TMDT2012: Kim tra 3 - TN (dnh cho tt c cc lp)

11:55 03/03/2012

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Saturday 03 March 2012

E-learning TMDT2012 Quizzes Kim tra 3 - TN (dnh cho tt c cc lp) Review of attempt 1

Kim tra 3 - TN (dnh cho tt c cc lp) Review of attempt 1

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Started on Completed on Time taken Grade

Saturday, 3 March 2012, 11:43 AM Saturday, 3 March 2012, 11:53 AM 10 mins 1 sec 9 out of a maximum of 10 (90%)

1
Marks: 1

Trong cc qung co vi mc ch xy dng cng ng community approach, c im no sau y ng?

Choose one answer. a. khng cn thit k p b. ngi qung co da vo truyn ming - word of mouth c. khch hng c tr th lao da trn thi gian c qung co d. mt series qung co c thit k da vo hnh vi khch hng tim nng Correct

Marks for this submission: 1/1.

2
Marks: 1

Banner qung co GIM GI 20% c hin ra trn mn hnh trong qu trnh khch hng ang la chn sn phm nhm tc ng n giai on no trong m hnh AIDA?
Choose one answer. a. To s nhn bit v sn phm c gim gi b. To s quan tm, thch th cho khch hng c. Thuyt phc khch hng mua hng d. Cung cp thm thng tin cho khch hng Correct

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TMDT2012: Kim tra 3 - TN (dnh cho tt c cc lp)

11:55 03/03/2012

Marks for this submission: 1/1.

3
Marks: 1

Bu thip truyn thng v bu thip in t khc nhau im no?

Choose one answer. a. Sn phm ct li v sn phm hin thc b. Sn phm tim nng v sn phm ct li c. Sn phm b sung v sn phm ct li d. Sn phm hin thc v sn phm b sung Correct

Marks for this submission: 1/1.

4
Marks: 1

Ch ra thnh phn ca AIDA trong Marketing in t c gii thch cha ng

Choose one answer. a. Attention - Website phi thu ht s ch ca ngi xem (p, n tng, thm m cao) b. Desire - C cc bin php xc tin to mong mun mua hng: gim gi, qu tng c. Interest - Website cung cp cc sn phm, dch v, thng tin... ph hp vi nhu cu khch hng d. Action - Website c cc bin php khuyn khch khch hng hnh ng Correct

Marks for this submission: 1/1.

5
Marks: 1

B2Bi thuc giai on pht trin no ca thng mi in t

Choose one answer. a. Thng mi thng tin (i-commerce) b. Thng mi giao dch (t-commerce) c. Thng mi di ng (m-commerce) d. Thng mi cng tc (c-commerce) Correct

Marks for this submission: 1/1.

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TMDT2012: Kim tra 3 - TN (dnh cho tt c cc lp)

11:55 03/03/2012

6
Marks: 1

Khi s dng e-mail qung co n mt nhm khch hng mc tiu s c nhng u im sau, NGOI TR:
Choose one answer. a. cng ty c th nhm vo nhm khch hng tim nng nht b. cc nghin cu ch ra rng nhn thc ca khch hng i vi sn phm ngy cng tt hn khi s ln qung co ngy cng tng c. phng php ny tit kim chi ph d. hu ht cc cng ty u c kho d liu khch hng phc v qung co Incorrect

Marks for this submission: 0/1.

7
Marks: 1

Tt c nhng nhm sn phm sau y u thnh cng trong ng dng thng mi in t, NGOI TR
Choose one answer. a. thit b th thao b. phn cng my tnh c. trang thit b vn phng d. thc phm ng lnh Correct

Marks for this submission: 1/1.

8
Marks: 1

Khi cc i l bo him pht hin thy cng ty bt u bn bo him qua Internet, h phn i v t s ng lot khng hp tc tr khi cng ty c chnh sch ph hp. y l v d v:
Choose one answer. a. Xung t knh phn phi - channel conflict b. Siu trung gian - hypermediation c. M rng knh phn phi - unbundling d. Trung gian s - cybermediation Correct

Marks for this submission: 1/1.

9
Marks: 1

Phn mm c chc nng tm kim trn web pht hin cc ca hng bn cng sn phm vi gi thp hn c
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TMDT2012: Kim tra 3 - TN (dnh cho tt c cc lp)

11:55 03/03/2012

gi l?
Choose one answer. a. Phn mm mua hng t ng - shopbots b. Cng c tm kim thng minh - intelligent search engines c. Cng thng tin mua hng trc tuyn - shopping portals d. Trnh duyt ca hng trc tuyn - shopping browsers Correct

Marks for this submission: 1/1.

10
Marks: 1

Yu t no KHNG phi li ch ca th trng lao ng in t (electronic job market) i vi ngi lao ng?
Choose one answer. a. Kh nng tm kim nhanh v rng trn cc th trng in t b. Tc giao tip gia ngi tm vic v ngi tuyn dng c. Lng cao hn d. Kh nng tm c nhiu cng vic ph hp hn Correct

Marks for this submission: 1/1.

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