Professional Documents
Culture Documents
B CC
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T VN
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KT QU NGHIN CU
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KT LUN
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I. T VN
1.1 Tnh cp thit
I. T VN
1.2 i tng v phm vi nghin cu i tng: Chin lc marketing mix ca Viettel Phm vi: - Khng gian: Cng ty vin thng qun i Viettel - Thi gian: Tin hnh trong na u thng 5/2010 - Ni dung: Chin lc marketing mix cho cc thu bao di ng tr trc
II. KT QU NGHIN CU
Gii thiu v cng ty Viettel Chin lc sn phm ca Viettel Chin lc gi ca Viettel Chin lc phn phi ca Viettel Chin lc xc tin ca Viettel Mt s thnh tu m Viettel t c Mt s hn ch trong hot ng ca Viettel
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hiu: - Xy dng thng hiu chung cho tt c cc sn phm ca cng ty : Viettel PT a dng SP, xy dng nhn hiu ring cho tng SP th hin bn cht ca sn phm. Hin Viettel c 10 gi cc tr trc.
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Ni mng
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Ngoi mng
250
250 350 250 350 250 250
Quc t
2500
2500 2500 2500 2500 2500 2500
Ngoi mng
1390
1390 1390 1790 1390 1790 1390
Quc t
3600
3600 3600 3600 3600 3600 3600
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Hi School
Cha v Con Economy SumoSim Ciao Tomato Sinh vin
Knh phn phi gin tip ca sn phm dch c in thoi tr trc ca Viettel
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C Mau
in Bin Nng k Lk k Nng
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3 8 12 6
Hi Phng
Hu Giang Ha Bnh TPHCM Khnh Ha
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5 7 53 8
Ph Th
Ph Yn Qung Bnh Qung Nam Qung Ngi
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9 8 10 8
Ty Ninh
Vnh Long Vnh Phc Vng Tu Yn Bi
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8 10 6
18 10
Ngun: http://viettel.com.vn/tabid/84/key/ViewArticleDetail/Cat/58/Art/834/language/vi-VN/13/5/2010.viettel
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25 Ngun: http://vietteltelecom.vn/tintuc/tinkhuyenmai/2010/04/9421/
T 14/05/2010, Viettel cung cp th nghim dch v Free Talk (tr gi Tourist), min ph 100 pht gi ni mng trong nc t khi K n 18h ngy . Thi gian ng k DV t 6h-17h hng ngy. Cc 6000
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29 Ngun:http://www.viettel.com.vn/NganHangDuLieu/ThongKeAnTuong/tabid/125/key/ViewArticleDetail/Cat/96/Art/79 04/language/vi-VN/16/5/2010.viettel
30 Ngun:http://www.viettel.com.vn/NganHangDuLieu/ThongKeAnTuong/tabid/125/key/ViewArticleDetail/Cat/96/Art/79 04/language/vi-VN/16/5/2010.viettel
32 Ngun: http://www.viettel.com.vn/tabid/125/key/ViewArticleDetail/Cat/96/Art/915/language/vi-VN/16/5/2010.viettel
IV KT LUN
Cc hot ng Marketing Mix lun c ch trng PT, gp phn mang li thnh cng ln cho Viettel Cc DV di ng tr trc a dng ph hp vi tng i tng KH nh v thng hiu vi chnh sch gi r T chc phn phi rng ri v c quyn, thc hin chin lc tn cng sn Thng xuyn tin hnh cc hot ng xc tin
IV KT LUN
xut: Ch trng hn na cc hot ng Mar - Mix Ci thin, nng cao cht lng cc dch v R sot cch tnh cc hp l, ph hp
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