng ip d liu nhp vo h thng thng tin ca ngi nhn

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Chng VIII: Thanh ton in t 1. Qu trnh kim tra xc nh xem thng tin v th c chnh xc khng v s d tin trn th thanh ton cho giao dch hay khng c gi l g? a. Thanh ton b. Settlement c. Xc thc authorization. d. Ph duyt - approval. e. Mua hng procurement 2. Gi mua hng in t KHNG nht thit phi c chc nng no di y a. Tm kim sn phm b. La chn, thm, bt sn phm c. Tnh ton gi, lp ha n d. Lin kt n phn mm thanh ton in t
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3. T chc cung cp ti khon chp nhn thanh ton cho ngi bn hay Internet Merchant Accounts vi mc ch chp nhn cc khon thanh ton bng th tn dng c gi l g a. Nh cung cp dch v - processor. b. T chc cung th tn dng - credit card association c. Ngn hng pht hnh - issuing bank. d. Ngn hng thng bo - acquiring bank 4. Mt loi th thanh ton cho php cc giao dch thanh ton c thc hin khi t gn thit b c th nh tr ph giao thng trn ng cao tc, tr v tu in ngm c gi l g a. contactless card b. debit card. c. contact card d. optical memory card 5. Ngi mua/ch th, ngn hng ca ngi mua/ngn hng pht hnh th, ngn hng ca ngi bn, ngi bn/t chc chp nhn thanh ton th, t chc cung cp dch v thanh ton in t l cc bn lin quan n giao dch thng mi in t no a. Mua hng v thanh ton bng th ti siu th b. Mua hng v thanh ton bng th tn dng qua Internet c. Mua hng v thanh ton bng th tn dng ti ca hng d. Rt tin mt t my ATM thanh ton khi mua hng 6. Mt loi th thanh ton cho php ch th rt tin trc tip t ti khon tin gi ca mnh ti ngn hng. y l loi th no a. Th ghi n - debit card. b. Th tn dng - credit card. c. Th mua hng - charge card. d. Th thanh ton in t - e-payment card. 7. GS. Tun s dng th mua mt s sch trn mng. Cc khon thanh ton b tr tc tip t ti khon tin gi ca ng t ti ngn hng Vietcombank. Trong trng hp ny, ng Tun s dng loi th no a. Th tn dng - credit card b. Th mua hng - charge card c. Th ghi n - debit card d. V in t - e-wallet. 8. Loi th no c bo mt cao hn cc loi th cn li a. Th rt tin mt (ATM) b. Th mua hng c. Th thng minh d. Th bng t 9. Hn ch kh khc phc nht khi y mnh cung cp dch v Internet banking ti VN l a. Kh m bo cc vn an ton, bo mt b. Thiu vn u t v cng ngh c. Hn ch v trnh trong ngnh ngn hng d. Thi trng tim nng nh 10. Yu t no khng phi li ch ca dch v ngn hng in t a. Thanh ton cc ha n trc tuyn b. Truy cp cc thng tin v ti khon v cc giao dch thc hin c. Truy cp mi ni, mi lc d. Tng tc trc tip vi nhn vin ngn hng 11. TS. Minh thc hin thanh ton cc ha n tin in, in thoi, internet bng cch vo cc website ca nhng nh cung cp dch v trn v nhp vo thng tin ti khon thanh ton, y l hnh thc thanh ton in t g a. Ngn hng in t - online banking b. Thanh ton ha n trc tuyn - biller direct c. Cng thanh ton ha n trc tuyn - bill consolidator d. Th tn dng o - virtual credit card 12. S khc bit ln nht gia Th tn dng (credit card) v Th ghi n (debit card) l a. Kh nng thanh ton trong giao dch qua Internet (mua hng qua mng)
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b. Kh nng thanh ton trong cc giao dch truyn thng (ti siu th, ca hng...) c. Kh nng rt tin t cc my ATM d. Kh nng chi tiu b gii hn

13. Trn gc khch hng s dng ha n in t, hy ch ra vn KHNG phi l li ch i vi h a. Gim chi ph - reduced expenses. b. D dng lu tr cc loi ha n - improved record keeping. c. Khng b gii hn v thi gian v a im thanh ton ha n - ability to pay bills from anywhere at any time. d. Nhn t hn nhng mu qung co t cc doanh nghip gi ha n - fewer ads from companies sending bills. 14. TS. Lynn thc hin cc khon thanh ton hng thng thng qua mt website thanh ton trc tuyn do ngn hng cung cp. y l v d v a. Ngn hng in t - online banking b. Thanh ton ha n trc tuyn - biller direct c. Cng thanh ton ha n trc tuyn - bill consolidator d. Th tn dng o - virtual credit card 15. Dch v kt ni ngi bn hng, khch hng, v cc ngn hng lin quan thc hin cc giao dch thanh ton in t c gi l g? a. Dch v thanh ton trc tuyn - payment processing service b. Ngi bn - merchant. c. Ngn hng pht hnh - issuing bank d. Ngn hng thng bo - acquiring bank 16. S dng..... khch hng khng cn phi in cc thng tin vo cc n t hng trc tuyn m ch cn chy phn mm trn my tnh a. Tin s ho: Digital cash b. Tin in t: E-cash c. V in t: E-wallet d. Sc in t: E-cheque 17. T chc ti chnh cung cp th thanh ton cho cc khch hng c nhn c gi l g? a. Nh cung cp dch v - processor. b. T chc cung th tn dng - credit card association c. Ngn hng pht hnh - issuing bank. d. Ngn hng thng bo - acquiring bank. 18. Mt loi th thanh ton, khng c gii hn nht nh, ch th phi tr cc khon chi tiu, mua sm hng thng. y l loi th no a. Th ghi n - debit card. b. Th tn dng - credit card c. Th mua hng - charge card. d. Th thanh ton in t - e-payment card 19. Ch ra yu t KHNG cng loi vi cc yu t khc a. ATM b. EFT c. ACH d. EDI 20. Trong nm 2004, theo thng k ca Turban 2006, tng thit hi do cc giao dch thanh ton gi mo trc tuyn i vi ngi bn hng l bao USD a. $26 million. b. $260 million. c. $2.6 billion. d. $26 billion 21. Li ch c bn nht ca Internet banking l g a. Tit kim chi ph giao dch b. To iu kin cung ng thm cc dch v cho khch hng
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c. Tng mc thun tin trong giao dch ca khch hng d. Xy dng lng trung thnh v gia tng li nhun cho khch hng 22. Mt loi th thanh ton cho php ch th s dng mt khon tin thanh ton vi gii hn nht nh do cng ty cp th a ra v thng yu cu mt t sut li nhun kh cao i vi nhng khon thanh ton khng c tr ng hn. y l loi th no a. Th ghi n - debit card b. Th tn dng - credit card. c. Th mua hng - charge card. d. Th thanh ton in t - e-payment card 23. GS. Hoang ng k s dng mt dch v thanh ton cho php tp hp tt c cc ha n GS phi tr trong thng t cc nh cung cp dch v khc nhau, v ch phi thc hin mt thanh ton duy nht. y l v d v hnh thc thanh ton in t no a. Ngn hng in t - online banking b. Thanh ton ha n trc tuyn - biller direct c. Cng thanh ton ha n trc tuyn - bill consolidator d. Th tn dng o - virtual credit card 24. Qu trnh chuyn tin t ti khon ca ngi mua sang ti khon ca ngi bn c gi l g? a. Thanh ton settlement b. Xc thc authorization c. Ph duyt approval d. Mua hng procurement 25. Trong giao dch thng mi quc t, vi nhng hp ng c gi tr ln, v d trn 50.000 USD, cc doanh nghip thng s dng hnh thc thanh ton no a. Thanh ton bng th - trade card payment. b. Thanh ton in t nh - e-micropayment c. Thanh ton s dng ch k s - PKI payment d. Th tn dng - letter of credit. 26. Mt loi th thng minh vi mt con chp nh, mu vng gn trn b mt th cho php gi v nhn thng tin vi my c th khi t vo vo trong my c th c gi l g a. purchase card. b. debit card. c. contact card d. optical memory card 27. Trn gc ngi cung cp ha n in t, hy ch ra c im KHNG phi li ch ca hot ng ny a. Gim chi ph x l giao dch - reduced processing expense b. Ci thin cht lng dch v khch hng - improved customer service. c. Gip doanh nghip hin din trn ton th gii - universal availability d. Thu ht thm nhiu khch hng tim nng - opportunity for targeted advertising

