Phn tch SWOT ca cng ty Honda

Trong th trng kinh t hin nay c rt nhiu cng ty, tp on ln s dng phng php phn tch SWOT hoch nh ra chin lc kinh doanh nh cng ty sa vinamilk, cng ty honda, cng ty toyota .......... hiu r thm v SWOT th chng ta s tm hiu vic phn tch SWOT trong cng ty honda. Cng ty Honda l mt tp on sn xut t ln th 2 ti Nht Bn, do ng Soichiro Honda lp ra vo ngy 24/9/1948. L c u th l sn xut xe gn my,sau mi pht trin rng ra v nay sn xut c ot v xe my. Honda l nh sn xut ng c ln nht th gii vi s lng hn 14 triu chic mi nm.Tuy nhin, c th rng nn tng ca s thnh cng ca Honda l phn lm xe my. Honda bt u sn xut t xe my ti xe tay ga t nm 1958. n cui thp nin 1960, Honda chim lnh th trng xe my th gii. n thp nin 1970 cng ty tr thnh nh sn xut xe my ln nht th gii v t n nay cha bao gi mt danh hiu ny.

Nm 1976, xe Accord ngay lp tc c mi ngi bit n vi c im tn t nng lng v d li; Honda tm c ch ng M. Nm 1982, Honda l nh sn xut t Nht Bn u tin xy dng nh my sn xut xe hi M, bt u vi nh my sn xut xe Accord Marysville Honda l nh sn xut t ng u tin ca Nht gii thiu nhiu dng xe sang trng ring bit. Dng xe Accura ra i vo nm 1986 to nn nhiu kiu xe Honda mnh hn v mang tnh th thao hn so vi nhng loi xe Honda khc. Cho kiu xe nm 2007, Honda d nh tng an ton ca xe bng cch thm vo cc b phn tiu chun i vi tt c cc loi xe Honda Bc M (ngoi tr loi xe Insight v S2000 s khng c side-curtain airbad) nh ti kh cc gh trc, side-curtain airbag, v b chng kha cho thng. Phn tch:

1. Th mnh ca Honda :
Honda l mt trong nhng thng hiu ni ting trn ton th gii.

Trong nhng nm qua Honda c ngi dng cng nhn l mt trong nhng cng ty c sn xut ra nhng sn phm tt nht, c an ton cao... iu ny c th hin thng qua doanh s bn hng ca cng ty ti cc i l phn phi trn th trng tiu dng. T cui thp k 60 n u thp k 70 th Honda chim lnh th trng th gii v tr thnh nh sn xut xe my ln nht th gii, v t n nay th cng ty cha bao gi b mt danh hiu ny. Th trng tiu th ca Honda rt rng ln, hng Honda ng tr s ti Tokyo v c nim yt gi trn th trng chng khon Tokyo, Thnh ph New York, Lun n, Pari, California, Canada.... Li nhun tng cao. Ti cc cng ty lin doanh Honda ti Trung Quc s gip cng ty tng thu nhp rng hng nm ln 10 t yen (92,5 triu USD), cao hn d on ban u ca cng ty, gim c ti chnh Yoichi Hojo pht biu vi hng tin Bloomberg. iu ny cho php Honda tip tc gi vng mc tiu thu nhp rng ngay c sau khi h thp d bo li nhun kinh doanh xung 3,1%. S pht trin ca th trng Trung Quc v Nga ang lm gim bt s ph thuc ca Honda v th trng Bc M, chim ti 70% li nhun kinh doanh ca hng.Doanh s bn hng ca Honda ti Trung Quc

 tng 15%, v gp i ti Nga trong qu u thuc nm ti kha, tng nhanh hn 8% ti M Honda lun t khch hng ln hng u. Honda, dch v khch hng khng ch l chm sc tht tt chic xe ca bn. i vi chng ti, dch v khch hng l cung cp dch v tuyt ho, xuyn sut v nhng quyn li c bit ch dnh cho qu khch hng - nhng ch nhn xe hi Honda. Mu m sn phm. Honda lun thay i kiu dng, mu m ca xe vi thit k vt tri, cng ngh tin tin, cht lng cao, an ton. Nm 1976, xe Accord ngay lp tc c mi ngi bit n vi c im tn t nng lng v d li, gip cho Honda tm c ch ng M. Dng xe Accura ra i vo nm 1986 to nn nhiu kiu xe Honda mnh hn v mang tnh th thao hn so vi nhng loi xe Honda khc. K t khi ra mt th trng thng 8 nm 2006, Honda Civic c khch hng Vit Nam tn nhim.

