CNG BI TP NHM QUN TR D N Tn ti: d n kinh doanh dch v du lch sinh thi Tn nhm a ch - shsv I.

v I. t vn L do chn ti: - Do thu nhp c nhn ngy cng tng, dn n c nhu cu cn c tha mn, du lch sinh thi l mt nhu cu cn c p ng. - Du lch sinh thi l xu hng chung. II. Xc nh d n v phn tch th trng 1. Xc nh d n Gii thiu d n: - Tn d n: kinh doanh dch v du lch sinh thi - Lnh vc thc hin: cc dch v - Thi gian: 1/08/2012 n 1/08/2017 S cn thit phi u t - Du lch ph thng cht lng phc v qu thp - Du lch cao cp th chi ph ln. - Chng ti m ra d n ny nhm p ng nhu cu du lch tt nht c th vi nhng ngi c mc thu nhp trung bnh tng kinh doanh - D n nhm cung cp cc tour du lch c cht lng tt nht vi gi c phi chng. - Chng ti s mang n cho du khch nhng hot ng gii tr cng nh nhng tri nghim tuyt vi nht. III. Phn tch th trng 1. Tng quan v th trng - Nhu cu du lch i vi nhng ngi c mc thu nhp trung bnh rt ln nhng h vn cha c p ng h l khch hng tim nng. 2. Phn tch mi trng du lch v mi trng cnh tranh. - Mi trng cnh tranh: c nhiu im du lch sinh thi thu ht nhng cc cty cung cp cht lng dch v thp, chi ph s dng dch v cn cao. - Mi trng du lch: nhm pht huy nhng th mnh v du lch nh phong cch phc v thn thin v k nng hng dn vin IV. K hoch kinh doanh

1. Tm tt tng qut Gii thiu tng qut: - M t dch v: cch t chc tour, n ung , ngh ngi,. C hi: - a s cc cty du lch ch trng vo li nhun nn chi ph cho nhng tour du lch thng thng cao.Th trng nhng khch c mc thu nhp trung bnh vn cha c khai thc trit . Thch thc: - Thi quen t t chc du lch ca ngi vit nam - Khch hng c nhiu thnh kin khng tt v cht lng cc tour du lch 2. Sn phm dch v Dch v: n ung, vui chi gii tr( t chc cc tr chi). Gi c: c th bin ng theo th trng nhng thp nht c th. Phc v: nhn vin phc v chu o, thn thin.. 3. K hoch marketing - Thng qua ngi thn - Internet, to website - Pht t ri - Gim gi 10% cho 100 khch hng ng k u tin. 4. K hoch nhn s - Qun l: thng no qun l. - K ton: bn thng. - Hng dn vin du lch: bn thng. - Marketing: thng no lm. 5. Tin d kin