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CHIN LC KINH DOANH

LI M U
Thng tin di ng ngy cng quan trng v l mt phn thit yu trong cuc snghin nay i vi mi quc gia v mi con ngi. Cng ty Viettel l cng ty i u trongvic pht trin thng tin di ng, t mt cng ty nh b, qua mt thi gian ngn tr thnh cng ty di ng s 1 ca Vit Nam. C c thnh qu phi k n s quyttm, sng to, n lc khng ngng ngh ca mi con ngi trong ngi nh chung Viettel. Nhng bn cnh s cnh tranh khc lit ca tr trng nh mng hin nay nu khng c 1 hoch nh , 1 chin lc cho mng vin thng viettel thi e l 1 nguy c cho s pht trin ca viettel . V vy nhm chung ti a ra chin lc ny nhm gp thm vo sc mnh cua cng ty. Chng ti xin mi ngi cho thm kin bi tuyt trnh ca chnung ti c thnh cng hn . XIN CHN THNH CM N

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CHIN LC KINH DOANH CHIN LC KINH DOANH CA CNG TY VIN THNG QUN I VIETTEL
I.GII THIU TNG QUT V CNG TY QUN I VIN THNG VIETTEL 1.1.gii thiu tng qut v cng ty 1.1.1.gii thiu chung v viettel Tr s giao dch:s 1,Giang Vn Minh,Kim B,Ba nh,H Ni. in thoi: 04.62556789 Fax :04.62996789 Email:gopy@viettel.com.vn Website :www.viettel.com.vn Tn c quan sang lp: B Quc Phng Quyt nh s 43/2005/Q_TTg ngy 02/03/2005 c th tng chnh ph ph duyt thnh lp tng cng ty vin thng qun v ngh quyt s 45/2005/Q-BQP ngy 06/04/2005 ca B Quc Phng v vic thnh lp tng cng ty vin thng Qun i Hot ng kinh doanh: - cung cp dch v vin thng; - truyn dn; - bu chnh; - phn phi thuyt b u cui ; - u t ti chnh; -truyn thng; -u t bt ng sn; -xut nhp khu; - u t nc ngoi. 1.1.2Qu trnh hnh thnh v pht trin
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Qu tnh hnh thnh: Nm 1996: VIETTEL tch cc chun b, lp d n kinh doanh cc dch v BCVT.Thng 9/1997 hon thin l lp d n xin php kinh doanh 6 loi hnh dch vBCVT: Dch v in thoi c nh; di ng, nhn tin, Internet, trung k v tuyn Radiotrunking: dch v bu chnh. Nm 1997, thit lp mng bu chnh vin thng cng cng vi dch v pht hnh bo ch, cung cp dch v trung k v tuyn. Giai on 1998-2000: VIETTEL c cp php kinh doanh dch v BCVT:-Thit lp mng v cung cp cc dch v bu chnh;-Thit lp mng v cung cp dch v thng tin di ng mt t;-Thit lp mng v cung cp dch v in thoi trung k v tuyn;-Thit lp mng v cung cp dch v Internet cng cng;-Thit lp mng v cung cp dch v in thoi chuyn mch cng cng (PSTN);Cc dch v trn c php hot ng trn phm vi ton quc. Nm 1999: Trin khai th nghim v chnh chc kinh doanh dch v trung k vtuyn trn a bn thnh ph H Ni. Nghin cu v xy dng d n xin php th nghimdch v in thoi ng di s dng cng ngh VoIP. Thng 9/1999: Nghim thu bn giao tuyn ng trc cp quang 1A di gn 2000km vi 19 trm chnh; lctrc u tin Vit Nam do ngi Vit Nam t thit k,thi cng khng c s tham gia ca chuyn gia nc ngoi. y l cng trnh nh dunhiu sng kin mang tnh t ph ca VIETTEL nh:-u tt cp quang phc v ng cu thng tin; gii php thu pht trn mt siquang v thit k mt phng; gii php v m bo thng tin khi xy ra s c ngthi trn 2 tuyn ca vng ring phng sng kin s dng cng v qun l ccm ngun; gii php khai bo knh cng v cho trm chnh; thit k li phnngun cho Card khch i quang.