28. Cc giao dch thanh ton in t c gi tr nh hn 10 USD c gi l g a. Thanh ton in t trung bnh - e-mediumpayments b. Thanh ton in t nh - e-micropayments c. Thanh ton in t bng th thng minh - e-smart payments. d. Tin in t - e-cash. 29. Cng ty bn sn phm hay dch v trc tuyn, s dng th tn dng l cng c thanh ton c gi l g? a. Nh cung cp dch v - processor b. Ngi bn merchant c. Ngn hng pht hnh - issuing bank d. Ngn hng thng bo - acquiring bank

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Chng IX: Trin khai d n xy dng TMDT 1. Dr. Hoa mua v download mt phn mm tng la trc tuyn. Sau khi ci t phn mm ny trn my tnh xong, c pht hin ra my tnh khng th kt ni Internet c. Dr. Hoa truy cp vo website ca nh cung cp phn mm, xem mc FAQ ca phn mm ny v tm c cch khc phc s c.y l v d minh ha hot ng no? a. Chc nng h tr v sn phm - product support function. b. Chc nng thc hin n hng - order fulfillment function. c. Chc nng gii thiu sn phm - product presentation function. d. Chc nng cung cp dch v khch hng - customer service function. 2. Gi phn mm bao gm ca hng trc tuyn, gi mua hng trc tuyn, mu t hng, c s d liu m t sn phm, gi v n t hng c gi l g? a. phn mm trang ch bn hng b. Trn gi phn mm v thng mi in t c. mt catalog in t d. mt gi phn mm theo chc nng 3. Khi cn trin khai cc ng dng thng mi in t trong thi gian ngn, ngun vn t, h thng mi khng gi v tr chin lc trong hot ng kinh doanh, la chn no sau y l ph hp nht? a. tch hp ng dng doanh nghip b. outsourcing c. mua ng dng v thng mi d. insourcing K thut pht trin cc ng dng thng mi in t no theo cc ng dng c trin khai ng b v tng thch vi h thng ca cc i tc? a. Leasing b. Insourcing c. Outsourcing d. Tch hp ng dng doanh nghip 4. Mt module trn website cho php ngi xem t do ng nhp, t cu hi, bnh lun v trao i kin gi l: a. chat group b. Danh sch chung c. Din n tho lun in t d. Danh sch tho lun qua email 5. Bc u tin trong vic xy dng mt n v kinh doanh mi l g? a. Xy dng k hoch kinh doanh - write a business case. b. Tm kim ngun vn cn thit m bo s thnh cng - find the money needed to make the business successful. c. Xc nh nhng nhu cu hin ti cha c p ng ca ngi tiu dng hoc doanh nghip identify a consumer or business need that isnt presently being met. d. Xem xt ton b cc c hi kinh doanh hin hu - investigate all existing opportunities. 6. Khi trin khai mt d n thng mi in t, vic xc nh xem website c p ng nhng mc tiu kinh doanh v tm nhn ca doanh nghip hay khng gi l g? a. Kim tra kt qu - acceptance testing. b. Kim tra kh nng s dng - usability testing. c. Kim tra kh nng tng tc - integration testing. d. Kim tra kh nng hot ng - performance testing. 7. Yu cu v thng nht consistency trong thit k website nhm mc tiu no sau y? a. m bo rng cc tin nhn c gi n cho nhng khch hng tip xc vi cng ty l nht qun b. m bo rng cc trang web phi nht qun vi nhau c. m bo rng tt c visitors tm thy c nhng g m h cn tm
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d. m bo rng cc khch hng oc i x nh nhau khi h tip xc vi dch v khch hng 8. Theo mt s nghin cu, ngi xem website nn tm c thng tin h quan tm vi iu kin no sau y? a. Khng cn nhp chut b. Trong vng 10 pht hoc km hn c. Ch vi mt ci nhp chut d. Hn 3 ci nhp chut 9. K thut pht trin cc ng dng Thng mi in t no ph hp vi mc tiu a ra cc ng dng chin lc nhm to s khc bit ca cng ty vi cc i th cnh tranh? a. outsourcing b. mua mt h thng c sn c. leasing d. insourcing 10. Trong qu trnh giao dch in t, website bn hng s dng cc thng tin v sn phm, dch v lin quan a ra cc cho bn cho khch hng. Qu trnh ny c gi l: a. Bnh lun - comment. b. Xc tin - promotion. c. Bn sn phm dch v lin quan - cross selling. d. Bn thm cc sn phm dch v khc - up selling. 11. Vic lu tr website, theo cc doanh nghip mua phn cng, phn mm, tuyn dng nhn s v ng truyn lu tr cc website ca mnh c gi l g? a. ISP hosting. b. mirror hosting. c. using a storebuilder. d. self-hosting. 12. Vic xy dng website ni b c nhng li ch sau, NGOI TR: a. Cho php cng ty s dng chuyn gia ni b b. Cho php cng ty m rng tm kim sot hn trong quy trnh v cc trang web hon thnh c. Cung cp tc nhanh nht ra th trng d. Cho php cng ty bo h cng ngh c quyn 13. H ` vo Internet c gi l g? a. ISP address. b. URL name. c. domain name. d. host name. 14. Theo thng k chung, tng quan gia chi ph xy dng v lp t mt h thng thng mi in t v chi ph vn hnh v duy tr h thng c c im g? a. Khng c mt mi quan h tng th no gia chi ph xy dng v lp t mt h thng thng mi in t v chi ph vn hnh v duy tr h thng - There is no general relationship between the cost of building and installing an EC system and the cost of operating and maintaining it. b. Chi ph xy dng v lp t mt h thng thng mi in t ln hn chi ph vn hnh v duy tr h thng - It costs much more to build and install an EC system than to operate and maintain it. c. Chi ph xy dng v lp t mt h thng thng mi in t tng ng chi ph vn hnh v duy tr h thng - It costs about as much time, effort, and money to operate and maintain as to build and install a system. d. Chi ph xy dng v lp t mt h thng thng mi in t nh hn ch ph vn hnh v duy tr h thng - It costs much more to operate and maintain an EC system than to build and install it.

