Bo co tng hp

GVHD: PGS.TS Nguyn Vn Phc

MC LC
Trang

MC LC.......................................................................................................3
KT LUN .. 28 TI LIU THAM KHO. 29 PH LC. 30

LI M U
Nn kinh t Vit Nam trong gn mt thp nin tr li y c th gii nh gi l nn kinh t n nh v s pht trin vt bc trong thi gian ti. iu c th hin bng vic Vit Nam gia nhp vo t chc kinh t th gii nm 2007. Song iu cng ni cho chng ta bit rng, cc doanh nghip trong nc cng ngy cng phi hon thin hn ha nhp vo nn kinh t ton cu. s l nhng c hi v thch thc ln i vi cc doanh nghip trong nc v cng l ng lc mnh m cc doanh nghip trong nc pht trin v ln mnh hn trong thi gian ngn ti. Thi gian gn y, th gii ang lao ao v tnh trng khng hong lng thc ton cu, m nh hng chnh l t cc nc sn xut lng lng thc ln nh Braxin, M Vit Nam cng l mt trong nhng nc c tm nh hng trong chuyn ny khi chng ta l nc th 2 trn th gii v xut khu go. Ni nh vy thy ngnh lng thc thc phm ng vai tr rt quan trng i vi mt quc gia vn c im xut pht t nng nghip nh Vit Nam. T nhng vn rt nng bng , em quyt nh thc tp ti Cng ty c phn ch bin kinh doanh lng thc thc phm H Ni c th nghin cu, hc hi, tm hiu k hn v hot ng sn xut, kinh doanh v qun tr ch yu trong ngnh lng thc thc phm. Trong giai on u ca qu trnh thc tp ti Cng ty, em c nhng ci nhn chung nht v tnh hnh t chc v hot ng qun tr hot ng ch bin sn xut kinh doanh ca cng ty v c trnh by trong bo co tng hp ny. Bo co gm 3 phn chnh: Phn 1: Gii thiu tng quan v cng ty. Phn 2: Mt s c im kinh t k thut ca cng ty.

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ty.

GVHD: PGS.TS Nguyn Vn Phc

Phn 3: Tnh hnh sn xut kinh doanh v nh hng pht trin ca cng

hon thnh bn bo co tng hp ny, em c s gip , hng dn tn tnh ca PGS.TS Nguyn Vn Phc v s gip nhit tnh ca b Trn Hng Hnh PG cng ty cng vi s gip ca cc anh ch khc trong cng ty. Tuy bn bo co ca em c hon thnh nhng do trnh , kinh nghim v kin thc chuyn mn cn nhiu hn ch. Em rt mong nhn c s gp , nhn xt ca thy bn bo co c hon thin hn. Em xin chn thnh cm n!

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GVHD: PGS.TS Nguyn Vn Phc

DANH MC BNG BIU HNH V STT 1 2 S th t bng Tn bng biu Danh mc bng biu hnh v Trang 6 S c cu t chc ca cng ty c 12

Bng1.1

Bng 2.1

Bng 3.1.1

phn CBKD Lng thc thc phm H Ni Bng danh sch, chnh sch khuyn 20 mi, gi bn sau khuyn mi ca cng ty C phn ch bin kinh doanh lng thc thc phm H Ni thng 3 nm 2011 Bng bo co kt qu kinh doanh ca 23 cng ty qua cc nm t 2007-2009
Bng cn i k ton ca cng ty qua cc nm t nm 2007-2009 Bng phn tch mc c lp v ti chnh Bng tnh ch s thanh ton Bng tnh ch s li nhun 24 25 26 26

5 6 7 8

Bng 3.1.2 Bng 3.2.1 Bng3.2.2 Bng 3.2.3

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GVHD: PGS.TS Nguyn Vn Phc

DANH MC T NG VIT TT

CP: C phn Cty: Cng ty KD: Kinh doanh CB: Ch bin LT TP: Lng thc thc phm STT: S th t KT-CN: K thut - cng ngh DT: Doanh thu VCSH: Vn ch s hu NV: Ngun vn TS: Ti sn LN: Li nhun HQT: Hi ng qun tr G: gim c PG: Ph gim c

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GVHD: PGS.TS Nguyn Vn Phc

BO CO TNG HP V CNG TY CP CH BIN KINH DOANH LT-TP H NI

PHN 1: GII THIU TNG QUAN V CNG TY 1.1 Lch s ra i v s pht trin ca cng ty 1.1.1 Tn cng ty Tn cng ty: cng ty c phn ch bin kinh doanh lng thc thc phm H Ni. - Tn vit tt ca Cng ty: HANOIFOOD - Tr s chnh: 67A Trng nh Hai B Trng H Ni - in thoi: (04). 38630151 38632947 38635394 36243648 - Fax: (04). 8631089 - Email: hanoifood@hn.vnn.vn - Website: Hanoifood.com.vn - M s thu: 01019113119 - S ti khon: 102010000016236 Ngn hng Cng thng Vit Nam Chi nhnh ca cng ty: a im: x Lc o, Vn Lm, Hng Yn. Nh my sn xut lin hp ng Nam . 1.1.2 Lch s ra i v qu trnh thay i ca cng ty Cng ty c phn Ch bin Kinh doanh Lng thc - Thc phm H ni (Hanoifood) c thnh lp vo thng 10 nm 1967. Vi hn 40