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Thng 2/2000: VIETTEL c cp php khai thc th nghim dch v VoIP (ms 178). y l s kin quan trng nh du bc pht trin mi trong sn xut kinhdoanh BCVT ca VIETTEL. Thng 9/2000: Thng nht v k tha thun kt ni cung cp dch v in thoiVoIP u tin Vit Nam vi VNPT; tin hnh cc th tc thu knh, tp hun k thut chun b trin khai d n; ng thi lm cc th tc xin cp php d n VoIP quc t. Ngy 15/10/2000: Chnh thc t chc kinh doanh th nghim c thu cc dch vin thoi ng di VoIP trn tuyn H Ni H Ch Minh. nh du s kin ln utin c mt Cng ty ngoi VNPT cung cp dch v vin thng ti Vit Nam, bc u ph v th c quyn, ngi s dng c la chn dch v vin thng ca nh khai thckhc vi gi cc r hn. Lu lng bnh qun t 50K-60K pht/ngy. Nm 2001-2003: Trin khai h tng vin thng, m rng cc loi hnh dch vvin thng, lin tc cng c hon thin m hnh t chc.y l thi k mt lot cc n v thnh vin ca VIETTEL c thnh lp:Trung tm in thoi c nh; Trung tm Cng ngh thng tin v dch v k thut; Trungtm Mng truyn dn; Trung tm in thoi di ng l tin thn ca cc Cng ty thit lpmng v cung cp cc dch v vin thng sau ny. Vic thnh lp cc Trung tm theohng tch ring cc dch v c nh, di ng, Internetra tp trung pht trin nhanhgiai on u.Cc dch v lin tc m rng:-Thng 7/2001: chnh thc kinh doanh dch v VoIP ng di trong nc; -Thng 12/2001: Chnh thc kinh doanh dch v VoIP quc t; -Thng 10/2002: Cung cp dch v thu knh ni ht v ng di trong nc;chnh thc cung cp dch v Internet. -Thng 1/2003: Cung cp dch v kt ni Internet (IXP)
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-Thng 9/2003: Cung cp dchv in thoi c nh (PSTN) ti H Ni v H ChMinh.- -Thng 11/2003: Khai trng cng quc t v tinh ti Sn Tyng k nht l s trin khai nhanh v mnh mng truyn dn ton quc v iquc t, vi quan im truyn dn chnh l h tng ca h tng. VIETTEL phi hp ving st trin khai tuyn cp quang 1B dung lng 1Gbps, nhm phc v kt ni chocc dch v in thoi ca VIETTEL v cho thu knh; trin khai ca ng quc t lm c s cung cp dch v in thoi quc t v phc v kt ni Internet. Nm 2004-2006: tng tc pht trin nhanh, nh v thng hiu trn th trng. Nm 2005, Cng ty Vin thng Qun i chuyn i thnh Tng cng ty Vinthng Qun i, iu cho thy, t mt cng ty nh, pht trin tr thnh mt tpon ln mnh, c uy tn, c thng hiu trn th trng.-H tng mng c trin khai rng khp, quang ha trn ton quc: ng trccp quang Bc Nam c 1A, 1B, 1C; truyn dn quc t cng c trin khainhanh vi dung lng ln (cp quang 2x2,5 Gbps, v tinh 155 Mbps). Kt ni cpquang vi Lo v Campuchia va gii quyt c vn thng tin lin lc, anninh mng cho cc nc bn va to cho VIETTEL thnh Hub ca 3 nc. -Trin khai lp t mng in thoi di ng vi tc nhanh nht Vit nam. acc dch v vin thng n khp mi min t quc (VoIP 64/64; PSTN 58/64;ADSL 64/64; di ng 64/64). n tng nht chnh l ngy 15/10/2004 VIETTEL chnh thc kinh doanh dch vin thoi di ng, ch hn mt thng sau khi vo hotng,VIETTEL c 100.000 khch hng; gn mt nm sau n khch hng 1triu;