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15. Trang web gip khch hng trong qu trnh mua hng c gi l g? a. Trang ch b. Trang ni dung c. Trang giao dch d. Trang tr gip 16. Cc trang web cung cp thng tin v sn phm, dch v, thng tin trong qu trnh mua sm, thng tin sau khi mua v dch v sau bn c gi l g? a. Trang ch b. Trang ni dung c. Trang giao dch d. Trang tr gip 17. Trang web gip ngi xem s dng hay nh hng khi c thng tin trn website c gi l g? a. Trang ch b. Trang giao dch c. Trang tr gip d. Trang ni dung 18. GS. Chi mua mt e-book t mt nh xut bn qua mng. Trong khi ang download ti liu v th my tnh gp s c mt in. Khi kt ni li v bt u download li ti liu th nhn c thng bo rng qu trnh download hon tt. GS. Chi phi lm g tip theo? a. Chc nng thc hin n hng - order fulfillment function. b. Chc nng h tr v sn phm - product support function. c. Chc nng gii thiu sn phm - product presentation function d. Chc nng cung cp dch v khch hng - customer service function. 19. Vic xc nh xem s t website ti u l mt phn ca hot ng no di y? a. Ni dung - content. b. a Web host. c. Cu trc ca web - a Web design format. d. Tn min - a domain name. 20. Mt cng ty lu tr website cung cp nhiu dch v lu tr khc nhau cho cc loi hnh doanh nghip khc nhau c gi l g? a. a storebuilder. b. self-hosting. c. pure Web hosting service. d. ISP hosting. 21. Khi trin khai mt d n thng mi in t, vic chy th kim tra cm nhn ca ngi s dng khi tng tc vi website thng mi in t gi l g? a. Kim tra kh nng hot ng - performance testing. b. Kim tra kt qu - acceptance testing. c. Kim tra kh nng s dng - usability testing. d. Kim tra kh nng tng tc - integration testing. 22. Khi trin khai mt d n thng mi in t, vic chy th m bo cc module trong ton b d n hot ng phi hp tt vi nhau gi l g? a. Kim tra kh nng tng tc - integration testing. b. Kim tra kh nng s dng - usability testing. c. Kim tra kt qu - acceptance testing. d. Kim tra kh nng hot ng - performance testing. 23. Trong qu trnh chuyn i t thng mi truyn thng sang thng mi in t, vn no sau y thng xy ra? a. S c s thay i v hnh thc bn ngoi, tuy nhin c rt t thay i trong qu trnh trin khai hay trong quyt nh u t vo c s h tng - there is a change in outlook, but rarely a change in
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procedures or investment in infrastructure. b. S c s thay i ngy cng nhiu v cch thc trin khai cc hot ng ca doanh nghip - there are incremental changes to the ways things have always been done. c. S thay i c th ch nh hng n mt hoc mt s cc phng ban chc nng ca doanh nghip the change may affect only one or a few of the functional areas of the business. d. Hu ht mi hot ng ca doanh nghip u c th phi thay i v cch thc lm truyn thng s phi dp b - there is always a sharp break with the past and every aspect of the business will probably change. 24. Khi nh gi mt gi ng dng thng mi in t, kh nng thu thp, lu tr, truy xut thng tin v cu trc c s d liu ca h thng cn c tin hnh cn thn. Qu trnh nh gi ny gi l g? a. information requirements b. technological evolution. c. flexibility. d. user friendliness. 25. Theo mt s nghin cu, khch hng cn c kh nng tr v trang ch ca website vi iu kin no sau y? a. Trong vng 10 pht hoc km hn b. Hn 3 ci nhp chut c. Khng cn nhp chut d. Ch vi mt ci nhp chut 26. Kh khn ln nht trong s dng vn mo him venture capital l g? a. Tm c mt nh u t mo him ng cp vn - finding a willing venture capitalist. b. Mt i s t ch - the loss of control a venture capitalist demands. c. Chuyn a im ti mt lng p - relocating the business to an incubator. d. Tm c s vn m nh u t yu cu - finding the money a venture capitalist will require. 27. Nhng ni dung trn website cho php truy cp min ph hoc t do c gi l g? a. Thng tin ni b - local content. b. Thng tin c bit - premium content. c. Thng tin thng mi - commodity content. d. Thng tin dnh cho thnh vin - member content. 28. Bc u tin trong xy dng d n Thng mi in t l g? a. Xc nh, nh gi v lp k hoch xy dng h thng thng mi in t - identify, justify, and plan the EC system. b. Thit k cu trc kinh doanh thng mi in t - create the EC architecture. c. La chn mt phng n pht trin - select a development option. d. Ci t, kim tra, kt ni, v trin khai cc ng dng - install, test, connect, and deploy the application. 29. Cng ty EcomPro kinh doanh c 50 nm, th h EcomPro3 quyt nh m mt knh bn hng trc tuyn tng cng qung co v bn hng cho ca hng truyn thng. y l v d v: a. Cng thng tin - a portal. b. Mua sm trc tuyn - e-procurement. c. Ca hng trc tuyn - a storefront. d. u thu - a reverse auction. 30. Cng ty Ecom Pro sn xut v bn cc loi hng in t di nhiu nhn hiu khc nhau, c mt s website ring cho tng nhn hiu ny. Cng ty quyt nh tp hp tt c cc website ring l vo mt website, t lin kt n cc website ring, bn cnh cung cp thng tin chung v cng ty, thng tin h tr khch hng, ban qun l, lch s cng ty y l v d v: a. Ca hng trc tuyn a storefront b. u thu a reserve auction. c. Cng thng tin a portal.
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d. e-procurement 30. Khi lp mt d n Thng mi in t, ngi lp d n u tin phi quan tm n nhng vn no? a. Vch sn khung thi gian trin khai v hon thnh d n - a time line for completion and implementation. b. Chi ph trin khai d n - the cost of implementing the project. c. Cc ngun lc v cng ngh hin c c th s dng cho d n - the existing computer resources available for the project. d. Xem xt mc ph hp ca d n thng mi in t vi chin lc tng th ca doanh nghip - how the EC project aligns with the organizations overall business plans and processes. 31. Mt cng ty, i hc, hoc mt t chc phi li nhun h tr cc doanh nghip tim nng trong giai on u xy dng v pht trin c gi l g? a. Doanh nhn - entrepreneur b. Lng p - incubator c. Nh u t mo him - venture capitalist. d. Nh u t thin thn - angel investor. 32. Vic website v cc trang web trn c sp xp, t tn, lin kt h tr qu trnh xem v duyt web hay tm kim c gi l g? a. The Web format b. Cu trc thng tin c. Thit k website d. The Web template 33. Mt module ca website cho php khch truy cp v giao tip trc tuyn ng thi vi nhau c gi l: a. chat group b. Danh sch chung c. Din n tho lun in t d. Danh sch tho lun qua email 34. C nhn giu c ng gp qu v c th l kin thc chuyn mn trong giai on u tin xy dng mt doanh nghip mi c gi l g? a. Nh u t mo him - venture capitalist. b. Lng p - incubator c. Nh u t thin thn - angel investor. d. Doanh nhn - entrepreneur 35. i vi nhng ng dng thng mi in t cn trin khai nhanh chng, mt nhiu chi ph xy dng v duy tr, vn hnh h thng, la chn no sau y l ph hp nht? a. leasing b. tch hp ng dng doanh nghip c. outsourcing d. insourcing 36. Mt portal c xy dng cho ton b cc t chc thnh vin ca cng ty truy cp c gi l g? a. Cng thng tin c nhn b. Cng thng tin doanh nghip c. Cng cung cp cc sn phm t phc v d. Cng thng tin ni b