Bo co tng hp GVHD: PGS.TS Nguyn Vn Phc nm hot ng v pht trin, cng ty t ho l mt trong nhng n v hng u ti Vit nam trong lnh vc sn xut v ch bin thc phm . Thnh lp nm 1967 vi tn gi l X nghip bt Hong Mai, l n v ca S Cng nghip H Ni, thc UBND Thnh ph H Ni Nm 1989 Cng ty Hanoifood gp vn lin doanh vi Cng ty k ngh Thc phm Vit Nam (VIFON) thnh lp X nghip lin doanh Vifon H Ni vi sn phm chnh l M n lin nhn hiu VIFON H NI. Nm 1992 X nghip bt Hong Mai i tn thnh cng ty Ch bin Kinh doanh lng thc H Ni, l n v thnh vin ca S Lng thc H Ni, thuc UBND Thnh ph H Ni. T nm 1994 n nay Cng ty lin tc hp tc vi Cng ty Pepsico Vit Nam gia cng sn xut cc sn phm nc gii kht. T nm 1994 n nm 2003, cc sn phm nc gii kht mang thng hiu Pepsi c sn xut ti Nh my Nc ngt ng Dng. Nm 2003 Cng ty Hanoifood u t xy dng Nh my my Lin hp Thc phm ng Nam (ti x Lc o, huyn Vn Lm, tnh Hng yn) v tip tc gia cng sn xut cc sn phm nc gii kht cho PepsiCo Vit nam t n nay. Nm 1996 sau khi chm dt lin doanh vi Cng ty K ngh Thc phm Vit Nam, Cng ty Hanoifood tip nhn ton b X nghip lin doanh Vifon H ni Thnh lp Nh my M n lin H ni. Nm 2001 cng ty chuyn v trc thuc Tng cng ty Lng thc Min Bc v i tn thnh cng ty Ch bin v Kinh doanh Lng thc Thc phm H Ni.

Bo co tng hp GVHD: PGS.TS Nguyn Vn Phc Thng 4/ 2006 cng ty chuyn sang hot ng theo m hnh Cng ty C phn v tip tc l thnh vin ca Tng cng ty Lng thc Min Bc. Nm 2009 Cng ty xy dng Nh my nc chm SHI-FU vi dy chuyn sn xut nc chm hin i theo qui m cng nghip v p dng cng ngh truyn thng ca Nht bn. Sn phm Nc tng v Nc chm nhn hiu SHI-FU c a ra th trng ng vo dp nhn dn c nc n cho i l Mt Nghn Nm Thng Long - H Ni. 1.2 Thng tin chung v cng ty 1.2.1 Cc ngnh sn xut kinh doanh chnh ca cng ty Ch bin nng sn, lng thc, thc phm, nc gii kht; Xut nhp khu sn phm v nguyn liu phc v ch bin Lng thc - Thc phm - Nc gii kht; Sn xut v in n bao b.( tr loi Nh nc cm) Thng nghip bn bun, bn l lng thc, nng sn, vt t nng nghip, kinh doanh tng hp(khng bao gm thuc bo v thc vt ) Xy dng cc cng trnh dn dng, cng nghip, c s h tng, khu vui ch gii tr; i l mua, i l bn, k gi hng ho. Kinh doanh khch sn, nh hng, nh khch, nh ngh( khng bao gm qun Bar; phng ht karaoke; v trng ) Dch v vn ti hng ho, vn chuyn hnh khch bng t theo hp ng. o to ngh trong lnh vc: Ch bin thc phm; xy dng, c kh, in, in t, khch sn. Kinh doanh bt ng sn.

Bo co tng hp 1.2.2 Cc thnh tch t c c chnh ph tng:

GVHD: PGS.TS Nguyn Vn Phc

c nhn bng khen ( nm 1979) Hun chng lao ng hng Ba( nm 1981) Hun chng lao ng hng Hai( nm 1985) Hun chng lao ng hng Nht( nm 1990) Hun chng lao ng hng Ba( nm 2009) c hi ng B trng tng bng khen (nm 1983) Nm 2006, cng ty c nhn Huy chng ng v cht lng do tp on Pepsico ton cu trao tng. Nm 2008, cng ty c nhn Huy chng Bc v cht lng do tp on Pepsico ton cu trao tng. c bit, c Quacert cp chng nhn H thng qun l cht lng theo tiu chun ISO 9001- 2000 lin tc t nm 2001 n nay. 1.3 C cu t chc ca cng ty 1.3.1 C cu iu hnh v qun l ng Phng Ngc Qy ch tch Hi ng qun tr kim Gim c cty S in thoi: 04.38633083 B Trn Hng Hnh Ph gim c cng ty S in thoi:04.38631977 1.3.2 Cc phng ban chc nng Phng t chc - hnh chnh: nghin cu hon thin m hnh t chc ca Cty. Lp k hoch o to v o to, sp xp cn b cng nhn vin cp cng ty. Xy dng qu lng, nh mc lao ng, t chc cc quy ch, quy nh qun l v s dng lao ng theo quy nh ca Nh nc. Phng kinh doanh: Nghin cu th trng, t chc thc hin hot ng bn hng, o to bi dng nghip v cho nhn vin kinh doanh. Giao hng, vn chuyn hng ha ca cng ty. 10

