PROMOTION

PLACE PRICE PRODUCT

ABOUT THE STUDENTS GUIDE

SIZE OF GUIDE : 20cm * 17.5cm.

A COMPLETE SYLLABI OF MBA SEMESTER OF CSVTU UNIVERSITY .

CONTAINS ALL THE 8 SUBJECTS OF EACH SEMESTER.

LAST 5 YEAR QUESTION PAPERS OF EACH SUBJECT.

CONTAINS TO THE POINT ANSWERS. CONTAINS COMPLETE CHARTS AND DIAGRAMS. PRESENT EXAMPLES FOR THE TOPIC. PRODUCT

PRICING
MRP OF RS. 499/ TO BE SOLD DIRECTLY AT RS. 349/- ONLY IN THE SHOPS TO BE SOLD AT RS. 399/- ONLY

NO. OF POTENTIAL CUSTOMERS

IT HAS A SIX MONTH BUSINESS CYCLE. 2 SEMESTER TO BE FOLLOWED. 9 COLLEGES IN THE UNIVERSITY 1740 STUDENTS IN ALL TOTAL. IN THE CITY OF RAIPUR, DURG, BILASPUR AND RAJNANDGAO.

BUSINESS CYCLE

MARKETTING STRATEGY FOR THE FIRST SIX MONTHS

DIRECT SELLING PROVIDING A TRAINING PROGRAMME TO THE SALES PERSON RS. 349/- ONLY FOR THE BOOK OF RS. 499/-. A SALES PERSON WILL BE REWARDED WITH A COMMISION OF RS. 30/FOR THE SALE OF EACH BOOK. A BONUS OF RS. 100/- FOR THE SALE OF 100 BOOKS. 3 SALES PERSON TO BE EMPLOYED.

SELLING THROUGH DISTRIBUTION

IF EVER THE BOOKS ARE LEFT BEHIND AFTER DIRECT SELLING , THE BOOKS WILL BE DISTRIBUTED TO THE DISTRIBUTERS. THE DISTRIBUTERS WILL BE PROVIDED THE BOOK AT THE PRICE OF 225. DISTRIBUTER WILL HAVE TO PAY THE AMOUNT AFTER THEIR SALES AND CAN RETURN THE BOOK IF UNSOLD. THE BOOKS WILL BE DISTRIBUTED ACCORDING TO THE RATIO OF OUR POTENTIAL CUSTOMER IN THE CITY.

PRMOTION
2 BOOKS EACH WILL BE PROVIDED TO EACH COLLEGE AS FREE SAMPLES. THE SCUSTOMER WILL BE PROVIDED THE BOOK JUST BEFORE THEIR CTS. THEY WILL BE ASKED TO PAY THE AMOUNT AFTER A FREE TRIAL OF 4
DAYS IF THEY DONT AGREE TO BUY IN THE FIRST INSTANCE.

SEGMENTATION STUDENTS

TARGETTING CSVTUS MBA STUDENTS

POSITIONING
A GUIDE WITH A
COMPLETE PACKAGE WITH THE VALUE FOR MONEY.

COST A COMPLETE PACKAGE AS PER THE SYLLABUS

LACK OF EXPERIENCE ITS A SERVICE INDUSTRY, DIFFICULT TO UNDERSTAND THE EXPECTATION.

OTHER MBA UNIVERSITY ENGINNERING BACHELORS

VPM AND BNB ENTRANT OF NEW COMPETITORS

COSTING
Particular Per unit TOTAL COST

1) Material Collection
2) Computer Operator 3) Free Sample 4) Cover Page 5) Binding

18 copy 3.50/8/-

3,000
15,000 1,800 2,800 6,400

6) Printing & Paper

7) Sales Person Comm. 8) Misc. Total:-

64/-,
30/137.50/-

51,200
18,000 10,800 1,10,000

BEP
316 Copies(Price 349) 349 * 316 = 1,10,284/-.

PROFIT STATEMENT ESTIMATING ONLY 600 COPIES TO BE SOLD BY DIRECT SELLING

THE REST PROFIT OF DISTRIBUTION WILL BE THE BONUS PROFIT

OBJECTIVE
SHORT TERM OBJECTIVE (FIRST SIX MONTHS)
Covering all the MBA students of CSVTU.

SHORT TERM OBJECTIVE (NEXT SIX MONTHS)

Covering MBA of other university of CG.

LONG TERM OBJECTIVE(FIRST 3 YEARS)

All the Mgmt. graduation and PG courses.

LONG TERM OBJECTIVE

Covering all the graduation and PG courses except medical.

SURVEY
A DIRECT INTERVIEW SURVEY WAS DONE WITH A SAMPLE OF 20 STUDENTS. ALL OF THEM HAD AGREED TO PURCHASE THE BOOK. SOME WERE READY TO PURCHASE THE BOOK AT THE COST OF RS. 1200 WHILE SOME WERE READY TO AFFORD RS. 600- RS.700/ WHEN THEY WERE DISCLOSED ABOUT THE PRICE OF RS. 349/-, ALL OF THEM GAVE A VERY POSITIVE RESPONSE AND WERE IMMIDEATELY READY TO PURCHASE THE BOOK. WHEREAS SOME WHERE READY TO PURCHASE THE BOOK AT SUCH COST EVEN WITHOUT BOTHERING OF THE MATERIAL INSIDE.

Q
THANK YOU..

PRESENTED BY AMAN BAJAJ RITESH FATWANI