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-ngy 21/7/2006 n khch hng th 4 triu v n cui thng 12/2007 vt con s trn 7 triu khch hng. L mng di ng pht trin nhanh nh t, chsau hn 2 nm chnh thc kinh doanh c trn 3000 trm BTS trn ton qucv trn 7 triu khch hng theo s liu thng k nm 2006 ca GSMA thVIETTEL mobile l mng di ng c tc pht trin nhanh th 13 trn th gii.C cu doanh thu chuyn dch theo hng tch cc: tng t trng doanh thu trong nc.Xy dng v nh v thng hiu trn th trng, lm cho Slogan Hy ni theocch ca bn tr nn quen thuc vi ngi dn Vit Nam. Tt c hot ng kinh doanh,cc hot ng x hi u i theo trit l kinh doanh quan tm, chm sc v sng to, t ph.Lin tc trong hai nm 2004, 2005 VIETTEL c bnh chn l thng hiumnh, v c bit nm 2006 VIETTEL c nh gi l thng hiu ni ting nht Vit chn ng pht trin. 1/6/1989:thnh lp tng cng ty in t thuyt b thng tin(SIGELCO) l tin thn ca tng cng ty vin thng qun i; 1989-1994:xy dng tuyn vi ba rng ln nht (140 Mbqs) xy dng thp anten cao nht Vit Nam lc by gio (85m) 1995: i tn thnh cng ty in t vin thng qun i (tn giao dch l viettel) l doanh ngip mi duy nht c cp y cc dch v vin thng Vit Nam. 1999: hon thnh ng cp quang Bc Nam vi dung lng 2.5Mbps c cng ngh cao nht Vit Nam vi vic thu -pht trn mt si cp quang; 2000:Viettel c giy php cung cp th nghim dch v in thoi ng di 178, l doanh nghip u tin Vit Nam cung cp dch v thoi s dng IP trn ton quc;

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CHIN LC KINH DOANH


2003: viettel a t chc lp t tng i a dch v in thoi c nh (pstn), cng v tinh quc t vo hot ng kinh doanh trn th trng 2004: cung cp in thoi di ng, khai trng vo ngy 15/10/2004 vi u s 098.cung cp cng cp quang quc t. 2005: thnh lp tng cng ty vin thng qun i ngy 02/3/2005. cung cp dch v mng ring o. 2006: u t sang lo va campuchia 2007: doanh thu t 1 t USD, c 12 triu thu bao. hi t 3 dch v c inh di ng -internet 2008: doanh thu t 2 t USD. nm trong 100 thng hiu vin thng ln nht th gii. s1 campuchia v h tng vin thng. quan im pht trin kt hp cht ch kinh t vi quc phng u t vo c s h tng. kinh doanh nh hng khch hng phat trin nhanh, lin tc ci cch n nh. ly con ngi lm yu t ct li. 1.1.3Tm nhn v s mnh: Tm nhn thng hiu: Tm nhn thng hiu c c ng t vic thu hiu nhng mong mun ca khch hng v nhng n lc p ng ca Viettel. Viettel hiu rng, khch hng lun mun c lng nghe, quan tm chm sc nh nhng c th ring bit. Cn Viettel s n lc sng to phc v nhng nhu cu ring bit y vi mt s chia s, thu hiu nht.

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ngha Slogan: Hy ni theo cch ca bn Viettel lun mong mun phc v khch hng nh nhng c th ring bit.Viettel hiu rng, mun lm c iu phi thu hiu khch hng, phi lng nghe khch hng. V v vy, khch hng c khuyn khch ni theo cch m h mong mun v bng ting ni ca chnh mnh Hy ni theo cch ca bn. ngha Logo: Logo c thit k da trn tng ly t hnh tng du ngoc kp.Khi bn trn trng cu ni ca ai , bn s trch dn trong du ngoc kp.iu ny cng ph hp vi Tm nhn thng hiu v Slogan m Viettel la chn.Viettel quan tm v trn trng tng nhu cu c nhn ca mi khch hng. Logo Viettel mang hnh elip c thit k i t nt nh n nt ln, nt ln li n nt nh to thnh hnh elipse biu tng cho s chuyn ng lin tc, sng to khng ngng (Vn ha phng Ty) v cng biu tng cho m dng ha quyn vo nhau (Vn ha phng ng). Ba mu trn logo cng c nhng ngha c bit: mu xanh (thin), mu vng (a), v mu trng (nhn). S kt hp giao ha gia tri, t v con ngi th hin cho s pht trin bn vng ca thng hiu Viettel.