Bo co tng hp GVHD: PGS.TS Nguyn Vn Phc Phng ti chnh k ton: chu trch nhim v cng tc ti chnh k ton trong ton b cng ty v hch ton kt qu sn xut ca cng ty, bo co Nh nc ng quy nh. Phng k hoch vt t: chu trch nhim v k hoch mua, cp pht nguyn vt liu phc v sn xut ca cng ty. C k hoch d tr v mua v s dng nguyn vt liu m bo cng tc sn xut t hiu qu. Phng cng ngh k thut: Nghin cu s dng, la chn cng ngh sn xut, sa cha bo dng my mc nh k nhm nng cao nng sut sn xut. T chc, b tr dy chuyn hiu qu. Bng1.1: S c cu t chc ca cng ty c phn CBKD Lng thc thc phm H Ni
HI NG C NG

HI NG QUN TR

BAN KIM SOT

GIM C CNG TY PG SN XUT PG

Phng k thut cng ngh

Phng ti chnh k ton

Phng t chc hnh chnh

Phng k hoch vt t

Phng kinh doanh

Nh my lin hp ng Nam

Nh my m n lin H Ni

Nh my ch bin nc chm SHI-FU 11

Xng sn xut bao b nh cng

X nghip ch bin nng sn Nhn Chnh

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GVHD: PGS.TS Nguyn Vn Phc

PHN 2: MT S C IM K THUT CA CNG TY CP CH BIN KINH DOANH LT-TP HANOIFOOD 2.1 Mt s c im k thut ca cng ty
2.1.1 Sn phm v dch v Sn phm sn xut chnh ca cng ty l cc loi m n lin, ch bit nng sn. Ngoi ra, cng ty mi sn xut ra mt s loi sn phm mi c kh nng cnh tranh cao trn th trng nh: m chua cay, nc mm, nc chm, gia v Bn cnh , cng ty cn sn xut nc gii kht c CO2 ng lon, nc ng chai thy tinh, nc tinh lc ng chai PET Ngoi vic sn xut v kinh doanh cc mt hng lin quan n lng thc thc phm, cng ty cn kinh doanh v u t bt ng sn: u t xy dng nh v vn phng cho thu, kinh doanh cho thu nh xng, kho bi, vn phng 2.1.2 Th trng Hin nay, cc sn phm ca Hanoifood c mt trn hu ht cc th trng trong nc v mt s th trng nc ngoi. Vi c im l xut hin trn th trng t rt sm nn sn phm ca hanoifood lin doanh vi cc doanh nghip nc ngoi c ng o khch hng bit n. Hanoifood cn c bit n l mt trong nhng sn phm c ngi dn cc nc rt c a chung nh: mianma, campuchia 2.1.3Khch hng Khch hng ch yu ca hanoifood trong nc l cc h thng siu th v cc i l, ca hng bn l trn khp c nc.

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GVHD: PGS.TS Nguyn Vn Phc

Cc i l, ca hng cc qun huyn thnh ph H Ni: Q.Ba nh, Q.Hai B Trng. Q.ng a, Q. Cu Giy 2.1.4 i th cnh tranh Cc i th cnh tranh chnh ca Hanoifood nh: cc loi m ca ACERCOOK( Ho ho), VIFON, ASIA FOOD v cc loi nc mm nh Nam Ng, Chin su, v cc sn phm mm truyn thng. 2.1.5 Lao ng v iu kin lao ng Cng ty Hanoifood s dng lao ng gm c CBCNV v cng nhn. Tnh hnh lao ng ca ca cng ty kh n nh v cng ty thng xuyn ln k hoch s dng lao ng cho ph hp, c bit l vo cc ma nhu cu s dng ca ngi dn tng cao nh cc dp l Tt: Tt trung thu, Tt nguyn n Cc CBCNV v cng nhn ca cng ty c lm vic trong mi trng m bo an ton v thn thin, c hng cc ch theo quy nh ca nh nc. i vi cc CBCNV ca cng ty u c trang b mt mi trng lm vic hin i gip nng cao hiu qu cng vic. cc phng, ban u c trang b my tnh c ni mng internet, my in, my fax v cc phn mm qun l, tnh ton ph hp v hiu qu. i vi cc cng nhn lm vic di phn xng: cng nhn c trang b y cc trang thit b, qun o bo h lao ng theo qui nh, c lm vic trong mi trng thoi mi v tin li, dm bo an ton lao ng v v sinh mi trng. 2.1.6 My mc v cng sut my mc Trong nhng nm va qua, lnh o hanoifood ch trng thay i c v cht v lng cho ton b doanh nghip. u t trang thit b, my mc, i mi dy chuyn cng ngh sn xut nhp khu t Nht Bn, Italia, Anh,

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GVHD: PGS.TS Nguyn Vn Phc

Ml nhng chin lc quan trng nhm lt xc, thay i b mt doanh nghip.