37. Mt nh sn xut ln c tm nh my ti mt s a im khc nhau. Cng ty c website gii thiu tng nh my trn 10 nm nay, ti c thng tin y v tn, a ch, in thoi, email lin h cho tng nh my. Nhng thng tin ny khng thay i t khi website c xy dng v cng ty khng c nhu cu thay i cc thng tin ny. y l v d v: a. Ni dung ng - dynamic content. b. Ni dung tnh - static content. c. Ni dung c bit - premium content. d. Ni dung ti u - optimized content.
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38. Khi trin khai website thng mi in t, quyt nh no trong nhng quyt nh sau phi c thc hin u tin v c tc ng n cc hot ng thng mi in t sau ny? a. Ai s l ngi lu tr web - who will host it. b. Tn min - the domain name. c. Mu sc v kt cu - the colors and layout to use. d. Khch hng s thanh ton nh th no - how customers will make payments. 39. trin khai d n thng mi in t thnh cng, yu t no sau y ng vai tr quan trng nht? a. S phi hp gia chuyn gia cng ngh, kinh doanh v thng mi in t b. Ban lnh o am hiu thng mi in t c. i ng k s tin hc tt d. i ng chuyn gia thng mi in t 40. Vic nh gi kh nng m rng ca h thng thng mi in t theo nhiu chiu khc nhau c th cung cp thm cc sn phm dch v mi c gi l g? a. information requirements b. flexibility. c. hardware and software resources. d. scalability. 41. Mi ln khch hng t hng mt a CD t ca hng bn a nhc trc tuyn, phn mm qun l kho hng thng bo rng mt chic a loi c t hng. y l v d v: a. Chc nng cung cp dch v khch hng - customer service function b. Chc nng t hng trc tuyn - order entry function. c. Chc nng h tr sn phm - product support function. d. Chc nng thc hin n hng - order fulfillment function 42. Trong qu trnh giao dch trc tuyn, website bn hng a ra cc la chn lin quan vi gi cao hn, cht lng v tnh nng cao hn, y l qu trnh: a. Bn thm cc sn phm dch v khc - up selling. b. Bnh lun - comment. c. Bn sn phm dch v lin quan - cross selling. d. Xc tin - promotion. 43. Dr. Van truy cp mt website c chc nng truy cp tip vo cc thng tin c c bit ha theo ng nhu cu ca c, y l v d v m hnh g? a. Cng thng tin b. Ca hng trc tuyn c. Sn giao dch d. Trnh duyt 44. Trang web gip mi ngi xem tm hiu chung v website v gii thiu v website c gi l g? a. Trang tr gip b. Trang ni dung c. Trang ch d. Trang giao dch