S mnh: Sng to phc v con ngi Caring Innovator Trit l kinh doanh: Mi khch hng l mt con ngi mt c th ring bit, cn c tn trng, quan tm v lng nghe, thu hiu v phc v mt cch ring bit. Lin tc i mi, cng vi khch hng sng to ra cc sn phm, dch v ngy cng hon ho.Nn tng cho mt doanh nghip pht trin l x hi.
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VIETTEL cam kt ti u t li cho x hi thng qua vic gn kt cc hot ng sn xut kinh doanh vi cc hot ng x hi, hot ng nhn o. Quan im pht trin: Kt hp cht ch kinh t vi Quc phng. Ch trng u t vo c s h tng. Kinh doanh nh hng khch hng. Pht trin nhanh, lin tc ci cch bn vng. Ly con ngi lm yu t ct li.

II.Phn tch mi trng nh hng n chin lc pht trin ca cng ty.


2.1.phn tch mi trng v m. 2.1.1.tnh hnh kinh t Cng nh nhiu nghnh ngh,nghnh in t vin thng chu nh hng ca nhiu bin ng ca nn kinh t v m.khi nn kinh t tng trng, x hi lm ra nhiu ca ci hn, hng ha lu thng,thu nhp tng, th nhu cu s dng dch v vin thng cng tng v ngc li. Nm 2011,nm hiu qu v li nhun ca VIETTEL. Vi li nhun t 20000 t,VIETTEL l nghnh c li nhun cao nht ngnh cng ngh thng tin_vin thng ti Vit Nam. Li nhun t nc ngoi tng gp 8 ln so vi nm 2010. Trong nn suy thoi v khng hon ti chnh ton cu Viettel vn tip tc kinh doanh hiu qu hon thnh k hoch tng trng doanh thu 28% ddatf trn 11 t. Nh vy, vi tnh hnh kinh t v m hin nay v xu hng trong tng lai th va em li nhng c hi, thun li cho cc lnh vc hot ng ca Viettel. Nhu cu v dch v vin thng gia tng, nhng cng gy ra khng t kh khn, l i hi phi tm cch thay i cng ngh, phng php qun l gim chi ph, h gi thnh sn phm, s chm sc
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khch hng, s canh tranh gay gt.V di hn Vit Nam vn c nh gi l mt th trng y tin nng, c kh nng pht trin mnh trong tng lai. 2.1.2.tnh hnh chnh tr Chnh tr nc ta hin nay c nh gi rt cao v s n nh, m bo cho s hot ng pht trin ca cc doanh nghip, to ra tm l an ton Vic gia nhp WTO, l thnh vin ca Hi ng bo an lin hp quc, vn ton cu ha, xu hng i ngoi ngy cng m rng, hi nhp vo kinh t th gii l c hi ca Viettel tham gia vo th trung ton cu. Cc quy nh v th tc hnh chnh ngy cng hon hin, giy php hot ng kinh doanh ngy cng c rt ngn.Chnh ph rt quan tm v hiu nng hnh chnh cng, tho g cc ro cn trong hot ng kinh doanh.y l mt thun li cho Viettel gim bt ro cn ra nhp ngnh. c s bo h ca B quc phng, vi t cch l cc ngi lnh tham gia hot ng kinh t th vic bnh n chnh tr khng cn l mi e da v thch thc ca Viettel trn thng trng quc t. 2.1.3 Cc yu t php lut H thng vn bn php lut ca Vit Nam trc kia cn nha c hon thin, cha ng b v n nh. Nhng t khi gia nhp vo WTO th nh nc c nhng iu chnh, b sung, thay i , cam kt hon thin vn bn php lut. Lut php Vit nam hin nay c chiu hng c ci thin.Lut kinh doanh ngy cngc hon thin.Lut doanh nghip tc ng rt nhiu n tt c doanh nghip nhkhung php l ca lut php dui s qun l ca nh nuc l cc thanh tra kinh t.Tt c cc doanh nghip u hot ng thun li. 2.1.4 Cc nhn t vn ho - x hi c th thnh t trong kinh doanh, cc doanh nghip khng ch hng n lc ca mnh vo cc th trng mc tiu m cn phi bit khai
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thc tt c cc yu t ca mi trng kinh doanh, trong c yu t mi trng vn ho. Sc thi vn ho in m ln du n ng x ca ngi tiu dng trong c vn quan nim v thi i vi hng ho, dch v m h cn mua. Nhu cu lin lc tng, nhu cu dch v... Ngy nay, hu ht mi ngui t cc nh doanh nghip, ngi nng dn, sinh vin, cng chc cho n hc sinh u c nhu cu lin lc, v c nhng nhu cu dch v khcNh vy, vic ny s kch cu dch v ca Viettel. ng vi s pht trin ca x hi, trnh dn tr ca Vit Nam ngy mt c nng cao hn. iu ny s to iu kin cho cc doanh nghip c ngun lao ng c trnh qun l, k thut, c i ng nhn vin lnh ngh c trnh cao... Vi th trng 86 triu dn, t l dn s tr ang c nhu cu dch v lin lc, to ra nhu cu ln v mt th trng rng ln s l c hi cho Viettel m rng hot ng v chim lnh th trng giu tim nng ny. 2.1.5. khoa hc _cng ngh Ngy nay, yu t cng ngh c ngha v cng quan trng i vi s pht trin ca mi quc gia, mi doanh nghip. Cng ngh c tc ng quyt nh n 2 yu t c bn to nn kh nng cnh tranh ca doanh nghip: cht lng v chi ph c bit ca sn phm, dch v m doanh nghip cung cp cho th trng. Song thay i cng ngh khng phi d. N i hi doanh nghip cn phi m bo nhiu yu t khc nh: trnh lao ng phi ph hp, nng lc ti chnh, chnh sch pht trin, s iu hnh qun l ... Vi Viettel y va l iu kin thun li va to ra nhng kh khn: s pht trin ca cng ngh, c bit l cng ngh 3G gip Viettel c iu kin la chn cng ngh ph hp nng cao cht lng sn phm, cht lng dch v, nng sut lao ng, nhng kh khn l s cnh tranh rt ln trong ngnh, cng vi i hi gim gi cc dch v