Ti nh my Hng Yn u t nhiu dy chuyn hin i, nng cao hiu qu hot ng sn xut nh: Dy chuyn sn xut nc gii kht vi cng sut 600BPM Dy chuyn sn xut nc ngt chit nng vi cng sut 500 BPM Dy chuyn sn xut nc tinh khit vi cng sut 300 BPM Dy chuyn sn xut nc ngt ng chai PET vi cng sut 300 BPM. Dy chuyn sn xut nc gii kht ng lon vi cng sut 200 BPM

2.2 Mt s c im v QTKD cng ty

2.2.1 Qun tr nhn lc Cng ty c trn 100 nhn vin, trong c 50 l cng nhn sn xut, 7 cng nhn c kh, c trn 10 cng nhn l bo v, th kho, li xe, v c 6 nhn vin bn hng, cn li l cc cn b, nhn vin phng ban. Thu nhp ca lao ng cng ty th khng c cao, trung binh i vi lng cng nhn, th kho, li xe l t 3 4 triu ng, i vi lng nhn vin trung bnh t 4,5 6 triu ng ty theo cp bc. Ton b lao ng u tham gia bo him v c hng cc ch theo quy nh ca nh nc. Mi trng lm vic ca nhn vin, cng nhn cng c cng ty rt quan tm. Ti xng sn xut cc cng nhn c trang b y cc dng c bo h lao ng, h thng thot kh thng thong, cc v tr lm vic cng vi dy chuyn c sp xp hp l. Ti ta nh 3 tng cho cc phng ban cng c trang b y cc dng, my mc: bn gh, bng bit, phng hp, my tnh, my in c sp xp v b tr hp l.

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GVHD: PGS.TS Nguyn Vn Phc

Cng ty cng lun ch trng ti cng tc pht trin ngun nhn lc, t chc hng dn o to nhn vin, cng nhn c kin thc thc hin cng vic. T chc cho nhn vin i hc thm p ng nhu cu ca cng ty. Hng nm, cng ty xut khen thng cc nhn vin xut sc ln cc cp Chnh ph, ch tch nc, thnh ph, cng ty. Vi vic thc hin cc xut nh vy cng ty to ng lc lm vic cho nhn vin v to mi trng lm vic nghim tc, nng cao hiu qu cng vic. 2.2.2Qun tr sn xut Cng ty HANOIFOOD l cng ty chuyn v sn xut, da trn cc dy chuyn do vy nng cao hiu qu sn xut vic hoch nh sn xut v chin lc rt c ch trng cng ty. Cc dy chuyn sn xut ca cng ty ch yu l cc dy chuyn sn xut ca cc cng ty trc nh VIFON chuyn sn xut m n lin, dy chuyn sn xut nc ngt, nc tinh lc ng chai ca PEPSI, ngoi ra cng ty cn c mt s cng ngh sn xut nc mm, nc chm, ng gi bao b. Do cc c s sn xut ca cng ty khng nm tp trung mt v tr nn vic qun l rt kh khn. Ti mi c s sn xut khc nhau u c gim st ring v cng ty c ring mt ph Gim c qun l v vn sn xut. H thng b my sn xut T mt x nghip nh, Hanoifood nay tr thnh mt cng ty ln mnh v quy m, c th ng vng trn th trng lng thc thc phm. Hin nay, cng ty c 5 n v sn xut trc thuc: Nh my Lin hp thc phm ng Nam : chuyn sn xut cc laoij sn phm gm: nc tinh lc ng chai PET, nc hoa qu ti ng chai thy tinh, nc gii kht c CO2 ng lon, ng chai thy tinh v ng chai PET Nh my m n lin H Ni: chuyn sn xut cc loi thc phm n lin: M n lin, cho n lin, Ph n lin, thc phm chc nng

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GVHD: PGS.TS Nguyn Vn Phc

Nh my nc chm SHI-FU: sn xut nc chm vi nhn hiu nc tng SHI-FU X nghip Ch bin nng sn thc phm Nhn Chnh: chuyn ch bin nng sn, thc phm v sn xut cc loi gia v, bt sp, nc mm, x du. Xng sn xut bao b nh Cng: chuyn sn xut cc loi bao b carton sng 3 lp v 5 lp kinh doanh v sn xut phc v ng gi cc sn phm ca cng ty.

2.2.3 Qun tr cht lng Cng ty c t chc Quacert cp chng nhn H thng qun l cht lng ISO 9001 2000 t nm 2001 n nay. Cng ty ang p dng v hon thin h thng QLCL ny. Cu trc v ti liu h thng QTCL gm c: Chnh sch mc tiu S tay cht lng v mi trng Cc th tc/qui trnh chung, cc dng biu mu Cc th tc/qui trnh

Cc hng dn tc nghip c th
Cc biu mu ghi nhn tc nghip c th m bo thc hin theo H thng QLCL cng ty cam kt: a dng ha sn phm v dch v m bo cht lng v sinh an ton thc phm thng qua h thng kim sot cht ch ton b qu trnh sn xut v cung ng. Tn trng o c kinh doanh, tun theo lut nh.

