1.i li..

1. Multimedia Managing,
2. Interactive Guide to Multimedia,
ci.i :|i.. . ..
||.. :i.
1. Multimedia
2. Cac tnh huong dung a phng tien
3. Ban quyen
4. Qua trnh phat trien a phng tien
5. S o phat trien
6. Pha lap ke hoach va vach net chnh
7. Pha viet kch ban va len ke hoach ve d
lieu
8. San xuat san pham
9. Cac thiet b a phng tien
Muc ch
e hoc vien co the
1. Khai niem chnh ve a phng tien
2. Tha y ca c va n e va u ie m cu a a
phng tie n
3. Thiet b a phng tien
4. Gia i thch ve xu the s du ng a phng tie n
5. Tien trnh a phng tien
1. Khai niem ve a
phng tien
1.1. Khai niem
- Phng tien dien ta
- Phng tien truyen thong
Trong dch vu co :
- Phng tien cong cong
- Phng tien thu gon, dung rieng (CD)
1.2. nh ngha
- Ngha cua a phng tien rong, la to hp
cua van ban, hnh, hoat hnh, am thanh va
video
- Cac thanh phan a phng tien co tng tac
vi nhau
- Ba loa i a phng tie n tng ta c tho ng du ng la
The hien tuan t
Theo cac nhanh chng trnh hoa
Sieu a phng tien
(thong tin phc tap)
nh ngha :
a phng tien la k thuat mo phong ong thi
va s dung nhieu dang phng tien chuyen
hoa thong tin va cac tac pham tao t cac k
thuat o.
Cac iem mau chot e hieu khai niem nay
gom co :
- So hoa thong tin
- Mang
- Tng tac
- Giao dien con ngi
1.. :.. l.i, ..
||.. :i. .. .:
:.. .
- VOD (video theo yeu cau)
- Tro chi video
- Mua ban ien t
- Ngan hang ien t
- Th ien t cao cap
- Giao duc xa
- Lam viec nha
1|., ..i .. .| ..
.. ||.. :i.
- Thay oi cau truc cong nghiep : phat trien
khong han che, suy xet lai noi dung cua qua
trnh cong nghiep
- Thay oi cach thc to chc lien ket
Ban au ngi ta quan tam en cach thc
hieu qua, sau o san pham; cau truc hnh
chop thang ng se chuyen sang cau truc
hang ngang
- Thay oi cach song
.. f.: . .. l,.| .
- 1965 : loat phim, cac t chieu hnh c
chieu trong hoi thao. Khi o ngi ta dung
thuat ng a phng tien
- 1975 : cac tro chi, quang cao, tro video
c goi la a phng tien
- 1985 : Nhac s nhac POP Laurie
ANDERSON dung Ien t, may tnh e the
hien am nhac va Ieu khien anh sang. a
phng tien la mot phan cua i song hang
ngay.
- 1995 : Moi ngi lam viec va song trong tien
nghi cua rieng mnh. Ho trao oi vi nhau qua
a phng tien.
.. c.. . .. ... ..
||.. :i.
- ao tao tren may tnh CBT (computer based
training)
- Mo phong
- Hien thc ao. Moi trng do may tnh tao
nen cang gan vi hien thc. Con ngi khong
ch nhn lai canh, ma con xem canh do may
sang tao. (chien tranh vu tru)
- Vui chi, ma hoc, co sang tao.
- The hien a phng tien
- Tro chi va giai tr
- a phng tien va WEB
.. c.. . .. .i ..
||.. :i.
Mot vai van e lien quan en a phng tien :
- Nhan thc (perception), ngi ta khong chap
nhan may day mnh.
- The gii thay oi -> can thay oi ca phan
mem a phng tien
- Kho thiet ke chng trnh
- Tr tre trong mot to chc
- Thieu cong nghe
... !. .. .. .. ||..
:i.
- Theo a phat trien cua cong nghe
- a phng tien tao nen thong tin mi
- a phng tien tao ieu kien thuan li e
the hien
- The gii ao
:. 1| |.. ..
||.. :i.
- Nhan xet anh gia ve a phng tien tai
Viet Nam
- a phng tien tai cac nc ASIAN
:.. X. :|. . ||.: :.i.
.. ||.. :i.
- Dch vu
- Giao duc
- Truyen thong
- Ngan hang
- Y te
:.:. I. ||.. :i. :.i
i.: .
- Van e can giai quyet e ng dung va
nghien cu ve a phng tien
- Nhiem vu cu the cua cac to chc nghien
cu, ng dung va chuyen giao cong nghe
. . |. ,.,.
.. f.. ...| ... |.
,.,. |..
