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1. L THUYT (3): Phn tch quan im nm lc lng cnh tranh ca Michel Porter, cho v d? 2. TNH HUNG (7): TP ON INTEL Nu nh Microsoft c ng ch ill Gates v i th Intel cng c ng ch Andrew Grove huyn thoi. C hai t ph ny u c coi l nhng con ngi tin phong lm nn s bin i k diu ca th gii nh s pht trin ca my tnh. Cc chng trnh phn mm ch c th c s dng v pht trin nu nh b x l ca my tnh lun lun c ci thin tng tc . Cng ging nh ill Gates vi Microsoft, Andrew Grove l ng sng lp tp on Intel v ng thi trc tip iu hnh trong mt thi k rt di. Intel di s lnh o ti tnh ca Andrew Grove tr thnh nh sn xut b vi x l ln nht th gii. Ti Intel, Andrew Grove hin l thnh vin sng lp duy nht cn trc tip qun l vi cng v Ch tch hi ng qun tr ca tp on. Andrew Grove vn c quyn uy v nh hng c tnh quyt nh n s pht trin v thnh cng ca Intel, khng ch vi t cch l ng ch. Tp on Intel hin nay c hn 100 chi nhnh bn hng ti tr n 30 nc. C s sn xut t rt nhiu nc vi gn 100.000 ngi lm. Cng vi s pht trin ca th gii tin hc v my tnh, doanh s ca tp on li n tc tng trng qua cc nm. Nhng nm 90 ca th k 20, khi Andrew Grove cn lm iu hnh, tc tng doanh thu ca Intel thng xuyn ln ti tr n 20%. Trong ba nm gn y, Intel vn t tc tng trng hai ch s, bt chp th trng cnh tranh rt khc lit trong lnh vc b vi x l cho my tnh. i n tp

Nm 2005, tp on Intel t doanh s k lc vi 38,82 t USD. Li ca c nm l 8,66 t USD, vt c nm 2004 l 7,52 t USD. Nm trc, mi c phiu Intel c chia l 1,16 USD. Nm nay, mi c phiu ca Intel s c chia 1,40 USD. Ngoi ra, Intel cn d nh dng 10,6 t USD u t mua li 420 triu c phiu ca chnh mnh. C hai sn phm ch cht ca Intel l cc b x l vi mch v h thng chip in t dng cho my tnh c nhn v my tnh xch tay u t k lc v s lng bn ra. Andrew Grove sinh ngy 2/9/1936, l con trai ca mt thng nhn Hungari gc Do Thi. Ngay t khi cn i hc, Andrew Grove t ra cc k thng minh. ng c nh gi l gii ton din, li rt c khiu v a thch tm hiu v nghin cu khoa hc. Andrew Grove cn c c khiu kinh doanh. ng cng i lm kim tin t sm. Mi ch 14-15 tui, Andrew Grove c lm ph trch mt b phn ca mt t bo pht hnh ti Budapest. Nm 1956, Andrew Grove di tn sang M, hc ti trng New York City College. Nm 1960, sau khi c tm bng c nhn xut sc ngnh ho vt liu, Andrew Grove lm tip nghin cu sinh ri tin s ti trng i hc tng hp California ti Berkeley. Andrew Grove tr thnh mt nh khoa hc tr ti ba t y. Trong ngnh chuyn mn ca mnh, Andrew Grove tr thnh mt tn tui vi hn 40 cng trnh nghin cu v nhiu bng pht minh. Nm 1967, Andrew Grove theo Gordon Moore v lm nghin cu ti trung tm Fairchild Semiconductor, trc khi tr thnh ng sng lp vi n v Gim c ca cng ty Intel. Andrew Grove thc s l mt tm gng ln v ngh lc v ch phn u khng ngng. Vo nhng nm 80-90 ca th k 20, Andrew Grove l mt nh khoa hc c ting, mt nh qun l ti ba ca mt trong 100 tp on cng nghip ln nht nc M. ng thi, Intel cng em li cho ng rt nhiu tin vi t cch l mt ngi sng lp v c ng chnh ca tp on. Andrew Grove t c mi th, trong khoa hc cng nh trong kinh doanh, bt u t con s khng thc s. Khi mi sang M nh c, chng thanh ni n 20 tui Andrew Grove thc s l trng tay, khng c h hng thn quen, cha c ngh nghip v cha bit c mt ch ting Anh. Ch vi 20 USD v mt ngh lc ki n cng ca mt con ngi cc k thng minh, Andrew Grove xy dng nn mt c ng n. ng l mt trong 20 t ph hng u ca lnh vc cng ngh tin hc. Ngay t u, Andrew Grove cng cc ng nghip theo ui vic sn xut cc con chp lu d liu bng vt liu bn dn. T mt hp ng nghin cu ca cng ty Nht usiscom, Andrew Grove c tng nghin cu v pht trin b vi x l dng cho i n tp