Lin tc thc hieenjcacs hot ng ci tin nng cao hiu qu

hot ng sn xut kinh doanh o to thng xuyn, lin tc v chuyn mn, nghip v cho cn b nhn vin cng ty kh nng thc hin cng vic. p dng v duy tr h thng QLCL theo tiu chun ISO 9001:2000

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GVHD: PGS.TS Nguyn Vn Phc

(Ngun: S tay cht lng cng ty CP CB KD lng thc thc phm H Ni ) Thc hin theo H thng QLCL ISO 9001:2000, m bo cht lng v sinh an ton thc phm, cng ty rt coi trng vic xc nh ngun gc cc loi nguyn vt liu v c quy nh: Trong trng hp khch hng i hi, phng kinh doanh phi xc nh vi khch hng v yu cu mc xc nh ngun gc cc h s cn c.

Phng K thut cng ngh qui nh v cch ghi m Code sn

phm. Qun c cc xng sn xut v cc b phn lin quan c trch nhim thc hin v duy tr k m hiu trong sut qu trnh sn xut, lu kho v khi sn phm n tay khch hng. Cc cch nhn bit v xc nh ngun gc( theo tiu chun ISO 9001:2000) NVL phi nhn bit c xut x, tn nh cung cp, tn n hng, qui cch cht lng, thi hn s dng, ngy nhp, ngy sn xut. Cc xng sn xut nhn bit nguyn vt liu cn c vo danh mc thc t s dng. Nhng sn phm t tiu chun c nhn bit ca sn xut, ngy, thng, nm sn xut bng du code in trn bao gi thng carton hoc bao b khc. Nu v l do no sn phm b mt du hiu nhn bit, ngi chu trch nhim lin quan phi khi phc li ngay. Cc xng sn xut phi phn chia cc khu vc hng, ghi r l hng trnh nhm ln v m bo hng sn xut ra trc c xut trc. Cc cch nhn bit v xc nh ngun gc trn nhm m bo: Ngn nga vic s dng ln ln sai mc ch.

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GVHD: PGS.TS Nguyn Vn Phc

m bo ch a vo sn xut nhng sn phm ph hp vi qui nh. Thun li trong vic phn tch v a ra hnh ng khc phc khi cn thit. 2.2.4 Qun tr cng ngh Cng ty Hanoifood lun nghin cu i mi cng ngh v dy chuyn sn xut nng cao cht lng v hiu qu sn xut ph hp vi nhu cu th trng. Nhiu nm nay cng ty lin tc i mi cng ngh bng vic tip nhn cc cng ngh ca cc cng ty sn xut nc ngoi, nhp cc dy chuyn cng ngh t cc nc pht trin nh Anh, M, Canada Vn qun tr cng ngh ca cng ty ch yu lin quan n nghin cu i mi, chuyn giao cng ngh. m bo dy chuyn sn xut ng theo cc yu cu v sn phm, t chc sa cha, thit k ph h 2.2.5 Qun tr tiu th Vn qun tr tiu th ca cng ty hin nay chnh l vic t chc, xy dng h thng cc knh phn phi, cc chnh sch bn hng hp l.Mt s sn phm mi ca cng ty ang c cng ty nh gi l c kh nng cnh tranh trn th trng v s pht trin thnh mt trong nhng thng hiu mnh trong nhm cc sn phm nh: m food H Ni chua cay, m n lin chay, nc mm Ph Qu, nc chm SHI FU Trong 1 nm gn y cng ty mi bt u bc vo cng tc xy dng thng hiu sn phm. Vic u t ti chnh cho hot ng qung b l cha cao, cng ty ang nh hng trong nm 2011 s xy dng 2 sn phm chnh l nc mm v m n lin chua cay s l thng hiu ca Hanoifood. Cng ty c h thng phn phi khp c nc vi danh mc cc sn phm trn di 40 loi, m bo phc v cc nhu cu khc nhau trn mi min t nc. Ngoi ra, cng ty cng c mt s knh phn phi nc ngoi nh

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GVHD: PGS.TS Nguyn Vn Phc

Mianma, Malaisia, nhng do cc ro cn v nhp khu v nguyn nhn khc nn thi gian gn y chng li. Trn y l danh sch cc sn phm, chnh sch khuyn mi v gi bn cho mt s sn phm ca cng ty:

Bng 2.1: Danh sch sn phm, chnh sch khuyn mi v gi bn sau khuyn mi ca cng ty Hanoifood STT 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. TN SN PHM M g cao cp M b cao cp M chay xanh M nm chay vng M OPP 75 50 M OPP 75 xanh 50 M Nh sa t M Nh g quay M OPP 85 xanh M OPP 75 vng 50 M OPP 75 vng 100 M OPP 75 VIP M Food H Ni Kraft M b Kraft M Food H Ni 65 kraft M kg Food ti Cho th bm 100 Cho tht hm Cho g Bt canh VIP Bt canh Food M tm st chua cay QUI CCH ( gr x gi) 65x30 65x30 65x30 65x30 75x50 75x50 70x30 70x30 85x100 75x50 75x100 75x100 80x100 75x100 65x100 1000x10 50x100 50x100 50x100 200x50 200x50 80x30 KHUYN MI 10T tng 01T GI BN SAU KHUYN MI 68,5532

