CNG TY HONDA VIT NAM 1.

Gii thiu v Cng ty Honda Vit Nam Xe my l phng tin i li quan trng ch yu ti Vit Nam. Kt khi Honda bc chn vo th trng Vit Nam hn 10 nm trc y,Cng ty lin tc u t xy dng c s h tng sn xut nhm p ng nhu cu ngy cng t ng cao c a th tr ng m xe my l ph ng ti n chim gn 90% ti cc thnh ph ln. Nh my xe my th nht : Thng 3 nm 1998, Honda Vit Nam khnh thnh nh my th nht. c nh gi l mt trong nhng nh my ch t o x e m y h i n i n h t t r o n g k h u v c n g N a m , n h m y c a Honda Vit Nam l minh chng cho nh u t nghim tc v lu di ca Honda ti th trng Vit Nam. Nh my xe my th hai: Nhm p ng nhu cu ngy cng gia tngca khch hng Vit Nam, Honda Vit Nam quyt nh u t m rng sn xut, nng cao sn lng ti th trng Vit Nam. Thng 8 nm 2008,nh my xe my th hai chuyn sn xut xe tay ga v xe s cao cp vicng sut 500,000 xe/nm c khnh thnh ti Vit Nam. iu c bit ca nh my xe my th 2 chnh l yu t thn thin vi mi trngv con ngi. Theo , nh my ny c xy dng da trn s kt hp hi ha v hp l nht cc ngun nng lng t nhin l: Gi, nh sng v Nc. T nh n th i i m hi n t i, t ng cng sut sn xu t c a c 2 nh my xe my l 1,5 t ri u xe/ n m, a Honda Vi t Nam tr thnh m t trong nhng nh my sn xut xe my ln nht ti khu vc v trn ton th gii. Thng 3 nm 2005, Honda Vit Nam chnh thc nhn c giy php caB K ho ch v u t cho ph p sn xu t l p rp t t i Vit Nam. y l mt mc lch s quan trng nh du s pht trin ca Cng ty.Ch sau 1 nm v 5 thng, Honda Vit Nam xy dng thnh cng nhmy, xy dng mng li i l, cc chng trnh o to bn hng, dchv, li xe an ton cho nhn vin cc i l v ra mt mu xe u tin vo thng 8 nm 2006. T thi im , Honda Vit Nam khng ch c bit n l nh sn xut xe my vi cc sn phm danh ting m cn l nh sn xut t uy tn ti th trng Vit Nam. Nh my sn xut t c trang b my mc v thit b tng t nh cc nh my Honda cc nc khc vi tiu ch c bit coi trng cht lng, an ton v thn thin vi mi trng. Hn na, nh my cn c trang b dy chuyn lp rp ng c vi mong mun tng bc ni a ha cc sn phm t. 2. nh hng ca mi trng n hot ng ca cng ty Tc ng ca cc nhn t mi trng vi m: Mi trng marketing vi m l nhng lc lng c quan h trc tipvi bn thn cng ty v nhng kh nng phc v khch hng ca n ,tc l n h n g n g i c u n g n g , n h n g n g i m i g i i m a r k e t i n g , c c khch hng,cc i th cnh tranh v cng chng trc tip. Cc lc lng bn trong cng ty K t khi Honda b c chn vo t h tr ng Vit Nam h n 10 n mt r c y, cng ty li n t c u t xy d ng c s h t ng s n xut nhm p ngnhu cu ngy cng tng cao ca th trng m xe my l ph ng ti n chi mg n 90% t i cc t hnh ph l n. Thng 3 nm 1998, Honda Vit Nam khnh thnh nh my th nht. cnh gi l mttrong nhng nh my ch to xe my hin i nht trong khuvc ng Nam , nh my ca Honda Vit Nam l minh chng cho nhu tng hi m tc v l u di ca Honda t i t h tr ng Vit Nam. Nh my xe m y t h h a i : N h m p n g n h u c u n g y c n g g i a t n g c a k h c h hng Vi t Nam, Honda Vit Nam quyt nh u t m rng s n xu t, nng caosn lng ti th trng Vit Nam. Thng 8 nm 2008, nh myxe my thhai chuyn sn xut xe tay ga v xe s cao cp vi cng sut500,000xe/ n m c khnh t hnh ti Vi t Nam. iu c bi t c a nh m y x e m y t h 2 c h n h l y u t t h n t h i n v i m i t r n g v c o n ngi. Theo, nh my ny c xy dng da trn s kt hp hi hav h p l n h t c c n g u n n n g l n g t n h i n l : G i , n h s n g v Nc.B my qun l: cng ty Honda Vit Nam l cng ty lin doanhgia Cngty Honda Motor Nht Bn, Cng ty Asian Honda Motor ThiLan v TngC ng ty My ng l c v My Nng nghi p Vi t