my tnh. Nm 1971, Intel v Andrew Grove c thnh cng u tin vi vic cng b sn phm b vi x l Intel 4004. Tt c cc nh sn xut my tnh u rt chung v rt cn cc thit b ny. T gn nh mi hot ng nghin cu v thng mi ca Intel c tp trung vo nghin cu v sn xut cc con chp v b vi x l. Sau loi vi x l 4 bit l n loi vi x l 8 bit ri cc th h cao na. Xut thn t mt nh nghin cu khoa hc, Andrew Grove c bit n vi mt phong cch lm vic kinh doanh cng rt khoa hc, cn thn. ng c nhng yu cu k lut cht ch cho chnh mnh v nhn vin. n bn lm vic ca Andrew Grove, ai cng thy c mt s ngn np trt t him thy. Nhng phm cht ca ng ch Andrew Grove cng nh hng nhiu n vn ho lm vic v quan im kinh doanh ca Intel. Vi s thn trng rt cao, Andrew Grove cn thnh lp c mt vn phng lut s kh ln, chuyn chun b, gii quyt cc vn php l. Andrew Grove cn xy dng mt b phn u t ti chnh ring, ging nh mt ngn hng u t con trc thuc tp on, va ch ng trong u t, va ti u ho li nhun thng qua cc hot ng ti chnh. Andrrew Grove ti n liu trc s pht trin ca my tnh v nhu cu my tnh cng cao ra chin lc pht trin cho Intel. ng khng la chn con ng i ca nhiu nh sn xut phn cng khc l sn xut, lp rp ton b t A n Z cc thit b my tnh m vn trung thnh v ch tp trung vo cc thit b quan trng nht, to nn s khc bit gia cc th h my tnh, l dung lng v tc . Xut pht t quan im chin lc kinh doanh nh vy n n Andrew Grove khng h tic tin cho vic nghin cu v pht trin. Li nhun m Intel lm ra rt nhiu th nhng Andrew Grove quyt nh ti u t tr li. Ngoi u t nghi n cu, Andrew Grove cn ch u t vo cc nh my sn xut qui m ln h gi thnh ng thi bo m kh nng cung cp hng qui m ln. V tp on Intel trong hng chc nm qua li n tc v khng ngng cung cp cho cc nh sn xut my tnh nhng con chp c dung lng ln hn, nhng b vi x l c tc cao hn. Chnh nh m my tnh c ph cp v cc phn mm tin tin, phc tp hn mi c t dng v. Nu nh khong 95% s my tnh c nhn chy phn mm ca Microsoft th th phn v con chp v b vi x l ca Intel cng chng chu km l my vi xp x 90% s my tnh c nhn.

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Tuy vy, vi bn tnh rt thn trng vn c, Andrew Grove lun lun t ra rt cnh gic vi mi nguy c tt hu ca Intel. L ngi rt nhy cm vi th trng, Andrew Grove lun nhn xa m bo v th trong tng lai ca Intel.-Andrew Grove cho rng kinh doanh trong lnh vc cng ngh thng tin th phi lun canh chng ci thi im m ng gi l bc ngot chin lc i vi mi cng ty trong lnh vc ny. Bn thn Andrew Grove khng h nh gi qu cao cc kt qu nghin cu khoa hc ca mnh v cng s m cho rng thnh cng ca Intel c m bo bi bit v chuyn mnh, bt nhp kp thi vi bc ngot chin lc. Andrew Grove cn l mt nh qun l ti ba, bit vt qua chnh mnh ng cch v ng thi im. Trc kia khng ai ngh rng mt nh khoa hc lm kinh doanh nh Andrew Grove li c th rt quyt lit v trit trong qun tr, iu hnh. ng cho rng mun chuyn mnh v bt nhp kp thi ti thi im c bc ngot chin lc th phi thay i ban iu hnh tm cao nht, khng th ban iu hnh c t thay i. Phong cch qun l doanh nghip ca Andrew Grove rt hin i. Ngay t nm 1972, Intel c qui ch dnh cho cn b qun l cp cao mua c phiu vi gi u i ch bng 85% gi th trng. Andrew Grove a c trit l kinh doanh ca mnh ti nhn vin ca tp on hoc l tt c chng ta cng thnh cng hoc l tt c cng tht bi. CU HI 1. Xc nh chc nng nhim v, mc tiu ngn hn v mc tiu di hn cho Tp on Intel? 2. Lp bng tng hp mi trng kinh doanh, thit lp ma trn SWOT, ra chin lc ph hp cho Tp on Intel? NG I A

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