10T tng 01T 10T tng 01T 20T tng 01T 10T tng 01T 10T tng 01T

110,662 61,528

213,910 106,177 210,177 197,654 25T tng 01T 199,842 25T tng 01T 183,716 25T tng 01T 168,742 20T tng 01T 266,390 100T tng 01T 138,686 121,782 112,000 127,413 127,413 10T tng 01T 85,400

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23. 24. 25. Nc mm Ph Qi Nc chm Ph Qi Mazi Tam v to Qun 500ml 500ml 650ml 500ml

GVHD: PGS.TS Nguyn Vn Phc

10T tng 01T 10T tng 01T 176,700 314,500

(Ngun: Bng danh sch, chnh sch khuyn mi, gi bn sau khuyn mi

ca cng ty C phn ch bin kinh doanh lng thc thc phm H Ni thng 3 nm 2011)
Theo thng tin kho st th trng th cc sn phm trn ca cng ty c gi khng qu cao. c im ca cc sn phm m hay nc mm, cho l nhng sn phm kh nhy cm v gi, c bit l i vi cc i l, siu th. Nu nh sn phm c cht lng m gi c thp hn cc hng khc th h mi sn sng nhp. Danh mc cc sn phm trn km c chnh sch khuyn mi ca cng ty. So snh gi bn i vi cc hng khc th gi bn cho cc i l thng thp hn vi cc hng khc nh Ho Ho chua cay( acercook), m kg ( ca VIFON)...n 2.000-3000/kg hoc 10 gi. y chnh l mt li th cnh tranh v gi ca cng ty. c bit, trn th trng hin nay ch c duy nht hanoifood l cng ty c sn phm m chay, dng cho nhng ngi c nhu cu n chay v n king... Dch v sau bn hng: Cc siu th, ca hng, i l mua hng ca cng ty sau khi mua hng m nhn thy c li sn phm hoc thiu st, khng ng nh yu cu quy nh c th thc mc v phng kinh doanh xem xt. Nu sai, cng ty sn sng thu nhn sn phm li, khng ng yu cu v v thay th sn phm khc cho khch hng. Ngoi ra, nu l khch hng lu nm ca cng ty s c hng nhiu u i, khuyn mi vo dp cui nm. 2.3 Mt s kh khn v thun li trong hot ng ca cng ty Hanoifood l cng ty mi chuyn sang loi hnh cng ty c phn nn trong qu trnh hot ng cn gp nhiu kh khn v thch thc.

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Bo co tng hp

GVHD: PGS.TS Nguyn Vn Phc

Cng ty cn nh hng t m hnh cng ty nh nc, nh hng n vic thay i c cu ban lnh o, phong cch lm vic t trc cn phi thay i dn dn. Cc th tc lm vic, th tc xut nhp khu cng b nh hng t trc, mi quan h bn hng ca cng ty cng c nhiu thay i. V a im ca cng ty, trong nm ti cng ty phi di di a im ra khu vc ngoi thnh do a im sn xut nm ti trung tm thnh ph lm nh hng n i sng ca ngi dn xung quanh. Do trc y cng ty chuyn sn xut thu cho cc cng ty khc m khng ch trng pht trin thng hiu nn by gi gp kh nhiu kh khn cho d cht lng sn phm khng km g vi cc cng ty khc, thm ch cn cht lng hn. n nay cng ty ang gp nhiu kh khn trong vic thuyt phc ngi tiu dng chp nhn sn phm. Sn phm ca cng ty xut hin sau khi nhiu sn phm khc c uy tn trn th trng. Tuy nhin, trong nhiu kh khn trn cng ty cng c nhng thun li nht nh nh: c tha hng cc cng ngh, dy chuyn sn xut m, nc gii kht cc hng khc, lc lng lao ng trung thnh vi cng ty v n nh. iu quan trng l ngnh sn xut lng thc thc phm cng l mt li th, cc sn phm ca cng ty phc v c a s ngi tiu dng cng vi sn phm c cht lng cao nn kh nng c khch hng sm chp nhn l rt ln.

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Bo co tng hp

GVHD: PGS.TS Nguyn Vn Phc

PHN III: TNH HNH SN XUT KINH DOANH V NH HNG PHT TRIN CA CNG TY 3.1 nh gi kt qu hot ng sn xut kinh doanh ca cng ty Bng 3.1.1Bo co kt qu kinh doanh ca cng ty qua cc nm t 2007-2009
STT 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Ch tiu Doanh thu bn hng v cung cp dch v Cc khon gim tr Doanh thu thun v gi vn hng bn v cung cp dch v(3=1-2) Gi vn hng bn Li nhun gp v bn hng v dch v (5=3-4) Doanh thu hot ng ti chnh Chi ph ti chnh Trong : chi ph li vay Chi ph bn hng Chi ph qun l doanh nghip Li nhun t hot ng kinh doanh(10=5+(6-7)-(8+9) Thu nhp khc Chi ph khc Li nhun khc(13=11-12) Tng li nhun trc thu(14=13+10) Thu thu nhp doanh nghip(15=14*28%) Li nhun sau thu(16=14-15) Nm 2009 Nm 2008 Nm 2007 76,604,408,615 77,773,722,065 90,962,127,755 0 76604408615 0 77773722065 0 90,962,127,755