Lun ginh c ch ng trong lng gii tr. Vi thit k vt tri, cng ngh tin tin, cht lng cao, an ton, Honda Civic l mt trong nhng la chn tt nht cho khch hng trong phn khc xe sedan hng trung. Ngay khi chic Civic ra i n c rt nhiu ngi a chung. V ch sau 2 nm v 9 thng s lng bn hng thc t t 12.000 xe. Honda p dng rt nhiu nhng thnh tu khoa hc c th ci bin cht lng v mu m cho nhng chic xe ca mnh nh vic u t mt lng tin khng l vo vic pht trin cc mu xe chy bng pin nhin liu nh th ny, Honda thc s ang rt n lc chng minh cho sc sng ca mt th h cng ngh tng lai. Lun c nhng thit k mi. Mi ngi u mang trong mnh mt c m. c m y khng ch chp cnh cho ta sc mnh vt qua mi th thch m cn khi dy trong ta nim hng khi chia s, mt ng lc sng to v pht huy nhng tng tin b, s pht trin ca Honda c bn da trn tng y v Honda vn c xy dng t nhng c m. Sc mnh ca c m khng ngng a Honda vn n nhng bc t ph trong cng ngh, khng ch lnh vc xe my m c

xe hi v my ng lc. V th, s ra i ca Civic l thnh qu tuyt vi t vic theo ui v thc hin c m. Nhng nt thit k tinh xo mi ca Honda Civic phin bn mi c ly cm hng t dng v th thao c sc ca Civic Tyre R - mt mu xe th thao danh ting m ra th gii th v cho nhiu ngi s dng trn ton cu. Thit k mi s mang n s c o, c tnh, thi trang cng nhng giy pht th v sau tay li dnh cho khch hng.

2. im yu
Do thng hiu ni ting nn c rt nhiu sn phm khc tuy khng sn xut hay c bt k mi quan h no vi cng ty Honda nhi thng hiu ca Honda lm nh hng n danh hiu cu cng ty. Trong thi suy thoi ton cu hin nay th Honda phi ng ca mt s cng ty con Anh, sn lng t Anh gim 47,5% hi thng 12/08 so vi cng k nm 2007. S lng ng k t mi trong nm 2008 cng gim 11%, xung 2,1 triu chic. Ngy 30/1, Honda cho bit li nhun trong 3 thng cui cng ca nm 2008 gim 90% so vi cng k nm trc . Trong bi cnh khng hong ti chnh ton cu, Honda hin ang khng ngng p dng cc bin

php ct gim chi ph, trong bao gm c vic tm thi ng ca c s chnh ca hng ti Anh trong bn thng k t thng hai Doanh thu ca Honda Motor s gim 94,7% Nh sn xut t ln th hai Nht Bn - Honda Motor, hm th ba (28/4) c tnh doanh thu ca tp on trong nm ti kha 2009 bt u t thng 4 s gim 94,7%, so vi nm ti kha 2008, xung cn 10 t yn (104 triu USD).

3. C hi
S kin SEMA 2008. Nhn s kin SEMA 2008, Honda cng b hon tt phin bn mi mu xe ang rt c a chung Honda Fit 2009 cng vi ph tng ca modelMugen mi v s tung ra th trng vo na u nm ti. Cc ph tng bao gm: vnh c 16 inch, np bm bnh du bng nhm, li tn nhit th thao, h thng gim thanh mi, hnh k hiu pha sau, tay gt linh hot, pedal th thao, thm lt sn xe Ch to thm nhiu sn phm mi.

T nm 2004 hng bt u ch to m t chy diesel va m va khng cn b lc nhm p ng tiu chun nhim. Tuy nhin, c th tranh ci rng nn ca s thnh cng ca cng ty ny l phn lm xe my Lin tc m rng th trng tiu th. Honda ang th hin quyt tm tng th phn ti Trung Quc, vi k hoch to mt thng hiu ring cho th trng Trung Quc. Honda chim lnh th trng tiu th ti Canda. Canada l mt vng t rng ln ko di n tn chn tri v tri rng ra khp bn phng, vi nhng h nc nm ri rc, v nhng thnh ph ch l nhng chm nh ni lin bng cc tuyn giao thng. y l c hi Honda pht trin dng sn phm ca mnh. Honda c xp v tr th 19 trong top 100 thng hiu mnh nht th gii nm 2006.

4.

Nguy c

C rt nhiu i th cnh tranh. i th mnh nht ca Honda l Toyot. Toyota d nh tung ra dng xe hybrid xng-in mi c gi khong 20.150 USD vo 2011 nhm cnh tranh vi chic Insight ca Honda, c gi di 20.000 USD th trng M. Toyota s ct gim chi ph sn xut Prius cho ra i mt sn phm r nh s dng ng c xng c dung tch nh hn 1,5 lt hin ti Honda ang b rt nhiu sn phm nhi nhn hiu ca cng ty. iu ny nh hng n thng hiu ca cng ty. Nhiu sn phm mi ca Honda b cc ca hng phn phi trn th trng t ng tng gi khi thy mt hng bn chy, khin cho khch hng khng cn nim tin i vi cng ty. iu ny rt nh hng n uy tn cng nh danh ting ca Honda.