45. Khi nh gi mt d n thng mi in t, vic m bo h thng my tnh, h iu hnh ca h thng thng mi in t mi tng thch vi h thng hin ti c gi l g? a. information requirements b. user friendliness. c. hardware and software resources.
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d. flexibility. 46. V c bn, ti sao phi xy dng mt k hoch kinh doanh? a. a ra c ch hot ng cho doanh nghip - provide an operational framework for the business. b. Gip cc nh lnh o ghi nh mc tiu cn hon thin - help the founders remember what they are trying to accomplish. c. Tm c vn u t - acquire funding. ????? d. a ra nh hng chin lc cho nhn vin - provide strategic direction to employees. 47. 1 ch in t e-market lin kt nhiu ngi mua v nhiu ngi bn vi nhau gi l? a. Sn giao dch b. Mua sm trc tuyn c. u thu d. u gi 48. S khc bit ln nht gia mt k hoch kinh doanh truyn thng v k hoch kinh doanh in t l g a. Nhn thc c kinh doanh trong mi trng Internet l kinh doanh trong mt mi trng kinh doanh c th - understand that the Internet is an unique sales channel. b. Hiu c mi mt v cng ngh cn thit trin khai mt d n - understand all aspects of the technology required to implement the plan. c. Pht trin mt k hoch kinh doanh ko di t nht l 20 nm - develop a plan that spans at least twenty years. d. Nhn thc c cc quy tc truyn thng khng th ng dng c khi kinh doanh trn mng Internet - understand that traditional rules do not apply when doing business on the Internet. 49. Trong mt ca hng trc tuyn B2C, chc nng cung cp cho khch hng thng tin v sn phm qua cc phn mm duyt web gi l g? a. Chc nng thanh ton trc tuyn - electronic payment function. b. Chc nng thc hin n hng - order fulfillment function. c. Chc nng t hng trc tuyn - order entry function. d. Chc nng gii thiu sn phm - product presentation function 50. Cng ty EcomPro sn xut v bn cc loi hng in t di nhiu nhn hiu khc nhau, c mt s website ring cho tng nhn hiu ny. Cng ty quyt nh tp hp tt c cc website ring l vo mt website, t lin kt n cc website ring, bn cnh cung cp thng tin chung v cng ty, thng tin h tr khch hng, ban qun l, lch s cng ty y l v d v: a. Cng thng tin - a portal. b. Ca hng trc tuyn - a storefront. c. u thu - a reverse auction. d. e-procurement 51. Trong qu trnh giao dch trc tuyn, website bn hng cung cp cc phiu mua hng, phiu gim gi, dch v min ph c gi l g? a. Xc tin - promotion. b. Bn thm cc sn phm dch v khc - up selling. c. Bnh lun - comment. d. Bn sn phm dch v lin quan - cross selling 52. Mt nhm ngi cng c mt s mi quan tm v giao tip vi nhau qua email list c gi l g? a. Din n tho lun in t b. chat group c. Danh sch chung d. Danh sch tho lun qua email 53. 1 portal ng vai tr cng kt ni n cc portal v web khc ca cng ty c gi l? a.Cng cung cp sn phm t phc v b.Cng thng tin ni b c.Cng thng tin doanh nghip d.Cng thng tin c nhn
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54. Vic 1 website TMT tp trung nhiu sn phm ca nhiu nh cung cp khc nhau nhiu ngi mua c th xem xt c gi l g? a, Catalogs in t b, Mua sm trc tuyn c,Sn giao dch d, Sn giao dch B2B ca ngi bn 55. Nhng ni dung thng tin khng bao gi c truy cp qua web c gi l g? a. Thng tin c bit premium content b. Thng tin ni b - local content c. Thng tin thng mi commodity content d. Thng tin dnh cho thnh vin member content. 56. Mc thun tin ca h thng nhm gip ngi dng trung bnh c th s dng c d dng c gi l g? a. information requirements. b. user friendliness c. flexibility d. technological evolution. 57. Mt website vi mc ch chnh l cung cp thng tin v doanh nghip v sn phm, dch v c gi l g? a. Trang web tng tc - interactive site. b. Trang web cho php giao dch - transactional site. c. Trang web nhm thu ht khch hng - attractor. d. Trang web cung cp thng tin - informational site. 58. K ton v logistics l hai v d v mng hot ng no khi trin khai thng mi in t? Accounting and logistics are examples of: a. Dch v vn chuyn - transportation services. b. Back-office operations. c. Dch v khch hng - customer service. d. Thc hin n hng - order fulfillment 59. FTU lp ra danh mc cc cu hi v cu tr li m sinh vin mi vo trng hay quan tm
da trn mt iu tra quy m trong vi nm. y l hnh thc g?

a. ng dng chin lc giao tip vi khch hng - a customer-facing application. b. Bng cu hi - a FAQ page. c. Hot ng trc tuyn - online networking. d. ng dng chin lc khch hng trung tm - a customer-centric intelligence application. 60. Ngc vi giao dch thng mi truyn thng theo kiu y-push, giao dch thng mi in t thng theo kiu ko-pull v c c im l: a. Khi u vi mt n hng - begins with an order. b. Xy dng kho hng m khng cn quan tm n nhu cu tim nng - builds inventory without regard for potential demand. c. Bt u vi vic tin hnh sn xut sn phm lu kho - begin with manufacturing a product which is shipped to inventory d. C s lng hng thnh phm lu kho ln hn - has a much larger finished goods inventory level. 61. Tt c cc dch v nhm m bo khch hng nhn c sn phm m h t mua qua
mng trong thi gian cam kt c gi l g?

a. logistics. b. back-office operations. c. Thc hin n hng - order fulfillment. d. Vn ti - transport.

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62. Vic t chc nhn hng tr li t nhng khch hng khng hi lng n ngi cung cp
c gi l g?

a. order fulfillment b. logistics. c. reverse logistics. d. front-office operations. 63. Dr. Tang t mua mt chic laptop ti Denn Computer qua website ca cng ty. Cng ty
xc nhn n hng sau 10 pht v hn giao hng l 3 ngy. Mi ngy sau , Denn u gi cho Dr. Tang email thng bo v tnh hnh lp rp chic laptop theo yu cu . Khi hng bt u giao, Dr. Tang nhn c mt email thng bo thi gian bt u giao hng. y l v d v:

a. Giao hng - purchase dispatch. b. H tr khch hng trong sut qu trnh mua hng - customer support during purchase. c. H tr sau khi mua - postpurchase support. d. H tr trc khi mua hng - pre-purchase support. 64. Bn hng, qung co v h tr khch hng trc tuyn l v d v mng hot ng no
trong thng mi in t?

a. Dch v khch hng - customer service. b. Thc hin n hng - order fulfillment. c. Back-office operations. d. Hot ng bn hng - front-office operations. 65. GS. Dang ln website ca cng ty DennVN mua mt chic my tnh. Trong qu trnh
mua hng, GS. Dang la chn linh kin v cu hnh my tnh ph hp v nhn c mc gi c th i vi tng loi my tnh b xem xt v thi hn giao hng i vi tng loi. y l v d v hot ng no?

a. H tr sau khi mua - postpurchase support. b. H tr khch hng trong sut qu trnh mua hng - customer support during purchase. c. Giao hng - purchase dispatch. d. H tr trc khi mua - pre-purchase support. 66. Vi mc thit hi trn 1.2 t USD, thit hi ln nht trong lch s cc cng ty dot.com xy
ra vi:.

a. E-Toys. b. Amazon.com. c. Kozmo.com. d. Webvan. 67. Trong thng mi in t, cc hot ng sau l v d v hot ng h tr khch hng trc tuyn,NGOI TR a. S hin din ca website - site availability. b. Thi gian tr li - response time. c. H tr i vi sn phm h hng - product failure rate. d. Cung cp d liu kp thi ngay trn website - timeliness of data on the Web site.