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Bi chnh t cht lng cuc gi c ngun gc t my mc k thut l ch yu nn vic tha mn cc nhu cu v dch v cuc gi v nhn tin c m bo. Viettel u t 200 t cho dy chuyn sn xut thit b.tnh ti 10/2011 y l dy chuyn hin i nht ng Nam 2.1.6.iu kin t nhin Yu t t nhin bao gm: v tr a l, kh hu, thi tit... Yu t ny nh hng n cht lng cc dch v, s u t vo c s h tng vin thng. Tm li: Nhng nhn t mi trng v m nh hng n hot ng sn xut kinh doanh ca doanh nghip. Do , mi doanh nghip cn phi c nhng chin lc c th gi vng v pht trin th phn.

2.2.phn tch mi trng vi m


2.2.1.i th cnh tranh Th trng vin thng ang c s cnh tranh gay gt ca cc cng ty dch v vin thng khc nh Mobifone, Vinafone, Sfone, Beeline D tham gia th trng vin thng sau cc mng Vinaphone, Mobiphone, nhng hin ti Viettel ang chim lnh th phn nhiu nht vi 44%,tuy nhin cc mng in thoi khc ang dn tin ti mc cn bng nh Mobifone chim35%. Nu Viettel khng c nhng chnh sch, chin lc thch hp gi v pht trin th phn ca mnh cng nh chim lnh th phn ca cc i th cnh tranh th khng lu sau Viettel s phi nhng ch cho Mobiphone. 2.2.2 Cc i th cnh tranh tim n Truyn thng ln sn vin thng k hoch truy cp Internet qua mng cp truyn hnh(Vi u th v bng rng). Vi s pht trin ca cng ngh, cc doanh nghip vin thng -cng ngh thng tin v truyn thng ca Vit Nam bt u tr thnh i th cnh tranh trc tip ca nhau.Vic truy cp

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Internet qua mng cp truyn hnh c th t tc ti v ti 54 Mbps v ti ln 10 Mbps. Ngoi ra cn c cc cng ty vin thng nc ngoi,gi in thoi qua yahoo(voice chat). 2.2.3 Nh cung cp Nh cung cp ti chnh bao gm: BIDV, MHB, Vinaconex, EVN Nh cung cp nguyn vt liu, sn phm bao gm: AT&T (Hoa K), BlackBerry Nokia Siemens Networks, ZTE v Aple. 2.2.4 Sn phm thay th Sn phm v dch v thay th l nhng sn phm, dch v c th tha mn nhu cu tng ng vi cc sn phm dch v trong ngnh. Ngnh vin thng rng m v vy trong tng lai gn s c nhng sn phm thay th s gip khch hng ngy cng tha mn nhu cu ca mnh.