C. Gii php
Honda l nh sn xut t ng u tin ca Nht gii thiu nhiu dng xe sang trng ring bit. Mc d gp rt nhiu kh khn trn th

trng nhng Honda vn to dng cho mnh mt thng hiu ring v lin tc a ra nhng sn phm mi c mu m, phong cch, kiu dng ring bit. nng cao c nng lc cnh tranh ca cng ty Honda trn th trng th sau y s l mt s gii php cho cng ty trong nhng nm tip theo. Tng cng hot ng Marketing. Tng cng cng tc nghin cu th trng Nghin cu th trng l mt cng vic cn thit i vi bt c cng ty no trong qu trnh kinh doanh. Mt cng ty khng th khai thc ht tim nng ca mnh cng nh khng tha mn tt c nhu cu ca khch hng nu khng c c y cc thng tin chnh xc v th trng. Thng qua vic nghin cu th trng, Cng ty s nm c nhng thng tin cn thit v gi c, cung cu hng ha v dch v m cng ty ang kinh doanh ra nhng phng n chin lc v bin php c th thc hin c mc tiu m cng ty ra. Sn phm

Khng ngng ci tin nng cao cht lng sn phm, a dng ha mu m sn phm theo nhu cu ca th trng ngy cng a dng v phong ph. Xy dng v pht trin thng hiu Xy dng thng hiu phi khi dy cm xc ca khch hng. xy dng mt thng hiu c khch hng tin cy th cng ty phi hiu r khch hng ca mnh hn ai ht v lun ly s hi lng ca khch hng lm trng tm cho mi hot ng. i i vi vic xy dng thng hiu, cng ty cn phi thc y qu trnh pht trin thng hiu ca mnh.

Chin lc. Nn xy dng chin lc da trn hiu bit su sc v cc khch hng mc tiu cng nh kh nng ca cng ty. Gii thiu r rng v nht qun chin lc ti cc nhn vin, khch hng v cc c ng. Ch iu chnh chin lc ca mnh khi cn p ng nhng thay i trn th trng - v d nh khi c cng ngh mi xut hin hoc c cc quy nh mi ca chnh ph.

 Thc hin. Hp l ha cc quy trnh sn xut c bn lin tc p ng nhng khng vt qu cc k vng v yu cu ca khch hng. Loi b lng ph tng nng sut hng nm t 6% n 7%.

Vn ha. Lun nhc nh v gi cho nhng nh qun l, ngi lao ng, mi c nhn v tp th khng ngng p ng c cc k vng v kt qu kinh doanh. Lun gn lin ch lng thng vi nhng mc tiu c th v tng mc lng tiu chun hng nm. Nn gi li cc phn thng trong trng hp mc tiu khng c thc hin. Phi lun tuyn b r rng v cc gi tr ca cng ty.

C cu t chc. Xy dng mt c cu t chc nhanh gn, linh hot v n gin, gip lm gim thi quan liu v ng thi, n gin ho hot ng.

Xo b cc ro cn hnh chnh lm hn ch vic trao i thng tin v hp tc. Lun tm kim s tn tm v kh nng sng to ca cc nh qun l tm trung v ca cc nhn vin - ch khng phi ti nng ca cc gim c iu hnh - cho tng lai ca cng ty.

Ti nng. Lun pht huy v t c nhng sc mnh lu di bng cch tm kim ngi ti ngay trong ni b cng ty. Vic pht trin nhn ti ngay trong cng ty s tit kim v ng tin cy hn l i mua li cc nhn ti t ni khc ti. Nn xy dng cc chng trnh o to ring dnh cho cc nhn vin gii nht gi li nhng nh qun l c ti. Giao cho h nhng cng vic th v v nhiu thch thc. Lnh o

Lnh o ca cc cng ty thnh cng thng rt tn tm vi cng vic. H lun ng mi chu so, gy dng cc mi quan h gia mi ngi tt c cc cp. H nhn bit v tn dng c nhng c hi kinh doanh trc khi cc i th cnh tranh nhn ra v sm gii quyt cc vn pht sinh. Cc thnh vin nh vy trong ban gim c cng ty cng s c mt phn li nhun ti chnh trong thnh cng ca cng ty thnh cng vh thng hiu rt r v ngnh v lnh vc kinh doanh ca mnh. S sng to. Lun khuyn khch, ng vin kp thi nhng tng sng to, mang tnh t ph ngay c khi iu c ngha l loi b nhng sn phm hin c. Nn s dng cng ngh mi tng cng ton b hot ng, ch khng phi ch tng cng cc qu trnh pht trin sn phm. Sp nhp v lin kt. Nn tham gia vo hot ng kinh doanh mi no gip thc y cc quan h sn c vi khch hng v tng cng sc mnh ch lc

ca cng ty. Xy dng quan h i tc tn dng c hiu qu nht nhng ti nng ca c hai cng ty. V nn xy dng mt phng php c h thng nhm xc nh, la chn v kt thc nhng tho thun kinh doanh nh vy