Introduction: Xut pht t tm gng hiu hc Mc nh Starting from the example of Mac Dinh Chi - a Chi - mt trng nguyn

lm rng danh t famous poinsettia who came from a poor nc vi xut thn t mt cu b nh ngho countryside, often catch the fireflies and put phi bt om m b vo v trng ly nh them into egg shells to get the light for sng hc bi. Nm 2002, nhn hng sa C studying. In 2002, the brand Dutch Lady Gi H Lan thnh lp v trin khai chng Milk established the study promotion project trnh khuyn hc n om m di hnh named Fireflies Light (n om m) thc kt hp cng bo Khn Qung v S combined with Red Scarf news and local gio dc v o to cc tnh thnh trao hc Education and Training Department to give bng cho cc em hc sinh cp I v II trn scholarships for pupils/students on primary ton quc c hon cnh kh khn, nhng t schools and secondary schools all over the kt qu xut sc trong hc tp. T nm 2006, country who achieved excellent results in bn cnh vic trao hc bng, chng trnh their studies. Since 2006, besides khuyn hc n om m cn xy trng scholarships, the project also help students gip hc sinh c iu kin hc tp tt hn. have better learning conditions. Till now, the n nay, chng trnh khuyn hc n om project has awarded over 20,000 scholarships m trao c hn 20.000 hc bng v and built eight schools in the difficult areas xy c 8 trng hc ti nhng a bn kh such as Binh Phuoc, Quang Ngai, Hue, Ha khn nh: Bnh Phc, Qung Ngi, Hu, H Nam, Ca Mau, Kon Tum, Quang Binh , Lai Nam, C Mau, Kon Tum, Qung Bnh, Lai Chau. Chu. Khi xng t nm 2002, sau gn 10 nm hot ng, nhn hng C Gi H Lan dnh hn 30 t ng cho chng trnh n om m, trao 20.000 hc bng, 8 ngi trng mi cc x vng su vng xa cc tnh Bnh Phc, Qung Ngi, Hu, H Nam, C Mau, Kon Tum, Qung Bnh, Lai Chu, to iu kin cho tr em ngho vt kh tip tc n trng, hng v mt tng lai ti sng hn. GS. Vin s Phm Minh Hc, nguyn B trng B gio dc, nhn xt: Nhng chng trnh khuyn hc nh n om m, khng ch c ngha gp phn m bo quyn li cho mi tr em m cn gip khng b st v lng ph nhng tim nng v nhn ti. Launched from 2002, after nearly 10 years, Dutch Lady brand has spent over 30 billions for Fireflies Light project, awarded 20,000 scholarships, built eight new schools in the poor villages in the Binh Phuoc, Quang Ngai, Hue, Ha Nam, Ca Mau, Kon Tum, Quang Binh, Lai Chau, enabling children to overcome poverty continue schooling, toward a brighter future. Professor Pham Minh Hac, former Minister of Education, commented: "The study promotion project, such as Fireflies Light, not only significantly contribute to ensuring the rights of every children, but also find out and improve potential talents. "

T s khi xng v nui dng ca C gi H Lan, n om m ang thc s pht trin thnh mt chng trnh ca cng ng, vi s ng hnh mnh m ca ngi dn v cc c quan truyn thng. c s ng hnh ca VTV, Khn Qung v nhiu c quan truyn thng khc, t nm 2010, chng trnh khuyn hc n om m khng ch trao hc bng v xy trng m cn lm cu ni, lan ta mnh m tinh thn s chia, nhn i trong cng ng. Ring nm 2010, c hn 40,000 lt ngi tham gia c hn 600 cc gng hiu hc, cc trng kh khn cn c tr gip, v nhn tin ng gp c hn 800 triu ng. Vi s chung tay ca cng ng, nm 2010, n om m em li c khng ch 1 m l 2 ngi trng cho thy v tr vng cao, him tr cc x Thng Trch (Qung Bnh) v Hui Lung (Lai Chu). GS. TS. Nguyn Minh Thuyt nh gi: n om m l chng trnh rt ngha v chung tay cng Nh nc cng nh ton x hi gip cho nhiu hc sinh hon cnh kh khn trn c nc. Chng ti mong rng s c nhiu cng ty nc ngoi u t vo Vit Nam v cc cng ty Vit Nam hc theo cch lm ca cng ty FrieslandCampina Vit Nam gip cc hc sinh Vit Nam.