2.3 Phn tch mi trng ni b


2.3.1 Nghin cu ni lc ca Tng cng ty 2.3.1.1 Nhng im mnh Viettel s hu ngun vn ln, c li th cnh tranh, c s tn nhim cao ca khch hng i vi cc sn phm v cc dch v ca cng ty. C i ng nhn vin trnh cao, chuyn nghip v nng ng. C s k thut mng Bu chnh Vin thng c u t nng cp trn s u t cho khoa hc cng ngh cao, vi chi ph thp m hiu qu, v gi c phi chng. Tng cng ty cn c li th l doanh nghip nh nc gi vai tr ch o trong lnh vc
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Bu chnh Vin thng, k tha b dy truyn thng ngnh vi mng li Bu chnh Vin thng rng khp c nc. 2.3.1.2 Nhng im yu Quy m mng li cha p ng yu cu. Kh nng cnh tranh v cht lng dch v v gi cc cn hn ch. Nng sut lao ng thp.Cung ng dch v cn nhiu hn ch. 2.3. Mi trng ni b - Cng ty Vin thng l cng ty hot ng trong lnh vc c ng v Nh nc xc nh u tin pht trin, y l mt iu kin thun li cho vic i mi v pht trin ca Viettel. -Mng li Vin thng Viettel ph khp cc tnh thnh v tr thnh nh cung cp dch v vin thng ln nht c nc vi hn 50 triu thu bao v thung hiu ngy cng ln mnh. Ngun lc: Viettel s hu ngun vn ln, c li th cnh tranh, c s tn nhim cao ca khch hng i vicc sn phm v cc dch v ca cng ty.C i ng nhn vin trnh cao, chuyn nghip v nng ng.C s k thut mng Bu chnh Vin thng c u t nng cp trn s u t cho khoa hc cng ngh cao, vi chi ph thp m hiu qu, v gi c phi chng. Theo thng k ca nm 2010 th i ng ngun nhn lc ca Viettel l 24 500 ngi. Nng lc: Tng cng ty l doanh nghip nh nc gi vai tr ch o trong lnh vc Bu chnh Vinthng, k tha b dy truyn thng ngnh vi mng li Bu chnh Vin thng rng khp c nc. Ngun lc mnh kt hp vi ni lc c bit, viettel c kh nng ni lc bn vng kh ph v.
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Nhng im yu: Quy m mng li cha p ng yu cu. Kh nng cnh tranh v cht lng dch v v gi cc cn hn ch. Nng sut lao ng thp. Cung ng dch v cn nhiu hn ch. MA TRN SWOT C HI (OPPORTUNITIES O) Ma trn 1:S pht trin ca nin kinh t 2:n nh v chnh tr ,php lut 3: Nhu cu thng tin lin lc tng 4:Ngun lao ng di do 5:Nhu cu s dng cng ngh tng cao 6: T l tng n s cao Phi hp (S/O) S1,2,3+O1,3,4,6 Chin lc pht trn th trng S1,3,4+O2,4 Chin lc chi ph thp 1:Nhu cu v a dng ha dch v 2:cc hnh thc marketing qung b ngy cng a dng phong ph 3:Cc i th cnh tranh mnh 4:Mc tng trng cc nghnh ngy cng nhanh 5:C nhiu i th cnh tranh tim n E DA (THEREATEN T)

SWOT IM MNH (STRENGTH S) 1:Ngun nhn lc tr v nng ng 2:kh nng ti chnh mnh 3:Sn phm c uy tn thng hiu trn th trng 4:B my lnh o qun l tt IM YU (WEAKNESSES W) 1:cc k nng v khoa hc cng ngh cha cao
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Phi hp (S/T) S1,2,3+O1,2,3,4,5 Chin lc phn ng nhanh S1,2,3,4+O1,2,3,5 Chin lc pht trn sn phm

Phi hp (W/O) W1,2,3+O1,2,3,4 Chin lc a dng

Phi hp (W/T) W2,3+T1,2,4 Chin lc thm nhp th trng


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ha theo kiu hi nhp 2:Cht lng cc dch v cn thp W1,2+O1,2,3,4 3:Gi bn trn th Chin lc pht trn trng cn nhiu bin th trng ng