- K hieu ban quyen la k hieu quoc te dung
e cho biet tnh ban quyen. Thong thng co
3 chi tiet, ve :
- K hieu ban quyen
- Ten ngi s hu
- Nam a ra lan au.
- Muc ch cua ban quyen la :
- The hien y tng va cam ngh ve s kien
- Tnh nguyen goc cua tac pham
.:. .,. :.. i.
.,. :.. i. (:|.. l..:...)
.. |.. |. ,.,. . .
- Tac pham am nhac
- Tac pham van hoc
- Tac pham kch cam,...
- Tac pham nghe thuat
- Tac pham kien truc
- Tao hnh ve t nhien
- Tac pham ien anh
- Tac pham anh
- Chng trnh (may tnh)
.:. i ||. ,.,. :.. i.
- Sao chep
- The hien lai
- Truyen ba
- Trch dan
- Trien lam
- Trnh bay trc cong chung
- Dch lai
- Suy dien
.1. ,.. . ,..
:.| ||.: :.i. ..
||.. :i.
.. |.. ... |. |...|
:. :|.
- Xac nh nhan e chnh xac e ton cong
cho cac giai oan
- nh ra lch tuan t
- Xac nh so ngi th nghiem, lap trnh,
viet...
.:. .. ... . :.i .,.
- Nguon nhan lc
Ngi san xuat/
quan l e an/
thiet ke giao dien/
ngi phat trien/
giam oc nghe thuat/
ngi viet/
k s
- Thiet b a phng tien
CD ROM/
loa va ba am thanh/
phng tien MIDI/
may quet/
so hoa video/
may anh so/
may quay video so
. . 1.. :. ...
.. i..
- Chuan b san xuat
chon pham tru cong viec/ nh ten va xac nh
khan gia/ xac nh noi dung/ lap nhom e an
- San xuat
phat trien e an
- Sau san xuat
anh gia san pham
Cau truc tuyen tnh/ phan cap/...
cua cac cong oan trong san pham a
phng tien
. .. :.| ||.:
:.i. . ||. ..
||.. :i.
.. c|.. |, . ,..:
- Chon ten san pham : ten san pham/ ten co
tnh thong tin/ ten giai tr/ ten sang tac/ ten
giao duc
- Xac nh khan gia quyet nh thanh cong,
gi y sang tac
- Can xac nh noi dung theo ten san pham
- Nhom e an tap hp nhieu nhom ngi khac
nhau
.:. ;. ,..:
Lien quan en viec tap hp cac van ban, hnh
ve, hnh ong..
.. ;.. . ,..:
- C che phan hoi se giup ngi thiet ke chnh
l san pham
- Can anh gia -> ngi th nghiem.
- Lch anh gia
6. Pha lap ke hoach
va quyet nh cac net
chnh
6.1. Ke hoach e an a
phng tien
- San pham cuoi cung se phan anh qua trnh
tao ra no.
- Qua trnh viet e an se mo ta :
e an ban au
ch/muc tieu
Khan gia
Khai niem/ chu e
Phng tien phan phat
Moi trng san xuat
Ngan sach
Lch san xuat
- e an ban au
Tra li ve tnh u viet cua a phng tien
(co tot hay khong)
Lu y rang co nhieu la chon, trong o co
a phng tien.
San pham a phng tien (cong cong hay
dung rieng) can ap ng yeu cau ve dang san
pham
Ha tang e trien khai a phng tien
- Can co chuan x ly thong tin a nganh
- Moi trng truyen thong
- am bao an toan
- Co th trng canh tranh ve phan mem
- Huan luyen nang lc dung a phng tien
...
Nh vay, se co dch vu x ly thong
tin va truyen thong phu hp va se
co cac dch vu mi
Cac bc thc hien
- Len ke hoach
- Viet kch ban
- Thu thap d lieu
- Tch hp d lieu
- San xuat CD ROM
Muc tieu cua e an a phng tien
ch co the o c
Chuan ng dung AIDA cho cac e an truyen
thong, quang cao (ve cong cu, li ch, mong
muon, the hien)
Theo chuan e ong goi san pham, ban san
pham
Khan gia
Khan gia la ch e a phng tien nham vao
Lu y en khan gia thng thay oi, ong
Nen dung d lieu hien tai, khong nen da tren
d lieu Ieu tra, d lieu qua kh
Kinh ph san xuat
Nhng chi ph lng hoa :
lng
thiet b
thue nha xng
Chi ph mem :
hoa n ien thoai
chi ph giao dch
chi ph khong hp phap
6.2. Cac net chnh cua e
an a phng tien
Kch ban a phng tien lien ket cac van ban,
anh... Theo chu e / nhan e cua san pham.
Cac net chnh cua e an gom :
- Chi tiet ve cau chuyen va cau truc
- Chi tiet ve cac s kien va nhng g xay ra khi
thc hien
- Tnh tng tac
- Thao tac.
