I)T VN : 1.

L do chn ti: VN i li l tt yu ca mt con ngoi Xe my ang l phng tin c s dng nhiu nhaart Viet Nam Honda ang l hang c v tr u th trn th trng Dng xe AB c nhiu phin bn mi Dng xe AB ang l dng xe c a chung nht trn th trng Dng xe AB ang gy st cho nguwoi dn v tnh hhinhf tng gi va qua

2. Mc tiu Nghin cu Qung b hnh nh ca dng xe AB Nhm nh gi tnh hnh tiu th ca dong xe AB Ti th trng Hu

Tm ra xu hng nguyn nhn,gii php gip cc nh kinh doanh bn c nhiu AB 3. Phng php nghin cu Thng k-d bo Tng hp phn tch-so snh

iu tra ,thu thp s liu ti cc i l y nhim ca Honda ti Thnh ph Hu Thu thp thng tin t sch bo,internet iu tra bng bng hi Phng vn c nhn

4. Ni dung nghin cu: Gioi thiu v cng ty Honda Gioi thiu ve dong xe AB

Thc trang tiu th dong xe AB Hu ra gii php,nh gi

5. Phm vi nghin cu Khng gian:Tnh hnh tiu th xe AB trong Tp Hu Thi gian: trng tm nm 2010-2011

II)NI DUNG 1. Gioi thiu v cng ty Honda 1.1. Gioi thiu chung v cng ty Honda 1.2. Quan im ca Honda.slogan,hnh nh,v th ca Honda 1.3. Cc dng xe Honda sn xut 2. Gioi thiu v dng xe AB 2.1. Gioi thiu chung v xe AB:Nm ra i.sn xut .tnh nng ni bt 2.2. Gioi thiu Cc phin bn ca AB 3. Thc trng tiu th Xe AB Hu 3.1. Phn tch iu kin thun li kh khn th truong Hu 3.2. Gioi thieu Cc (mt s) i l bn Hu 3.3. nh gi tnh hnh s dng xe my TP Hu 3.4. Tm hiu chung tnh hnh tiu th xe AB nm 2007-2009 3.5. Phn tch tnh hnh tiu th xe AB nm 2010-2011 3.6. nh gi s hi lng cua khch hng (tp hue) i vi dng xe AB 3.7. Cc nhn t nh hng n lng tiu th ca dng xe AB

Gi sn phm AB, Cht lng v mu m i th canh tranh Thi khch hang Gi c xng Cc v chy n xe my i l phan phi Ch chm soc khch hang Cc chnh sch khuyn mi,hu khuyn mi Nn kinh t ( hon cnh kinh t )

4. ra cc gii php,nh hng gip hot ng tt kinh doanh xe my AB Chnh sch v sn phm Chnh sch v gi Chnh sch v truyn thng Chnh sch phn phi .

Mnh thy phn t vn hi di dng v phc tp

thng tin b sung:chin lc marketing xe airblade Ngy nay cc nha qun tr ngy cng nhn thy vai tr qquan trng ca cc hot ng xc tin hn hp trong marketing hin i. Cc cng ty dnh mt phn ln trong ngn sch ca mnh cho hot gn qung co, khuyn mai, xc tin bn, t chc s kin, marketing trc tip. V hiu qu m chng em li c th thy c qua mc tng trng trong doanh s bn v tc ng n hnh nh ca cng ty trong cm nhn ca ngi tiu dung:

+.Qung co xe airblade. Nm bt c th hiu khch hng, cng ty Honda a ra rt nhiu kiu dng, mu m cho khch hng la chn, tng ng vi nhng mc gi khc nhau, ph hp vi nhiu tng lp ngi dn.Trong vic qung co xe airblade l iu nhm bn n. l nhng kiu dng ca airblade: Air Blade, Air Blade Repsol phin bn 2007,2012 ang r t c a chu ng +.Khuyn mi: nh ng ch ng tr nh khuy n m i gi m gi ch m s c kh ch h ng, u i .... +.Xc tin bn: H thng phn phi ca Honda rng khp thng qua cc vi c ti u th s n ph m trtrung gian phn phi , i l phn phi n n d d ng,nhanh ch ng h n bn lnh thng hiu v cht lng sn phm, Honda hin nay vn chim lnh th trng, ha hn s mang n cho khch hng nhng sn phm mi hon thin hn trong tng lai. +.T chc s kin: l nh ng ho t ng nh m qu ng b s n ph m t i ng i t tieeu ng +.Marketing trc tip ti khch hng:truy n b tr c ti p nh ng th ng tin cho kh ch h ng v s n ph m.

I)T VN : 1. L do chn ti: VN i li l tt yu ca mt con ngoi Xe my ang l phng tin c s dng nhiu nhaart Viet Nam Honda ang l hang c v tr u th trn th trng Dng xe AB c nhiu phin bn mi Dng xe AB ang l dng xe c a chung nht trn th trng Dng xe AB ang gy st cho nguwoi dn v tnh hhinhf tng gi va qua

2. Mc tiu Nghin cu Qung b hnh nh ca dng xe AB Nhm nh gi tnh hnh tiu th ca dong xe AB Ti th trng Hu

 Tm ra xu hng nguyn nhn,gii php gip cc nh kinh doanh bn c nhiu AB 3. Phng php nghin cu Thng k-d bo Tng hp phn tch-so snh

iu tra ,thu thp s liu ti cc i l y nhim ca Honda ti Thnh ph Hu Thu thp thng tin t sch bo,internet iu tra bng bng hi Phng vn c nhn

4. Ni dung nghin cu: Gioi thiu v cng ty Honda Gioi thiu ve dong xe AB Thc trang tiu th dong xe AB Hu ra gii php,nh gi

5. Phm vi nghin cu Khng gian:Tnh hnh tiu th xe AB trong Tp Hu Thi gian: trng tm nm 2010-2011

II)NI DUNG 1. Gioi thiu v cng ty Honda 1.1. Gioi thiu chung v cng ty Honda 1.2. Quan im ca Honda.slogan,hnh nh,v th ca Honda

1.3. Cc dng xe Honda sn xut 2. Gioi thiu v dng xe AB 2.1. Gioi thiu chung v xe AB:Nm ra i.sn xut 2.2. Gioi thiu Cc phin bn ca AB. .Nu ln c trng ca tng loaij xe 3. Thc trng tiu th Xe AB Hu 3.1. Phn tch iu kin thun li kh khn th truong Hu 3.2. Gioi thieu Cc i l bn Hu 3.3. nh gi tnh hnh s dng xe my TP Hu 3.4. Tm hiu chung tnh hnh tiu th xe AB nm 2007-2009 3.5. Phn tch tnh hnh tiu th xe AB nm 2010-2011 3.6. So snh tinh trang tieu thu trong hai giai on ny(chi ra nguyn nhn) 3.7. nh gi s hi lng cua khch hng (tp hue) i vi dng xe AB 3.8. Cc nhn t nh hng n lng tiu th ca dng xe AB i th canh tranh (so snh vi xe tay ga cua cac hang khac chu yu v NO LX) Thi khch hang Gi c xng Cc v chy n xe my i l phan phi Ch chm soc khch hang Cc chnh sch khuyn mi,hu khuyn mi Tm li, van hoa, xa hoi,c nhn.,ban be Chnh sach cai tin cng ngh

 4.

Chinh sch qung co