Nam. Cng ty Honda tchc cc m hnh chc nng gm cc b phn sau:V i c s o n t h o c c k h o c h v c h n g t r n h c g i a o c h o b phnMarketing. Cc b phn khc trong cng ty thng c nhng mctiu theoui khc nhau do chc nng v cng vic ca h chi phi v thcc b phn trong cng ty khng phi lc no cng thng nht vi nhau .V vy,cc nh qun l lun t chc cc cuc hp giao lu trao i giacc b phn, tm cch ci thin l li lm vic ca nhn vin. Ph trch phng ban, phn xng lun san s trch nhim m bo mi thnh vinu tham giav cng hc hi. Cng ty c chnh sch lun chuyn nhnvin l cch thc gip cc phng ban lm vic hiu qu v mc tiu

chung ca doanhnghip.Tnh hnh lao ng: hin nay cng ty c 5.345lao ng th 4.782 lao ng c k hp ng lao ng, c tham giaB H X H , B H Y T , t h u n h p n g i l a o n g t t r n 1 , 8 t r i u ng/ ng i /t hng. Ng i lao ng c b o mgi lm 44 gi /t u n, chnh sch lng thng r rng theo ng quy nhca php lut. 2.1.2 Cc nh cung ng Nhng ngi cng ng l nhng cng ty kinh doanh v nhng ngic thcng cp cho cng ty v cc i th cnh tranh cc ngun vt t cnthit dsn xut ra nhng mt hng c th hay dch v nht nh. ct h s n x u t r a c c s n p h m x e m y , t , c n g t y H o n d a p h i muathp,nhm,v xe.v cc vt t khc .ngoi ra cng ty cn phi muasclao ng,thit b nhin liu,in nng,my tnhcn thit sn xutra sn phmCng ty Honda Vit Nam nhp ph tng t cc nc nh :Nht bn,ThiLan,Trung Quc c th p ng nhu cu v cht lng,Ccnh qun tr marketing lun ch trng n nhng s kin xy ra trongmit r n g n g i c u n g n g , b i v n h n g s k i n c t h n h h n g nhot ng marketing ca cng ty.cng ty lun phi ch trng n cc bin php phng ri ro t cc nh cung ng.c th cng ta c th xemxt nri ro ng t nht bn , lm nh hng rt ln n ngnhcng nghip t nc ny.v ng thi lm nh hng ti vic cung cp phj tng cacc cng ty nht bn cho cng ty Honda Vit nam.Tuy nhinv ph a cc nh lnh o cng ty Honda vi t nam khng nh, h c phng n d phng.Ti thi im ny, Honda Nht Bn ang phi ngng vic xut khu phtng t mt s nh my nhng i din Honda Vit Nam khng nhiu khng nh hng n vic sn xut ca lin doanh ny v chngti c lng hng d tr v trong trng hp cn thit chng ti cngs cn nhcn vic tm nh cung cp khc duy tr sn xut.i dinmt i l ca Honda Vit Nam cng khng nh, lng ph tngthay thti i l hin khng thiu do cc i l ca Honda ln k hochnhp p h t n g c h o c n m n n l n g p h t n g t r o n g k h o v n d n g btchp ngun cung t Nht b ngng tr mt thi gian kh di.- ngoi ra b phn marketing ca Honda vit nam lun ch trng v st saotrongv i c t h e o d i g i c c c m t h n g t c c n h c u n g n g c u n g c p , b i vvi c tng gi nh ng v t t mua v c t h khi n cng ty tng gi cc mthng t,xe my; iu ny s nh hng khng tt n v th cn