.. !|. i.: |,.| |.
. l. |. |...| .
.. li..
... X., .. |,.| |.
Kch ban hng en tat ca nhng tai lieu mo
ta cau truc ben trong cua san pham a
phng tien.
Kch ban the hien ro rang ca noi dung va
ng hng e thc hien chu e a phng
tien.
Se lam : nhan e a phng tien/ luong cac
cau truc/ the hien tnh kch/ cac loai hnh anh/
cac loai hoat hnh/ am thanh
Kch ban :
Cac phan khac nhau tao nen cac canh ta noi
dung a phng tien, tc cau chuyen chia
thanh cac canh
1. Cau truc
- Can xac nh cach noi cac canh, neu cha co
cau chuyen
- Can nh ngha : canh, danh sach cac canh,
s o canh
Cac trang / cac canh
(story board)
S o logic cua kch ban
Danh sach chc nang giao dien
Danh sach Ieu khien cach thc tng tac vi
man hnh may tnh
Pha t trie n thie t ke giao die n ca n qua ca c b c :
nghie n c u/ pha n tch/ a nh gia ...
Danh sach :
So
Ten chc nang
Canh so
Hoat ong
The hien/ tnh kch
..:. 1|. :|.| .. li..
Mot cach the hien a phng tien la liet ke
cac d lieu thu thap c.
D lieu c so hoa, qua may quet, may so
hoa
Cac thanh phan c ban trong mot the hien a
phng tien la :
Van ban
A nh
VIDEO
A m thanh
Th du ve hnh o hoa/ hay o th
Len ke hoach ve d lieu anh tnh
Anh tnh la hnh anh c so hoa hay anh
chup (bang may quet hay may anh so)
Len ke hoach ve anh tnh oi hoi to chc neu
cac nhu cau ve anh...
Cac chi tiet trong danh sach anh tnh la :
So
Ten file
So canh
Kch thc
Mau
Ghi chu
Len ke hoach ve d lieu video
D lieu video la hnh anh ong thu c nh
may quay video, a vao may tnh qua ba a
phng tien, phan mem a phng tien
Cac chi tiet ve d lieu video:
So
Ten file
So canh
Kch thc
Mau
Nen
Ghi chu
Len ke hoach ve am thanh
Am thanh co the la tieng ngi, am thanh
nhac cu hay am to hp
D lieu am thanh c so hoa tren a quang
t, x l tren phan mem am thanh.
Phan cng : micro, PC a phng tien, ba am
thanh
Th du : ...
Mozart
Debussy
Bethoven
s. !|. . ,..: ..
||.. :i.
Gom cac y sau :
- Cac yeu to san xuat va cong cu
- Tch hp d lieu
- Kiem soat chat lng
- ong goi va phan phoi san pham
s.. c.. ,.. :. . ,..:
. ... .. ..
Tuy theo cac la chon cong cu phan cng va
phan mem ve a phng tien
Tuy theo cac quyet nh ve :
Ngan sach co the
Pham vi cua e an
Nang lc cua can bo
Cac vai tro trong nhom e an a phng tien
Viet kch ban
Kch ban gom cac cau van lien ket lai, theo
thiet ke a phng tien
Cau chuyen di dang van ban dung dang :
- Van ban hien th
- Van ban tren phm bam
- Than cau chuyen
- Am thanh xen ke
Ngi viet kch ban am bao the hien ung y
ngi dung
Tao va so hoa cac o hoa
Viec so hoa se chuyen cac o hoa sang dang
Iem anh 2 chieu, o hoa BITMAP, goi la anh
RASTER
Cach so hoa anh o hoa :
- Quet
- Nhap vao t a CD
- Nhap vao t nguon khac
Cac o hoa c tao ra s dung cac ng
cong toan hoc, thay v dung iem anh, c
goi la o hoa VECTO
Bang mau
Th du ve palette mau
Cac loai o th
Cac hnh o hoa c dung trong
san pham van phong
Tao va so hoa hnh ong
Cong viec nay gom ca mo hnh hoa 3 chieu va
hoat hnh
Hoat hnh 2 chieu bieu dien cac oi tng
theo truc X va Y; hnh 3 chieu dung them truc
th ba Z.