68 Kh nng giao hng ng thi hn l vn ca: a. i vi tt c cc hot ng trn th gii, tuy nhin y khng phi l tr ngi i vi cc hot ng ni a - in global operations, but it is rarely a problem in domestic operations. b. C thng mi truyn thng v thng mi in t - in both off-line and online commerce. c. Cc dch v logistics truyn thng, nhng vn ny ch c th thc hin trong thng mi in t - in traditional logistics, but the problem has been solved in e-commerce.
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d. Ch i vi thng mi in t - unique to e-commerce. 69. i vi cc cng ty bn hng trc tuyn, v d ngi sn xut hay bn l, bc th hai
trong qu trnh thc hin n hng l g?

a. Kim tra ngun hng trong kho - checking for product availability. b. Nhn n t hng - receiving the customers order. c. Thc hin n hng - order fulfillment. d. D bo nhu cu - demand forecasting. 70. Khi TS. Vu va hon thnh n t hng mua mt hp mc in cho my in ca mnh,
website ca cng ty TA lp tc a ra gi v hp mc mu cho loi my in v cc loi giy in ph hp. y l v d v hnh thc bn hng no?

a. Bn thm sn phm dch v gia tng - up-selling. b. Bn nhng sn phm lin quan - cross-selling. c. Thu ht khch hng tim nng - prospecting. d. Chng trnh xc nh khch hng trung thnh - a customer loyalty program. 71. Ch ra nhng hot ng c th ci tin nng cao hiu qu cc giao dch thng mi in t trc tuyn. a. logistics - are accomplished solely through improved links with logistics b. ci tin h thng thanh ton - are accomplished solely through implementing linkages with payment systems. c. thay i c cu trong cng ty - are accomplished solely through improvements within the organization. d. Tt c cc la chn - may come from within the organization, from improved links with logistics, and through linkages with payment systems. 72. Chin lc thc hin n hng theo cc linh kin, b phn cu thnh sn phm c tp hp t nhiu hn hai a im c gi l g? a. Tr hon thc hin n hng - order postponement b. merge-in-transit. c. Giao hng tp trung - leveraged shipments. d. Kho hng lu ng - a rolling warehouse. 73. Vai tr ca 3PL trong logistics i vi cc cng ty thng mi in t c c im g? a. . Cc doanh nghip thng mi in t t khi s dng cc bn th ba - 3PL suppliers are rarely used by e-commerce companies. b. Tt c cc dch v logistics phc v cho cc cng ty kinh doanh trc tuyn phi do cc bn th ba cung cp- all logistics services for online companies must be provided by 3PL suppliers. c. Rt quan trng lc trong giai on khi u ca cc doanh nghip, nhng nhiu doanh nghip thng mi in t ln hin nay ang t trin khai h thng logistics ni b - crucial at start-up, but many large e-commerce companies are now developing internal logistical components. d. Cc doanh nghip thng mi in t phi hp vi cc bn th ba thc hin cc hot ng logistics - 3PL suppliers coordinate internal and external logistics functions in e-commerce companies

74. Trong qu trnh giao dch trc tuyn, website bn hng cung cp cc phiu mua hng, phiu gim gi, dch v min ph c gi l g? Choose one answer. a. Xc tin - promotion. b. Bn sn phm dch v lin quan - cross selling. c. Bn thm cc sn phm dch v khc - up selling. d. Bnh lun - comment.
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75. Trong qu trnh giao dch trc tuyn, website bn hng a ra cc la chn lin quan vi gi cao hn, cht lng v tnh nng cao hn, y l qu trnh: Choose one answer. a. Xc tin - promotion. b. Bn sn phm dch v lin quan - cross selling. c. Bn thm cc sn phm dch v khc - up selling. d. Bnh lun - comment. 76. Bn hng, qung co v h tr khch hng trc tuyn l v d v mng hot ng no trong thng mi in t? a. Back-office operations. b. Thc hin n hng - order fulfillment. c. Dch v khch hng - customer service. d. Hot ng bn hng - front-office operations. 77. Portal c vai tr lm giao din gia cng ty, khch hng v nh cung cp cung cp thng tin n tng nhm i tng c th c gi l g? a. Cng cung cp cc sn phm t phc v b. Cng thng tin ni b c. Cng thng tin bn ngoi d. Cng thng tin c nhn 78. Mt gi phn mm tp hp cc cng c thng mi in t, cc module v components tch hp vi nhau trong mt h thng thng mi in t gi l g? a. Trn gi phn mm v TMT b. Mt gi phn mm theo chc nng c. Mt catalog in t d. Phn mm trang ch bn hng