71,202,220,968 71,424,060,208 84,347,734,340 5,4021,87,648 80,813,475 1,681,783,925 1,681,783,925 0 4,809,328,978 432,761,625 369,047,620 3,772,546,625 -82,070,425 4,245,545,425 106,138,645 3,184,159,375 6,349,661,858 12,568,040 1,747,419,888 1,747,419,888 0 4,329,450,485 285,359,525 6,075,000 37,541,500 -31,466,500 253,893,025 710,900,475 1,828,029,775 6,614,393,415 13,126,705 983,182,505 983,182,505 0 4,545,145,160 1,099,192,455 454,545,455 9,925,311,375 -5,379,856,825 5,612,067,725 1,571,378,975 4,040,698.,875

(Ngun: Bo co ti chnh ca cng ty C phn Ch bin kinh doanh

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GVHD: PGS.TS Nguyn Vn Phc Lng thc thc phm H Ni.)

Qua bng bo co trn ta thy li nhun ca cng ty lun t kt qu tt. Tuy nhin c th thy c r nt l nm 2007 cng ty t li nhun cao nht trong cc nm. Nm 2008 gim i hn 2 ln sao vi nm 2007, nhng n nm 2009 tng mnh tr li( tng hn 50% so vi nm 2008). So vi k hoch t ra th nm 2007 t 269,4%, nm 2008 tng 121,9% v nm 2009 tng 212,3%. iu ny cho thy sau khi cng ty nhn bit c s gim st r rt v li nhun kp thi iu chnh hot ng sn xut, kinh doanh.
Bng 3.1.2 cn i k ton ca cng ty qua cc nm t nm 2007-2009. STT A 1 2 3 4 B 1 2 Ch tiu TI SN Ti sn lu ng Tin v cc khon tng ng Cc khon thu ngn hn Hng tn kho Ti sn ngn hn khc Ti sn di hn Cc khon phi thu Nm 2009 Nm 2008 Nm 2007
98,791,712,045 72,767,309,138 68,489,216,765 86,329,465,285 51,722,074,048 46,200,225,680 10,698,458,823 700,308,763 4,435,811,233

29,166,047,808 4,227,198,843 11,268,559,360 46,332,207,905 46,630,512,258 30,138,320,390 132,750,750 164,054,185 3,575,346,975 12,462,246,760 21,045,235,090 22,288,991,085

3 4

di hn 0 9,373,443,153 9,373,443,153 Ti sn c nh 12,462,246,760 11,671,791,938 12,884,054,128 TSC hu hnh 12,462,246,760 11,671,791,938 12,884,054,128 Nguyn gi 19,515,584,393 17,812,455,955 17,754,363,098 Gi tr hao mn l k -7,053,337,633 -6,140,664,018 -4,870,308,970 Cc khon u t di hn khc Ti khon di hn khc NGUN VN
0 0 0

0 0 31,493,805 98,791,712,045 72,767,309,138 68,489,216,765

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A 1 2 B 1 2 N phi tr N ngn hn N di hn Vn ch s hu Vn ch s hu Li nhun thu cha phn phi

GVHD: PGS.TS Nguyn Vn Phc

52,650,824,783 39,550,536,848 13,100,287,935 46,140,887,263 46,250,000,000 -1,091,127,375 31,944,837,813 28,365,874,468 3,578,963,345 40,822,471,325 41,250,000,000 -427,528,675 36,187,888,268 20,832,590,768 15,355,297,500 32,301,328,498 32,179,596,940 1,217,315,575

(Ngun: Bng cn i k ton) 3.2 nh gi hiu qu hot ng sn xut kinh doanh

Bng 3.2.1: Phn tch mc c lp v ti chnh Nm 2009 2008 2007 H s ti tr = VCSH/NV 0,468 0,561 0,472 H s ti tr TSDH = VCSH/TSDH 3,702 1.940 1,445 H s ti tr TSC = VCSH/TSC 3,702 3,498 2,507 ( Ngun: Bng cn i k ton qua cc nm t 2007-2009) Qua bng trn ta thy, h s ti tr qua 3 nm gn y c s tng gim nhng khng qu t ngt, nm 2008 tng 0,561 cn nm 2009 ch tng 0,468 xp x bng nm 2007. iu ny cho thy tnh hnh ti chnh ca cng ty cha c n nh lm. Ta ch n 2 h s ti tr ti sn c nh v h s ti tr ti sn di hn lun ln hn 1, iu ny cho thy cng ty lun m bo u t di hn hay ti sn c nh khi quyt nh m rng quy m sn xut. y l tn hiu tt cho tnh hnh ti chnh ca cng ty. Bng3.2.2: Ch s thanh ton Nm Ch s thanh ton hin thi Ch s thanh ton nhanh

2009 2.183 1.015

2008 1.823 0.186

2007 2.218 0.773

(Ngun: tnh ton t bng bo co ti chnh) Ch s thanh ton hin thi = vn lu ng/ N ngn hn Ch s thanh ton nhanh = ( vn lu ng gi tr lu kho)/n ngn hn