Cac bc tao va so hoa hnh 3 chieu :
- Mo hnh hoa : tao va dng oi tng 3 chieu
- Hoat hnh : di chuyen nhieu hnh theo day
cac khung chnh
- Tao lai : thiet lap nen va anh sang phu hp
Hoat hnh thng sang tao t mot nhom,
khong phai san pham ca nhan
Quay va so hoa d lieu video
Hnh anh thc c ghi lai va the hien nh
may ghi video/ phan mem video/ cong cu
phan cng
File video gom mot loat cac hnh tnh, bieu
dien nhanh
Dang nen d lieu thong dung cho d lieu
video la MPEG
Lien ket thiet b video
Thanh cong cu tron VIDEO
Ghi va so hoa am thanh
Am thanh cho video la ng dung pho dung
nhat cua am thanh trong a phng tien
Nhieu phan mem cho phep ghi am thanh trc
tiep vao may tnh, qua micro, bang, CD nh
ADOBE PREMIERE
Ca c ye u ca u c ba n ve pha n c ng a m thanh la :
- Loa giam sat
- Micro
- Ba am thanh/ ba a phng tien
The hien am thanh. Thu thap d lieu am thanh
Th du ve quan l thi gian cua d lieu a
phng tien (am thanh)
Th du ve s o lay d lieu t nhieu nguon
khac nhau
So hoi thoai cho phep nhap cac nguon d lieu
khac nhau
S dung cong cu co ban quyen
Qua trnh c phep la qua trnh dung cac
lenh chng trnh e truy cap, tng tac vi
cac san pham a phng tien
Cac yeu cau toi thieu cho viec s dung la :
- May tnh a phng tien
- Cac cong cu c phep
Ngi ta co the dung ngon ng chng trnh
e truy cap
Do vay can biet :
- Cu phap
- u iem
- Nhc iem
- Ngon ng
Th va sa sai
am bao san pham cuoi cung c cha loi
va dung cho moi loai ngi dung
Hai loai th, cho phep at c ban alpha,
ban beta
(ban alpha cha hoan thien, can phat hien van
e/ ban beta c gi en nhieu ngi, khong
con loi)
Cac cach th :
- Tai nha
- Ben ngoai phong th nghiem
chuyen mon
- Cong chung
- Ca ba loai hnh ke tren
Cac kha canh khac nhau cua th va tm loi,
ngi ta thay :
- Th tnh tng thch
- Th cac chc nang
- Th nh v chc nang
- Th cai at
- Th hieu suat
- Th trong ieu kien cang tai
GiaI thch chc nang san pham a phng
tien
Giai thch cac thanh cong cu
s.. Ii.. ||i. .|.: l..
Ngi ta e xuat cac k thuat, cac hoat ong
e ap ng cac yeu cau ve chat lng
Qua trnh nang cao chat lng am bao cho
ngi phat trien tng bc cai thien san
pham.
Qua trnh gom 10 bc : xac nh cong viec/
xac nh khach hang va yeu cau/ tai san co
nh/ xac nh c hoi/ xac nh cac tr ngai/
tang cng giaI phap, chien thuat, ke hoach/
thc hien ke hoach/ giam sat ket qua/ chuan
hoa/ ket luan ve e an
s.. I. .i . ||. ||.i
. ||.
Lu tr san pham tren may tnh, tren bang
video, tren CD
Mang li phan phoi
Mot so van e lien quan en a phng tien
Van e ha tang :
- Dung cap quang
- Nay sinh nhieu ieu trai vi quy
nh ang dung t trc en nay
Cong nghe c ban
- Nen d lieu
- Kha nang tnh toan
Van e ve con ngi
Van e ve ban quyen
Ve tnh t do ca nhan
Cong nghe tr giup cho a phng tien
Lu tr :
CD ROM, MO, DVD ROM, DVD RAM, MD,
Moi trng :
may chu,
may khach,
may in, may quet,
ghi video,
ghi am thanh,
may anh,
loa,
Phan mem :
- MS office,
- Cong cu (director, authoware pro),
- Video editor (premiere, ulead video studio)
- Soan thao o hoa (paintshop, illustrator,
designer, picture publisher)
- Soan thao o hoa 3 chieu (bryce 3D, infini
D4.5)
- Soan thao am thanh (goldwave)
Nen d lieu :
- JPEG joint photographic coding experts
group:
nen anh tnh 1/8, 1/100 a phat trien; co
JPEG++ cho anh ong
- MPEG motion picture coding experts group
nen anh ong va am thanh; co 4 nhom
MPEG1,2,3,4
Yeu to con ngi
S o ghi lai san pham a phng tien
. 1|i.: |, . |. :.
.. ||.. :i.
.. c.. ., :.| ..
||.. :i.
May mc 1 :
386SX/ 2M RAM/ 30 MB HDD/ CD / Loa
May mc 2 :
486SX 25MHz/ 8MB RAM/ 160 MB HDD/ CD
May mc 3 :
Pentium 75 MHz/ 8MB RAM
at may chieu cho phong a phng tien
Bo tr hai may chieu cho phong a phng
tien
Th du ve s o cap trong phong a phng
tien, dung giang day
c. . . :|.. ..i