46

Chng X: u gi in t 1 Sau y l cc bc trong giao dch trc u gi trc tuyn, NGOI TR: a. ngi bn v ngi mua a ra cc iu khan cho giao dch bao gm gi c, cht lng sn phm, giao hng v cc iu khan v thanh ton. b. ngi mua sp xp tt c cc sn phm bng gi trn catalog. c. phn mm lc cc la chn a ra cc thng tin gip ngi mua v ngi bn quyt nh mua hoc bn ci g v mua t nh cung cp no. d. tt c cc thng tin lin quan v sn phm v ngi bn hoc ngi mua ch tp trung ti mt a im. 2 Ch ra hnh thc u gi, theo vt ang u gi c bn cho ngi tr gi cao nht? a. Hnh thc u gi kiu H Lan - a Dutch auction. b. Hnh thc u gi t do - a free-fall auction. c. Hnh thc u gi kiu Anh - an English auction. d. Hnh thc u gi Yankee - a Yankee auction. 3 Ch ra v d minh ho cho gi ng dynamic pricing. a. gi c ch p dng trong tun ny ng trn cc banner qung co - this week only sale prices found in a banner ad. b. Gi c ti mt ca hng rau qu - prices found in a grocery store. c. Gi c c cng b trn Catalog - prices found in a catalog. d. Gi c c n nh thng qua thng lng v tr gi - prices set by negotiation and bargaining. 4 M hnh kinh doanh no ph hp vi cc giao dch in t c mt ngi bn nhiu ngi mua? a. Sn giao dch hng i hng in t - E-bartering b. Sn giao dch ng - Dynamic exchanges c. Sn u thu - Reverse auctions d. Sn u gi - Forward auctions 5 Sau y l nhng li ch ca u gi i vi ngi bn, NGOI TR? a. Ngi bn c th nhn c nhng thng tin nhy cm v gi c - sellers receive valuable price sensitivity information. b. Ngi bn khng cn phi ra mt - sellers are always anonymous. c. Ngi bn c th bn c s lng ln hng tn kho rt nhanh chng - sellers can liquidate large quantities of obsolete items very quickly. (sai) d. u gi c th gip tng s lng khch hng v gim thi gian quay vng - auctions can broaden the customer base and reduce cycle time. 6 Chiu thc c ngi tham gia u thu s dng theo dng mt s ngi gi tham gia tr gi rt cao loi b nhng ngi cng tham gia, sau ngi ny rt lui vo pht cui ngi th hai trng thu vi mc gi thp hn nhiu c gi l: a. Dng phn mm y gi ln cao b. Ngi bn thu ngi tham gia tr gi cao c. Ngi mua thu ngi tham gia tr gi cao d. Tham gia cho gi vo pht cht 7 Trong cc giao dch in t s dng hnh thc nh gi linh hot hay gi ng, a. Gi c do ngi bn a ra da trn c cu chi ph - prices are set by the seller based on its cost structure. b. Gi c nh - prices are static. c. Gi c khng c nh v v th nn thng xuyn thay i - prices are not fixed, and so change rapidly. d. Gi c do cc c quan ca Chnh ph iu tit - prices are regulated by government entities.

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8 Sau y l nhng li ch ca u gi i vi ngi mua, NGOI TR: a. Ngi mua c nhiu c hi mc c - buyers are given the opportunity to bargain through the prices they bid. b. Ngi mua c th khng cn xut hin - buyers can remain anonymous. c. Cc cuc u gi bo m cho ngi mua c th mua c hng ha vi gi r nht - auctions guarantee buyers that they have received the lowest possible price on any item upon which their bid is successful. d. Ngi mua c c hi mua c hng c v qu - buyers are given the opportunity to purchase unique items and collectibles. 9 Rachel l ngi su tp gm c. C ln web u gi v cho bn mt bnh gm. Trc khi ri khi website, c vo xem v tr gi bn mn khc ang c u gi trn . Thut ng no sau y m t ng hnh ng trn: a. Ton cu - ubiquity. b. C th ha - personalization. c. Lng trung thnh - stickiness. d. Tin dng - usefulness.(sai) 10 Trong cc giao dch in t c mt ngi mua v nhiu ngi bn, m hnh kinh doanh no di y ph hp nht? a. Sn giao dch ng - Dynamic exchanges b. Sn giao dch hng i hng in t - E-bartering c. Sn u gi - Forward auctions d. Sn u thu - Reverse auctions 11. Hnh thc no di y ph hp nht i vi giao dch in t c nhiu ngi mua v nhiu ngi bn? a. Sn u thu - Reverse auctions b. Sn giao dch ng - Dynamic exchanges c. Sn giao dch hng i hng in t - E-bartering d. Sn u gi - Forward auctions 12. Chiu thc c ngi bn s dng theo c mt s ngi tham gia u thu v cho gi cng vi nhng ngi tham gia y gi ln cao c gi l: a. Ngi mua thu ngi tham gia tr gi cao b. Ngi bn thu ngi tham gia tr gi cao c. Dng phn mm y gi ln cao d. Tham gia cho gi vo pht cht 13. Mt website u gi chuyn u gi cc mn hng phc v mt chui cung cp trong mt ngnh c gi l: a. website u gi kiu H Lan b. website u gi chuyn dng c. website u gi d. website u thu 14. Bc u tin trong qu trnh u gi trc tuyn l: a. tm hiu v so snh b. bt u u gi c. cc loi dch v sau u gi d. tin hnh u thu 15. Ch ra hnh thc auction, theo ngi mua a ra mc gi h sn sng tr cho sn phm hoc dch v, ngi bn a ra cc sn phm v dch v vi mc gi ngi mua la chn? a. Hnh thc u gi kiu Yankee - the Yankee auction model. b. Hnh thc u thu t do - the free-fall auction model. c. Hnh thc t a ra gi ca bn - a name-your-own-price model. d. Hnh thc u thu - the tendering system model.

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16. Cc nghin cu cho thy nhng website thng mi in t c s dng m hnh u gi trc tuyn c xu hng: a. Xy dng cng ng chm hn so vi cc web ch c chc nng bn hng - reach critical mass more slowly than other models. b. Xy dng c cng ng nhanh hn so vi cc web ch c chc nng ch bn hng - reach critical mass more quickly than catalog-order-based. c. D tht bi hn so vi cc m hnh khc - fail more often than other models. d. C nhiu li nhun hn - become liquid. 17. Hnh thc u gi cho php cc bn tham gia ti mi ni, mi lc c gi l: a. sn giao dch thc hin u gi b. trung gian thc hin u gi c. u gi ng d. u gi trn mng c nhn 18. Quyt nh u tin trong xy dng website u gi l: a. nn s dng nh trung gian hay t cng ty tin hnh u gi. b. nn hay khng s dng chin lc gi tnh c. trong bao lu th phin u gi s tin hnh d. liu cng ty c nn u gi hay khng 19. Ch ra hnh thc u gi, theo cc vt u gi c gii thiu trn Internet nhng qu trnh u gi vn c t chc nh truyn thng? a. Hnh thc u gi kiu Anh - an English auction. b. Hnh thc u gi kiu H Lan - a Dutch auction. c. Hnh thc u gi Yankee - a Yankee auction. d. Hnh thc u gi c lit k danh mc c phn loi - a classified listing. 20. Trong mt cuc u gi kiu H Lan, s my tnh u gi l 15 chic, hai bn A v B tham gia v tr gi nh nhau. Bn A tr gi trc bn B 25 pht. Trong trng hp ny kt qu s nh th no? a. Ch bn A mua c my tnh - will get a computer but B will not. b. Bn B s phi tr gi cao hn mua c my tnh - B will have to up his bid to get a computer. c. C bn A v bn B u s mua c my tnh - both A and B will get computers. d. Bn B s mua c my tnh v gi ca anh ta a ra l gi cao th hai - B will get the computer because his bid is the second high bid. 21.Ch ra hnh thc u gi, theo vt c u gi s c bn cho ngi u tin tr gi bng vi mc c ngi bn t ra? a. Hnh thc u gi kiu Anh - an English auction. b. Hnh thc u gi kiu Yankee - a Yankee auction. c. Hnh thc u gi kiu H Lan - a Dutch auction d. Hnh thc u gi nhanh - a quick win auction