From the support of Dutch Lady, Fireflies Light project actually became the community project, with the strong partners are citizen and the media. With the companionship of VTV, Red Scarf news and many other media outlets, from 2010, study promotion project Fireflies Light not only award scholarships and build schools, but also raise the support, the kindness among the community. Particularly in 2010, there were more than 40,000 weekly participants nominated about 600 good students, difficult schools which need assistance. And the message text contributions are more than 800 million. With the help of community, in 2010, Fireflies Light has brought two new school for teachers and students at the highland areas in the Thuong Trach (Quang Binh) and Huoi Luong (Lai Chau ). Professor Nguyen Minh Thuyet reviews: "Fireflies Light is very significant because together with the Gorverment and socials assistance, it helped too many disadvantaged students all over the country. We hope that many other companies will learn the way Friesland Campina Vietnam coporation did to help the students in Vietnam. "

Nm 2011, C gi H Lan s tip tc dnh hn 3 t ng xy trng v trao hc bng cho hc sinh vng kh, tip tc tnh nguyn l chic cu ni, cng VTV v cc c quan truyn thng lan ta mnh m tinh thn chia hnh phc, cng nhiu hn cho tr em Vit Nam, bin n om m thc s tr thnh mt chng trnh ca cng ng. Chng trnh khuyn hc n om m s tip tc hnh trnh n 20 im trng kh khn, trao

In 2011, Dutch Lady brand will continue spending more than 3 billions to build schools and scholarships for students in difficult areas, continue volunteering as a bridge, together with VTV and the media agencies strongly share happiness, plus more for children of Vietnam," Fireflies Light actually turn into a community project. Study Promotion Project Fireflies Light will continue on their way to

hc bng cho cc em hc sinh gii, gip cc em tip tc n trng, ng thi gii thiu cc tm gng vt kh hc gii ny vi hc sinh c nc trn sng i truyn hnh quc gia. Chng trnh d kin bao gm 22 tp phim, c pht sng vo 8h ti th ba hng tun trn knh VTV2 v pht li vo lc 8h30 sng ch nht trn VTV3, d kin bt u t 20/9. Thng qua chng trnh truyn hnh, n om m cng ku gi s chung tay ca cng ng bng vic tham gia gii thiu nhng tm gng hc sinh vt kh hc gii, nhng ngi trng ang cn tr gip, ng gp cho chng trnh thng qua vic nhn tin bnh chn cho ngi trng cn c u tin xy dng trong nm 2012, cng nh ng gp gip trc tip cho cc hc sinh, cc ngi trng ang gp kh khn. Sinh vin Bi c Hng, trng i hc Cng ngh thng tin TP.HCM, mt hc sinh khuyt tt, tng 3 ln nhn hc bng n om m, chia s: Chng trnh n om m gip ti hiu su sc ngha ca quan nim sng S chia l hnh phc.

20 other difficult areas, award scholarships to the good pupils, help them to continue schooling, and introduce them as the good examples of overcoming difficulties to study better on national television waves. Through television project, Fireflies Light also calls for the support of the community by introducing the good students who overcome difficulties to study well," , the schools are in need of assistance, and contributions to the project (by sending messages) to help contribute directly to the students, the school which is in trouble. Student Bui Duc Hung, Information Technology University HCM City, is a disabled student, did 3 times received Fireflire Light scholarships, said: "Fireflire Light project helped me understand a deep statement of life "sharing is happiness."

Mc tiu ca Chng trnh khuyn hc n om m nm nay l c c t nht 2 ngi trng mi v h tr cho tt c 18 trng cn li: C gi H Lan cam kt s xy mi 1 ngi trng c cng ng bnh chn nhiu nht.Ngi trng c bnh chn nhiu th 2 s c xy mi hoc sa cha ln t ngn sch ng gp ca cng ng cho trng v cho chng trnh.Cc trng cn li s c h tr sa cha hay cung cp trang thit b ty theo nhu cu ca tng trng v s tin ng gp ca cng ng cho tng trng (trc tip hoc thng qua nhn tin bnh chn trng qua chng trnh n om m). Tip tc chia hnh phc cng nhiu hn

The purpose of the study promotion project Fireflire Light this year is going to have at least 2 new schools and support for all 18 schools remaining: Dutch Lady Brand committed to build a new school which was voted as number 1 among the community. The one which was voted as number 2 will be repaired or re-buid from the community contribution budget. The others will be supported to repair or be provided equipments in need.

cho tr em Vit Nam l thng ip m chng trnh n om m mong mun c s h tr mnh m ca cng ng v bo gii - ng Trn Quc Hun, Ph tng gim c cng ty FrieslandCampina Vit Nam, chia s - Sut 15 nm chung sc cng Vit Nam, chng ti lun t cam kt phi gp phn tch cc cng nng cao cht lng gio dc, ci thin cuc sng ca ngi dn Vit nam. Nhn dp ny, C gi H Lan cng dnh tng 2000 cp sch cho cc em hc sinh hc gii c han cnh kh khn ti 20 trng m chng trnh n om m gh thm trong nm trc v ku gi bo gii, cng ng cng tham gia h tr cho cc em trong nm hc mi.

Go on sharing happiness to bring more for children inVietnam" is the message that the Fireflire Light project want from the strong supports of the community and the media. Mr. Tran Quoc Huan, vice- general director of Friesland Campina Vietnam company, shared "Over 15 years of effort with Vietnam, we are always committed to actively contribute to improve the quality of education, improve the lives of Vietnamese people." On this occasion, the Dutch lady brand also donated 2000 backpacks for good students who have difficult situations in 20 schools visited by Fireflire Light in the previous year and called on the press, the community join in supporting all the pupils for new school year.