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GVHD: PGS.TS Nguyn Vn Phc

Qua bng tnh ton cc ch s thanh ton t bng bo co ti chnh t nm 2007-2009 ta thy: ch s thanh ton hin thi ln hn 1 chng t kh nng thanh ton hin thi ca cng ty l cao. Cn ch s thanh ton nhanh ta cng thy c cc nm 2007,2008 ch s ny nh hn 1 nhng nm 2009 bt u tng ln v t trn 1. iu ny cho thy kh nng ti chnh ca cng ty ang c ci thin v kh nng thanh ton nhanh c m bo. Bng 3.2.3: Bng tnh ch s li nhun Nm 2009 2008 2007 Doanh li doanh thu bn hng 0,00415 0,00352 0,00454 Doanh li ca ton b vn kinh doanh 0,00473 0,02564 0,02016 (Ngun: tnh ton t bng bo co ti chnh t 2007-2009) Doanh li doanh thu bn hng = li nhun rng/doanh thu bn hng Doanh li ca ton b vn kinh doanh = (li nhun rng chi ph li vay)/ngun vn kinh doanh/ Qua bng tnh ton hai ch s li nhun ta thy doanh li doanh thu bn hng nm 2009 khng tng nhiu so vi cc nm trc, so vi nm 2008 th c tng khong 0,001 nhng so vi nm 2007 th cn gim i. Cng nhn vo ch s doanh li trn ton b vn kinh doanh th thy nm 2009 cng gim i r rt so vi nm 2008 v 2007. iu ny cho thy hiu qu kinh doanh nm 2009 khng cao so vi 2 nm trc. nh gi chung qua cc phn tch v nh gi trn ta thy ni bt nht l tnh hnh ti chnh ca cng ty kh n nh th hin kh nng thanh ton. Nhn thy hiu qu kinh doanh ca nm 2009 l khng cao v thp hn kh nhiu so vi nm 2008 v 2007. Tuy vy, ta c th thy cng ty vn ang u t vo vic m rng quy m v khng ngng u t vo ti sn c nh hay ti sn di hn.

3.3 nh hng pht trin ca cng ty

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Bo co tng hp GVHD: PGS.TS Nguyn Vn Phc Xy dng cng ty tr thnh cng ty hng u v ngnh sn xut, ch bin lng thc thc phm. Xy dng thng hiu Hanoifood tr thnh mt thng hiu mnh trn th trng. Tng cng sng to sn xut ra nhiu sn phm mi p ng nhu cu a dng ca th trng trong v ngoi nc. Di di c s sn xut v a im mi theo quy nh ca thnh ph, xu dng c s vng mnh, xy dng v n nh b y t chc, b my sn xut. Tng cng hp tc vi cc doanh nghip nc ngoi, t chc hot ng xut nhp khu m bo nhu cu sn xut v kinh doanh.

KT LUN
Nn kinh t th trng cng ngy cng nhiu bin ng mnh m, nhu cu ngi tiu dng khng ngng tng m cng ngy cng kht khe. Khng ch kh khn i vi ring ngnh lng thc thc phm m y l thc trng chnh trong mi ngnh kinh doanh ni chung. y chnh l nhng thch thc v cng chnh l c hi cng ty pht trin thng hiu ca mnh. Trc nhng thch thc ban lnh o cng ty cn sm y mnh cc chin lc kinh doanh, chim lnh th trng, nng cao cht lng sn phm, chnh sch pht trin lu di nhm to nim tin cho khch hng, tng cng nghin cu v nng cao cng ngh sn xut 26

Bo co tng hp GVHD: PGS.TS Nguyn Vn Phc tit kim cc chi ph v nng cao hiu qu sn xut, to ra cc sn phm mi m bo c v cht v lng p ng nhu cu trong nc v th trng nc ngoi.

DANH MC CC TI LIU THAM KHO 1. Thng tin t cng ty CP ch bin kinh doanh LT TP H Ni gm: Bng cn i k ton qua cc nm t 2007-2009. Bng bo co kt qu ti chnh t nm 2007-2009. S tay cht lng ca cng ty 2. Gio trnh Qun tr Kinh doanh NXB H Kinh t Quc dn 2007. ng ch bin: GS.TS Nguyn Thnh , PGS.TS Nguyn Ngc Huyn. 3. Gio trnh Qun tr sn xut, NXB H Kinh t Quc dn H Ni 2007. Ch bin: PGS.TS Trng on Th

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Bo co tng hp GVHD: PGS.TS Nguyn Vn Phc 4. Giao trnh Qun tr chin lc, NXB H Kinh t Quc dn 2007. Ch bin: PGS.TS Ng Kim Thanh, PGS.TS L Vn Tm. 5. Tp ch DOANH NHN V THNG HIU s thng 1/2011. Trang 68,76 6. Webside: www.hanoifood.com.vn

PH LC 1. Bng bo co ti chnh ca cng ty C phn ch bin kinh doanh lng thc thc phm H Ni t nm 2007 2009. 2. Bng cn i k ton ca cng ty C phn ch bin kinh doanh lng thc thc phm H Ni t nm 2007 2009. 3. Bng danh sch, chnh sch khuyn mi, gi bn sau khuyn mi ca cng ty C phn ch bin kinh doanh lng thc thc phm H Ni thng 3 nm 2011.

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