N TP CU HI MATCHING
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1. Hy sp xp ng th t cc giai on trin khai ng dng thng mi in t trong doanh nghip: 1. Phn tch SWOT, lp k hoch, xc nh mc tiu (doanh s, li nhun, th phn...), vn u t cho TMT 2. Xy dng m hnh cu trc, chc nng, nh gi website, xy dng website 3. Mua tn min, thu my ch 4. Thit k website 5. Cp nht thng tin, qun tr ni dung website, chy th 6. Nghim thu, nh gi website 2 Sp xp theo ng th t cc giai on trin khai ng dng TMT trong doanh nghip 1. Cp nht thng tin, chy th website 2. Nghim thu: nh gi website: kt cu, thng tin, chc nng, tc , m thut, nt ring 3. B sung cc chc nng: bo mt, thanh ton 4. Qung b website, ng k trn cc cng c tm kim, tham gia cc sn giao dch 5. Lin kt qua website vi khch hng, nh cung cp, i tc, c quan qun l 6. Xy dng h thng cung cp v phn phi 3 Sp xp theo ng th t thi gian ph cp cc cng c marketing in t sau: 1. Marketing trc tip bng E-mail 2. Tham gia cc sn giao dch, cng thng mi in t (ecvn.gov.vn; vnemart.com.vn...) 3. S dng cc cng c webased nghin cu th trng: iu tra, phng vn, thng tin 4. S dng chatroom, forum h tr, dch v khch hng 5. ng dng cc thit b thng mi in t di ng 6. Marketing in t tch hp 4. ci t website Joomla, hy sp xp cc hot ng sau theo ng th t: 1. Ci t my ch web Apache v h qun tr c s d liu MySQL 2. To c s d liu cho website theo chun utf8 3. Copy ni dung website vo th mc htdocs 4. Chy mt trnh duyt web v nhp vo a ch ci t 5. Xa th mc Installation trong ni dung website 6. M 2 trang web, mt trang xem ni dung v mt trang xem phn qun tr 5. Hy ghp cc website vi m hnh kinh doanh ph hp. Ngn hng in t u gi trc tuyn Ca hng TMT ln nht TG o to trc tuyn Cng ty TM quc t B2B Sn giao dch TMT B2B www.commbank.com.au www.ebay.com www.amazon.com http://itc.ftu.edu.vn www.lifung.com www.vnemart.com.vn

6. Sp xp ng th t quy trnh qun l ca hng trc tuyn VirtueMart 1. To Category cho cc ngnh hng 2. To cc category cp 2 cho cc nhm hng 3. Cp nht sn phm cho tng nhm hng 4. Cp nht thng tin chi tit cho sn phm nh gi, nh minh ha, cc sn phm lin quan 5. Kim tra kt qu trn giao din ngi dng

6. Mua th v kim tra n hng trong phn qun tr

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7. Ghp cc website vi m hnh kinh doanh TMT ph hp www.fita.org www.verisign.com www.schwab.com www.artexport.com.vn www.dell.com http://itc.ftu.edu.vn Cng thng tin TMT B2B Nh cung cp dch v chng thc in t Dch v ti chnh in t Catalogue in t Nhn x l thc hin n hng trc tuyn o to trc tuyn

8. to mt menu tin tc trn trang ch website (Joomla), hy xp cc bc sau theo ng th t: 1. To mt Section ( lu ton b mc tin) 2. To cc Categories (lu cc chuyn mc tin) 3. To mt Menu gc (tng ng vi ton b mc tin) 4. To cc Menu cp 2 trong Menu gc(tng ng vi cc Categories) 5. Cu hnh Module trong phn qun tr hin th trn trang ch 6. Cp nht cc tin vo tng Category to 9. Sp xp theo th t qu trnh pht trin ca cc hot ng thng mi in t sau y. Qung b v hin din trn web Lin kt, chia x thng tin v hp tc vi cc bn lin quan thng qua : ERP, SCM, CRM ng dng cc phn mm chuyn dng v intranet trong hot ng kinh doanh S dng Email v my tnh trong cng vic kinh doanh ng dng mng extranet trong hot ng kinh doanh

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1. Bc u tin trong qu trnh thc hin n t hng trc tuyn l g? a. Xc nhn chc chn khch hng s thc hin thanh ton - making sure the customer will pay b. Kim tra ngun hng trong kho - checking to assure that the ordered item is in stock. c. Thu xp dch v vn chuyn - arranging for shipment. d. Sn xut sn phm - producing the product 2. Mt ch in t - emarketplace lin kt nhiu ngi mua v nhiu ngi bn vi nhau gi l g? a. Sn giao dch b. Mua sm trc tuyn c. u gi d. u thu 3. Ch ra yu t khin sn phm ph hp khi bn trn mng? a. Kh nng gii thiu chi tit sn phm trn mng b. Khch hng c nhu cu a dng v sn phm c. Mc mua sm thng xuyn hn vic mua hng tiu dng d. Gi sn phm cao hn gi cc hng ha thng thng 4. Cng ty cho php khch hng tho lun v sn phm, cng dng, cch s dng trn website ca mnh. Hnh thc ny gi l xc tin thng qua: a. Din n b. Chatroom c. Blog d. Viral marketing 5. Cng c s dng ph bin nht hin nay h tr khch hng trc tuyn l g? a. Th rc - spam. b. Trung tm h tr khch hng qua in thoi - the call-back center. c. H thng tho lun hin ithe moderated discussion board. d. Th in t - e-mail. 6. Mt portal ng vai tr cng kt ni n cc portal v website khc ca cng ty c gi l g? a. Cng thng tin ni b b. Cng cung cp cc sn phm t phc v c. Cng thng tin doanh nghip d. Cng thng tin c nhn 7. Vic mt website thng mi in t tp trung nhiu sn phm ca nhiu nh cung cp khc nhau nhiu ngi mua c th xem xt c gi l g? a. Catalogs in t - aggregating catalogs. b. Mua sm trc tuyn - E-procurement. c. Sn giao dch B2B ca ngi bn - a supplier sell-side B2B site. d. Sn giao dch - an exchange. 8. H thng a ch da theo tn cho php xc nh cc website hoc my ch web kt ni vo Internet c gi l g? a. domain name. b. URL name. c. host name. d. ISP address.

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