W1,3+T1,3,5 Chin lc khc bit ha sn phm

III.Chin lc pht trin ca mng in thoi Viettel


3.13.2 Chin lc pht trin th trng Cng ty tin hnh a dng ho sn phm nhm tn dng ngun vn ln mnh v i ng nhn lc sn c ca mnh cng vi mt h thng knh phn phi khp cc tnh thnh v quan trng nht l ngi tiu dng chuyn hng s thch v c s nh gi. Nhu cu ca khch hng i hi phi c quan tm hn, c phc v tt hn. C hi ca th trng ang pht trin v th m Cng ty a ra cc gi dch v ph hp vi nhu cu khch hng ng thi m rng nhiu lnh vc kinh doanh tn dng kh ca Cng ty nhm chim lnh th trng vi mc tiu dn u mt s lnh vc c li th. - Viettel hin c s lng thu bao di ng ln nht: S lng thu bao ca Viettel ln ti hn 22 triu thu bao, chim trn 42% th phn di ng ng thi cng chim th phn ln trong cc sn phm v dch v khc m Cng ty ang kinh doanh. - V chin lc tip cn khch hng, Viettel tm kim nhng phn khc th trng mi nh: nhng khch hng c nhu cu nghe nhiu (gi cc Tomato), i tng tr thch s dng cc dch v gi tr gia tng (nh gi cc Ciao). V mng ny bt nhanh c hi lin tc a ra cc dch v mi mang li doanh thu ln. Dch v nhc chung ch I-muzik sau mt nm ri ra i c tm triu ngi s dng. Bn cnh , Viettel cn

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CHIN LC KINH DOANH


a ra nhiu loi dch v nh I-share - s chia ti khon, dch v nhn v gi th in t trn in thoi ng - Vi nhng bc i y, ch sau hn ba nm hot ng, Viettel dn u th trng v lng thu bao di ng. Theo cng b ca B Thng tin v Truyn thng, tnh n thng 5/2008 (cuc iu tra gn y nht v lng thu bao ca cc mng di ng), c nc c hn 48 triu thu bao di ng, trong , Viettel c 20 triu, MobiFone 13,5 triu, VinaPhone hn 12 triu v S-Fone hn 3 triu... - Cng ty ang tm kim c hi m rng th trng. Hin nay cng ty m rng hot ng kinh doanh ca mnh sang th trng Lo v Campuchia. - Vi chin lc gi m cng ty a ra rt hp dn cng vi chin lc Maketting mnh m nhm ti vic thu ht nhng khch hng s dng mi. 3.3 Chin lc pht trin sn phm. L cng ty hot ng trong nhiu lnh vc vi c cu chng loi sn phm a dng thch hp , c kh nng cnh tranh th trng. Vi th trng rng ln trong nc v ngoi nc. ng thi khch hng lun lun quan tm n cc sn phm v dch v ca Viettel. V vy m Cng ty v ang nghin cu a ra chin lc pht trin sn phm ph hp vi th hiu khch hng, vi nhu cu th trng. i vi cht lng:- Cht lng c o t u vo cho n u ra cho cc sn phm v cc loi hnh dich v ca Cng ty, do trc tin cn phi m bo u vo t ng tiu chun, dch v phi tt nht vi cng ngh mi nht .Ph cp v m rng phm vi th trng cho cc dch v: in thoi, bu phm, dch v di ng, internet, bu phm chuyn pht nhanh (EMS), cc dch v Bu chnh Vin thng c bit khc. Tm li, chin lc tng trng s gip cho Viettel m rng qui m v th trng, v sn phm, dch v thc hin c mc tiu va kinh doanh va phc v, chim u th v th phn cng nh nh hng i vi khch
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CHIN LC KINH DOANH


hng.Cho php Viettel tp hp mi ngun lc ca Cng ty vo cc hot ng s trng v truyn thng ca mnh tp trung khai thc cc im mnh , pht trin quy m kinh doanh trn c s u tin chuyn mn ha sn xut v i mi cng ngh, sn phm, dch v. Nh a ra chin lc ph hp m th phn v quy m ca Viettel khng nhng chim th phn ln nht m ngy cng m rng trong c cc lnh vc khc..

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